Best Skincare Influencers To Work With in 2024
Has no one discovered your small but AMAZING skincare brand yet? Wishing you knew how to break into the market?
Never fear! Our list of top skincare influencers for 2024 is here!
Instead of forcing you to sift through the 35k+ active influencers on our platform, we’ve curated a list of the best nano and micro skincare influencers. With a following of up to 500k, these influencers are ripe for collaboration using a gifted, affiliate, or paid influencer campaign strategy. Plus, we’ve provided a comprehensive view of their influencer data, typically exclusive to Social Cat subscribers. This includes their portfolios, previous brand work details, reviews, rates, and accurate audience insights and engagement rates.
Ready to grow your skincare brand? Let’s dive in!
Last updated on 10 February 2025
Next update scheduled for 17 February 2025
Instagram Skincare Influencers
It’s hard to talk about skincare influencers' role on Instagram and other platforms without discussing the role of skincare influencers. In 2024, Harvard Business Review found that 82% of beauty shoppers use Instagram daily, and 67% say they seek out social media influencers to give them product recommendations.
But you don’t have to spend 75% of your marketing budget on influencers like Estée Lauder did in 2019. Collaborating with nano and micro-influencers can build awareness of and excitement for your brand without going broke. Here are a few of the best Instagram skincare influencers:
Did You Know?
Skincare was the most popular beauty category in 2023–40% of all beauty sales were skincare products. That means 2024 is a fantastic time to promote your skincare brand!
Essence Gant19kFollowers
0.09%EREngagement
theessenceof_Charlotte, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Beauty•Lifestyle•Culture
Journalist & Creator
Formerly @buzzfeed, Beauty Director
#beauty
#lifestyle
#skincare
#culture
#fashion
#makeup
#travel
#selfcare
#editorial
#journalism
#naturalhair
#style
#food
Collaborate now!Shraddha Singh2MFollowers
1.58%EREngagement
shrads30
American Indian / Alaskan Native
Female
Women (16-24)
Women (25-44)
4.5
🧴 Certified Skincare Consultant
👩🏻🔬 Cosmetic Formulator in training
✩ Sidekicks @kikiandaani
✩ YouTube 2.8M+ | Tiktok 700K+
✩ contact@shrads.com
#fashion
#skincare
#beauty
#family
#cosmetics
#outfit
#style
#winterfashion
#holiday
#lifestyle
#travel
#vogue
#outfits
#motherhood
#indianfashion
#winter
#indianwear
#productlaunch
#holidayseason
#party
#haircare
#celebration
#beach
Collaborate now!Sungjemlila Longkumer | Skincare Fanatic25
Asian
Female
Women (16-24)
Women (25-44)
4.5
👩🏼🔬Certified Cosmetologist
Pronouns: Skincare/addict
NDTV 2023: Skincare Influencer of the Year
📍Nagaland 🇮🇳
📧sungjemish.work@gmail.com
YouTube👇🏻
#skincare
#beauty
#cosmetology
#lifestyle
#selfcare
#travel
#hydration
#fashion
#winterfashion
#unboxing
#makeup
#skincareinfluencer
#skincaretips
#handcare
#skincareproducts
#wintercare
#skincaremistakes
#skincaresecrets
#productreview
#glassskin
#cosmetics
#nagaland
#winter
#vitaminc
Collaborate now!Dr. Joyce Park, Dermatologist35
Asian
Female
Women (25-44)
Women (16-24)
Everyone
4.5
🏥Stanford NYU trained
👩🏻⚕️Founder @skinrefineryofficial
🤳🏻1M+ on TT, IG, YT, Red Note
👩🏻Mama to👦🏻👶🏻
CA ➡️NY➡️ WA
Raising a 🇹🇼🇰🇷🇺🇸 family
#skincare
#dermatology
#health
#family
#beautytips
#selfcare
#productreview
#parenting
#motherhood
#ivfjourney
#lifestyle
#ivf
#dermadvice
#skincareroutine
#beauty
#tips
#teawithmd
Collaborate now!ChantelleFen25
Other
Female
Women (16-24)
Women (25-44)
4.5
managed by connectmgt
Chantelle@connectmgt.com📧PR
Chantelleef 1.5M+ (TT)
R🤍
#makeup
#beauty
#productreview
#skincare
#fashion
#lifestyle
#haircare
#exoticfruits
#tutorial
#style
