Influencer marketing glossary: Terms & slang you need to know

AMA (Ask Me Anything) is a live Q&A session where an influencer, brand, or creator invites their audience to ask any question in real time. It’s a powerful way to boost engagement, build trust, and gather feedback on social media.

Aesthetic is the cohesive visual style that defines a brand or influencer’s online presence. It shapes how audiences perceive and connect with content, driving engagement and recognition.

An Alt (alternate account) is a secondary social media profile that creators and brands use for specific purposes like testing content, niche audiences, or brand safety. It helps manage reputation, experiment freely, and protect the main account.

AF (As F***) is slang for “as f***,” used to add strong emphasis to adjectives in casual online language. It’s a punchy way to convey intensity or enthusiasm in social media posts and influencer marketing.

An algorithm is a set of rules or instructions a computer follows to solve problems or make decisions. In social media, algorithms determine which content appears in feeds, shaping visibility and engagement for brands and creators.

AMA (Ask Me Anything) is a live Q&A format where hosts answer audience questions in real time across platforms like Reddit, Instagram, and Twitter. It’s a great way for brands and creators to build trust, boost engagement, and gather feedback.

Algorithm Juice measures the engagement signals (likes, comments, shares, watch time) your content generates to help social media platforms promote your posts. By optimizing these interactions, brands and creators can increase visibility and connect with a wider audience.

“Add Me” is a social media call-to-action inviting users to connect or follow on platforms like Snapchat, TikTok, or Instagram. It drives community growth by encouraging audiences to join your profile for exclusive content and engagement.

An avatar is a digital representation of a person or brand online—often as a profile image or persona. In marketing, it also refers to a ‘customer avatar,’ a detailed profile of your ideal audience. Understanding both types of avatars helps brands and creators connect and convert more effectively.

As Seen On is a marketing label brands and creators use to showcase where their products or content have been featured by media outlets, influencers, or popular platforms. It boosts credibility and trust by displaying trusted logos or mentions. You’ll often see it on websites, social ads, and social media profiles.

At Me (Call me out) is a social media tactic where you encourage followers to tag or mention you in their posts or comments, driving direct engagement, feedback, and user-generated content.

The Already Dead Meme uses a famous anime line to humorously declare something’s demise before it even starts. It’s a popular social media format for calling out outdated trends or delivering preemptive burns.

All the Vibes refers to the overall mood, energy, and emotional tone a brand or creator projects through social media content. It’s about curating authentic experiences that resonate with your audience and reflect your brand’s personality.

ASMR is a tingling sensation triggered by soft sounds or visuals like whispering, tapping, and crinkling. Brands and creators use ASMR videos to boost engagement, improve watch time, and build a relaxed, positive connection with their audience.

An Aww Moment is a heartwarming or cute snippet in content that sparks positive emotions and connection. Brands and influencers use Aww Moments to boost engagement, shares, and audience loyalty on social media.

Algorithm Gods are the invisible, rule‐based forces controlling what content surfaces on social media platforms. By understanding and optimizing for these algorithms, brands and creators can boost visibility, engagement, and growth.

Addicted to Likes refers to an obsession with social media approval measured by likes, leading brands and creators to chase vanity metrics over genuine engagement. This behavior can skew marketing strategies, harm mental health, and weaken brand authenticity.

The App Switcher is a built-in feature on mobile devices and computers that lets you jump quickly between open apps. It keeps your workflow smooth, so marketers and influencers can manage multiple platforms without missing a beat.

Audience Targeted Engagement (ATE) measures genuine interactions—likes, comments, shares—from a specific target audience on influencer or social media content. It shows brands and creators how effectively they’re engaging the right viewers and driving real ROI.

Augmented Reality (AR) is a technology that overlays digital content onto the real world through devices like smartphones, tablets, or AR glasses. It blends virtual elements with your physical surroundings to enhance experiences and engagement. Brands and creators use AR to launch interactive marketing campaigns, virtual try-on features, and immersive social media filters.

Algorithm Hates Me describes when social media platforms deprioritize your posts, leading to low reach and engagement as if the algorithm ‘hates’ you. It’s a common frustration for creators and brands struggling to get noticed.

An aesthetic feed is a curated social media profile with a consistent look, color palette, and mood that reinforces your brand identity. It helps attract and retain followers by delivering a cohesive visual experience across posts.

A+ Content is Amazon’s feature that allows brands to add rich images, comparison charts, and formatted text to product detail pages. It helps brands and influencers boost conversions and brand credibility by making listings more engaging and informative.

All in My Feels is a casual expression meaning to be deeply emotional or nostalgic, often used in social media captions and influencer posts. Brands use it to forge authentic, emotional connections with their audience.

An Alt Girl is a woman who embraces alternative fashion, art, and subculture aesthetics to stand out online and connect with niche audiences. In influencer marketing, Alt Girls drive authentic engagement with creative, edge-driven content.

Annoying AF means extremely annoying, used online to describe content or behavior that turns audiences off. In marketing, it flags tactics or influencer content so irritating they hurt engagement and brand perception.

BTS (Behind The Scenes) shows the process, people, and prep behind a final product or content. It’s a powerful way for brands and influencers to connect with audiences by sharing authentic, inside-look moments online.

BAE stands for “Before Anyone Else,” a slang term that highlights someone’s top priority or closest person. Common in social media and influencer marketing, it’s used to express affection and exclusivity.

BRB (Be Right Back) is a quick chat abbreviation used on social media to let your audience know you’ll step away briefly and return soon. Brands and influencers use BRB to maintain transparency, keep viewers engaged, and manage expectations during live streams, stories, or chats.

BFFR (Be For Real) is social slang that encourages authenticity and transparency in social media content. Brands and influencers use it to build trust and foster genuine connections with their audiences.

Bet is slang for “okay” or “you got it,” used on social media to show agreement, acceptance, or confidence. It’s a quick, relatable way for brands and creators to connect and boost engagement.

Basic describes content or style that follows mainstream trends without unique or original elements. In influencer marketing, calling something ‘basic’ means it’s generic and unlikely to stand out to audiences.

A “bop” is slang for a catchy song or piece of content that resonates instantly with audiences, driving high engagement and shares. Discover how brands and influencers leverage bops to boost reach and build stronger connections.

Boomer refers to the Baby Boomer generation (born 1946–1964) and is also used as slang for someone perceived as older or out of touch. In marketing, understanding Boomers helps brands craft messages, choose influencers, and design campaigns that resonate with this valuable demographic.

A banger is a standout piece of content—like a video, song, or social media post—that captures attention and drives high engagement. In marketing, bangers help brands and creators go viral and connect authentically with their audience.

‘Blocked’ refers to when a social media user intentionally prevents another account from viewing or interacting with their content, messages, or profile. It’s a key feature for maintaining privacy, managing unwanted interactions, and shaping online experiences.

Big Mood captures a powerful, relatable vibe or emotion shared across social media. Brands and influencers use it to create authentic connections and drive engagement by tapping into trending feelings and moments.

Boosted describes any social media post you pay to promote so it reaches more people beyond your followers. It’s an easy way for brands and creators to increase visibility and engagement with minimal setup.

Body Goals are the fitness, wellness, or aesthetic targets people set to shape their physique and overall health. Influencers showcase Body Goals through workouts, nutrition plans, and lifestyle tips to motivate followers toward specific physical achievements.

Bomb is a slang term in social media that can mean something is wildly successful or, conversely, that a campaign has failed. It also refers to tactics like “comment bombing,” where large groups of users post comments at once.

Bio Flex is the practice of regularly updating and customizing your social media bio to highlight current campaigns, collaborations, or key calls-to-action, driving higher engagement and conversions.

Bread is a popular slang term for money or earnings, often used by creators and brands to talk about revenue. It’s simple, catchy, and perfect for social media and influencer marketing discussions.

Blowing Up means experiencing sudden, rapid growth in engagement or visibility on social media. It’s when your post, channel, or account goes viral and attracts a large audience in a short time.

BYOB (Bring Your Own Brand) is a strategy where content creators and influencers showcase and promote products under their own brand identity. It boosts authenticity and helps DTC brands tap into the creator’s unique voice. Learn how BYOB can elevate your social media marketing and brand partnerships.

Big Facts are clear, standout data points or performance metrics that brands and creators highlight to build credibility and engage audiences. They leverage bold, meaningful numbers to make marketing messages more persuasive and memorable.

“Busted” in influencer marketing means getting exposed for breaking rules, faking engagement, or hiding paid partnerships. It’s the buzzkill of credibility and can harm both influencers and brands.

Boujee is a slang term that describes a luxurious, high-end vibe or lifestyle, often used to portray something fancy or aspirational in social media and influencer marketing. It signals quality, exclusivity, and that touch of glam your audience loves.

Clickbait, or bait, uses attention-grabbing headlines or visuals to entice users to click. Common in social media and influencer marketing, it boosts engagement but can harm trust if overpromised. Use it wisely to drive traffic and build credibility.

BBL (Brazilian Butt Lift) meme is a playful or satirical take on the famous cosmetic procedure, used by influencers and brands to spark humor and boost engagement on social media. It taps into pop culture and body positivity trends, making content relatable and shareable.

BeReal is a social media app that prompts users once a day to share an unedited photo in real-time, capturing authentic moments. It’s designed to foster genuine engagement and spur spontaneous content for brands and creators.

“Broke AF” is slang meaning extremely low on money, often used humorously on social media. In influencer marketing, it highlights tight budgets or connects with cost-conscious audiences.

Clout Slang is the trendy, status-driven language used on social media to signal influence or insider knowledge, helping brands and creators boost engagement and credibility.

Clickbait slang refers to catchy, hype-driven phrases and hooks used in social media and influencer marketing to spark curiosity and drive clicks. It blends playful language with value-driven promises to boost engagement and traffic.

A clout chaser is someone who seeks attention and status by tagging or aligning with popular people or trends on social media. Learn what clout chasing means, how it shows up in influencer marketing, and why it matters for brands and creators.

Cap is modern slang for a lie or false claim, often used on social media to call out exaggeration or dishonesty. Saying “no cap” adds honesty and authenticity to a statement.

Clout is the influence and credibility a person holds on social media, measured by their reach, engagement, and reputation. High clout helps brands and creators connect with audiences, drive engagement, and boost sales.

Caught in 4K is a social media slang meaning to be caught red-handed with clear, high-definition evidence. The phrase highlights undeniable proof of someone’s actions, often used in influencer marketing and online conversations.

The phrase 'CEO of ___' is a viral, meme-inspired way to declare expertise or authority in a fun, relatable way. Influencers and brands use it on social media to stand out, drive engagement, and build community.

A curated feed is a hand-picked stream of social media posts or content tailored around a theme, audience, or brand identity. It highlights the most relevant, high-quality updates to keep followers engaged and strengthen brand storytelling.

Cringe describes content or behavior that makes people feel embarrassed, awkward, or second-hand shame. In social media and influencer marketing, cringe content can alienate audiences and harm a brand’s reputation.

“Cancelled” refers to when a person or brand faces widespread public backlash online, often leading to lost partnerships, followers, or reputation. It’s a key concept for brands and influencers to understand for reputation management and brand safety.

A cursed image is a strange or unsettling photo that evokes confusion or discomfort. Often shared as memes, these images stand out on social media for their bizarre or eerie vibe.

A clap back is a sharp, witty response to criticism or negative comments on social media, used by brands and influencers to defend their reputation, showcase personality, and drive engagement.

Cancel culture is the social-media-driven practice of withdrawing support for individuals or brands after perceived wrongdoing. This online accountability trend can make or break reputations in influencer marketing and public relations.

Cuffing season is the fall and winter period when people seek committed relationships to stay cozy through colder months. Brands and influencers can tap into this seasonal trend to create engaging, timely campaigns.

Catfishing is when someone creates a fake online identity to deceive others, often for romance or financial gain. In social media and influencer marketing, it can harm brand trust and campaign ROI.

Comment Section Wars are heated back-and-forth debates in social media comments that can drive massive engagement—and sometimes chaos. Brands and creators need to understand how to navigate these battles to protect their reputation and foster positive interaction.

Content Is King means that high-quality, valuable content is the most important factor for engaging audiences and driving growth. This principle applies across social media, influencer marketing, and SEO to help brands stand out.

The creator economy is the ecosystem where individual content creators monetize their audience through platforms, partnerships, and direct sales. It empowers influencers, artists, and entrepreneurs to earn income by sharing original content and building communities.

