Pinned Post

A pinned post is exactly what it sounds like – a post you “pin” to the top of your social profile or feed so it’s the first thing visitors see. It stays fixed, highlighting your most important message, promotion, or evergreen content without getting buried by newer updates.

How Pinned Posts Work

Most major platforms like Twitter (now X), Facebook, LinkedIn, and Instagram (via Stories Highlights) let you pin a single post at the top of your profile. When you select “pin to top,” that post sits above everything else until you unpin or replace it. This functionality:

- Keeps a key message visible at all times

- Directs new visitors to take a specific action

- Helps maintain brand consistency and focus

Examples in Influencer Marketing

1. Limited-Time Promotions

Influencers can pin posts about discount codes or flash sales so followers never miss a time-sensitive offer.

2. Brand Partnerships

A creator teaming up with a DTC brand might pin the sponsored post to drive clicks or conversions directly from their profile.

3. Evergreen Content

Tutorials, introductory videos, or best-performing photos can be pinned to showcase the creator’s style and expertise.

Why Pinned Posts Matter for Brands and Creators

Pinned posts:

- Boost visibility: They stay at the top, increasing the chance new visitors will see and interact.

- Improve engagement: A well-crafted pinned post can drive likes, comments, shares, and link clicks.

- Support marketing goals: From growing email lists to promoting product launches, pinned posts guide followers toward desired actions.

For DTC brands and small businesses, pinning customer testimonials or top-selling products can help turn profile visits into sales.

Common Misconceptions and Variations

- Misconception: You can pin unlimited posts. Most platforms allow only one pinned post per profile.

- Variation: Instagram Story Highlights act like pinned posts since they remain visible until removed.

- Misconception: Pinned posts guarantee virality. They boost visibility, but quality content still matters.

Practical Tips to Make the Most of Pinned Posts

- Update regularly: Swap out pins to align with current campaigns or seasons.

- Use clear CTAs: Include concise calls-to-action, like “Shop now” or “Learn more.”

- Track performance: Monitor engagement and link clicks to see what resonates.

- Optimize visuals: Use high-quality images or videos to grab attention immediately.

- Match branding: Ensure pinned content reflects your brand voice, style, and goals.

By strategically using pinned posts, brands and creators can turn fleeting profile visits into meaningful interactions and conversions.