30 pieces of content per month
"Even in the last few weeks, we've had a couple of people do some really beautiful content for us. It was like just perfect for our brand, and you know, they're posted really well"
The Influencer Gifting Platform you've been looking for
Engage in gifted collaborations easily with our network of 500k influencers. Create gifted campaigns, invite influencers, and grow your e-commerce brand easily.
Trusted by over 2,000 brands
Advantages of an Influencer Gifting Campaign
5x More Affordable than Paid Campaigns
A gifted collaboration costs only the product itself, often delivering similar or even better ROI than paid collaborations—at a fraction of the cost. Stop spending thousands of $ on expensive influencers and grow with product gifting instead.
Authentic content & social proof
Influencer gifting is real and honest, creating more authentic and engaging content that resonates with their audience. Paid influencers? They'll promote anything for a paycheck.
Scale without breaking the bank
An influencer gifting strategy where you cover only the product cost allows you to collaborate with way more influencers at once and scale faster. Get tons of brand awareness and UGC without the insane price tag.
Higher Engagement & Trust
Followers trust recommendations that don't feel like traditional ads. Gifted collabs often lead to better engagement and conversion rates compared to paid collabs.
A gifted collaboration costs only the product itself, often delivering similar or even better ROI than paid collaborations—at a fraction of the cost. Stop spending thousands of $ on expensive influencers and grow with product gifting instead.
Influencer gifting is real and honest, creating more authentic and engaging content that resonates with their audience. Paid influencers? They'll promote anything for a paycheck.
An influencer gifting strategy where you cover only the product cost allows you to collaborate with way more influencers at once and scale faster. Get tons of brand awareness and UGC without the insane price tag.
Followers trust recommendations that don't feel like traditional ads. Gifted collabs often lead to better engagement and conversion rates compared to paid collabs.
How Influencer Gifting works
Launch gifted only campaigns
Tired of chasing influencers only to get hit with sky-high fees? Launch an influencer product gifting campaign where influencers apply to collaborate in exchange for free products—no overpriced deals, just genuine partnerships.
Find gifted collaborations
Send products & manage everything in one place
Get licensed content — even for gifted collabs
Tired of chasing influencers only to get hit with sky-high fees? Launch an influencer product gifting campaign where influencers apply to collaborate in exchange for free products—no overpriced deals, just genuine partnerships.
What to Expect in Return for Product Gifting
Get promoted on social media
Influencers will promote your brand on their socials. Usually it's one post (a story or a reel or a feed post) in exchange for one product.
Licensed content (UGC)
In exchange for free products, you also get the content both videos or photos which comes fully licensed. You can use it on your marketing channels and materials, paid and organic.
Sales & brand awareness
Grow with influencer gifting by getting promoted online.
What our clients think of us
Do you have more questions?
How does influencer gifting work?
Influencer gifting happens when brands send free products to influencers in exchange for getting promoted on social media. The influencers receive the gift, try it out, and post or review it on their Instagram or TikTok, helping to promote the brand to their audience.
Usually, brands send one product to influencers and receive one post in exchange, but this depends on the brands; some send multiple products or bundles in exchange for more deliverables: a story and a reel, for example. The basic rule is one post in exchange for one product. Again, this depends on how brands agree with influencers and how many products they can send.
Influencer gifting campaigns are super popular among e-commerce brands that do not have the budget to work with big influencers and agencies. They allow these brands to tap into Influencer Marketing without the substantial price tags.
What type of products can you use for gifted collabs?
Influencer gifting typically involves physical products, but it works just as well with digital products. For instance, brands on Social Cat often provide influencers with temporary access to their digital products instead of sending physical items.
Local businesses also use Social Cat to connect with nearby influencers, inviting them to visit and review their location. While e-commerce brands primarily focus on gifting physical products, digital and local businesses can successfully leverage influencer gifting too, with a bit of added creativity.
How do you gift a product to an influencer?
Our influencer gifting platform lets you create gifting campaigns and connect with influencers who work specifically on gifted collaborations. Once a collaboration begins, you'll receive the influencer's shipping details to send them your products directly. You can also add tracking information and estimated delivery times.
The platform includes a chat feature, allowing you to communicate with influencers and discuss any details easily.
What are the rules for gifting influencers?
The key rule for brands to remember is that typically, sending one product results in one Instagram post—this could be a story, reel, feed post, or TikTok feed post. Some brands expect multiple deliverables in exchange for just one product, which often leads influencers to decline the collaboration.
If you're looking for more than one post, that's definitely possible, but you'll need to make your offer more appealing. Consider providing a bundle, offering multiple products, or otherwise enhancing the value of your gift. This rule applies to micro influencer gifting as well as gifting for larger influencers.
What is the difference between product gifting and product seeding?
While both strategies involve sending free products to influencers, there are key differences:
- Product Gifting – Influencers agree upfront to receive a product in exchange for a social media post. This ensures content creation but typically requires a structured platform or agreement.
- Product Seeding – Brands send products to influencers with no obligation to post. This approach relies on goodwill and can result in organic content but offers no guarantees.
Gifting provides more certainty, while seeding focuses on building long-term relationships and potential brand advocacy.
How to choose the right influencer gifting tool?
When selecting an influencer gifting tool, consider these key factors:
- Influencer Network: Ensure the platform has a large pool of influencers actively participating in gifted collaborations.
- Gifting-Only Campaigns: Look for tools that allow you to launch campaigns exclusively focused on product gifting.
- User Experience: The platform should be intuitive and easy to navigate, saving you time and effort.
Other factors you might want to consider include pricing, customer support quality, and additional features like licensing, reporting, and direct messaging with influencers.
Does Social Cat integrate with Shopify or other e-commerce platforms?
We don't currently integrate with Shopify, but our team is actively working on this feature. If Shopify integration is essential for your brand, reach out to us at hello@thesocialcat.com for updates on our progress.
Should I use an influencer gifting tool or a seeding agency?
For scaled influencer gifting, we highly recommend using Social Cat. Seeding agencies often charge thousands in fees on top of the cost of free products, making them expensive for many brands. Social Cat is 6x more affordable, giving you direct access to a large network of influencers actively looking for gifting collaborations.
With Social Cat, you stay in control—handpick influencers, track shipments, and communicate directly without middlemen. Plus, our platform makes it easy to run multiple gifting campaigns at once, helping you scale your gifting partnerships efficiently.
Have more questions? Have a look at our Help Center.
