What Is Jelly?

Jelly is a mobile question-and-answer platform originally created by Twitter co-founder Biz Stone. Users post queries—often paired with photos—and a community of followers or strangers shares answers, insights, or tips. The visual twist and conversational format make Jelly a unique tool for sparking dialogue and building rapport online.

Why Jelly Matters in Social Media

- Authentic Engagement: Unlike polls or one-word replies, Jelly’s open-ended format invites detailed responses and real stories.

- Visual Storytelling: Adding images or screenshots to questions makes content more eye-catching in crowded feeds.

- Community Building: By featuring user-generated answers, brands and creators show they value audience opinions.

How Influencers and Brands Use Jelly

1. Product Feedback

• A skincare influencer snaps a pic of a new serum and asks, “Will this work on oily skin?”

• Followers share experiences, pros and cons, and alternative routines.

2. Polling for Content Ideas

• A small apparel brand posts two outfit photos and asks, “Which summer look should drop next?”

• Buyers vote and add style tips, boosting anticipation for the launch.

3. Real-Time Q&As

• An emerging musician uses Jelly during livestreams: fans send questions, and he posts follow-up pics from the studio.

• The back-and-forth keeps viewers invested and crowdsourced behind-the-scenes peeks.

Common Misconceptions

- "Jelly is just another poll tool"

It goes beyond multiple-choice. Answers can be long-form text with images, making responses richer.

- "Only influencers can use it"

Any brand or creator—from local coffee shops to DTC fashion lines—can leverage Jelly to humanize their voice and learn what audiences care about.

- "It’s too time-consuming"

Set aside 10–15 minutes a week to post targeted questions or curate top answers. Even a few thoughtful exchanges can boost loyalty.

Variations and Alternatives

- Instagram Questions Sticker: Similar open-ended replies, but limited to Stories.

- Twitter Threads & Polls: Good for text Q&As, but no native image reply feature like Jelly.

- Facebook Q&A Groups: Offer community feedback, but lack Jelly’s visual prompt focus.

Practical Tips for Getting the Most from Jelly

1. Be Specific

Frame questions clearly and add context images. “Which color logo pops more on dark tees?” beats “Which looks better?”

2. Incentivize Responses

Offer shout-outs, discount codes, or feature the best answer in your Stories to encourage participation.

3. Curate & Share

Highlight top responses in a blog post, newsletter, or Instagram Story. Acknowledging contributors builds goodwill.

4. Integrate Across Platforms

Share your Jelly link in bio, cross-post question screens to Instagram and Twitter, and invite followers to contribute.

5. Track Themes

Collect feedback over time to spot trends: common product requests, design preferences, or content ideas.

By weaving Jelly into your social strategy, you turn passive scrollers into engaged collaborators—fueling both community growth and smarter marketing decisions.