#influencer
#nailart
Collaborate now!Uma Ghosh | Holistic Beauty Educator50
Other
Female
Women (25-44)
Women (16-24)
Women (45+)
4.5
Entrepreneur
The Uma Show on YouTube
665K+Subscribers
Founder @proageaestheticsacademy
@umaghoshbeautytools
Mrs.India2005
FmrTV Personality
🏆Forbes
#faceyoga
#skincare
#selfcare
#antiaging
#wellness
#beauty
#facemassage
#yoga
#health
#beautytips
#jawline
#healthyskin
#yogaforface
#confidence
Collaborate now!Keira Maguire124kFollowers
0.05%EREngagement
keiramaguireBrisbane central business district, Australia 🇦🇺 30
White
Female
Women (16-24)
Women (25-44)
4.5
keiramaguire.bookings@gmail.com
📍Australia - Beauty , skincare, makeup 💕✨🖤💄💋
#fashion
#beauty
#makeup
#style
#skincare
#outfit
#australia
#event
#glam
#events
#glamour
#luxury
#lifestyle
Collaborate now!Chabeja Roseline A25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
MUA 💄(self taught)
Tiktok: 1.9M 🤍 .Facebook:380K+ 💙, 📍🇺🇸
PR/Business💌managementcramakeup@gmail.com
#makeup
#beauty
#skincare
#productreview
#lifestyle
#selftaught
#makeuptutorial
#personal
#mua
#selfcare
#couple
#fashion
#cosmetics
#makeupinspo
#icefishing
#engagement
#beachwalk
#usa
#viral
Collaborate now!GFaceMD59kFollowers
0.66%EREngagement
gfacemd35
Other
Female
Women (25-44)
Women (16-24)
4.5
Advanced Aesthetics & Medical Skincare
Top 100 Injector ‘19-25
Key Opinion Leader @benevcompanyinc @galderma @merzaesthetics
📍#wellesley 📍#capecod
#aesthetics
#skincare
#beauty
#injector
#wellesley
#capecod
#medicalspa
#giveaway
#blog
#medical
#health
#injectables
#facialtreatments
#skincareeducation
#cosmeticprocedures
Collaborate now!Pooja Luthra30
Asian
Female
Women (25-44)
Women (16-24)
4.5
7 Million Youtube Fame
Naturopathy Practitioner
For collab Mail me @ pooja148luthra@gmail.com
Find your skincare dose here 👇🏻
#skincare
#naturopathy
#beautytips
#naturalremedies
#antiaging
#haircare
#glowingskin
#healthylifestyle
#wrinklefree
#darkcircles
#healthyliving
#selfcare
#facewash
#poojaluthraofficial
#reelsinstagram
#poojaluthra
#reelsindia
#reelkarofeelkaro
#reelitfeelit
#reelsinsta
Collaborate now!TikTok Skincare Influencers
If your brand offers great solutions for skincare trends like glass skin or skin flooding, TikTok is the place to be! You can partner with dermatologists, estheticians, and other skincare influencers to help people achieve the looks everyone loves.
Plus, when you partner with TikTok skincare influencers, you’re getting your brand in front of one of the largest skincare audiences in the world.
Did You Know
74% of TikTok users say that TikTok has “transformed their beauty game,” which means they’re going on TikTok for product recommendations–this is why you need to collaborate with TikTok skincare influencers!
Essence Gant19kFollowers
0.09%EREngagement
theessenceof_Charlotte, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Beauty•Lifestyle•Culture
Journalist & Creator
Formerly @buzzfeed, Beauty Director
#beauty
#lifestyle
#skincare
#culture
#fashion
#makeup
#travel
#selfcare
#editorial
#journalism
#naturalhair
#style
#food
Collaborate now!Shraddha Singh2MFollowers
1.58%EREngagement
shrads30
American Indian / Alaskan Native
Female
Women (16-24)
Women (25-44)
4.5
🧴 Certified Skincare Consultant
👩🏻🔬 Cosmetic Formulator in training
✩ Sidekicks @kikiandaani
✩ YouTube 2.8M+ | Tiktok 700K+
✩ contact@shrads.com
#fashion
#skincare
#beauty
#family
#cosmetics
#outfit
#style
#winterfashion
#holiday
#lifestyle
#travel
#vogue
#outfits
#motherhood
#indianfashion
#winter
#indianwear
#productlaunch
#holidayseason
#party
#haircare
#celebration
#beach
Collaborate now!Sungjemlila Longkumer | Skincare Fanatic25
Asian
Female
Women (16-24)
Women (25-44)
4.5
👩🏼🔬Certified Cosmetologist
Pronouns: Skincare/addict
NDTV 2023: Skincare Influencer of the Year
