We Don't Talk About That: Addressing Unspoken Topics in Influencer Marketing
“We Don’t Talk About That” refers to the unspoken or taboo topics that influencers and brands often avoid on social media due to sensitivity or brand-safety concerns. Thoughtfully addressing these gaps can help you build authenticity, spark engagement, and stand out in crowded digital channels.
What “We Don’t Talk About That” Means
At its core, “We Don’t Talk About That” highlights the topics—whether personal, controversial, or culturally sensitive—that creators and brands typically avoid on social media. These gaps can be anything from mental health struggles and financial worries to body image issues or industry secrets. Recognizing these silent zones helps you decide if, when, and how to break the silence.
Examples in Influencer Marketing
1. A skincare influencer who never discusses adult acne despite audience questions might be practicing “We Don’t Talk About That.”
2. A fintech brand that glosses over customer debt stories on its feed is avoiding a major pain point for many followers.
3. A fitness coach who only shares perfect workouts and never admits to burnout is creating a filtered reality.
By spotting these unspoken topics, smart creators can craft authentic content that resonates on a deeper level.
Why This Matters for Brands and Creators
• Builds Trust: Addressing what others shy away from shows honesty—and honesty breeds loyalty.
• Sparks Conversation: Taboo or sensitive subjects tend to drive comments, shares, and saves because people want a safe space to talk.
• Differentiates Your Voice: While competitors play it safe, you can establish yourself as a candid, no-bull brand.
Ignoring key concerns might keep your feed polished, but it can also make you seem out of touch.
Common Misconceptions
• It’s Always Negative: Talking about tough topics doesn’t mean your content has to be heavy. You can inject hope, solutions, or humor.
• You Need Full Transparency: You can set boundaries—share just enough to connect, then guide followers to resources or deeper content.
• It Only Works for Edgy Brands: Even family-friendly or B2B accounts can address “untalked” topics like burnout, budgeting, or eco-concerns.
Practical Tips to Apply “We Don’t Talk About That”
1. Audit Your Feed: List questions your audience never seems to get answered. Those are your unspoken topics.
2. Start Small: Pick one low-risk topic and test a single post or story series.
3. Use Safe Formats: Poll stickers, anonymous questions, or “Ask Me Anything” sessions let people engage without feeling exposed.
4. Offer Value: Don’t just name the topic—provide tips, resources, or personal insight to help your audience.
5. Monitor Feedback: Track comments and DMs. Is your community relieved to talk openly? Adjust tone and depth accordingly.
By shining a light on what others won’t, you show people you truly get them. And that’s how you turn an unspoken topic into your next big content win.
