Lucky Thirteen Candle Company was looking to build more brand awareness around its newly launched line of products. Initially, they tried to partner up with macro-influencers in their niche but they were too expensive, asking between $500 to $1000 for a campaign.
The Natural Spa has been working with Social Cat since April 2021, with the primary goal of obtaining user-generated content and finding micro-influencers that could potentially generate sales.
As a small brand, we do not have the cash to pay for content licensing, and photoshoots are out of the question
The main goal of working with micro-influencers is user-generated content. We have learned that people don't want to see edited photos with good-looking models (nothing wrong with that) using their products.
As a fresh and emerging brand in an already crowded niche, Nadra Safiri needed to create awareness and educate consumers on its products. For them, awareness & education were two key components that needed work early on to help them convert better in the near future.
We did it via an agency and paid for each collaboration £100. Besides this being expensive for us, they also moved slowly because we only got like three or four collaborations each month.
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