📍Nagaland 🇮🇳
📧sungjemish.work@gmail.com
YouTube👇🏻
#skincare
#beauty
#cosmetology
#lifestyle
#selfcare
#travel
#hydration
#fashion
#winterfashion
#unboxing
#makeup
#skincareinfluencer
#skincaretips
#handcare
#skincareproducts
#wintercare
#skincaremistakes
#skincaresecrets
#productreview
#glassskin
#cosmetics
#nagaland
#winter
#vitaminc
Collaborate now!Dr. Joyce Park, Dermatologist35
Asian
Female
Women (25-44)
Women (16-24)
Everyone
4.5
🏥Stanford NYU trained
👩🏻⚕️Founder @skinrefineryofficial
🤳🏻1M+ on TT, IG, YT, Red Note
👩🏻Mama to👦🏻👶🏻
CA ➡️NY➡️ WA
Raising a 🇹🇼🇰🇷🇺🇸 family
#skincare
#dermatology
#health
#family
#beautytips
#selfcare
#productreview
#parenting
#motherhood
#ivfjourney
#lifestyle
#ivf
#dermadvice
#skincareroutine
#beauty
#tips
#teawithmd
Collaborate now!ChantelleFen25
Other
Female
Women (16-24)
Women (25-44)
4.5
managed by connectmgt
Chantelle@connectmgt.com📧PR
Chantelleef 1.5M+ (TT)
R🤍
#makeup
#beauty
#productreview
#skincare
#fashion
#lifestyle
#haircare
#exoticfruits
#tutorial
#style
#influencer
#nailart
Collaborate now!Uma Ghosh | Holistic Beauty Educator50
Other
Female
Women (25-44)
Women (16-24)
Women (45+)
4.5
Entrepreneur
The Uma Show on YouTube
665K+Subscribers
Founder @proageaestheticsacademy
@umaghoshbeautytools
Mrs.India2005
FmrTV Personality
🏆Forbes
#faceyoga
#skincare
#selfcare
#antiaging
#wellness
#beauty
#facemassage
#yoga
#health
#beautytips
#jawline
#healthyskin
#yogaforface
#confidence
Collaborate now!Keira Maguire124kFollowers
0.05%EREngagement
keiramaguireBrisbane central business district, Australia 🇦🇺 30
White
Female
Women (16-24)
Women (25-44)
4.5
keiramaguire.bookings@gmail.com
📍Australia - Beauty , skincare, makeup 💕✨🖤💄💋
#fashion
#beauty
#makeup
#style
#skincare
#outfit
#australia
#event
#glam
#events
#glamour
#luxury
#lifestyle
Collaborate now!Chabeja Roseline A25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
MUA 💄(self taught)
Tiktok: 1.9M 🤍 .Facebook:380K+ 💙, 📍🇺🇸
PR/Business💌managementcramakeup@gmail.com
#makeup
#beauty
#skincare
#productreview
#lifestyle
#selftaught
#makeuptutorial
#personal
#mua
#selfcare
#couple
#fashion
#cosmetics
#makeupinspo
#icefishing
#engagement
#beachwalk
#usa
#viral
Collaborate now!GFaceMD59kFollowers
0.66%EREngagement
gfacemd35
Other
Female
Women (25-44)
Women (16-24)
4.5
Advanced Aesthetics & Medical Skincare
Top 100 Injector ‘19-25
Key Opinion Leader @benevcompanyinc @galderma @merzaesthetics
📍#wellesley 📍#capecod
#aesthetics
#skincare
#beauty
#injector
#wellesley
#capecod
#medicalspa
#giveaway
#blog
#medical
#health
#injectables
#facialtreatments
#skincareeducation
#cosmeticprocedures
Collaborate now!Pooja Luthra30
Asian
Female
Women (25-44)
Women (16-24)
4.5
7 Million Youtube Fame
Naturopathy Practitioner
For collab Mail me @ pooja148luthra@gmail.com
Find your skincare dose here 👇🏻
#skincare
#naturopathy
#beautytips
#naturalremedies
#antiaging
#haircare
#glowingskin
#healthylifestyle
#wrinklefree
#darkcircles
#healthyliving
#selfcare
#facewash
#poojaluthraofficial
#reelsinstagram
#poojaluthra
#reelsindia
#reelkarofeelkaro
#reelitfeelit
#reelsinsta
Collaborate now!Male Skincare Influencers
Ever wondered which male skincare influencers are set to make waves in 2024? This list features everyday men who have up to 500k followers, genuine engagement, and impressive portfolios. Learn about their past brand partnerships, number of collaborations, and read authentic reviews and ratings. Whether you're a brand looking to collaborate or just curious about the rising stars in male skincare, this guide has everything you need.
Did You Know?
Male skincare influencers with under 500k followers often have higher engagement rates than celebrities, making them highly valuable to brands wanting authentic connections.
