Pushin’ P: Definition, Examples & Tips for Brands & Influencers
Pushin’ P is modern slang, popularized by rapper Gunna, meaning ‘keeping it real’ through authenticity, positivity, and honor. It’s a mindset that translates seamlessly into influencer marketing and brand storytelling.
What Is Pushin’ P?
Pushin’ P is a piece of slang that blew up on social media thanks to Atlanta rapper Gunna. In simple terms, it means “keeping it real,” acting with honor, and moving forward with positivity. The “P” stands for “player” or “positive,” depending on who you ask — but the core idea is the same: add value, stay authentic, and keep pushing.
How Influencers Use Pushin’ P
Influencers lean into Pushin’ P by showcasing genuine moments and sharing behind-the-scenes content. Instead of a polished ad, you might see an influencer talk candidly about a brand partnership, highlighting why they truly believe in the product. That honesty becomes its own currency.
Example:
• A fitness influencer teams up with a supplement brand and posts a raw, unedited video of their morning routine, explaining why those nutrients matter to their performance.
• A small-business owner shares “A day in my life” Stories, showing both wins and struggles — all while tagging tools or apps that help them stay on track.
Those real, unfiltered touches are exactly what Pushin’ P is about.
Why Pushin’ P Matters for Brands and Creators
1. Builds Trust
When creators lean into authenticity, audiences trust them more. Trust drives clicks, purchases, and long-term loyalty.
2. Cuts Through Noise
In a sea of flawless ads, unpolished, honest content stands out. It feels fresh and relatable.
3. Aligns Values
Brands that embody positivity, honesty, and value-driven messaging attract communities who share those values.
4. Boosts Engagement
Audiences reward authenticity with comments, shares, and saves — all signals that social algorithms love.
Common Misconceptions & Variations
- Misconception: It’s Just a Trend.
While the phrase is trendy, the concept of authenticity in marketing is timeless.
- Misconception: P Stands Only for ‘Player.’
Some use “P” to mean “positive,” “progress,” or even “profits.” What matters is the positive action behind it.
- Variation: #PushinP Campaigns.
You might see brands launching hashtag challenges asking users to share moments when they’re “Pushin’ P” — whether it’s self-care, creativity, or community work.
Practical Tips to Apply Pushin’ P
• Keep It Real: Share both wins and challenges. Nobody’s perfect, and audiences know it.
• Focus on Value: Every post should educate, entertain, or inspire. If you’re not adding value, you’re missing the point.
• Collaborate Thoughtfully: Choose partners who genuinely align with your values. Forced collaborations feel inauthentic.
• Use Storytelling: Frame your message around a personal anecdote or lesson learned. That narrative hook makes the content sticky.
• Encourage UGC: Launch simple challenges or prompts. User-generated content amplifies authenticity and community spirit.
• Measure What Matters: Track engagement rates, sentiment, and brand lift — not just vanity metrics like follower counts.
Final Thoughts
Pushin’ P isn’t just a catchy phrase; it’s a mindset shift toward authenticity and value-driven storytelling. For DTC brands, small businesses, and creators, leaning into this concept means stronger connections and more loyal fans. Ready to start Pushin’ P? Share your next unfiltered take and watch genuine engagement grow.