What Does “Who Did This?” Mean?

“Who Did This?” is a popular meme reaction used when someone encounters a hilariously edited photo, video, or piece of content that takes a creative twist on the original. It’s a quick way to express amusement, surprise, or admiration for someone’s editing skills.

How It Works in Influencer Marketing

Influencers and brands often use “Who Did This?” to:

• Spotlight fan edits. If a follower creates a funny remix of your ad or product photo, repost it with the caption “Who Did This?” to highlight community creativity.

• Join viral trends. When a remix or mash-up goes viral, using the meme format helps you ride the wave and stay visible.

• Encourage UGC (User-Generated Content). Inviting followers to tag you with “Who Did This?” in their own creations boosts engagement and fills your content funnel.

Example: A snack brand reposts a fan’s overly dramatic slow-mo video of someone crunching chips, captioning it “Who Did This? ?” to amplify the joke and leave credit in the comments.

Why It Matters for Brands and Creators

1. Instant relatability. Meme formats like “Who Did This?” are built on shared online culture. When you use them, you signal you get the internet’s inside jokes.

2. Higher engagement. Reaction memes invite comments, likes, and shares because people tag friends or create their own versions.

3. Cost-effective content. Instead of producing brand new assets, you can repurpose community creations or public domain media, saving time and money.

Common Misconceptions and Variations

• Misconception: It’s just for humor. True—humor is the hook—but brands that nail it also reinforce messaging (e.g., showing the product in action).

• Misconception: It’s too informal. On the contrary, audiences crave authenticity. A well-placed “Who Did This?” meme can feel more genuine than polished ads.

• Variations: “Who made this?”, “Tag who did this!”, or adding emojis like “??” to match your brand voice or platform.

Practical Tips for Your Marketing Toolkit

1. Monitor fan edits. Use branded hashtags or social listening tools to spot prime “Who Did This?” material.

2. Keep it on-brand. Choose remixes that align with your brand personality and values.

3. Credit the creator. Always tag or mention the original creator to build goodwill.

4. Customize the format. Add a small logo watermark or tweak colors to tie the meme back to your brand.

5. Test and iterate. Post at different times, try variations on copy or emojis, and track engagement to learn what resonates.

By weaving “Who Did This?” into your social strategy, you tap into a ready-made community trend, humanize your brand voice, and turn ordinary posts into shareable moments.