Scott Walter, MD, FAAD35
White
Male
Women (16-24)
Women (25-44)
Men (25-44)
Everyone
4.5
👨🏻⚕️Board Certified Dermatologist
1.3M+ on tiktok
⏩Edu, K-Beauty & Derm Hacks
Fave skincare ⬇️
📧 denverskindoc@mionemanagement.com
No med advice
#dermatology
#skincare
#kbeauty
#dermhacks
#skincaretips
#sunscreen
#retinol
#antiaging
#skincareproducts
#healthyskin
#skinhealth
#acnescars
#melasma
#skincareroutine
#vitaminc
#acnetreatment
#dermatologist
Collaborate now!Koosha25kFollowers
0.73%EREngagement
kushin25
Other
Male
Men (16-24)
Women (16-24)
Men (25-44)
Women (25-44)
4.5
Beauty Industry Expert & Content Strategist
Sephora Squad 🖤
Join the fam🧖🏽(160k+)
#beauty
#skincare
#lifestyle
#fashion
#grooming
#selfcare
#travel
#mensfashion
#luxury
#influencer
#sephorasquad
#fragrance
#sephora
Collaborate now!jordan smikle126kFollowers
0.04%EREngagement
jordansmikleeTimes Square, United States 🇺🇸 25
Black / African
Male
Women (16-24)
Men (16-24)
Everyone
4.5
comedy • lifestyle • fashion
tiktok: jordansmikle (4m+)
youtube: jordan smikle (1m+)
#fashion
#style
#outfit
#comedy
#lifestyle
#events
#skincare
#youtube
#tiktok
#travel
#premiere
#haul
#selfie
#friends
Collaborate now!Mridul Madhok30
Other
Male
Men (16-24)
Men (25-44)
4.5
Youtube: 8.5 Million
Founder @damngoodbymridulmadhok @mridulmadhokclothing @mridulgroomingworkshop @mridulmadhokbikes
2nd Account- @muchmoremridul
#grooming
#skincare
#fashion
#lifestyle
#personalcare
#beach
#advice
#mridulmadhok
Collaborate now!Garrett Munce13kFollowers
1.65%EREngagement
garrettmunceEast Village, United States 🇺🇸 35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Collaborate now!Ali Majed25
Other
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
📍Riyadh
@sephoramiddleeast Ambassador ✨
TikTok @mushumajed (600k+)
📧: alimajed@humanagement.me
I like sunscreen & concealer
#makeup
#skincare
#beauty
#sephora
#fashion
#garnier
#style
#ambassador
#tiktok
#concealer
#sunscreen
Collaborate now!Sebb25
Other
Male
Men (16-24)
Men (25-44)
4.5
London 📍
25
Tiktok 3.2M - @sebbbyjon
#lifestyle
#fashion
#grooming
#selfcare
#travel
#style
#haircare
#mensfashion
#menswear
#london
#skincare
#personalstyle
#casualstyle
#personalbranding
#urban
Collaborate now!Tássio Santos30
Black / African
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Escritor #TemMinhaCor
Ativista de pele
TEDX Speaker, YOUPIXbuilders
#skincare
#beauty
#productreview
#selfcare
#activism
#event
#publicspeaking
#lifestyle
Collaborate now!SEAN GARRETTE94kFollowers
0.78%EREngagement
seangarretteSeaport, United States 🇺🇸 30
Black / African
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
esthetician | new york
founder @seangarretteskin
represented by @gershdigital
mgmt @therealdba
#skincare
#beauty
#fashion
#style
#esthetician
#selfcare
#newyork
#luxury
Collaborate now!Huang Long347kFollowers
3.13%EREngagement
hgxlongQuan Binh Thanh, Viet Nam 25
Asian
Male
Men (16-24)
Women (16-24)
Everyone
4.5
makeup, skincare, fashion.
Represent by @vxmedia.nyc
🌎 huang@vxmedia.co
🇻🇳 hgxlong.work@gmail.com
#makeup
#skincare
#beauty
#fashion
#luxury
#style
#mensfashion
#lifestyle
#grooming
#selfcare
Collaborate now!Female Skincare Influencers
With skincare influencers, authenticity is the name of the game. Customers are used to big beauty brands selling photoshopped lies–they want to hear from REAL people about products that work for them.
That’s one of the reasons it’s a great idea to start by working with micro-influencers, whose audiences generally consider them more trustworthy–and who can generate more engagement for your brand as a result! Check out the portfolios below to find the perfect skincare influencers for your brand.
Did You Know?
According to a 2022 survey, 82% of people who followed Instagram beauty influencers were female.
Essence Gant19kFollowers
0.09%EREngagement
theessenceof_Charlotte, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Beauty•Lifestyle•Culture
Journalist & Creator
Formerly @buzzfeed, Beauty Director
#beauty
#lifestyle
#skincare
#culture
#fashion
#makeup
#travel
#selfcare
#editorial
#journalism
#naturalhair
#style
#food
Collaborate now!Shraddha Singh2MFollowers
1.58%EREngagement
shrads30
American Indian / Alaskan Native
Female
Women (16-24)
Women (25-44)
4.5
🧴 Certified Skincare Consultant
👩🏻🔬 Cosmetic Formulator in training
✩ Sidekicks @kikiandaani
✩ YouTube 2.8M+ | Tiktok 700K+
✩ contact@shrads.com
#fashion
#skincare