Corecore is a viral social media trend that mixes nostalgic clips, mood-driven music, and random visuals into emotional montages. Brands and creators use it to tap into genuine feelings and stand out online.

Creeping is quietly browsing someone’s social media profile or content to gather insights without interacting. In influencer marketing, creeping helps brands and creators research audiences, competitors, and trends behind the scenes.

Comment Ratio measures the percentage of comments your social media post or campaign receives compared to its total impressions or reach. It helps brands and creators gauge genuine audience engagement and conversation quality.

Clickbait uses sensational headlines or images to grab attention and drive clicks, often promising more than the content delivers. It’s a common tactic on social media and in influencer marketing—use it wisely to boost engagement without losing trust.

Chill vibes describe a relaxed, laid-back mood or atmosphere conveyed through soothing visuals, mellow music, and casual content. Brands and creators leverage chill vibes to build authentic connections with audiences seeking calm, feel-good experiences.

A cloud dump is the practice of uploading and sharing a large collection of photos, videos, or assets via a cloud folder link for influencers or collaborators. It streamlines content distribution, making it easy for brands and creators to access, download, and use assets without endless email chains.

“Can’t even” is a popular internet phrase used to express overwhelming emotion—shock, joy, or exasperation—when words fail you. Brands and creators use it in social media copy to sound relatable, playful, and authentic.

In social media slang, “cop” means to acquire or buy something, often used in captions like “cop this look.” Brands and influencers leverage “cop” as a casual call-to-action to drive engagement and sales.

Crowdsourcing means tapping a large online community for ideas, content, or solutions. Brands and creators crowdsource to spark creativity, boost engagement, and solve problems cost-effectively.

A dupe is an affordable alternative to a high-end product, often used by influencers to showcase budget-friendly options that deliver similar results. It’s key for brands and creators who want to tap into value-driven audiences.

Deadass means “seriously” or “for real” in slang, used to emphasize honesty or agreement. It’s popular on social media and helps brands and creators sound authentic and relatable.

A drop is a planned, limited‐time release of a product, collection, or content designed to build hype and drive engagement on social media. Brands and creators use drops to create scarcity, boost excitement, and encourage instant action.

A DM (Direct Message) is a private, one-to-one chat feature on social media platforms that lets users send text, images, or links directly to another user or group. DMs help brands, creators, and followers communicate personally, securely, and off public feeds.

Doxxed means having your private or sensitive information shared publicly online without your consent, often to harass or intimidate. In influencer marketing and social media, doxxing can harm reputations, breach trust, and expose people and brands to legal and safety risks.

Dank describes highly relatable, edgy, or top-tier content—often memes—that resonates deeply with online audiences and drives engagement.

A “Day in the Life” is a social media or influencer format that showcases someone’s daily routine in an authentic, behind-the-scenes style. It gives followers a real-world look at how a creator, employee, or brand operates day to day.

Dead refers to a social media account, post, or audience showing little to no activity or engagement, signaling inactivity or irrelevance. In influencer marketing, spotting “dead” profiles helps brands avoid wasted budget and optimize campaign performance.

“Don’t @ Me” is a social media slang phrase used to signal that you don’t want to be tagged or debated in replies. It’s a playful way to stake out an opinion without inviting disagreement. Brands and creators use it to drive engagement and shape conversations on their terms.

Doing Numbers is the process of tracking, analyzing, and interpreting social media and influencer marketing metrics to measure success and guide data-driven decisions.

“Dying” is social media slang meaning you’re laughing so hard it feels like you might “die” of laughter. Influencers and brands use it to inject humor, show genuine reactions, and boost engagement with relatable content.

Delete Later is a tactic where influencers publish content with a set removal date to create urgency, manage campaign timelines, and ensure up-to-date messaging. Brands and creators use it to generate FOMO, control content lifespan, and meet compliance requirements.

Dry texting happens when someone sends short, unenthusiastic text replies that stall meaningful conversation. In social media and influencer marketing, it can signal low engagement and harm relationships with audiences or partners.

Don't Kill the Vibe is a phrase urging you to maintain positive energy and authentic flow in your social media content or campaigns. In influencer marketing, it reminds brands and creators to avoid moves that disrupt audience engagement or feel off-brand.

Digital detox is a planned break from electronic devices and social media to reduce stress and boost creativity. For brands and influencers, unplugging helps foster authenticity, improve mental health, and drive more engaging content.

DNF stands for ‘Did Not Finish’ and refers to stopping a challenge, project, or content series before it’s completed. In influencer marketing, DNF flags when campaigns, series, or challenges are abandoned, signaling potential engagement or commitment issues.

“Drop the mic” is a phrase meaning to end a statement or performance with a bold, memorable moment. It’s used in social media and influencer marketing to signal confidence and leave a strong impression.

“Don’t Sleep On It” means don’t miss or overlook something important—act now before it’s gone. Common in social media and influencer marketing, it creates urgency and excitement around products, events, or offers.

Drama Alert refers to highlighting controversies, conflicts, or trending disputes on social media to capture audience attention. It helps brands and influencers stay relevant and engage followers with timely, buzzworthy content.

A Deep Like on social media refers to a like from a genuinely engaged user who has interacted with your content beyond a single tap. It signals higher-quality engagement and helps brands assess influencer performance more accurately.

A dumpster fire is slang for a social media or marketing situation that goes disastrously wrong and spirals out of control. It describes campaigns or posts that attract negative attention, confusion, or backlash.

De-influencing is when influencers or creators guide audiences away from unnecessary or poor-quality products. It helps build trust by giving honest advice, even if it means saying “don’t buy.”

Drip is modern slang for someone’s standout style, swag, or fashion sense, often used on social media to praise a look or aesthetic. It’s a quick way to highlight bold outfits or brand-aligned visuals.

Double Tap is the quick two-tap gesture users perform—especially on Instagram—to like a post. It’s a simple, powerful action that signals engagement and boosts visibility.

Delulu is slang for having unrealistic expectations or fantasies, especially in fandom and social media circles. Discover how brands and creators can navigate and leverage the term to manage audience expectations.

Exposed is the number of unique people who have seen your social media content, ad, or influencer post. It measures reach and helps brands and creators understand audience size and campaign impact.

Everything Core is a social media trend where creators showcase a curated blend of favorite items, styles, or experiences in one post, using the popular “-core” suffix to spark community engagement and discoverability.

Emoji Speak is the practice of using emojis as a visual language to convey tone, emotion, and brand personality in social media and influencer marketing. It helps brands and creators express messages quickly, engage audiences, and stand out in a crowded digital landscape.

An E-Girl is an online persona combining edgy, anime-inspired fashion with gaming and internet culture, popular on TikTok and Instagram as a form of self-expression and influencer content.

An era in social media marketing is a distinct time period defined by a consistent theme, aesthetic, or messaging strategy used by influencers and brands to engage audiences. It helps organize campaigns, tell a cohesive story, and signal shifts in creative direction.

Emo Phase is a social media trend where users adopt emo-style aesthetics, music, and emotional expression to connect with niche audiences. Brands and creators can leverage this nostalgic subculture to boost authenticity, engagement, and brand loyalty.

An E-Boy (electronic boy) is a social media personality known for a distinctive, tech-inspired style and a blend of emo, goth, and skater aesthetics. Popular on TikTok and Instagram, E-Boys shape trends and offer unique marketing opportunities for brands.

Emotional Damage refers to the psychological harm or stress caused by words, actions, or content. In social media and influencer marketing, it highlights how brands or creators can unintentionally or intentionally impact audience feelings. Understanding it helps brands create responsible, engaging content and avoid backlash.

An energy shift is a strategic change in the mood, style, or pacing of your social media content designed to re-engage and excite your audience. It helps brands and creators maintain momentum, spark curiosity, and avoid content fatigue.

E-Date (Effective Date) marks the exact day an influencer partnership or campaign officially begins, signaling when deliverables, content drops, and promotional activities can go live. It ensures everyone knows the launch timeline.

Eye candy refers to visually striking, highly appealing images or videos designed to grab attention and delight viewers, boosting engagement on social media and influencer campaigns.

An Easel Post is a social media graphic or image styled like a tabletop easel display, designed to highlight content, products, or announcements. It’s popular in influencer marketing for showcasing promotions in a clean, engaging format.

An ego boost is a surge of positive feedback—likes, comments, shares, or shout-outs—that lifts a person’s self-esteem. In influencer marketing, ego boosts drive engagement, deepen creator-audience connections, and amplify brand visibility.

An E-Simp is a social media follower who not only loves an influencer’s content but also eagerly buys every product they recommend. These super-engaged customers drive sales and brand loyalty, making them essential for DTC brands and creators.

Endgame in influencer marketing is the final stage of a campaign where all efforts converge to achieve the ultimate goal, such as driving a sale, sign-up, or long-term partnership. It’s your campaign’s finish line, turning engagement into measurable results.

E-Dump, short for Engagement Dump, is a social media strategy where creators concentrate posts and interactions into a focused burst to boost visibility and engagement. It’s popular in influencer marketing to grab algorithmic attention and drive more likes, comments, and shares.

El Ratio is the engagement ratio, showing the percentage of followers who interact with a post. Brands and creators use it to gauge content performance, community interest, and campaign success.

Emoji Overload refers to using too many emojis in a single message or post, which can distract readers, dilute your brand voice, and hurt engagement. It’s important for brands and creators to strike the right emoji balance for clear, professional communication.

Extra describes over-the-top or exaggerated content and behavior on social media. Influencers and brands use “extra” moments to grab attention, stand out in feeds, or add flair to their messaging.

Epic Fail describes a dramatic mistake or blunder in social media or influencer marketing that gains widespread attention for all the wrong reasons. Brands and creators use it to learn from high-profile online slip-ups.

E-A-T stands for Expertise, Authority, and Trustworthiness—key criteria Google uses to evaluate the credibility and quality of your content. Focusing on E-A-T helps brands, influencers, and creators improve SEO, build trust, and drive engagement.

End of an Era marks the conclusion of a major phase or trend in influencer marketing or social media, signaling shifts in partnerships, platform features, or audience behavior.

Eye Roll Energy is the playful, slightly sarcastic vibe you convey with an exaggerated eye roll to show humor, annoyance, or sass on social media. Brands and creators use it to connect with audiences and boost engagement through a relatable, tongue-in-cheek attitude.

Edgy describes content or style that pushes boundaries, feels bold, and often challenges norms. It grabs attention by being daring, unconventional, or provocative.

Engagement bait is social media content designed to prompt likes, comments, shares, or other interactions by explicitly asking audiences to engage. Brands and creators use it to boost visibility and improve algorithmic reach.

FOMO (Fear of Missing Out) is the anxiety that you might miss rewarding experiences happening elsewhere. Brands and creators use this slang term in social media and marketing to create urgency and boost engagement.

In social media and influencer marketing, “fire” is slang for content that’s amazing, high-quality, and trending. Brands and creators use it to show enthusiasm and engage their audience.

Filtered AF describes social media content that’s heavily edited or stylized with digital filters for a standout look. It’s popular among influencers and brands aiming for a consistent, eye-catching aesthetic online.

FOMO (Fear of Missing Out) is the anxiety that others are having rewarding experiences without you. In marketing, brands and influencers use FOMO to spark urgency and boost engagement by highlighting exclusive offers and limited-time events.

Flex means to show off or highlight achievements, products, or status on social media. Brands and influencers use flexing to create aspirational content that drives engagement and showcases value.

Feed Goals are the aesthetic and performance targets you set for your social media feed to build brand cohesion, attract followers, and drive engagement. They help brands and creators plan content that looks great and meets clear marketing objectives.

Follow Back is when you follow someone on social media because they followed you. It helps build relationships, grow your audience, and shows appreciation to followers.

A finsta is a secondary, private Instagram account where users share unfiltered, candid moments with a select audience. It’s often separate from your main profile to keep content personal and exclusive.

Facts are objective, verifiable statements or data points that establish credibility for your brand or campaign. In influencer marketing, using accurate facts helps build trust, drive engagement, and support persuasive storytelling.

A face reveal is when a content creator or influencer shows their face publicly—often for the first time—to build trust and deepen audience connection. It’s a popular tactic in social media and influencer marketing to humanize your brand, boost engagement, and stand out in crowded feeds.

Fake news is false or misleading information presented as real news. It spreads quickly on social media, influencing opinions and potentially harming brands and audiences.

“Fam” is slang for your inner circle or community on social media, often used by influencers and brands to signal trust, loyalty, and belonging among followers.

