Best Skincare Influencers To Work With in 2024
Has no one discovered your small but AMAZING skincare brand yet? Wishing you knew how to break into the market?
Never fear! Our list of top skincare influencers for 2024 is here!
Instead of forcing you to sift through the 35k+ active influencers on our platform, we’ve curated a list of the best nano and micro skincare influencers. With a following of up to 500k, these influencers are ripe for collaboration using a gifted, affiliate, or paid influencer campaign strategy. Plus, we’ve provided a comprehensive view of their influencer data, typically exclusive to Social Cat subscribers. This includes their portfolios, previous brand work details, reviews, rates, and accurate audience insights and engagement rates.
Ready to grow your skincare brand? Let’s dive in!
Instagram Skincare Influencers
It’s hard to talk about skincare influencers' role on Instagram and other platforms without discussing the role of skincare influencers. In 2024, Harvard Business Review found that 82% of beauty shoppers use Instagram daily, and 67% say they seek out social media influencers to give them product recommendations.
But you don’t have to spend 75% of your marketing budget on influencers like Estée Lauder did in 2019. Collaborating with nano and micro-influencers can build awareness of and excitement for your brand without going broke. Here are a few of the best Instagram skincare influencers:
Did You Know?
Skincare was the most popular beauty category in 2023–40% of all beauty sales were skincare products. That means 2024 is a fantastic time to promote your skincare brand!
Moneé Thomas MD, FAAD
30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
Skincare (100%)
Beauty & Care (90%)
Health & Wellness (80%)
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Candice Miele
30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
Everyone
4.5
Master Esthetician ✨
Health, beauty and everything in between 💞
Wifey @greggyhustle
Mommy to Massimo and Matteo
Founder of Candice Miele Skincare
Lifestyle (30%)
Beauty & Care (30%)
Health & Wellness (20%)
Fashion & Style (10%)
Kids & Parenting (10%)
#skincare
#family
#beauty
#health
#momlife
#wedding
#kids
#lifestyle
#travel
#fashion
#makeup
#holidays
#graduation
#events
Kaylee Jade Voyles
30
White
Female
Women (16-24)
Women (25-44)
4.5
Waterless skincare consultant + mentor 🫒
Soon to be girl mama 🩷
Low-tox living 🍃
All links here ↓
Lifestyle (30%)
Beauty & Care (30%)
Travel (20%)
Health & Wellness (20%)
#pregnancy
#haircare
#beach
#lifestyle
#skincare
#wellness
#lowtox
#travel
#family
#mentor
#beauty
Christina Joy 💖
30
American Indian / Alaskan Native
Female
Women (16-24)
Women (25-44)
4.5
🧖🏾♀️ Honest opinions on #skincare & #haircare
🇮🇳South Indian I 30 | London
💌 PR: honestskinn@gmail.com
📰 Featured in Sheerluxe I Glamour
Skincare (90%)
Beauty & Care (80%)
Makeup (70%)
Hair (60%)
#skincare
#haircare
#makeup
#beauty
#glow
#foundation
#hydration
#lipgloss
#serum
Garrett Munce
35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
Lifestyle (90%)
Skincare (80%)
Health & Wellness (70%)
Beauty & Care (60%)
Sports & Fitness (50%)
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Jacinda 🍒
25
Asian
Female
Women (16-24)
Women (25-44)
4.5
Los Angeles
makeup, fits, wellness, and tings ⭐️
@stormmodels @storm_la
social: jacinda@shalla.nyc
modeling: trent@stormmanagement-la.com
Lifestyle (30%)
Fashion & Style (25%)
Beauty & Care (20%)
Travel (10%)
#makeup
#fashion
#wellness
#modeling
#jewelry
#skincare
#travel
#beach
#luxury
#outfits
#friends
#outfit
#couple
#lifestyle
#nightlife
#summer
#selfcare
#winter
Breann Kinsey
30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
• WATCH MY STORIES 🫶🏼
• Health & Wellness | Mom Life | Clean Beauty & Skin
• ALL RECS LINKED FOR YOU HERE ⤵️
Lifestyle (30%)
Beauty & Care (30%)
Kids & Parenting (20%)
Health & Wellness (10%)
Travel (10%)
#family
#momlife
#health
#wellness
#cleanbeauty
#skincare
#travel
#fashion
#selfcare
#lifestyle
#beauty
#outdoors
#kids
#fitness
#outfit
#beach
#birthday
#friends
#parenting
#food
#makeup
#nature
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TikTok Skincare Influencers
If your brand offers great solutions for skincare trends like glass skin or skin flooding, TikTok is the place to be! You can partner with dermatologists, estheticians, and other skincare influencers to help people achieve the looks everyone loves.
Plus, when you partner with TikTok skincare influencers, you’re getting your brand in front of one of the largest skincare audiences in the world.