#beauty
#family
#cosmetics
#outfit
#style
#winterfashion
#holiday
#lifestyle
#travel
#vogue
#outfits
#motherhood
#indianfashion
#winter
#indianwear
#productlaunch
#holidayseason
#party
#haircare
#celebration
#beach
Collaborate now!Sungjemlila Longkumer | Skincare Fanatic25
Asian
Female
Women (16-24)
Women (25-44)
4.5
👩🏼🔬Certified Cosmetologist
Pronouns: Skincare/addict
NDTV 2023: Skincare Influencer of the Year
📍Nagaland 🇮🇳
📧sungjemish.work@gmail.com
YouTube👇🏻
#skincare
#beauty
#cosmetology
#lifestyle
#selfcare
#travel
#hydration
#fashion
#winterfashion
#unboxing
#makeup
#skincareinfluencer
#skincaretips
#handcare
#skincareproducts
#wintercare
#skincaremistakes
#skincaresecrets
#productreview
#glassskin
#cosmetics
#nagaland
#winter
#vitaminc
Collaborate now!Dr. Joyce Park, Dermatologist35
Asian
Female
Women (25-44)
Women (16-24)
Everyone
4.5
🏥Stanford NYU trained
👩🏻⚕️Founder @skinrefineryofficial
🤳🏻1M+ on TT, IG, YT, Red Note
👩🏻Mama to👦🏻👶🏻
CA ➡️NY➡️ WA
Raising a 🇹🇼🇰🇷🇺🇸 family
#skincare
#dermatology
#health
#family
#beautytips
#selfcare
#productreview
#parenting
#motherhood
#ivfjourney
#lifestyle
#ivf
#dermadvice
#skincareroutine
#beauty
#tips
#teawithmd
Collaborate now!ChantelleFen25
Other
Female
Women (16-24)
Women (25-44)
4.5
managed by connectmgt
Chantelle@connectmgt.com📧PR
Chantelleef 1.5M+ (TT)
R🤍
#makeup
#beauty
#productreview
#skincare
#fashion
#lifestyle
#haircare
#exoticfruits
#tutorial
#style
#influencer
#nailart
Collaborate now!Uma Ghosh | Holistic Beauty Educator50
Other
Female
Women (25-44)
Women (16-24)
Women (45+)
4.5
Entrepreneur
The Uma Show on YouTube
665K+Subscribers
Founder @proageaestheticsacademy
@umaghoshbeautytools
Mrs.India2005
FmrTV Personality
🏆Forbes
#faceyoga
#skincare
#selfcare
#antiaging
#wellness
#beauty
#facemassage
#yoga
#health
#beautytips
#jawline
#healthyskin
#yogaforface
#confidence
Collaborate now!Keira Maguire124kFollowers
0.05%EREngagement
keiramaguireBrisbane central business district, Australia 🇦🇺 30
White
Female
Women (16-24)
Women (25-44)
4.5
keiramaguire.bookings@gmail.com
📍Australia - Beauty , skincare, makeup 💕✨🖤💄💋
#fashion
#beauty
#makeup
#style
#skincare
#outfit
#australia
#event
#glam
#events
#glamour
#luxury
#lifestyle
Collaborate now!Chabeja Roseline A25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
MUA 💄(self taught)
Tiktok: 1.9M 🤍 .Facebook:380K+ 💙, 📍🇺🇸
PR/Business💌managementcramakeup@gmail.com
#makeup
#beauty
#skincare
#productreview
#lifestyle
#selftaught
#makeuptutorial
#personal
#mua
#selfcare
#couple
#fashion
#cosmetics
#makeupinspo
#icefishing
#engagement
#beachwalk
#usa
#viral
Collaborate now!GFaceMD59kFollowers
0.66%EREngagement
gfacemd35
Other
Female
Women (25-44)
Women (16-24)
4.5
Advanced Aesthetics & Medical Skincare
Top 100 Injector ‘19-25
Key Opinion Leader @benevcompanyinc @galderma @merzaesthetics
📍#wellesley 📍#capecod
#aesthetics
#skincare
#beauty
#injector
#wellesley
#capecod
#medicalspa
#giveaway
#blog
#medical
#health
#injectables
#facialtreatments
#skincareeducation
#cosmeticprocedures
Collaborate now!Pooja Luthra30
Asian
Female
Women (25-44)
Women (16-24)
4.5
7 Million Youtube Fame
Naturopathy Practitioner
For collab Mail me @ pooja148luthra@gmail.com
Find your skincare dose here 👇🏻
#skincare
#naturopathy
#beautytips
#naturalremedies
#antiaging
#haircare
#glowingskin
#healthylifestyle
#wrinklefree
#darkcircles
#healthyliving
#selfcare
#facewash
#poojaluthraofficial
#reelsinstagram
#poojaluthra
#reelsindia
#reelkarofeelkaro
#reelitfeelit
#reelsinsta
Collaborate now!Black Skincare Influencers
Building an inclusive skincare brand means you’ll want to look beyond gender and consider racial and ethnic differences when hiring skincare influencers. In the next few sections, we’ll focus on how you can collaborate with diverse skincare influencers to reach more potential customers. But first, let’s focus on black skincare influencers.
According to McKinsey, black beauty consumers are three times more likely to be dissatisfied with their current skincare options. That means there’s a huge opportunity to reach an audience willing to switch up their current routine. Start by collaborating with black skincare influencers–they can give you invaluable feedback on your products!
Did You Know?
Representation matters. 75% of black consumers said they’re more likely to buy a product when they see it advertised using various skin tones. The opposite is true, too.