A Face Card is a high-profile influencer or ambassador whose image and reputation represent and elevate a brand’s credibility and reach. It’s the go-to personality brands lean on to connect with audiences, boost trust, and drive engagement.

“Fave” is slang for “favorite,” commonly used on social media and in influencer marketing to highlight top picks, preferred content, or beloved products. Brands and creators use “fave” to showcase endorsements and connect with their audience in a friendly, relatable way.

The For You Page (FYP) is TikTok’s personalized content feed that shows users videos based on their interests and behavior. It’s a powerful way for brands and creators to reach new audiences organically by tapping into the platform’s algorithm-driven discovery.

Feels are the emotional reactions or vibes that content evokes in an audience. In influencer marketing, tapping into feels builds authentic connections, boosts engagement, and drives brand loyalty.

Follower Thirst describes the strong drive influencers, creators, and brands feel to attract new followers on social media. It’s about strategies, content, and engagement tactics designed specifically to satisfy that hunger for audience growth.

A feed drop is when a brand or influencer shares new content simultaneously across social media feeds to boost visibility and engagement. It helps maintain audience interest and drive traffic to campaigns or products.

A follower dump is the process of removing low-quality or inactive followers in bulk to boost engagement metrics and audience authenticity. Brands and influencers use it to maintain a real, targeted community for more effective marketing.

Fitspo, short for fitness inspiration, refers to motivational content showcasing workouts, healthy tips, and body transformations. It is widely used by influencers and brands to spark motivation and engagement.

A Fan Cam is a branded camera segment or setup that captures real fan reactions and messages at events or on social media. It’s a powerful tool for generating authentic user-generated content and boosting engagement.

A flop in social media or influencer marketing is a post, campaign, or collaboration that drastically underperforms compared to expectations. It signals low engagement, poor reach, or lack of desired results.

A Feed Curator selects, organizes, and schedules content to craft a cohesive and engaging social media feed. They help brands and influencers maintain a consistent look, feel, and message across posts.

Full Send means going all-in on an idea, campaign, or moment with full enthusiasm and commitment. It’s popular in social media culture and highlights bold, unapologetic action—perfect for brands and influencers looking to stand out.

A Filter Drop is when a brand or influencer releases a new social media filter or lens to boost engagement and reach. It’s a creative marketing tactic that turns followers into active participants and amplifies brand visibility.

A Fit Check is a social media trend where creators showcase and review their outfits, giving audiences authentic style inspiration and shopping tips. It’s widely used in influencer marketing to boost engagement, build trust, and drive conversions.

IDK stands for “I Don’t Know,” a quick and casual way to express uncertainty or lack of information online. It’s widely used in texts, social media captions, comments, and influencer content to keep conversations relatable and authentic.

IYKYK stands for “If You Know, You Know,” a phrase used on social media to signal insider knowledge or an exclusive reference. It creates a sense of community and FOMO by hinting at shared experiences only understood by those in the know.

IG is a common abbreviation for Instagram, the photo and video-sharing social platform owned by Meta. Brands and creators leverage IG to showcase products, connect with audiences, and drive engagement through posts, Stories, and Reels.

It’s Giving is a playful social media phrase used to highlight the vibe, style, or mood something reminds you of. Brands and creators use it to tap into cultural moments, spark engagement, and speak influencer’s language.

An Insta Baddie is a confident, trend-setting social media persona defined by bold style, polished visuals, and engaging content. This aesthetic helps influencers and brands captivate Gen Z audiences with curated fashion, beauty, and lifestyle posts.

“In My Feels” is a slang phrase that means you’re feeling emotional, nostalgic, or deeply introspective. Brands and creators use it on social media to spark genuine connections and boost engagement through authentic storytelling.

An Insta Story Dump is a series of related Instagram Stories posted together—like a mini photo dump—that showcases casual snapshots, behind-the-scenes moments, or daily highlights in one cohesive flow. It's a simple, authentic way for brands and creators to boost engagement and share unfiltered content.

Influencer Vibes refers to the unique energy, tone, and style an influencer brings to their content, shaping how audiences perceive brand messages. It’s all about authenticity, consistency, and the emotional connection that makes promotional content feel genuine and engaging.

Insta Famous describes individuals who have built a large following and strong influence on Instagram, often leading to brand collaborations and monetization. This status helps brands tap into engaged audiences and boosts online visibility.

“I’m Screaming” is a popular social media slang that expresses extreme excitement, disbelief, or laughter. Brands and influencers use it to create relatable, engaging content that resonates with audiences.

An It Girl is a trendsetting personality who captures widespread attention and influence on social media. Brands leverage It Girls to boost visibility, credibility, and engagement in their campaigns.

“I'm Weak” is a slang term used on social media to express an extreme reaction to something hilarious or adorable. Brands and creators use it to spark engagement and connect with audiences through authentic, playful content.

Internet beef refers to the public disputes or clashes between brands, influencers, or personalities on social media. These conflicts often unfold in tweets, posts, and hashtags, drawing audience engagement and impacting brand reputation.

“I Stan” is a slang phrase used on social media to express strong support or admiration for a person, brand, or product. It’s become a key term in influencer marketing to build community and signal loyalty.

ISO is a camera setting that controls your image sensor’s sensitivity to light. Higher ISO brightens shots in low-light but can add grain, while lower ISO keeps images crisp in bright scenes.

Insta Goals are aspirational Instagram posts or content that showcase a perfect lifestyle, look, or moment. Creators and brands add #InstaGoals to inspire followers and boost engagement. This concept is crucial for influencer marketing and brand storytelling on social media.

Iconic describes content or creators that are instantly recognizable and trendsetting in their niche. In influencer marketing and social media, building an iconic presence means delivering memorable visuals or messages that resonate deeply with audiences.

Insta Creeping is the act of silently browsing an Instagram profile—stories, posts, highlights—without interacting or leaving a trace. Brands and influencers use it to gather insights, spot trends, and size up competitors in a low-key way.

Influencer Energy refers to the authentic vibe, personality, and spark an influencer brings to their content that captivates audiences and drives engagement. It’s the unique blend of relatability, creativity, and trust that makes followers tune in and brands partner up.

“I Did a Thing” is a casual teaser phrase influencers and creators use to announce a new project, product drop, or achievement. It sparks curiosity, drives engagement, and builds hype for upcoming launches.

An Insta Husband is a behind-the-scenes helper who supports influencers and content creators during photo and video shoots, handling tasks like lighting, props, and camera setup. They ensure smooth, high-quality content creation, letting creators focus on their craft.

“In My Era” is a content trend where creators and brands tap into nostalgia by sharing memories, trends, or products from their time to engage audiences. It’s an easy way to spark emotional connections and highlight brand heritage.

"I Can't" is a concise teaser phrase used by influencers and brands to build suspense, drive engagement, and generate excitement around products or announcements.

IRL (In Real Life) means doing something face-to-face or offline rather than online. It’s a common phrase on social media, used by influencers and brands to highlight real-world experiences.

Insta Worthy describes content—photos or videos—that look so appealing they’re perfect for Instagram feeds. It’s all about striking visuals, consistent style, and authentic moments that grab likes, comments, and shares.

A jump scare is a sudden, unexpected audio-visual shock that startles viewers and instantly grabs attention. Used smartly in influencer marketing or social media, jump scares can drive engagement and brand recall by playing on surprise and emotion.

Jelly is a mobile Q&A app that lets users ask and answer questions using images and text, driving authentic engagement and community interaction for influencers and brands.

Just Vibes is a style of social media and influencer content that focuses on authentic mood, atmosphere, and genuine moments rather than hard-selling products. It’s about creating a relaxed, relatable connection with audiences.

Join the Live is a call-to-action inviting viewers to watch and engage in a real-time video broadcast. Brands and influencers use it to spark immediate interaction and build genuine connections.

JOMO (Joy of Missing Out) is the positive feeling you get when you choose to skip social events or online trends to focus on personal well-being and authentic connections. It celebrates disconnecting from the online noise and enjoying real-life moments.

“Just Sayin” is a casual phrase brands and creators use to soften opinions, spark conversation, and boost engagement in social media posts. It adds authenticity and invites followers to share their thoughts.

In social media and influencer marketing, “juicy” describes content that’s enticing, highly engaging, and rich in value—designed to grab attention, spark conversations, and drive shares and likes.

Jokester Energy means using playful humor and wit in your social media and influencer content to entertain audiences and build authentic engagement. It’s a personality-driven approach that brands and creators use to stand out and foster memorable connections.

Jaded describes feeling weary or cynical after too much exposure to something. In marketing, it highlights when audiences or creators lose interest due to repetitive content.

“Just Posted” marks content that’s freshly shared on social media, helping brands and creators highlight new updates to boost visibility and engagement. It acts as a quick cue for audiences to check out the latest posts.

Jumped In means quickly joining a trending conversation, live event, or viral moment on social media to boost engagement and relevance. Brands and creators use it to connect with audiences in real time and stay on top of trends.

Janky means low-quality, glitchy, or awkward content in social media and influencer marketing. It’s used to describe clumsy edits, unstable live streams, and other rough experiences that can hurt a brand’s image. Recognizing janky elements helps creators polish their work and keep audiences engaged.

A Jeek is a short, informal teaser or sneak-peek content piece used by influencers and brands to spark curiosity and build hype around a product, event, or launch. Typically 10–30 seconds long, jeeks are ideal for Stories, Reels, or TikTok, driving engagement with minimal production effort.

Juice is a slang term for the combined reach, engagement, and authority that makes social media content stand out in feeds and algorithms. Brands and creators use juice to evaluate an influencer’s clout and predict campaign performance.

"Just Here for the Comments" refers to when users and creators focus on the comment section of a social media post to drive engagement, spark conversation, and gather feedback. Brands and influencers leverage this approach to boost visibility, build community, and gain valuable insights from their audience.

Jitter clicks are a rapid mouse-clicking method where you shake your hand or finger to achieve high clicks-per-second. Popular among gamers and influencers, this technique boosts performance, engagement clips, and viewer excitement.

“Just Another Influencer” describes a social media creator whose content and style blend into the crowd, making them interchangeable. It’s a warning sign in influencer marketing when someone lacks a unique voice or value.

Jaded AF is slang for feeling extremely cynical, bored, or worn out by something. It’s shorthand for an ‘over it’ attitude popular on social media. Brands and influencers use it to connect authentically with audiences.

Jawn is Philadelphia slang for any person, place, or thing. It's a versatile placeholder noun that helps influencers and brands connect authentically with audiences. Use jawn to add local flavor and boost engagement.

“Just Unfollowed” signals that someone has recently stopped following your social media account. It’s a quick way to spot engagement drops and understand audience behavior in influencer marketing and brand growth.

A juice cleanse is a short-term dietary approach where you consume only fruit and vegetable juices to support a perceived detox and wellness boost. Brands and influencers often leverage juice cleanses to showcase healthy routines, drive engagement, and promote DTC subscription offers.

“Just a Vibe” refers to social media content focused on capturing a mood or aesthetic rather than delivering a direct message—perfect for brands and creators aiming to build authentic connections.

Jumping On That Train means quickly joining a trending topic or viral moment on social media to boost engagement and visibility. It’s a strategy brands and influencers use to ride popular conversations and tap into audience excitement.

Joke's On You is a social media tactic where brands or influencers flip expectations with witty humor, turning potential negatives into positive engagement and building stronger audience connections.

Just a Girl is a social media caption trend where creators start posts with “Just a girl…” to show authenticity, build rapport, and spark engagement. This simple formula helps brands and influencers connect through candid, relatable messaging.

Kill the Feed is when social media algorithms deprioritize or hide your posts from followers’ main feed due to low engagement, policy issues, or spam triggers. Brands and creators use best practices to avoid getting their feed ‘killed’ and keep content visible and engaging.

Keep the Receipts means collecting and preserving all proof—emails, metrics, invoices and screenshots—to verify your influencer marketing efforts and ROI. It ensures transparency, accountability, and smarter decision-making for brands and creators.

‘Keep That Same Energy’ is a call for consistency between words and actions, ensuring authenticity in messaging. In influencer marketing, it helps brands and creators maintain credibility by matching their content, values, and audience engagement.

A keysmash is a string of random letters you type online to express strong emotions like excitement, laughter, or frustration. It’s common in chats, tweets, and influencer posts to add a playful, authentic touch.

Kicked Out of the Group Chat means being removed from a messaging thread, cutting off access to updates and conversations. In influencer marketing and social media, it highlights exclusion from key collaboration channels and the importance of managing digital community relationships.