Did You Know
74% of TikTok users say that TikTok has “transformed their beauty game,” which means they’re going on TikTok for product recommendations–this is why you need to collaborate with TikTok skincare influencers!
Moneé Thomas MD, FAAD
30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
Skincare (100%)
Beauty & Care (90%)
Health & Wellness (80%)
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Candice Miele
30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
Everyone
4.5
Master Esthetician ✨
Health, beauty and everything in between 💞
Wifey @greggyhustle
Mommy to Massimo and Matteo
Founder of Candice Miele Skincare
Lifestyle (30%)
Beauty & Care (30%)
Health & Wellness (20%)
Fashion & Style (10%)
Kids & Parenting (10%)
#skincare
#family
#beauty
#health
#momlife
#wedding
#kids
#lifestyle
#travel
#fashion
#makeup
#holidays
#graduation
#events
Kaylee Jade Voyles
30
White
Female
Women (16-24)
Women (25-44)
4.5
Waterless skincare consultant + mentor 🫒
Soon to be girl mama 🩷
Low-tox living 🍃
All links here ↓
Lifestyle (30%)
Beauty & Care (30%)
Travel (20%)
Health & Wellness (20%)
#pregnancy
#haircare
#beach
#lifestyle
#skincare
#wellness
#lowtox
#travel
#family
#mentor
#beauty
Christina Joy 💖
30
American Indian / Alaskan Native
Female
Women (16-24)
Women (25-44)
4.5
🧖🏾♀️ Honest opinions on #skincare & #haircare
🇮🇳South Indian I 30 | London
💌 PR: honestskinn@gmail.com
📰 Featured in Sheerluxe I Glamour
Skincare (90%)
Beauty & Care (80%)
Makeup (70%)
Hair (60%)
#skincare
#haircare
#makeup
#beauty
#glow
#foundation
#hydration
#lipgloss
#serum
Garrett Munce
35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
Lifestyle (90%)
Skincare (80%)
Health & Wellness (70%)
Beauty & Care (60%)
Sports & Fitness (50%)
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Jacinda 🍒
25
Asian
Female
Women (16-24)
Women (25-44)
4.5
Los Angeles
makeup, fits, wellness, and tings ⭐️
@stormmodels @storm_la
social: jacinda@shalla.nyc
modeling: trent@stormmanagement-la.com
Lifestyle (30%)
Fashion & Style (25%)
Beauty & Care (20%)
Travel (10%)
#makeup
#fashion
#wellness
#modeling
#jewelry
#skincare
#travel
#beach
#luxury
#outfits
#friends
#outfit
#couple
#lifestyle
#nightlife
#summer
#selfcare
#winter
Breann Kinsey
30
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
• WATCH MY STORIES 🫶🏼
• Health & Wellness | Mom Life | Clean Beauty & Skin
• ALL RECS LINKED FOR YOU HERE ⤵️
Lifestyle (30%)
Beauty & Care (30%)
Kids & Parenting (20%)
Health & Wellness (10%)
Travel (10%)
#family
#momlife
#health
#wellness
#cleanbeauty
#skincare
#travel
#fashion
#selfcare
#lifestyle
#beauty
#outdoors
#kids
#fitness
#outfit
#beach
#birthday
#friends
#parenting
#food
#makeup
#nature
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Male Skincare Influencers
Ever wondered which male skincare influencers are set to make waves in 2024? This list features everyday men who have up to 500k followers, genuine engagement, and impressive portfolios. Learn about their past brand partnerships, number of collaborations, and read authentic reviews and ratings. Whether you're a brand looking to collaborate or just curious about the rising stars in male skincare, this guide has everything you need.
Did You Know?
Male skincare influencers with under 500k followers often have higher engagement rates than celebrities, making them highly valuable to brands wanting authentic connections.
Garrett Munce
35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
Lifestyle (90%)
Skincare (80%)
Health & Wellness (70%)
Beauty & Care (60%)
Sports & Fitness (50%)
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Dr. David Kim
40
Asian
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
Board-Certified Derm @idrissderm
The Minimalist ⚪️ Expert in Finesse
Clinical Suncare @mylightsaver ☀️
Stanford M.D, Columbia M.S, Duke B.S 🇰🇷🇨🇦🇺🇸
Skincare (100%)
Health & Wellness (80%)
Beauty & Care (70%)
#dermatology
#skincare
#acne
#skinhealth
#antiaging
#suncare
#skinbotox
#fungalacne
#scarprevention
#collagenmask
#azelaicacid
#hairloss
#drdavidkimderm
#milia
#dermatologist
#skintips
#clinicaladvice
#skincareroutine
#skin
#skincaretips
#nyc
#spf
#sunscreen
#glow
#tretinoin
#healthyskin
#retinol
Andrew Donaldson-Wheatcroft
andrewdwheatcroft
114kFollowers
0.15%ER
30
White
Male
Men (16-24)
Men (25-44)
Everyone
4.5
An unapologetically unfiltered approach to skincare and beauty. Simplifying skincare and helping you buy better. 💁♂️
📧 andrew@itsinform.com
Skincare (100%)
Beauty & Care (90%)
Lifestyle (80%)
Health & Wellness (70%)
Fashion & Style (60%)
#skincare
#beauty
#productreview
#selfcare
#grooming
#mensfashion
#lifestyle
#health
#wellness
Grant Donaldson | Skincare & Fragrance
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Yes, I know I’m tall. SPF every day. Blush hoarder.