Essence Gant19kFollowers
0.09%EREngagement
theessenceof_Charlotte, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Beauty•Lifestyle•Culture
Journalist & Creator
Formerly @buzzfeed, Beauty Director
#beauty
#lifestyle
#skincare
#culture
#fashion
#makeup
#travel
#selfcare
#editorial
#journalism
#naturalhair
#style
#food
Collaborate now!Chabeja Roseline A25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
MUA 💄(self taught)
Tiktok: 1.9M 🤍 .Facebook:380K+ 💙, 📍🇺🇸
PR/Business💌managementcramakeup@gmail.com
#makeup
#beauty
#skincare
#productreview
#lifestyle
#selftaught
#makeuptutorial
#personal
#mua
#selfcare
#couple
#fashion
#cosmetics
#makeupinspo
#icefishing
#engagement
#beachwalk
#usa
#viral
Collaborate now!Flaviana Matata30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
📍New York
Fashion Model | Creator | Social Entrepreneur
📚 @flavianamatatafoundation
💅🏾 🩸 @lavy_products
#fashion
#beauty
#newyork
#skincare
#model
#tennis
#entrepreneur
#style
#events
#travel
#lifestyle
#modeling
#socialentrepreneurship
#sports
#outfits
#socialentrepreneur
Collaborate now!Moneé Thomas MD, FAAD12kFollowers
1.62%EREngagement
drglowgetterHouston, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Collaborate now!ADUT Atem41kFollowers
1.89%EREngagement
aduta_atemNew York City, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
adut@nichetheagency.com
@omodelsagency
#fashion
#style
#beauty
#outfit
#luxury
#model
#skincare
#modeling
#makeup
#photography
#glamour
#runway
#photoshoot
#swimwear
#travel
#urban
Collaborate now!jordan smikle126kFollowers
0.04%EREngagement
jordansmikleeTimes Square, United States 🇺🇸 25
Black / African
Male
Women (16-24)
Men (16-24)
Everyone
4.5
comedy • lifestyle • fashion
tiktok: jordansmikle (4m+)
youtube: jordan smikle (1m+)
#fashion
#style
#outfit
#comedy
#lifestyle
#events
#skincare
#youtube
#tiktok
#travel
#premiere
#haul
#selfie
#friends
Collaborate now!Angel25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄6K+ on YouTube
🔗 300k+ on TikTok
💌 angel@surutalentagency.com
🫧 skin. makeup. fashion. self care.
#makeup
#fashion
#selfcare
#style
#beauty
#outfit
#skincare
#lifestyle
#hair
#glam
#naturalhair
#birthdaylook
Collaborate now!Imelda.Bell3kFollowers
15.36%EREngagement
imeldabellBrooklyn, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
Everyone
4.5
Founder + creator of:@la.bel_skincare
Born🇬🇧Bloodline🇸🇱Brooklyn, New York
#fashion
#beauty
#lifestyle
#skincare
#travel
#photography
#nature
#adventure
#selfcare
#art
#model
Collaborate now!Olympia Osawe9kFollowers
2.33%EREngagement
olympiaaahhMalanday, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
A beauty obsessed girlie!!/ UGC
#beauty
#fashion
#skincare
#makeup
#lifestyle
#outfit
#style
#selfcare
#food
#birthday
#travel
#fashionblogger
#beautyblogger
#ootd
#glam
#holiday
#urban
Collaborate now!Kali O'Neill | عبير سندر30
Black / African
Female
Women (16-24)
Women (25-44)
Everyone
4.5
First Black Saudi influencer 🇸🇦
➿@locks_sndr
👩🏾🦱@sndrhair.co
💄@kalibeauty.sa
Award winning creator,🏆
📍JED
Redefining beauty one post at a time🌟
#fashion
#beauty
#family
#style
#blackinfluencer
#lifestyle
#skincare
#saudi
#productpromotion
#influencer
#saudiarabia
#makeup
#luxurylifestyle
#awardwinning
#kids
#kidsfashion
Collaborate now!Hispanic Skincare Influencers
If you know your beauty industry stats, you know that Hispanics are the fastest-growing population in the US, buying more skincare and beauty products than other ethnic groups. What you might NOT know is that the Journal of Drugs and Dermatology reported that 69% of older Latina women said they feel like an “afterthought” in the beauty industry–and that there isn’t as much research on the needs of Hispanic beauty consumers as there is for other groups.
Collaborating with Hispanic skincare influencers can help your brand stand out as a force for good. Focus on partnering with influencers of different ages (38% of Hispanic women don’t believe brands create products for their age) and skin tones (17% said they don’t believe skincare brands make products for their skin tone).
Did You Know
76% of Hispanic skincare consumers feel underrepresented in advertising, making this a HUGE opportunity for your brand to stand out.
Celeste Rodrigues30
Hispanic / Latino
Female
Women (25-44)
Women (16-24)
4.5
Celebrity Glow Dealer
@aframe_agency
Partnerships | salena@a-frameagency.com
📍Beverly Hills📍Woodland Hills 📞Housecalls
⬇️ Book Online ⬇️
#skincare
#beauty
#facial
#glow
#selfcare
#beverlyhills
#esthetician
#celebrity
#productreview
#events
#beautytips
#productpromotion
Collaborate now!Candice Miele30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
Everyone
4.5
Master Esthetician ✨
Health, beauty and everything in between 💞
Wifey @greggyhustle
Mommy to Massimo and Matteo
Founder of Candice Miele Skincare
#skincare
#family
#beauty
#health
#momlife
#wedding
#kids
#lifestyle
#travel
#fashion
#makeup
#holidays
#graduation
#events
Collaborate now!Taislany Gomes Valadares28
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
✨ your beauty & lifestyle sis | 360K+ on TikTok
✉️ taislany@hotmail.com
Manifest your best life ➡️ @whitesandinthesky
#beauty
#lifestyle
#selfcare
#fashion
#skincare
#wellness
#style
#travel
#inspiration
#makeup
#motivation
Collaborate now!Breann Kinsey9kFollowers
2.63%EREngagement
breannkinseyCosta Mesa, United States 🇺🇸 30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
• WATCH MY STORIES 🫶🏼
• Health & Wellness | Mom Life | Clean Beauty & Skin
• ALL RECS LINKED FOR YOU HERE ⤵️
#family
#momlife
#health
#wellness
#cleanbeauty
#skincare
#travel
#fashion
#selfcare
#lifestyle
#beauty
#outdoors
#kids
#fitness
#outfit
#beach
#birthday
#friends
#parenting
#food
#makeup
#nature
Collaborate now!parisa Zandi25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
UGC skincare |Fashion| lifestyle
🇺🇲🇮🇹
📍 Arizona influencer
✉️Paris.stylecon2023@gmail.com
#skincare
#fashion
#lifestyle
#makeup
#beauty
#selfcare
#influencer
#productreview
Collaborate now!Paola Iriarte | 𝘽𝙚𝙖𝙪𝙩𝙮 C𝙤𝙣𝙩𝙚𝙣𝙩 C𝙧𝙚𝙖𝙩𝙤𝙧25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
I am Latin 🤍
Beauty Content Creator | Lifestyle | Makeup Artist
🇺🇸 MIAMI, FL
📩 paola@iriartist.com
#beauty
#makeup
#makeuptutorial
#lifestyle
#miami
#skincare
#fashion
#beautytips
#coquette
#makeuplooks
#holidaymakeup
#makeupartist
#selfcare
#cosmetics
#lipstick
#mascara
#lashes
#valentinesday
#hair
#eyebrows
#travel
#orlando
Collaborate now!Desaree Fraser<1kFollowers
38.46%EREngagement
desareefraserLos Angeles, United States 🇺🇸 25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
NYC Nursing Student 🩺
Makeup. Hair. Skincare. Fashion. Travel
#makeup
#beauty
#hair
#tutorial
#skincare
#lifestyle
#fashion
#nyc
#travel
#nursingstudent
Collaborate now!ANTTÓNIA28
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
🪽💕✨🇧🇷
anttonia@mosagencia.com
#fashion
#style
#beauty
#outfit
#luxury
#accessories
#skincare
#travel
#glamour
#makeup
#photography
Collaborate now!Mia Skin Bar | NYS Licensed Esthetician ✨18kFollowers
1.85%EREngagement
miaskinbarNew York City, United States 🇺🇸 30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
Harlem, NY
Acne Expert of the Year 2024 @facerealityskincare
Skin Care | Body Treatments 🧖♀️
High-Quality Services and Education 🪄
#skincare
#acne
#facial
#skincareproducts
#beauty
#selfcare
#skincaretips
#acnetreatment
#miaskinbar
#spf
Collaborate now!Ana Gabi30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
Australian based 🇦🇺 Brazilian born 🇧🇷 analoveskbeauty@gmail.com 💌
TT - anagabiloves
#skincare
#beauty
#makeup
#productreview
#glow
#dupealert
#selfcare
#beautytips
#cosmetics
Collaborate now!Asian Skincare Influencers
Asian skincare is big–particularly Korean and Japanese skincare. A 2022 study found that skincare influencers, social media marketing, and brand image influenced nearly a third (27.2%) of decisions to purchase Korean skincare products. So, who better to promote your brand than Asian skincare influencers?
Check out the profiles below (including their portfolios, ratings, collaboration histories, and more) to find Asian skincare influencers who can help you connect with their communities.
Did You Know? The Power of Authenticity
Asian skincare influencers often emphasize authenticity. A study showed that 68% of their followers trust their recommendations because they focus on genuine product reviews.