Kidcore is a playful, nostalgic aesthetic that brings childhood memories to life through bright colors, cartoons, and toy-inspired visuals. It’s a popular style on social media and in marketing to tap into childhood nostalgia and create fun, engaging content.

Keeping tabs means regularly monitoring and tracking the performance, engagement, and activity of social media accounts or influencer campaigns so brands and creators can spot trends, optimize strategy, and improve results.

A kiki is an informal online meetup where influencers, brands, and communities come together to chat, share content, and boost engagement. It’s a fun, relaxed way to connect and build loyalty on social media.

Know Your Worth means understanding the real value you bring as a creator or brand—using data to set fair rates, negotiate confidently, and maximize your impact and ROI.

Klout was a platform that measured social media influence by giving users a score from 1 to 100 based on engagement and reach. It helped brands and creators understand and compare online authority across networks.

Social media karma is a measure of your reputation and engagement on platforms, reflected through likes, shares, comments, and upvotes. High karma boosts visibility, credibility, and trust with your audience.

Keep It 100 means being completely honest, transparent, and genuine in your communication—especially crucial for brands, influencers, and marketers aiming to build real trust and engagement.

“Kinda Obsessed” is a casual phrase used to express strong liking or enthusiasm for a product, service, or trend. In influencer marketing, it signals high engagement and genuine excitement that brands can leverage to boost awareness and trust.

King Behavior is a bold, authoritative approach in social media marketing where influencers or brands command attention and respect through high-value content and clear boundaries. It’s about leading conversations rather than chasing likes or followers.

“Karen” is a slang term for someone who acts entitled or demanding, often in public situations. It’s used in social media and marketing to call out behavior and create viral content.

K stands for “thousand” and is commonly used in influencer marketing to indicate follower counts, impressions, or budget amounts. It simplifies large numbers like 5K (5,000) to improve readability and communication.

Keeping It Real means being genuine and transparent in your content—showing real moments, honest opinions, and true personality to build trust with your audience.

A Keyboard Warrior is someone who aggressively criticizes or debates others online, often hiding behind anonymity. Recognizing Keyboard Warriors helps brands manage social media interactions and protect their reputation.

A Kpop Stan is a highly dedicated fan of Korean pop music who actively promotes their favorite artists online and offline. These fans shape trends, drive social media engagement, and can amplify brand campaigns within a passionate community.

The Keke Challenge is a viral dance trend where users record themselves performing moves to Drake’s “In My Feelings,” sharing on TikTok, Instagram Reels, and YouTube Shorts. Brands and creators use it to boost engagement, reach audiences, and spark UGC campaigns.

Killed It is a slang term meaning to perform exceptionally well or deliver outstanding results. In social media and influencer marketing, it highlights campaigns or content that exceed expectations with high engagement and impact.

“Killed the vibe” refers to anything that disrupts the mood, energy, or authenticity of content. In social media and influencer marketing, it highlights moments when a message or action turns off your audience, hurting engagement and trust.

A kickback is an undisclosed payment or commission given to someone for promoting a product or service. In influencer marketing, kickbacks can undermine trust and violate regulations without proper disclosure.

“Keep Scrolling” is a simple call-to-action that encourages social media users to continue browsing through content—often carousels or story sequences. It helps brands and creators boost attention, retention, and engagement by teasing valuable information slide by slide.

Knock-off energy describes when content or branding gives off a cheap imitation vibe instead of authentic, original style. It highlights copycat or generic feels that marketers and influencers should avoid.

Link in Bio Slang is the shorthand phrase influencers and brands use to guide followers to the single clickable URL in their social media profile. It makes sharing products, content, or resources easy when you can’t add direct links in posts.

“Legit” is slang for genuine or authentic, used to highlight trustworthiness and credibility. In influencer marketing and social media, it signals real value and honest engagement, helping brands and creators build stronger connections.

“L” is internet slang for “loss” or “fail,” often used to call out mistakes or setbacks. Brands and influencers say “take an L” to own up to a flop—and keep content real and relatable.

Lowkey is internet slang meaning ‘somewhat’ or ‘quietly.’ On social media, it signals a subtle vibe or hidden excitement without going over the top. Brands use it to create authentic, understated connections.

Lit is a slang term meaning something is exciting, popular, or high-energy; it’s often used by influencers to hype up content, events, or campaigns. This term signals trendiness and engagement in social media contexts.

‘Living for This’ is a casual phrase that shows genuine excitement or passion for a moment, product, or experience. Brands and creators use it on social media to build authentic engagement and connect emotionally with audiences.

LMAO stands for “Laughing My Ass Off,” a popular internet acronym used to show strong amusement in chats, captions, and comments. It’s a quick way to convey humor, boost engagement, and build social media rapport for brands and creators.

Left on Read means your message has been seen but not replied to. On social media and messaging apps, it signals low engagement or hesitation to respond.

LOL stands for "laughing out loud," a popular internet abbreviation used to express amusement in digital conversations. It adds humor and relatability to social media posts and messaging.

LMK stands for "Let Me Know" and is a casual invitation asking someone to share information or feedback. It's widely used in social media and influencer marketing to prompt engagement and follow-up.

“Locked in” in influencer marketing means a confirmed, iron-clad agreement between a brand and creator—dates, deliverables, and compensation are set. It ensures both sides are committed and ready to launch the campaign.

“Love That for You” is a positive affirmation phrase used by influencers and social media users to show genuine support and enthusiasm for someone’s success, product launch, or personal news. It’s a quick, friendly way to boost engagement and foster community online.

Likes Don’t Matter is the idea that counting social media likes alone won’t drive business results. It emphasizes tracking meaningful interactions—comments, shares, clicks, and conversions—over vanity metrics.

“Look at This Dude” is a social media trend and content format where brands or creators highlight someone doing something impressive, funny, or unique to capture attention and boost engagement.

A Link in Bio is the single clickable URL on your social media profile that directs followers to your website, products, or other content. It’s essential for influencers and brands aiming to convert social traffic into real engagement and sales.

Lurking is when someone reads posts, comments, or watches content without actively engaging (liking, commenting, or sharing). It’s common on social media and influencer channels and can still impact content performance.

Love Bomb is a marketing tactic where brands or influencers shower someone with praise, gifts, or attention to build a positive connection. It’s used to spark buzz, deepen relationships, and drive loyalty on social media.

Likes Are Down shows a drop in the number of social media likes your posts get over time. It signals changes in content performance, audience behavior, or platform algorithms.

Leaked refers to content or information that appears online unofficially or before its scheduled release. In influencer marketing, a leak can be accidental or strategic, creating buzz—and sometimes headaches—for brands and creators.

“Lensed Up” means being fully equipped and optimized for photography or video by using the right camera lenses and gear. In influencer marketing, it’s about leveling up visual quality to capture attention and tell a better brand story.

“Loop me in” means keeping someone informed or included in conversations and decisions. In influencer marketing, it’s a request to add collaborators into email threads, campaign updates, and social media planning for seamless collaboration.

Laughing Through the Pain means using humor to share real struggles, failures, or awkward moments in a lighthearted way. This tactic makes content more relatable, builds trust, and keeps audiences coming back for more.

Loud Posting is a social media strategy where brands or creators share a burst of high-volume content to stay top of feed, capture attention, and boost engagement. By flooding feeds with posts, stories, or tweets, you spark conversations and build momentum quickly. It’s widely used in influencer marketing to amplify campaigns and drive reach.

Late to the Party describes joining a trend, conversation, or campaign after it’s already peaked in popularity. In social media and influencer marketing, it highlights the risk of jumping on trends too late and missing maximum engagement. Brands and creators use this concept to time their content for better reach.

“Level up” means improving or advancing your content, strategy, or engagement to achieve better results. In influencer marketing and social media, leveling up involves creative collaborations, data-driven tweaks, and authentic storytelling that drive growth and boost brand loyalty.

Loud AF describes content or branding that’s bold, attention-grabbing, and unapologetically confident on social media. It’s about standing out with vibrant visuals, playful tone, and memorable messaging that resonates with your audience.

Mood is the overall feeling or vibe that content evokes in an audience. In influencer marketing, mood helps shape how followers perceive a brand or message.

Main Character Energy describes the confident, standout vibe that makes someone feel like the star of their own story—an essential concept in social media and influencer marketing for capturing attention and driving engagement.

Mid is slang for mediocre or average content on social media, indicating something that fails to stand out. In influencer marketing, calling a post or campaign “mid” means it’s underwhelming and lacking impact.

Must-See Content is highly engaging, attention-grabbing media that your audience can’t ignore. It’s designed to boost engagement, shares, and brand visibility. Ideal for social media, it helps brands and creators stand out.

A meme is a humorous or relatable piece of content—like an image, video, GIF, or text snippet—that spreads quickly online. Brands and influencers use memes in social media and influencer marketing to tap into trends, boost engagement, and connect with audiences authentically.

The Main Feed is the central stream of posts users see when they open a social media app. It’s where brands and influencers share content to engage followers, boost visibility, and drive interaction.

A meme dump is a curated collection of memes posted together on social media, often as a carousel or thread, to entertain and engage followers. It’s a quick way for brands and creators to showcase personality and boost audience interaction.

Mutuals are social media users who follow each other back, creating a two-way connection. This term matters in influencer marketing and community building, showing real engagement and relationship strength.

“Make It Make Sense” means crafting clear, relatable content that your audience instantly understands. It’s about cutting through confusion to connect authentically on social media and influencer campaigns.

My Roman Empire is the concept of building your own social media empire—complete with loyal followers, multiple content channels, and diverse revenue streams. It helps brands and creators gain control over growth, engagement, and monetization.

Meta is the parent company of Facebook, Instagram, and WhatsApp, offering platforms and tools that shape how brands, influencers, and creators connect with audiences, run ads, and build communities online.

“Miss me with that” is a slang phrase meaning “keep that away from me” or “I don’t want any of that.” It’s used to reject unwanted ideas or content in a casual, relatable style—perfect for social media and influencer marketing.

Mic Drop is a bold gesture or statement that leaves a strong impression, often used in social media and influencer marketing to punctuate a key message. Brands and creators use it to signal confidence and highlight standout moments. It’s a powerful way to engage audiences and drive conversation.

Messy AF is slang for a raw, unfiltered style that embraces imperfection. In marketing, it’s used to create authentic, behind-the-scenes content that resonates with audiences.

Mad Respect is a slang term meaning deep admiration and genuine acknowledgment of someone’s skills or achievements. In social media and influencer marketing, it signals authentic praise and strong audience engagement.

Millennial Pause refers to the brief hesitation you see before someone born in the ’80s or ’90s starts speaking on camera. It’s a small but memorable social media quirk that brands and creators can use (or avoid) to shape polished, engaging videos.

Mobile First is a design and marketing strategy that prioritizes mobile users by crafting content and experiences for smartphones and tablets before desktops. It ensures fast, user-friendly interactions on smaller screens, boosting engagement and conversions for brands and creators.

Mute is a feature that hides a user’s posts or specific keywords from your feed without unfollowing or blocking. It helps brands, marketers, and creators manage their experience and focus on relevant content.

“Missed This One” is a caption strategy where creators highlight content or offers followers may have skipped. It’s used to boost engagement by drawing attention back to important posts or promotions.

Match My Energy is a tactic where brands, creators, or influencers mirror the tone, vibe, and engagement style of their audience or partners to build rapport and boost interaction. By matching energy levels in content and communication, you create authentic connections that drive loyalty and performance.

Mass unfollow is the practice of unfollowing a large number of social media accounts at once to clean up your feed or rebalance your follower ratios. It helps brands and influencers maintain a targeted audience and boost engagement.

Manic Posting is the practice of sharing an unusually high volume of content in a short period to boost visibility and engagement. Brands and creators use it to dominate feeds but must balance frequency to avoid audience fatigue.

Meme Game Strong means consistently creating and sharing on-point, relatable memes that resonate with your audience, boost engagement, and amplify your brand voice on social media.

A Main Account is a brand’s or creator’s primary social media profile where they share core content, engage followers, and build their central audience. It’s different from niche or secondary accounts because it represents your overall brand identity. A strong Main Account is essential for consistent messaging, audience growth, and influencer partnerships.

A Masterpiece Post is a high-quality, highly engaging social media or influencer marketing piece designed to stand out, drive action, and stay relevant over time. Think of it as your brand’s showstopper content that educates, entertains, and converts.

No Cap is a slang phrase meaning "for real" or "no lie," used to emphasize honesty or truthfulness. It's popular in social media and influencer marketing to signal authenticity and build trust.

