Put on Blast: Definition, Examples, and Best Practices for Brands
“Put on blast” means publicly calling someone out or sharing their wrongdoing online. In social media and influencer marketing, it’s used to highlight issues, hold brands accountable, or boost engagement.
What Does “Put on Blast” Mean?
“Put on blast” is a casual way to describe calling someone out publicly—usually on social media. When you put someone on blast, you’re sharing their bad behavior, mistakes, or controversies so a wider audience sees it.
How It’s Used in Influencer Marketing
1. Influencer Call-Outs: An influencer might put a brand on blast for failing to disclose a paid partnership, tagging them in a story to pressure them into compliance.
2. Customer Complaints: A disappointed customer can put a company on blast via a viral tweet or video, forcing the brand to respond quickly.
3. Industry Accountability: Creators sometimes put fellow influencers on blast for plagiarism or unethical practices, setting standards within the community.
Example:
Imagine a fitness influencer discovers a supplement brand is hiding side effects. They share screenshots of conversations, expose the lack of transparency, and tag the brand’s official account. That’s putting the brand on blast.
Why It Matters for Brands and Creators
- Reputation Management: Being put on blast can damage a brand’s image overnight. Quick, genuine responses can mitigate fallout.
- Transparency and Trust: Brands that address public criticism openly build stronger relationships with their audience.
- Engagement Spike: Call-outs often go viral, generating massive engagement. While risky, it can amplify brand messages when handled correctly.
Common Misconceptions
- It’s Not Always Negative: Sometimes, creators put another brand on blast to highlight good deeds—like praising a company for outstanding customer service.
- It’s More Than Shaming: Effective call-outs include actionable feedback or requests, not just public shaming.
- Anyone Can Do It: While anyone can post a call-out, influencers with large followings have more impact.
Practical Tips for Applying the Concept
- Stay Authentic: Only put someone on blast if you have proof. Authenticity preserves your credibility.
- Use Clear Evidence: Screenshots, timestamps, and links make your case stronger and harder to refute.
- Offer a Solution: After calling out an issue, suggest how it can be fixed. Brands respect constructive feedback.
- Keep It Professional: Avoid personal attacks or profanity. A calm, fact-based approach wins more support.
- Monitor Reactions: Track comments and mentions. Engage with supporters and address critics.
Putting someone on blast can be a powerful tool in influencer marketing when used responsibly. It encourages transparency, fosters community trust, and can drive meaningful change. Whether you’re a DTC brand or a content creator, understanding and mastering this tactic will help you navigate public conversations with confidence.