Beauty industry expert of 10 years.
📧 grant@itsinform.com
Beauty & Care (90%)
Skincare (80%)
Makeup (70%)
#skincare
#makeup
#beauty
#spf
#blush
#beautyproducts
#skincareroutine
#beautyexpert
#selfcare
#grooming
#glowyskin
#glassskincare
#dehydratedskin
#glowyskincare
#easymakeup
#quickmakeup
#affordableskincare
Dr Karan Lal DO, FAAD
40
American Indian / Alaskan Native
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
🥇 One and only celebrity double-board certified pediatric and cosmetic dermatologist in the USA
📍Scottsdale AZ+ NYC
Fun fact: I used to be 300 pounds
Health & Wellness (100%)
Skincare (90%)
Beauty & Care (80%)
Lifestyle (70%)
#skincare
#dermatology
#cosmeticdermatology
#skincaretips
#pediatricdermatology
#health
#medicaladvice
#skincareroutine
#dermatologist
#cosmetics
#skincareproducts
#healthylifestyle
#beauty
#selfcare
#skinhealth
Vince Veloria
25
Asian
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
The Skincare Idol
Honolulu🏝️l (前)NYC🌃
featured in campaigns for:
#boscia #nordstrom
Skincare (100%)
Beauty & Care (80%)
Health & Wellness (50%)
#skincare
#beauty
#glowrecipe
#boscia
#nordstrom
#cetaphil
#shiseido
#belif
#murad
#livingproof
#laprairie
#spf
#sunscreen
#serum
#moisturizer
#eyecare
#skincarecommunity
#beautyproducts
#skincareroutine
Liam Conway
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
Skincare, Beauty & Travel🧴🫧🌴
Wake up, slap yourself on the 🍑 & own each day!
Management: @crumbagency
liamxconway@gmail.com 📧
Skincare (50%)
Beauty & Care (30%)
Travel (20%)
#skincare
#beauty
#travel
#selfcare
#beach
#vacation
#productreview
#beautyroutine
#skincaretips
Malakani Severson | Skincare Influencer & UGC
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Medical Aesthetics 🔅
Skin health & wellness expert 🍃💧🗿
Collab w/ me: skinodysseybymk@gmail.com 📬
Affiliate links & digital content portfolio below 🔗👇🏼
Skincare (100%)
Health & Wellness (80%)
Beauty & Care (70%)
Lifestyle (60%)
#skincare
#wellness
#selfcare
#beauty
#health
#aesthetics
#skincareroutine
#mensskincare
#spf
#glowingskin
#skincareproducts
#skincareexpert
#skincarecommunity
#skincareaddict
#skincarejunkie
#skincareblogger
#skincarelover
Ramón
30
Hispanic / Latino
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Beauty Sci Comm 🇵🇷
Cosmetic Chemist | Product Developer
Head of NPD @madeforhue
Sephora Squad 2023
MGMT @talentiishmgmt
📧 contact@glowbyramon.com
Beauty & Care (80%)
Skincare (70%)
Health & Wellness (50%)
#skincare
#cosmeticchemistry
#sunscreen
#productdevelopment
#beautyscience
#cosmeticproducts
#labwork
#cosmeticformulation
#skincareroutine
#beauty
Corey L. Hartman, MD, FAAD
40
Black / African
Male
Women (25-44)
Men (25-44)
Women (16-24)
Men (16-24)
Everyone
4.5
Alabama’s #1 ABD Certified Dermatologist
Expert in Botox, Fillers & Lasers @skin.wellness.derm
Come for the dermatology, stay for the shade.😎
Skincare (100%)
Health & Wellness (80%)
Beauty & Care (70%)
#dermatology
#skincare
#botox
#fillers
#lasers
#skinwellness
#beforeandafter
#selfcare
#antiaging
#healthyskin
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Female Skincare Influencers
With skincare influencers, authenticity is the name of the game. Customers are used to big beauty brands selling photoshopped lies–they want to hear from REAL people about products that work for them.
That’s one of the reasons it’s a great idea to start by working with micro-influencers, whose audiences generally consider them more trustworthy–and who can generate more engagement for your brand as a result! Check out the portfolios below to find the perfect skincare influencers for your brand.
Did You Know?
According to a 2022 survey, 82% of people who followed Instagram beauty influencers were female.
Moneé Thomas MD, FAAD
30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
Skincare (100%)
Beauty & Care (90%)
Health & Wellness (80%)
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa