What is Swipe Up?

Swipe Up is an Instagram Stories feature that lets creators add a direct link to their Story. When viewers swipe up on the screen, they’re taken straight to a website, product page, signup form, or any URL you choose. Originally reserved for accounts with 10,000+ followers or verified profiles, it’s now evolved into link stickers—though many still call it “Swipe Up.”

Examples in Influencer Marketing

Imagine a fashion influencer showing off a new jacket. They film a quick try-on, add a Swipe Up link to the jacket’s product page, and call out, “Swipe up to shop!” Followers can instantly explore and buy without leaving the app.

Or picture a fitness coach who shares a teaser of their workout routine. They invite viewers to swipe up to download the full video tutorial or sign up for a newsletter. This seamless journey turns passive viewers into engaged customers.

Why Swipe Up Matters

1. Drives Traffic: It’s a direct line from your content to your website or landing page. No bio links, no extra steps—just one smooth gesture.

2. Boosts Conversions: Fewer clicks mean less friction. Whether you’re selling products, growing your email list, or promoting events, Swipe Up shortens the path to action.

3. Enhances Storytelling: Adding a link means your Story becomes more than just a snapshot—it’s an interactive experience. You can tee up content, tutorials, or offers that live beyond Instagram.

Common Misconceptions and Variations

Misconception: Swipe Up is gone forever.

Variation: Instagram replaced it with link stickers, but the intent is the same—drive traffic through Stories. Link stickers are more flexible (you can place them anywhere, change colors, and even add multiple links in a single Story sequence).

Misconception: You need 10K followers.

Variation: Now many accounts—not just large or verified ones—can access the link sticker feature. Always check your Story sticker menu.

Practical Tips for Using Swipe Up

• Keep your call-to-action (CTA) clear: Say exactly what you want viewers to do—“Swipe up to shop,” “Swipe up for the full recipe,” or “Swipe up to claim your discount.”

• Tease value: Show a quick preview of what’s behind the link. Highlight benefits to boost click-through rates.

• Design for tap zones: Place your sticker in an area where thumbs naturally rest. Avoid corners or busy parts of your image.

• Track performance: Use UTM parameters or Instagram’s Insights to measure clicks and conversions.

• A/B test visuals and CTAs: Try different sticker styles, colors, and phrasing to see what resonates most.

Swipe Up (or link stickers) can transform your Instagram Stories from passive viewing into active engagement. With a clear CTA and a compelling preview, you’ll guide your audience smoothly from inspiration to action.