New Phone Who Dis: Definition & Marketing Examples
“New Phone Who Dis” is a playful internet slang phrase used to signal a fresh start or to playfully ignore a previous conversation. Brands and creators use it in social media and influencer marketing to reintroduce products, capture attention, and inject humor.
What Does “New Phone Who Dis” Mean?
“New Phone Who Dis” originated as a text response when someone gets a new phone and doesn’t recognize an incoming number. Online, it’s evolved into a meme and slang way to announce a reset or ignore the past. It’s cheeky, lighthearted, and perfect for grabbing attention on social channels.
Examples in Influencer Marketing
1. Product Relaunch Teaser
- An influencer posts a photo of themselves tossing an old product into a box, captioning it: “New phone, who dis? Meet the upgraded Glow Serum 2.0!”
2. Rebranding Announcement
- A small DTC brand shares a before-and-after logo transformation with the caption: “New Phone Who Dis? Swipe to see our fresh look!”
3. Drop Culture Hook
- A sneaker brand collaborates with a creator. The creator posts a video unboxing sample shoes: “New Phone Who Dis? Wait till you see these kicks!”
These examples show how playful phrasing can spotlight product launches, brand updates, or collaborations.
Why It Matters for Brands and Creators
• Captures Attention: In a crowded feed, humor and nostalgia stand out.
• Feels Relatable: Almost everyone’s swapped phones or missed a text, so it connects on a personal level.
• Versatile Hook: Use it for new products, services, collaborations, or rebrands.
• Encourages Engagement: Followers want to know what’s “new,” so they comment, like, and share.
For DTC brands and influencers, leveraging familiar slang builds authenticity and relatability—key drivers of engagement and trust.
Common Misconceptions
- It’s Only for Millennials: While the phrase peaked with millennial humor, Gen Z and Gen Alpha use it too.
- It’s Unprofessional: When used right, it can humanize a brand. The key is matching tone and context—avoid it in overly formal B2B settings.
- It’s Overdone: Trends ebb and flow. Fresh executions—unexpected visuals, clever wordplay—keep it feeling new.
Practical Tips to Apply “New Phone Who Dis”
1. Match Your Audience
- Know your followers’ sense of humor. If they love memes, lean into the joke. If they prefer subtlety, tone it down.
2. Tie It to a Clear Call-to-Action
- Follow up the hook with directions: “New Phone Who Dis? Tap the link to see what just dropped!”
3. Use Visual Contrast
- Pair the text with before-and-after shots, GIFs, or short reels for maximum impact.
4. Layer on Brand Personality
- Add your unique voice: if you’re witty, drop a pun; if you’re heartfelt, weave in a personal anecdote.
5. Test and Iterate
- Track engagement metrics. If comments and shares spike, you’ve hit the right tone. If not, tweak the copy or visuals.
By weaving “New Phone Who Dis” into your social and influencer campaigns, you tap into a fun, relatable moment that can re-energize your brand narrative and drive engagement.
