BAE (Before Anyone Else): Definition, Examples, and Usage
BAE stands for “Before Anyone Else,” a slang term that highlights someone’s top priority or closest person. Common in social media and influencer marketing, it’s used to express affection and exclusivity.
BAE (Before Anyone Else)
BAE is an acronym for “Before Anyone Else.” It’s a casual way to call someone your most important person—think of a partner, best friend, or favorite brand.
What Does BAE Mean?
BAE literally means someone who comes before anyone else in your life. It became popular online around 2013 and is often used in tweets, Instagram captions, and TikTok videos. While it started out describing romantic partners, people now use it for friends, pets, or even products they love.
BAE in Social Media and Influencer Marketing
Influencers sprinkle BAE into captions and hashtags to feel relatable and authentic. For example:
- An influencer posts a makeup tutorial: “This lip gloss is my BAE right now 💋 #glossbae”
- A fitness coach tags their favorite protein powder: “Protein powder that’s been my BAE since day one 💪 #sponsored”
Brands partner with creators to lean into that trust. Calling a product your BAE suggests loyalty—if your favorite creator swears by it, their audience is more likely to try it.
Why BAE Matters for Brands and Creators
1. Builds emotional connection: BAE conveys genuine affection, making endorsements feel less salesy.
2. Boosts engagement: Posts with BAE often see higher likes and comments because followers relate to the sentiment.
3. Drives brand loyalty: Customers trust products that influencers call their BAE.
Common Misconceptions and Variations
- Misconception: BAE is only for romantic use.
Reality: It applies to any person, pet, or thing you adore.
- Variation: People sometimes spell it out as “babe” or “boo,” but BAE has a cooler, acronym vibe.
Practical Tips: Applying BAE in Your Strategy
1. Be genuine: Only call a product or person your BAE if you truly love them. Authenticity matters.
2. Use it sparingly: Overusing BAE can feel forced. Save it for standout items or people.
3. Combine with visuals: A candid photo of you using your BAE product makes the post more relatable.
4. Track performance: Monitor engagement on posts with BAE vs. posts without it to see if your audience responds.
By weaving BAE into your content thoughtfully, you tap into a fun, relatable slang that deepens connections with your audience and highlights your top picks—before anyone else.
