What Is a Quoted Tweet?

A quoted tweet (also called a “retweet with comment”) is when you share another person’s tweet on your feed and add your own text above or below it. It’s different from a simple retweet because you’re giving followers both the original message and your personal spin.

Why Quoted Tweets Matter

Quoted tweets are powerful in social media and influencer marketing. They:

- Add your voice or opinion without losing the original content.

- Encourage conversation by combining two perspectives.

- Give credit to the original author while letting you guide the discussion.

For DTC brands, small businesses, and influencers, quoted tweets help establish your unique point of view and build community around topics that matter to your audience.

Examples in Influencer Marketing

1. Product Launch Commentary

An influencer might quote a brand’s announcement tweet and add: “Just tried these shoes—super comfy for morning runs! #ad.” Followers see both the brand’s original info and the influencer’s honest review.

2. Trend Amplification

A brand quotes an influencer’s tweet about a viral challenge, adding, “We’re joining in! Who else is in? 🎉 #ChallengeAccepted.” This combines influencer reach with brand voice to boost visibility.

3. Customer Testimonials

A small business reposts a happy customer’s tweet:

> "@SmallBakery your cupcakes were amazing! 🤤"

With the quote: “Thanks, @foodie123! Come by this weekend for a free taste test!”

This highlights real feedback and invites more engagement.

Common Misconceptions and Variations

- Not Just a Retweet: A plain retweet simply rebroadcasts content. A quoted tweet adds context or opinion.

- Overuse Can Feel Spammy: Quoting every mention of your brand can clutter your feed. Use it strategically.

- Platform-Specific Names: On X (formerly Twitter), it’s “retweet with comment.” On LinkedIn or Facebook, similar “share with comment” options exist but follow different etiquette.

Practical Tips for Brands and Creators

1. Add Value

Always include a thoughtful comment or question. Don’t just repost—explain why it matters.

2. Tag Strategically

Mention relevant handles or hashtags to broaden reach. If you quote an influencer or brand, tag them so they see and might engage.

3. Balance Your Feed

Mix quoted tweets with original content and plain retweets. Too many quotes can overwhelm your audience.

4. Leverage Timing

Quote timely posts—news, trends, product launches—when your audience is most active to maximize visibility.

5. Encourage Dialogue

End your comment with a question or call to action. For example: “What do you think of this trend? Drop your thoughts below!”

6. Monitor Performance

Use platform analytics to track engagement on quoted tweets. If your comments spark higher click-throughs or replies, refine your approach around those styles.

Putting Quoted Tweets to Work

Quoted tweets are a simple yet effective way to boost engagement, add personality, and foster community. Whether you’re a small business owner, DTC marketer, or influencer, mastering the art of the quoted tweet can help you stand out in crowded social feeds. Start experimenting today: pick a recent tweet you admire, add your unique insight, and watch the conversation grow.