NSFW stands for 'Not Safe For Work' and refers to content that may be inappropriate or explicit for professional settings. It warns audiences about adult, graphic, or sensitive material.

A New Post Alert is a notification sent by influencers, creators, or brands to announce fresh content on social media or blogs, prompting followers to check it out. It helps boost early engagement and visibility by letting your audience know something new is live.

Not Me Moments are social media captions that start with “Not me” followed by a humorous or relatable confession. They help brands and influencers humanize their content, spark conversation, and boost engagement.

No Filter describes social media content shared without any edits or color adjustments, emphasizing authenticity and transparency. This raw style builds trust and genuine engagement for brands, creators, and influencers by showcasing real moments.

Netflix and Chill is a modern slang phrase that originally meant watching Netflix with someone but now often implies a low-key hangout or romantic context. It’s widely used in social media and influencer marketing as a playful hook to engage audiences.

“No chill” describes bold, unfiltered content or delivery that grabs attention and sparks conversation. In influencer marketing, a no-chill approach means pushing boundaries to stand out and drive engagement.

“No One Asked” is a social media catchphrase that calls out unsolicited opinions or content, often used with a playful or sarcastic tone. Brands and creators use it to set expectations, spark engagement, and keep messages on-brand.

Not Gonna Lie (NGL) is a casual slang phrase meaning “I’m being honest.” Popular on social media and in influencer marketing, NGL signals sincerity and can boost engagement when used strategically.

A niche internet microcelebrity is a social media influencer with a small but highly engaged audience focused on a specific interest. They offer authentic connections and targeted reach, making them powerful partners for DTC brands and small businesses. Learn how to spot, engage, and leverage niche microcelebs in your marketing.

Name and shame is the practice of publicly calling out individuals or brands for bad behavior to hold them accountable and warn others. It’s a powerful tool on social media and in influencer marketing for driving change and protecting reputations.

Nah Fam is a casual social media slang phrase meaning “no, friend,” used to playfully decline or disagree. Brands and creators leverage it to inject humor, authenticity, and relatability into their messaging.

A notification squad is a dedicated group of followers who get alerts for your social media posts or live events and engage immediately with likes, comments, and shares. Brands and creators use notification squads to boost early engagement, improve algorithm visibility, and build community momentum.

Not This is a social media post format where influencers or brands highlight a common mistake before showcasing the correct approach, helping educate audiences and drive engagement. This simple, contrast-driven style boosts clarity, authority, and shareability.

In influencer marketing, a “nobody” is an everyday person or nano influencer with minimal followers. Despite their low reach, these individuals often drive authentic engagement and trust. Brands use nobodies to tap into niche communities and boost credibility cost-effectively.

No Context refers to sharing content without background or explanation, designed to spark curiosity and engagement on social media. It’s a popular tactic in influencer marketing that leverages mystery to captivate audiences.

“New Phone Who Dis” is a playful internet slang phrase used to signal a fresh start or to playfully ignore a previous conversation. Brands and creators use it in social media and influencer marketing to reintroduce products, capture attention, and inject humor.

Normalizing ___ is the practice of repeatedly showcasing a behavior, product, or idea in social media to make it feel standard and widely accepted. Brands and creators use this tactic to shape audience perception, boost engagement, and turn new concepts into everyday norms.

An NGL Link is a custom URL from the NGL app that lets social media users collect anonymous messages and feedback. Shared in stories or profiles, it drives honest engagement for influencers, creators, and brands.

“Not the Vibe” describes content or collaborations that feel off-brand, mismatched, or lacking the right energy. It’s a quick way to flag posts or campaigns that don’t align with a creator’s audience or a brand’s personality. Marketers use it to maintain authenticity and engagement.

“No One Cares” is a principle in social media and influencer marketing that reminds brands and creators to focus on audience needs, not self-promotional noise. It highlights that content must offer real value or entertainment to grab attention.

Naur, short for New Audience Utilization Rate, is a metric that measures the percentage of fresh social media viewers or followers who engage with your content or take a desired action. It’s a clear way for brands and creators to see how well they’re converting new audiences into active fans or customers.

Not Clickbait refers to online content that delivers exactly what its headline promises, building trust and engagement. It’s essential for brands and influencers to maintain credibility, boost loyalty, and improve long-term performance.

No Thoughts Head Empty is a popular social media phrase that means embracing a carefree, present-in-the-moment vibe. Brands and influencers use it to create simple, relatable content that drives engagement and connection.

A new drop is the launch of a fresh product, collection, or exclusive content by a brand or creator, promoted on social media to generate buzz, excitement, and urgency. It’s a powerful tactic in influencer marketing and DTC strategy to drive engagement and sales.

Oof is a short, informal exclamation used online to express empathy, mild surprise, or dismay. Brands and creators use it to connect authentically with audiences, signal relatability, and drive engagement.

OOTD (Outfit of the Day) is a popular social media hashtag where users share their daily style choices. Brands and influencers use OOTD posts to showcase fashion, drive engagement, and inspire purchasing decisions.

OK Boomer is a snappy phrase used online to dismiss outdated views often linked to the Baby Boomer generation. Common on social media, it captures generational tension in a witty, concise way.

OTP (One True Pairing) refers to a fan’s favorite character or content match in a story or community. On social media, brands and creators use OTPs to highlight popular collaborations and drive engagement.

On Point, also known as On Fleek, is slang for something executed or styled perfectly. Brands and creators use it in social media to highlight content, design, or campaigns that really hit the mark.

OOTN (Outfit of the Night) is a popular social media hashtag and trend where users showcase their evening looks. It’s used by influencers, brands, and content creators to highlight style, drive engagement, and inspire audiences.

Overshare refers to sharing too much personal or irrelevant information online, which can overwhelm or alienate your audience. In influencer marketing, it’s key to balance authenticity with boundaries to keep followers engaged and maintain brand trust.

An OnlyFans link in bio is the direct URL you place in your social media profile so followers can easily find and subscribe to your OnlyFans page. This simple strategy boosts visibility, drives traffic, and maximizes your monetization potential.

One Does Not Simply is a viral internet meme phrase used to highlight how challenging a task is. It's popular in social media and influencer marketing to create relatable, humorous content that engages audiences.

“Over It” is a casual phrase meaning feeling tired, bored, or done with something. In social media and influencer marketing, it signals audience fatigue with trends, products, or campaigns and guides brands on when to refresh their approach.

OMG stands for “Oh My God,” a popular expression used online to convey surprise, excitement, or disbelief. It’s a go-to shorthand for brands and influencers aiming for relatable, high-engagement content.

On Repeat describes content that users watch, listen to, or engage with multiple times on social platforms. In influencer marketing, it signals high engagement and sustained interest, helping brands boost reach and recall.

On My Way is a content approach where creators share real-time or behind-the-scenes journey moments—like heading to an event or launch—to build excitement and authenticity. Brands leverage “On My Way” posts to tease products, drive anticipation, and keep audiences engaged.

Online beef refers to public feuds or arguments between individuals or brands on social media. It happens when two parties call each other out online, sparking discussions and engagement.

Off the Grid describes intentionally unplugging from digital platforms to focus on authentic, real-world experiences. In marketing, it’s a strategy where brands and creators pause mainstream posting to build anticipation and deliver genuine content that resonates.

Open to Collab is a label influencers and content creators add to their profiles to show they’re available for brand partnerships. It helps marketers spot and connect with willing collaborators quickly, streamlining outreach and campaign planning.

“On Mute” is slang for someone being quietly ignored or ghosted in online conversations, mentions, or collaborations. In influencer marketing, it describes when a brand or creator stops engaging, leaving messages unanswered or content unseen.

Old AF is social media slang for “extremely old,” used to label something or someone as very dated or mature in a bold, casual way. Brands and creators leverage it for humor, nostalgia, or to target older audiences authentically.

OOTW stands for Outfit of the Week, a social media trend where influencers and creators showcase their weekly favorite looks to inspire audiences and highlight brand products.

On This App is a phrase used by influencers and creators to introduce content specific to a particular social media platform. It helps set context, manage follower expectations, and tailor messaging for apps like Instagram, TikTok, or YouTube. Brands leverage this term to connect more authentically with their audience on each channel.

Obsessed means deeply fixated or passionate about something. In influencer marketing, it describes genuine enthusiasm that drives higher engagement, trust, and community loyalty.

“One of Us” is a marketing approach where brands or influencers position themselves as part of the audience or community, creating a sense of belonging and trust. By speaking the same language and sharing experiences, they turn followers into loyal advocates.

Overanalyzing means spending too much time dissecting every detail or data point—often leading to indecision and lost opportunities. For social media and influencer teams, it can stall creativity and slow down campaigns.

Out of pocket refers to expenses paid directly by an individual or business rather than through reimbursement. In influencer marketing, it describes costs that creators or brands cover with their own funds, like ad spend, travel, or props. Understanding out-of-pocket costs helps brands negotiate fair deals and plan budgets effectively.

“Out Here Wildin’” describes spontaneous, unfiltered social media content where influencers show their real selves. It’s a trend in marketing that helps brands build genuine connections by embracing authenticity and raw moments.

Pinned Post Slang is the casual shorthand influencers and brands use to call out or ask for a pinned comment or post on social media. It helps creators boost visibility and engagement by directing followers to key content.

POV (Point of View) refers to the perspective or lens through which a story, video, or social media post is presented. It shapes how audiences experience content and helps brands and creators craft engaging, authentic messages.

Post and Ghost is the habit of publishing social media content and then ignoring comments, likes, and messages. It can lead to lower engagement, weaker community bonds, and missed growth opportunities.

Petty AF refers to an extreme level of pettiness or playful snarkiness used on social media to call out minor grievances. Brands and influencers leverage "Petty AF" humor to boost engagement, showcase personality, and stand out online.

Pushin’ P is modern slang, popularized by rapper Gunna, meaning ‘keeping it real’ through authenticity, positivity, and honor. It’s a mindset that translates seamlessly into influencer marketing and brand storytelling.

A photodump is a carousel post where you share a series of related or random images in one upload. It’s a casual, authentic way to showcase moments and connect with audiences on social media.

A problematic fave is an influencer or public figure you admire who later becomes controversial due to questionable actions or statements. In social media and influencer marketing, spotting problematic faves helps brands avoid risky partnerships and protect their reputation.

A pinned post is a social media update that stays at the top of your profile or feed, ensuring key messages or promotions never get buried. Brands and creators use pinned posts to highlight priorities, drive actions, and boost engagement.

Public Account Energy is the overall vibe or personality a social media profile projects to its audience. It captures the tone, style, and emotions followers sense when they visit an account.

A promo code is a unique alphanumeric code that gives customers special discounts or offers at checkout. Brands and influencers use them to drive sales, track marketing performance, and reward loyal audiences.

Periodt is a slang term used online to emphasize that a point is final or undeniable. It’s a popular way to add confidence and flair in social posts, captions, and comments.

Private Story is a social media feature that lets you share time-limited updates with a select group of followers, creating an exclusive, behind-the-scenes experience for VIP fans.

PLS is the shorthand for “please” used in social media captions, comments, and CTAs. Brands and creators use it to sound casual and friendly while asking followers to like, comment, or share content.

“Post Not Found” is an alert you see when a social media post or link can’t be displayed because it’s been deleted, archived, or set to private. It pops up whenever content is gone or access is restricted, disrupting campaigns and analytics.

Pic or It Didn't Happen is a popular internet phrase used to demand visual proof of claims on social media. It highlights the power of images for authenticity and engagement, especially in influencer marketing and brand storytelling.

Paparazzi Vibes is a social media trend that uses candid, red-carpet-style imagery to make content feel spontaneous and authentic. It’s a popular tactic in influencer marketing to spark engagement and FOMO.

A Pre-Save is like a pre-order for streaming—fans click once to automatically save upcoming music to their library when it drops. It helps artists, brands, and creators build hype, boost first-day streams, and grow their audience.

Pressed is slang for feeling annoyed, offended, or stressed out by something—often used on social media when someone’s expectations aren’t met. Brands and creators use it to tap into real conversations and show they’re in touch with online culture.

“Put on blast” means publicly calling someone out or sharing their wrongdoing online. In social media and influencer marketing, it’s used to highlight issues, hold brands accountable, or boost engagement.

A Pro Tip is a concise, expert suggestion that helps you take quick action and improve your results. In social media and influencer marketing, it’s a punchy insight from someone who's “been there” to give your content or campaign a boost.