Sungjemlila Longkumer | Skincare Fanatic25
Asian
Female
Women (16-24)
Women (25-44)
4.5
👩🏼🔬Certified Cosmetologist
Pronouns: Skincare/addict
NDTV 2023: Skincare Influencer of the Year
📍Nagaland 🇮🇳
📧sungjemish.work@gmail.com
YouTube👇🏻
#skincare
#beauty
#cosmetology
#lifestyle
#selfcare
#travel
#hydration
#fashion
#winterfashion
#unboxing
#makeup
#skincareinfluencer
#skincaretips
#handcare
#skincareproducts
#wintercare
#skincaremistakes
#skincaresecrets
#productreview
#glassskin
#cosmetics
#nagaland
#winter
#vitaminc
Collaborate now!Dr. Joyce Park, Dermatologist35
Asian
Female
Women (25-44)
Women (16-24)
Everyone
4.5
🏥Stanford NYU trained
👩🏻⚕️Founder @skinrefineryofficial
🤳🏻1M+ on TT, IG, YT, Red Note
👩🏻Mama to👦🏻👶🏻
CA ➡️NY➡️ WA
Raising a 🇹🇼🇰🇷🇺🇸 family
#skincare
#dermatology
#health
#family
#beautytips
#selfcare
#productreview
#parenting
#motherhood
#ivfjourney
#lifestyle
#ivf
#dermadvice
#skincareroutine
#beauty
#tips
#teawithmd
Collaborate now!Pooja Luthra30
Asian
Female
Women (25-44)
Women (16-24)
4.5
7 Million Youtube Fame
Naturopathy Practitioner
For collab Mail me @ pooja148luthra@gmail.com
Find your skincare dose here 👇🏻
#skincare
#naturopathy
#beautytips
#naturalremedies
#antiaging
#haircare
#glowingskin
#healthylifestyle
#wrinklefree
#darkcircles
#healthyliving
#selfcare
#facewash
#poojaluthraofficial
#reelsinstagram
#poojaluthra
#reelsindia
#reelkarofeelkaro
#reelitfeelit
#reelsinsta
Collaborate now!Alessa | アレッサ 💫261kFollowers
2.22%EREngagement
alessaMotoyoyogicho, United States 🇺🇸 25
Asian
Female
Women (16-24)
Women (25-44)
4.5
Skincare, beauty 🤍 SF📍
📧info.alessamiki@gmail.com
🎵 alessa.miki (800k)
#skincare
#beauty
#makeup
#japan
#asianbeauty
#kbeauty
#haircare
#glassskin
#fashion
#travel
#beautytips
#selfcare
#glowingskin
Collaborate now!Jessica Tan25
Asian
Female
Women (16-24)
Women (25-44)
4.5
୨ৎ Serving looks | skincare tips | daily vibes ⊹₊⟡⋆
ִ ࣪𖤐 PR/ collab: jessicaaa.tjm@gmail.com
📍 🇸🇬 🇲🇾 🇹🇭
⇩ Link up with me on all the socials ⇩
#fashion
#beauty
#skincare
#luxury
#makeup
#dailyvibes
#outfit
#accessories
#travel
#style
#lifestyle
#girlsbelike
#relatable
#streetstyleinspo
#girlsrelate
#girlsreels
Collaborate now!SANDY LIN25
Asian
Female
Women (16-24)
Women (25-44)
4.5
makeup • fashion • lifestyle
Sephora Squad Alum
📍 Los Angeles
💌 heysandylin@gmail.com
#makeup
#fashion
#beauty
#lifestyle
#skincare
#losangeles
#selfcare
#makeuptutorial
#outfit
#food
#tutorial
#sephora
#friends
Collaborate now!SunHee Grinnell @sunheebeauty20kFollowers
2.83%EREngagement
sunheebeautyNew York City, United States 🇺🇸 40
Asian
Female
Women (25-44)
Women (16-24)
Everyone
4.5
Beauty Expert & Creative 🔗: 💌sunhee@sunheegrinnell.com [Fmr. Beauty Dir. VF mag📝] • AKA🍿🎬🤩☎️ “SUNNY CHAE” ACTOR Rep. Artists’ Mgmt. & Sovereign LA/NY
#beauty
#lifestyle
#fashion
#skincare
#makeup
#style
#actor
#travel
#celebrity
#family
#selfcare
#wellness
Collaborate now!Tasha Jade Bell Chua < Lifestyle > est 201430
Asian
Female
Women (16-24)
Women (25-44)
4.5
🇦🇺🇲🇾🇸🇬
Ex-M&A Lawyer (BCom LLB + LLM)
✍🏻 @retail_beauty_
🎙️ @thebeautybusinesspodcast
🏆 @tvsn Beauty Judge 21,22,23
#makeup
#skincare
#beauty
#fashion
#lifestyle
#productreview
#beforeandafter
#events
#family
#travel
#style
#mua
#love
#meccamoment
#noobligationtopost
#makeupartist
#productphotography
#beautiful
#hair
#photographer
#follow
#instagood
#instagram
#photooftheday
#smile
#like
#motd
#art
#chanelbeauty
#cute
#girls
#instadaily
#life
#nature
#chanelmakeupreview
#photography
#haircare
#meccaholiday
#graphicdesign
#ausblogger
#luxury
#motd
#thingsilike
#cleanbeauty
Collaborate now!Joyce24kFollowers
0.54%EREngagement
skinstansLondon , United Kingdom 🇬🇧 25
Asian
Female
Women (16-24)
Women (25-44)
4.5
skincare & asian beauty
london
skinstans@outlook.com
#skincare
#asianbeauty
#sunscreen
#antiaging
#serums
#vitaminc
#skincareroutine
#retinol
#glowingskin
#koreanskincare
#beauty
#kbeauty
#skincarecommunity
#london
#giveaway
#skincaretips
#skinfluencer
#sensitiveskincare
#skincareblogger
#kbeautyskincare
#kbeautycommunity
Collaborate now!Joyce Kitamura30
Asian
Female
Women (16-24)
Women (25-44)
4.5
Beauty Youtuber🇯🇵
CEO ✨@thejoylab
TUDO sobre o universo do SkinCare🧖🏻♀️🧪
Assessoria @mzcreators
#skincare
#beauty
#productreview
#makeup
#fashion
#wedding
#