It’s Giving: A Guide to the Viral Social Media Phrase
It’s Giving is a playful social media phrase used to highlight the vibe, style, or mood something reminds you of. Brands and creators use it to tap into cultural moments, spark engagement, and speak influencer’s language.
It’s Giving: What It Means and How to Use It
It’s Giving is a viral slang phrase that people use to point out the vibes or qualities something evokes. Instead of saying “this feels like…” you say “It’s giving X.” Over the past few years, it has exploded on TikTok, Instagram, and Twitter as a fun way to drop cultural references and join trending conversations.
What Does It Really Mean?
At its core, It’s Giving is shorthand for “this makes me feel like” or “this reminds me of.” You fill in the blank with anything from a celebrity (It’s giving Beyoncé) to a mood (It’s giving summer vacation) or even a cultural moment (It’s giving early 2000s). It’s playful, punchy, and instantly relatable.
Examples in Influencer Marketing and Social Media
1. Instagram Caption:
- A fashion influencer posts a photo in bold neon and writes: It’s giving Miami nightlife.
2. TikTok Voiceover:
- A creator samples a trending sound and captions: It’s giving cottagecore picnic vibes.
3. Twitter Thread:
- A food blogger tweets a photo of loaded fries and says: It’s giving weekend cheat day energy.
Brands can jump in by crafting posts that mirror how their audience talks. A sunglasses brand might post a sunset shot with It’s giving boardwalk summer—instantly tapping into nostalgia and aspiration.
Why It Matters for Brands and Creators
1. Cultural Currency: Using It’s Giving shows you’re in the know about social trends and internet culture.
2. Engagement Driver: Phrases like this invite followers to fill in their own blanks, boosting comments and shares.
3. Authentic Connection: It mirrors how real people speak online, making your brand voice feel less corporate and more human.
Common Misconceptions and Variations
- Not about money: Despite the word "giving," it’s not about giving gifts or donations.
- Not always ironic: While sometimes used sarcastically, it’s often genuine praise or a straightforward mood check.
- Variations exist: People will say gives, she’s giving, we’re giving—just adjust the subject to fit your content.
Practical Tips for Applying It’s Giving
- Listen First: Scroll through your audience’s comments to see how they’re using the phrase.
- Keep It Relevant: Tie your blank to your product or service (It’s giving cozy movie night for a candle brand).
- Stay Simple: One clear reference works better than complex mashups of multiple trends.
- Mix Formats: Use it in captions, stories, reels, or even ad copy to diversify your content.
- Invite Interaction: Ask followers what they think It’s giving—this turns a post into a conversation.
By embracing It’s Giving, you speak your audience’s language, ride current trends, and inject fresh energy into your social media. Give it a try on your next post and watch those engagement metrics pop!