A Pick Me Girl is someone on social media who highlights specific traits—sometimes by putting others down—to gain approval and stand out. Understanding this trend helps brands and creators build authentic influencer strategies.

A profile pic check is the process of reviewing a social media profile picture to ensure it’s genuine, on-brand, and high-quality. Marketers and brands use it to vet influencers, spot fake accounts, and make a strong first impression. It’s a simple step that boosts trust and authenticity.

Pop off is slang for when someone really shines or goes viral by showcasing standout talent or style. In influencer marketing, getting a post to pop off means driving high engagement and attention.

Plz Normalize is a social media phrase used to encourage making a behavior, idea, or trend feel accepted and everyday. Brands and creators use it to spark conversation, drive relatability, and build community around positive change.

A plot twist is a sudden, unexpected change in a story’s direction that surprises the audience and shifts the narrative. In social media and influencer marketing, a well-timed plot twist hooks viewers, boosts engagement, and makes branded content memorable.

A PFP (profile picture) is the small image or avatar that represents your account on social media platforms and online communities. It's a critical branding element that helps audiences recognize and connect with you at a glance. Optimizing your PFP boosts credibility, consistency, and engagement across channels.

Quoted Tweet Slang means using Twitter’s quote tweet feature as a shorthand way to add commentary, reactions, or context to existing tweets. It’s popular among influencers and brands for boosting engagement and shaping brand voice.

A QR Code Drop is a strategic marketing move where a brand or influencer shares a unique QR code—often in a specific moment or channel—to guide audiences directly to exclusive offers, content, or products. It’s an easy, trackable way to boost engagement and conversions in real time.

Quiet Posting is a subtle social media tactic where brands or influencers share organic, low-key content without flashy promotions. It’s a genuine way to connect with audiences and build trust organically.

Instagram’s Question Sticker is an interactive Stories feature that lets creators and brands invite followers to ask or answer questions. It’s a quick way to spark conversation, gather feedback, and build community.

A QRT (Quote Retweet) lets you share someone else’s tweet with your own comment attached. It combines amplification with commentary, making it a powerful tool for boosting engagement and shaping your brand’s voice.

Queen Behavior refers to when influencers or brands project confident, authoritative leadership on social media to guide conversations, set trends, and boost engagement. It helps creators and businesses establish authority and foster loyal communities.

A Quick Dump is a fast, unedited burst of content—like a rapid series of stories or posts—that gives audiences a raw peek at products, behind-the-scenes moments, or daily updates. In influencer marketing, it captures attention with authentic, bite-sized snapshots that boost engagement and trust.

A quoted tweet lets you share someone else’s tweet with your own comment, adding context and sparking conversation. Brands and influencers use quoted tweets to highlight content, drive engagement, and share opinions.

Quick Flex is a short-form social media technique where influencers rapidly showcase a product’s features or benefits in just a few seconds. It’s designed to capture viewer attention instantly and drive engagement for brands and creators.

Quench Content is bite-sized, on-brand media designed to quickly answer audience questions or spark curiosity on social channels. It’s snackable, engaging, and perfect for keeping your followers coming back.

A Quick Vlog is a short, informal video—usually 15–60 seconds—capturing everyday moments, product demos, or behind-the-scenes insights. It’s designed to boost engagement on social platforms with authentic, snackable content.

Quit Playing is a bold, direct phrase used on social media to grab attention and push audiences to take action. It’s a no-nonsense call-to-action that cuts through the noise and boosts engagement.

A questionable take is a bold or controversial opinion shared on social media to spark engagement. It’s often used by influencers and brands to drive conversation—but it can backfire if not handled carefully.

A Q&A Reel is a short-form video where creators answer audience questions in an engaging, visual format on platforms like Instagram or TikTok. It boosts engagement, showcases personality, and deepens community connections.

Quirky AF is internet slang for ‘extremely quirky,’ describing a bold, offbeat personality or style that stands out on social media. Brands and creators use it to showcase playful, unconventional content that connects with younger audiences and drives engagement.

Quick Like is the practice of liking new social media posts immediately after they go live to boost algorithmic visibility and spark momentum. It’s a straightforward tactic brands and creators use to drive early engagement and signal quality to platforms.

Quiet Luxury is a fashion and lifestyle trend that emphasizes understated elegance through high-quality materials and timeless design, rather than flashy logos. It signals taste and exclusivity with subtle details that stand the test of time.

Quality Over Quantity means focusing on high-value content and meaningful engagement instead of just pumping out lots of posts. It’s about creating fewer but stronger connections that drive real results for your brand.

QRT Wars are back-and-back quote retweets between accounts designed to spark engagement and increase visibility on platforms like Twitter. They’re a fun, strategic way for brands and creators to boost reach and connect with new audiences.

Quietly Iconic describes brands or influencers who build lasting recognition and loyalty through subtle, consistent storytelling rather than flashy hype. This approach focuses on authenticity, consistency, and understated impact that resonates over time.

Question Everything is a mindset that encourages digging deeper, challenging assumptions, and seeking authentic answers. In influencer marketing and social media, it drives creativity, trust, and stronger engagement by fostering curiosity.

Queue the Drama means using suspenseful teasers and hints to build anticipation and boost engagement around an announcement or product launch on social media.

Question of the Day is a simple, daily prompt that encourages followers to share opinions or experiences, driving higher engagement on social media. Brands and influencers use it to spark conversations, gather insights, and strengthen community bonds.

Quoting Myself is when influencers or brands repost or highlight their own previous content—like a caption, tweet, or clip—to drive new engagement and reinforce key messages. It’s a simple way to refresh evergreen ideas and keep your audience hooked.

A Quick Story is a short, highly engaging social media story format that delivers impactful messages in seconds. It’s designed for fast consumption and encourages interaction through polls, stickers, and swipe-up links.

Quirky Energy is the deliberate use of playful, unconventional personality in social media and influencer marketing to stand out and connect authentically. It helps brands and creators engage audiences by showcasing unique flair and humor.

Receipts are proof or documentation that validate claims and transactions on social media. In influencer marketing, they include screenshots, analytics reports, or transaction records that confirm authenticity, engagement, and performance.

Ratio is a simple comparison between two numbers (for example, engagement to followers) that helps brands and creators measure performance and optimize social media and influencer campaigns. It’s essential for evaluating content effectiveness and partnership value.

Reposted and Thriving describes content that continues to gain engagement and visibility each time it’s reshared on social media. It highlights posts that remain relevant and drive ongoing reach, helping brands and creators maximize impact.

An RT (Retweet) is Twitter’s built-in feature that lets you share someone else’s tweet with your followers. It’s a fast way to boost engagement, amplify messages, and join conversations. Brands and creators leverage RTs to expand reach and build community.

A “Real One” is a genuine, loyal follower or influencer known for authentic engagement and trust. Brands value Real Ones for their honest recommendations and high-impact connections in social media and influencer marketing.

A rant post is a social media update where someone passionately vents about a topic or frustration to spark engagement and show authenticity. Brands and creators use rant posts to connect with audiences through relatable opinions and bold storytelling.

Reel It In is the strategy of using short-form video reels on platforms like Instagram and TikTok to hook viewers, boost engagement, and grow your brand audience. By crafting scroll-stopping content, brands and creators can turn casual scrollers into loyal followers and customers.

Rizz is modern slang for charisma or charm—your ability to effortlessly connect, engage, and influence an audience. In social media and influencer marketing, having strong rizz means you can build trust and drive action with authentic personality.

React With ___ is a simple call to action asking followers to respond with a specific emoji or reaction. It’s used on social media to spark interaction, gather feedback, and drive higher engagement.

A Raw Post is an unfiltered, authentic social media update that captures real-time moments or behind-the-scenes content. It’s a genuine way for brands and creators to connect with their audience, boost engagement, and build trust.

‘Retweet If You Agree’ is a Twitter prompt that asks users to share content they support by retweeting it, sparking engagement and expanding reach with minimal friction.

Reels Only means focusing your social media strategy exclusively on Instagram Reels—short, engaging videos optimized for reach and discovery. It helps brands and creators tap into the platform’s algorithm, boost engagement, and stay relevant.

Rise and Grind refers to adopting a proactive, energetic morning routine focused on productivity and goal achievement. It’s a popular mindset in social media and influencer marketing that encourages starting each day with purpose and hustle.

Refresh the feed means updating your social media timeline to load new posts and content. It’s a simple action that helps brands and creators stay current, spot trends, and engage their audience with fresh material.

RBF (Resting Bitch Face) refers to a neutral facial expression that unintentionally looks stern or unapproachable. In influencer marketing, understanding RBF helps brands and creators manage their on-camera presence and connect authentically with audiences.

Run Me That Link is a casual phrase used on social media when someone asks for a specific URL to share or promote—often an affiliate link, campaign page, or content resource. It speeds up collaboration and ensures the right link is used.

Random AF is content that’s deliberately unpredictable and authentic, helping brands and creators break through the noise with genuine, off-the-cuff posts that spark real engagement.

Reshare Love is the practice of sharing your audience’s or partners’ social media posts on your own channels to build community, credibility, and engagement. By spotlighting user-generated content (UGC) or collaborators, brands and creators foster loyalty and expand reach organically.

In influencer marketing, a red flag is a warning sign that indicates potential risks or issues in a partnership or campaign. Spotting red flags early helps brands and creators avoid costly mistakes and protect their reputation.

Rare W, or Rare Win, refers to those infrequent but high-impact successes in social media and influencer marketing that drive big boosts in engagement and brand visibility. Learn how to spot, celebrate, and leverage Rare Ws to maximize your marketing efforts.

Real Recognize Real describes how genuine authenticity is spotted and valued in social media and influencer marketing, creating trust and stronger connections.

Run It Back means revisiting or resharing successful content, campaigns, or collaborations to boost engagement and reach. Brands and creators use it to amplify proven winners and maintain audience momentum.

Recreating a trend means taking an existing popular social media style or challenge and putting your own twist on it. It’s a smart way for brands and creators to tap into ongoing conversations, boost visibility, and stay relevant across platforms.

‘Really Went There’ is a social media slang term for a bold, boundary-pushing move or comment that stands out online. Brands and influencers use it to describe moments that surprise audiences and spark strong engagement.

Reactions Only lets creators and brands limit responses on posts or stories to quick emoji reactions instead of full comments or DMs, making it easier to track sentiment and manage engagement.

A Social Media Algorithm is a set of rules that decide which posts you see and in what order. It analyzes your behavior—likes, comments, shares—to show you content you’ll engage with most. Understanding it helps brands and creators boost reach and engagement.

A stan is a superfan who shows extreme loyalty and support for a person, brand, or cause, often engaging passionately online. In influencer marketing, stans drive engagement, boost word-of-mouth, and become powerful brand advocates.

A simp is someone who shows excessive admiration or attention for another person, especially online and often hoping for attention or favors in return. In social media and influencer marketing, the term highlights fans who go above and beyond to support creators.

Slay means to excel or stand out, often used in social media and influencer marketing to praise outstanding performance, style, or content.

Shook is a popular slang term meaning deeply surprised, shocked, or emotionally affected. On social media, it highlights strong reactions to content or events. Brands and creators use “shook” to convey authenticity and spark engagement.

Story Time is a social media format where creators share engaging narratives through short video or photo sequences. It's a powerful way for brands and influencers to connect authentically, increase engagement, and drive action.

Sus is slang for 'suspicious' or 'untrustworthy' on social media. It’s used to call out anything that feels off, shady, or misleading in posts and campaigns.

A soft launch is a limited release of a product, service, or campaign to a small audience to test performance and collect feedback before a full-scale rollout. It helps brands and influencers identify issues, refine their approach, and build early momentum. Soft launches are essential in influencer marketing and social media to maximize success.

Shadowbanned is when a social media platform quietly limits who can see your content without telling you. Your posts may not appear in feeds or searches, hurting engagement and reach.

Screenshot This is a social media call-to-action where creators ask followers to capture and save on-screen content—like offers, tips, or exclusive info—to boost engagement and drive conversions.

Savage is a slang term for bold, edgy, and unapologetic content or behavior on social media. It signifies witty, fearless posts or comments that grab attention. Brands and creators use ‘savage’ style to engage audiences and stand out.

A story dump is a series of social media Story updates—images, videos, or text—posted together to share a narrative or behind-the-scenes peek. It’s an easy way for brands and creators to engage audiences with authentic, unfiltered content in one go.

Sksksk is a popular internet expression used to convey laughter, excitement, or surprise in casual online conversations. Originating on social media platforms like TikTok and Twitter, it's now a staple in influencer marketing to create a friendly, relatable tone.

