As a small brand, there is no chance I can afford to pay macro-influencers

Lucky Thirteen Candle Company was looking to build more brand awareness around its newly launched line of products. Initially, they tried to partner up with macro-influencers in their niche but they were too expensive, asking between $500 to $1000 for a campaign.

I need a lot of photos with my products that look natural and organic

The Natural Spa has been working with Social Cat since April 2021, with the primary goal of obtaining user-generated content and finding micro-influencers that could potentially generate sales.

As a small brand, we do not have the cash to pay for content licensing, and photoshoots are out of the question

The main goal of working with micro-influencers is user-generated content. We have learned that people don't want to see edited photos with good-looking models (nothing wrong with that) using their products.

Generate awareness around our new products and obtain UGC for ads

As a fresh and emerging brand in an already crowded niche, Nadra Safiri needed to create awareness and educate consumers on its products. For them, awareness & education were two key components that needed work early on to help them convert better in the near future.

Get more collaborations for much cheaper than an agency

We did it via an agency and paid for each collaboration £100. Besides this being expensive for us, they also moved slowly because we only got like three or four collaborations each month.