Sponcon, short for sponsored content, is paid social media material created by influencers to promote a brand or product. It blends authentic storytelling with marketing goals to reach target audiences effectively.

A spam account is a fake or automated social media profile created to send unsolicited messages, inflate follower counts, or post irrelevant content in bulk. These accounts undermine genuine engagement and can mislead brands about real audience interest.

Squad Goals describes the perfect team dynamic or community vibe that brands and influencers showcase on social media. It highlights collaboration, friendship, and shared aspirations in a fun, relatable way.

Scrolling Forever is the practice of creating content that keeps audience attention by encouraging continuous scrolling—perfect for social feeds and influencer marketing. It boosts engagement by hooking viewers with a series of compelling posts or stories that flow seamlessly.

Selfie Game refers to how effectively individuals and brands use selfies to spark engagement, showcase authenticity, and build community on social media platforms.

Szn (Season) is a social media slang term that shortens “season” to highlight a trend or period—think “pumpkin spice szn” for fall vibes or “wedding szn” for tying the knot. Brands and creators use szn to tap into timely themes and spark audience engagement.

A sneaky link is a discreetly placed or cloaked promotional link—often used by influencers and brands to drive clicks without disrupting content flow. It helps track referrals and conversions while blending seamlessly into social media posts or content.

Social Detox is taking a planned break from social media to reset focus, reduce stress, and re-energize creativity. It helps brands, influencers, and creators step back, refine their strategy, and return with fresh ideas.

Silly Little Guy is a lighthearted online persona used in influencer marketing to showcase authenticity and humor, helping brands connect with audiences through relatable content. It’s a playful, approachable character that breaks the corporate mold.

Screenshot and Share is a simple social media tactic where followers capture branded content (quotes, tips, testimonials) and repost it to their own feeds or stories. This organic amplification helps brands and creators reach new audiences and build trust.

“Slaps” is a slang term that means something—often a song, video, or campaign—is exceptionally good or impactful. It’s popular on social media to praise content that strongly resonates with an audience.

“Spill the Tea” means to share juicy gossip or insider information. It’s a popular slang phrase used on social media to tease engaging stories or news.

Swipe Up is an Instagram Stories feature that lets users add a link viewers access by swiping. It’s perfect for brands, influencers, and creators to drive traffic, boost conversions, and share content seamlessly.

Tea is internet slang for gossip, juicy news, or insider info. Brands and influencers use ‘tea’ to share reveals, spark conversations, and drive engagement on social media.

TL;DR stands for Too Long; Didn't Read. It’s a concise summary tool that highlights key points of longer content, making information quick and digestible for busy audiences.

A throwback is a social media post that revisits past moments, trends, or memories to spark nostalgia and engagement. Brands and creators use throwbacks to showcase growth, build authentic connections, and boost audience interaction.

‘Tag Me’ is a call-to-action asking followers to mention or tag a brand or creator in their posts. It’s a simple way to spark user-generated content, increase reach, and build community engagement.

A thirst trap is a social media post designed to grab attention and engagement, often through attractive visuals or provocative content. Influencers and brands use thirst traps to spark likes, comments, and shares.

Toxic describes harmful behavior or content on social media that damages brand reputation and harms audience well-being. Recognizing and managing toxicity is crucial for brands, influencers, and creators to maintain a healthy online community.

Trending refers to topics, hashtags, or content rapidly gaining popularity on social media or search engines. It highlights what audiences are engaging with right now, helping brands and creators boost visibility, stay relevant, and connect with current interests.

“This Ain’t It” is internet slang used to call out content, ideas, or campaigns that miss the mark or feel off-brand. It’s a quick way to signal that something underwhelms or fails to resonate.

Triggered refers to a strong emotional reaction—often negative—provoked by specific content or stimuli. In social media and influencer marketing, being “triggered” means your audience is reacting emotionally to a post, which can shape engagement and brand perception.

“TikTok Made Me Buy It” describes the viral trend where short-form TikTok videos drive users to purchase featured products. This phenomenon showcases the app’s power to turn everyday items into must-haves overnight, making it a goldmine for brands and creators.

Took That Personally is a TikTok reaction trend where creators use a signature audio clip to playfully show they feel targeted or 'offended' by something. Brands and influencers tap into it to join cultural conversations, boost engagement, and showcase authentic personality.

Tryna is slang for trying to, often used in social media and influencer marketing to convey intent in a casual way. Brands and creators adopt tryna in captions and messaging to sound more relatable and authentic.

TFW (That Feeling When) is a popular social media caption style used to express relatable emotions or moments with a quick meme-like hook. It helps brands and creators connect authentically by tapping into shared experiences.

TikTok Core refers to the foundational content, engagement, and algorithm-friendly strategies that drive visibility and growth on TikTok. It’s the key mix of trends, sounds, posting habits, and audience interaction that brands and creators use to maximize reach and impact.

A timeline check is a quick review of your campaign schedule to ensure all content deliverables and posting dates align with your goals and deadlines. It helps brands and creators stay organized, spot potential delays, and guarantee timely promotions.

A social media troll is someone who posts inflammatory or off-topic messages online to provoke reactions and disrupt conversations. Trolls aim to annoy users, spark arguments, and derail brand discussions.

TMI (Too Much Information) means sharing overly personal or irrelevant details that can overwhelm or alienate your audience. In influencer marketing and social media, avoiding TMI helps maintain engagement, trust, and a clear brand message.

Tap In is a social media call-to-action that prompts users to interact with content—like tapping a link sticker or story element—to drive engagement, clicks, and conversions. It’s a simple way for brands and influencers to guide audiences toward specific actions.

‘This You?’ is a casual question format used on social media to engage audiences. It highlights a relatable scenario and prompts viewers to see themselves in the content.

“Thicc” is a slang term celebrating full-figured body shapes in a positive way on social media. Brands and influencers use it to tap into body positivity and engage audiences.

Take All My Money is a phrase used when someone loves a product so much they jokingly offer all their cash to buy it. In marketing, it signals high excitement and instant purchase intent.

A trend cycle is the repeating rise, peak, and decline of popular topics or styles on social media. Brands and creators track these cycles to launch timely campaigns, engage audiences, and stay ahead of the curve.

“This Slaps” is modern slang that means something is excellent, impressive, or highly enjoyable. Commonly used on social platforms and by influencers, it’s a quick way to convey excitement and positivity about products, content, or experiences.

Talk to Me Nice is a communication approach where brands and influencers use a warm, conversational tone to connect authentically with audiences. It’s about speaking in a friendly, relatable way that boosts trust and engagement across social media.

Tag a Friend means mentioning someone in your social media post by using the @ symbol. It helps notify them directly and encourages interaction, making your content more engaging and shareable.

UGC (User-Generated Content) Slang refers to the trendy, informal language real users and creators use when they share content online. Brands that master UGC slang can speak directly to audiences in a friendly, culturally relevant way.

An Unseen Story is a social media story post that hasn’t been viewed by part of your audience. Tracking unseen stories helps brands and creators identify reach gaps, optimize content timing, and boost engagement.

Unfiltered content is social media or influencer marketing material shared without heavy editing, filters, or scripted messaging. It highlights genuine, everyday moments to build trust and authenticity with audiences.

UGC, or User-Generated Content, is any content—like photos, videos, reviews or social posts—created by customers or fans rather than brands. It’s a powerful way for businesses to build trust, boost engagement and showcase real experiences.

Unfollowed indicates when someone stops following your social media account. It’s a vital metric for brands and creators to measure audience engagement, content relevance, and loyalty.

Ugh vibes are the awkward or forced energy in content that makes audiences cringe or disengage. Recognizing and avoiding ugh vibes helps brands, creators, and influencers keep posts authentic, engaging, and on-brand.

Unpopular Opinion describes a bold viewpoint that contradicts popular belief. It’s often used on social media and in influencer marketing to spark engagement, encourage discussion, and help brands and creators stand out.

User Not Found is an error message shown when a social media profile or account can’t be located. It appears if the user doesn’t exist, has changed their handle, deactivated, or blocked you.

A Username Check is the process of verifying if a desired social media handle is available or owned by the right person across platforms. It helps brands and creators secure consistent, trustworthy online identities.

‘Used to Be Fun’ describes when content or campaigns that once felt fresh and entertaining become stale and overused. It highlights the need for brands and creators to innovate and keep audience engagement high.

Unbothered Queen describes a confident, drama-free influencer persona who stays calm, collected, and authentic under pressure. This vibe resonates with audiences seeking empowerment and helps brands build trust and engagement.

“Up in My Feels” is a slang expression meaning to be emotionally moved or caught up in your thoughts. Common on social media, it signals a mood shift or introspective moment that brands and creators can tap into for authentic engagement.

“Underrated” describes something or someone whose quality, value, or impact is higher than the recognition they receive. In social media and influencer marketing, calling a post, product, or creator “underrated” highlights untapped potential and encourages audiences to pay closer attention.

An unhinged post is a raw, over-the-top social media update that breaks conventional style rules to grab attention. These authentic, unfiltered posts can boost engagement and showcase genuine personality for brands and creators.

Unboxing is the practice of recording or streaming the moment you open a new product, showcasing every detail from unwrapping to first impression. It’s a powerful way to build excitement, trust, and engagement for brands and creators.

An Update Drop is a concise social media announcement used by brands and influencers to share timely news, product launches, restocks, or key updates with their audience. It’s designed to boost engagement and build anticipation through brief, impactful messages.

Up Next is the feature on social platforms that previews content scheduled or recommended to play immediately after the current post. In influencer marketing, optimizing for the Up Next slot can boost viewer retention and increase brand exposure.

An Unproblematic King or Queen is a top-tier influencer with a spotless reputation and minimal controversy. Brands partner with them for reliable engagement, consistent messaging, and virtually zero risk.

Unmatched Energy is the unique, high-vibe enthusiasm an influencer brings to content that drives deeper audience engagement and sets a brand apart. It’s authentic excitement that resonates, motivates action, and leaves a lasting impression.

Unmuted means turning notifications or sound back on so you can see and engage with content again. In social media and influencer marketing, being unmuted restores visibility, engagement, and the flow of updates you previously silenced.

U OK? is a casual way to ask “Are you okay?” on social media, inviting friends and followers to share how they’re really feeling. Brands and creators use it to spark genuine conversations, boost engagement, and show they care about their community’s wellbeing.

“Upload or It Didn’t Happen” is a social media mantra highlighting that experiences, collaborations, and products only count when you share visual proof online. It drives authenticity, engagement, and accountability in influencer marketing and brand campaigns.

Unseen footage is behind-the-scenes or extra video content that creators don’t include in their main posts. It builds authenticity, boosts engagement, and keeps audiences coming back for more.

Unsend lets you recall or delete a sent message on social media before the recipient sees it. It’s a powerful way for brands and influencers to fix typos, remove miscommunications, and protect their online reputation.

Uwu is a cute emoticon expressing happiness or affection in online conversations. Brands, influencers, and content creators use uwu to add a playful, authentic tone to social media posts.

Unalive is a euphemism for death or killing used on social media to bypass censorship filters and discuss sensitive topics. Brands and creators monitor its usage to understand audience sentiment and stay on top of content moderation trends.

Vanity Metrics Slang refers to superficial social media numbers—like likes, followers, and views—that look impressive but don’t necessarily indicate real business impact. It’s a reminder to focus on meaningful engagement and conversions.

Vibe refers to the mood or feeling a brand or content piece evokes. In influencer marketing and social media, a strong vibe helps you connect authentically, boost engagement, and stand out.

A vibe check is a quick assessment of the mood, energy, or authenticity someone or something gives off. It's popular on social media to gauge if content or a person matches a desired style or atmosphere. Brands and creators use vibe checks to align messaging, build community, and ensure campaigns feel genuine.

Verified indicates that a social media platform has officially confirmed an account’s authenticity, giving it a unique badge. This status helps audiences trust the identity of influencers, brands, and public figures.

Vlogging (video blogging) is the practice of creating and sharing regular video content—often in a personal, story-driven format—on platforms like YouTube, Instagram, or TikTok. It’s an engaging way for brands and creators to connect, inform, and entertain audiences in real time.

A VSCO Girl is a social media trend defined by a laid-back, eco-friendly aesthetic on TikTok and Instagram. She’s known for scrunchies, Hydro Flasks, and sun-kissed visuals that appeal to Gen Z and drive authentic engagement.

A Video Dump is a social media trend where creators share a collection of unedited or lightly edited short clips in one post, story, or reel. It offers an authentic, behind-the-scenes glimpse into daily life, events, or brand moments.

Viral refers to content or campaigns that spread rapidly online through shares, likes, and views. For brands and creators, going viral means achieving massive reach and engagement in a short time, supercharging awareness and growth.

The voiceover trend is when creators add recorded voice clips over videos to enhance storytelling, boost engagement, and connect with audiences on platforms like TikTok and Instagram. It’s a popular tactic in influencer marketing to make content more relatable and memorable.

Vaxxed & Waxed describes the trend of influencers sharing their vaccination experiences alongside beauty treatments—usually waxing—to blend health messaging with lifestyle content. It’s a tactic brands use to boost engagement, showcase social responsibility, and tap into authentic storytelling.

Vibe Shift is the subtle change in tone, style, or audience mood that shapes trends and online conversations. Brands and creators track vibe shifts to stay relevant and connect authentically with their audience.

Vanity metrics are simple stats—like follower counts, likes, and page views—that look impressive but don’t always reflect real audience engagement or business growth. They’re easy to track but can mislead brands and creators if used as the only measure of success.

Vibing means creating or sharing a mood or energy that resonates with your audience, fostering authentic connections and boosting engagement. In influencer marketing, it's about aligning visuals, music, and tone to match your brand’s audience vibe.

“Video or It Didn’t Happen” is a popular social media mantra that highlights the need for video proof to back up claims, experiences, or promotions. Brands and creators use this phrase to boost authenticity, engagement, and trust in their content.

A view farm is a service or network that artificially inflates video or social media view counts using bots or low-paid workers. Brands and creators should understand view farms to spot fake engagement and protect campaign performance.

Viral AF is slang for content that spreads like wildfire online, racking up massive views, shares, and engagement. Brands and creators use it to describe posts that hit peak popularity and skyrocket audience reach.

Vibe With Me is a social media content style and hashtag trend where creators invite audiences to join their daily mood or routine, blending visuals, music, and products into a cohesive vibe. This approach helps brands showcase products in a relaxed, authentic way that resonates with viewers.

A voice note drop is a short, personalized audio message shared by influencers or brands to engage audiences, build trust, and spark conversations on social media or in DMs. It’s a fast, friendly way to connect and boost response rates.

Valid refers to authentic, legitimate interactions or data in social media and influencer marketing. It ensures metrics like followers, impressions, and engagements come from real users, not bots or fake accounts.

V-Tok is a short-form vertical video ad unit on TikTok featuring tappable token overlays that unlock discounts, exclusive content or offers. It boosts engagement and tracks conversions for brands and creators.

VTL (Video Timeline Layout) is the structure that organizes video segments along a timeline, guiding creators and brands in planning and editing content. By mapping out key moments and sections, VTL helps teams craft engaging social media videos and influencer campaigns.

Visuals On Point means creating images or videos that grab attention and reinforce your brand message. It's essential for social media and influencer marketing success.

V-Day Flex is a social media trend where brands and creators showcase unique ways to celebrate Valentine’s Day, boosting engagement and brand personality. It works as a playful and authentic marketing strategy to connect with audiences around love, self-care, and creative gifting.

Vlogmas is a seasonal content trend where creators publish daily videos throughout December leading up to Christmas. It’s a powerful strategy for brands and influencers to drive engagement and showcase holiday stories.

Verified Energy measures genuine, platform-verified engagement—likes, comments, and shares—from real users on social media. It helps brands and influencers track authentic interaction versus bots or fake accounts, boosting trust and campaign ROI.

A viral sound is a short audio clip—song, voiceover, or effect—that spreads rapidly across social media, inspiring thousands of user-generated videos. Marketers and creators use viral sounds to boost engagement and tap into trending conversations.

“Woke” refers to an awareness of social justice issues and systemic inequalities, highlighting diversity, inclusion, and activism. In marketing and social media, being “woke” signals genuine brand values and helps connect with socially conscious audiences.

W (Win) is slang for celebrating a success or positive outcome in social media posts, comments, and campaigns, signaling approval and engagement. It’s a quick, catchy way for brands and creators to highlight achievements and build community momentum.

“Weak AF” is slang for describing something as extremely weak, underwhelming, or lacking impact. In social media and influencer marketing, calling content “Weak AF” highlights posts, campaigns, or performances that fail to engage or resonate with an audience.

A win streak is a series of back-to-back successes or achievements in marketing or social media, like consecutive viral posts or sales wins. Brands and creators track win streaks to build momentum, boost engagement, and showcase consistent performance.

“Who Did This?” is a punchy social media meme format used to react to hilarious remixes or unexpected content. Brands and creators leverage it to boost engagement, spark shares, and join trending conversations.

Wholesome content is positive, feel-good social media material that builds trust, connection, and engagement. Brands and influencers use it to foster authenticity and emotional resonance with their audience.

WFH, or Work From Home, means completing work tasks remotely from home using digital tools for communication and collaboration. It offers flexibility, reduces commute time, and keeps teams connected without a traditional office.

We Stan is a modern slang phrase that means “we strongly support or admire someone or something.” It’s often used on social media to show enthusiastic fandom or brand loyalty.

A Weekly Dump is a scheduled roundup post—often on social or in email—where brands or influencers share highlights, behind-the-scenes moments, and top content from the past week. It keeps audiences engaged and informed with a consistent, bite-sized update.

“What Is This Behavior?” is a popular rhetorical question used on social media to call out surprising or quirky actions, spark engagement, and add humor to brand or influencer content.

“We Don’t Talk About That” refers to the unspoken or taboo topics that influencers and brands often avoid on social media due to sensitivity or brand-safety concerns. Thoughtfully addressing these gaps can help you build authenticity, spark engagement, and stand out in crowded digital channels.

With the Vibes means aligning your content with the mood, aesthetic, or cultural trends that resonate with your audience. This strategy boosts engagement and authenticity by matching the right energy on social media.

Watch Till the End is the percentage of viewers who watch a video all the way through. It’s a key engagement metric for social media and influencer marketing that shows how compelling your content really is.

Wildin’ means acting wildly or unpredictably, especially online. In social media and influencer marketing, it describes unfiltered, spontaneous moments that grab attention and boost engagement.

WYA, short for “Where You At?”, is a casual social media phrase used to ask someone’s current location or status. Brands and influencers leverage WYA prompts to spark conversations, gather real-time insights, and drive audience interaction.

“Weird flex” is a slang term for an odd or unnecessary brag on social media. It highlights unusual boasts that may not impress others but often spark engagement.

A Wishlist Drop is a marketing strategy where brands or influencers give special early access, discounts, or rewards to customers who’ve added products to their wishlist. This tactic creates buzz, drives urgency, and boosts sales by targeting highly engaged audiences.

“Walked So ___ Could Run” is a marketing mantra about starting with simple, small-scale efforts—like micro-influencers or organic posts—before ramping up to bigger campaigns. It ensures you lay a strong foundation that powers faster, more sustainable growth later.

Work Hard, Scroll Harder is a social media mantra reminding creators and brands that no matter how much effort you put into content, audiences keep scrolling—so you need to craft even more engaging, thumb-stopping posts.

“We’re So Back” is a popular social media phrase and hashtag used by brands and influencers to announce their return, relaunch, or new season, sparking excitement and re-engagement among followers.

Washed Up describes an influencer or creator whose popularity, engagement, or content relevance has declined, making them less effective partners for brands. In social media, a washed up account often shows stagnant or falling metrics despite past success.

WFH Fit Check refers to the social media trend where creators showcase their work-from-home outfits to engage audiences and partner with brands. It highlights comfortable yet stylish looks suitable for remote work while driving fashion and lifestyle marketing opportunities.

“Why Is This Me?” is a social media reaction phrase used when a post or meme feels perfectly relatable to someone’s own life or personality. Brands and creators use it to spark engagement by tapping into shared experiences and emotions.

We Move is a rallying call used by influencers and brands to unite and activate their audience on social media. It signals collective momentum, boosts engagement, and strengthens community bonds for campaigns and challenges.

‘Way Too Online’ describes people deeply immersed in digital culture and ahead of emerging internet trends. For brands and creators, it signals highly engaged, trend-savvy audiences ready to drive viral engagement.

X-post, short for cross-posting, means sharing the same content across multiple social media platforms. Brands and creators use X-posts to save time, maintain consistency, and reach wider audiences without reinventing the wheel.

XOXO means “hugs and kisses,” used online to show warmth and affection. In social media and influencer marketing, it helps brands and creators build friendly, personal connections with their audience.

Xtra is an influencer marketing platform that connects DTC brands with micro and nano influencers, streamlining campaign management, affiliate tracking, and content collaboration in one place.

X-Factor Energy is the unique spark or charisma that makes influencers and brands stand out online. It's the blend of authenticity, confidence, and creativity that captures attention and drives engagement.

Yikes is a casual internet exclamation used to convey surprise, awkwardness, or discomfort in response to content. In marketing, spotting “yikes” reactions helps brands and creators pivot away from cringe and connect more authentically with audiences.

“You Did That” is a viral social media phrase used to applaud content or actions that truly resonate with audiences. Brands and creators use it to boost engagement and show authenticity, signaling that a post or campaign really “hit the mark.”

Yeet is a popular slang term used to express excitement or to describe throwing something forcefully. Originating in internet culture, yeet is widely used in social media, memes, and influencer campaigns to convey energy and enthusiasm.

“You Good?” is a casual social media check-in phrase used by influencers and brands to spark engagement, foster community, and encourage authentic conversations.

Y’all is a friendly contraction of “you all,” commonly used in casual American English to address a group. It adds warmth and relatability to social media posts, emails, and influencer content.

‘You hate to see it’ is a popular social media phrase used to acknowledge an unfortunate or awkward situation. It’s a casual, empathetic reaction that brands and influencers leverage for engagement and relatability.

YOLO (You Only Live Once) is a catchy phrase that reminds people to seize the day and embrace bold choices. On social media, brands and influencers use YOLO-themed content to spark engagement, inspire adventure, and create shareable moments.

YMMV (Your Mileage May Vary) is an online phrase meaning ‘results may differ for each person.’ It’s used to set realistic expectations and acknowledge individual differences in marketing, reviews, and social media content.

“You Wish” is a playful prompt or phrase used by brands and influencers to spark audience interaction, gather user-generated content, and drive engagement on social media.

“You Ate That” in influencer marketing refers to content where creators genuinely try or consume a product on camera, boosting authenticity, engagement, and trust with their audience.

Y'all Wild is a slang phrase brands and influencers use to energize audiences, build community vibes, and spark viral excitement in social media campaigns.

Y2K Aesthetic refers to a design trend inspired by late 1990s and early 2000s pop culture, technology, and fashion, using bright colors, glossy finishes, and retro-futuristic elements. It’s popular in influencer marketing and social media for capturing nostalgia and playful optimism.

Yaaas is a popular social media slang used to express enthusiastic approval or excitement. Often found in influencer captions and comments, it helps brands and creators connect with their audience in a fun, relatable way.

Zaddy is modern slang for an attractive, stylish, and confident man who commands attention. In social media and influencer marketing, zaddies often drive engagement and brand affinity with their charisma and trendsetting looks.

Zoomer refers to members of Generation Z (born roughly 1997–2012), known for being digital natives and trendsetters. Brands leverage Zoomer insights to connect with youthful audiences and shape viral campaigns.

Zoned Out describes when someone mentally tunes out of content—scrolling, daydreaming, or losing focus. In social media and influencer marketing, it signals low engagement and missed opportunities for brands and creators.

A zine is a small, DIY magazine or booklet created by individuals or niche communities to share ideas, art, and stories. Often self-published and low-budget, zines foster authentic connections and creativity on social media and in influencer marketing.

Zzz is an onomatopoeic term used online to signal sleepiness or boredom. It’s popular as a hashtag or caption element for bedtime routines, sleep products, and to call out dull content in influencer marketing.

Zero engagement occurs when a social media post or influencer campaign receives no likes, comments, shares, or reactions, signaling your audience isn’t interacting with your content. It’s a key metric for brands and creators to track and improve.

A Zen Post is a minimalist social media update that emphasizes calm visuals, simple design, and mindful messaging. Brands and influencers use Zen Posts to cut through content clutter and create a peaceful, engaging aesthetic. Learn how Zen Posts can boost your brand’s connection and clarity.

Zoom Call Fit refers to choosing your outfit, lighting, and background to look polished and on-brand during live video calls or streams. It’s a simple way for influencers and brands to boost professionalism and audience engagement.