Best Beauty Influencers To Work With in 2024
Are you looking for top beauty influencers to launch your beauty brand to new heights?
If so, you’ve come to the right place! 💄✨
With over 35k active influencers on our platform, we’ll help you find the beauty influencers of your dreams–whether you’re looking to break into a new social media space (we have both Instagram and TikTok beauty influencers) or engage with a specific demographic (we have male beauty influencers, black beauty influencers, and more). You’ll find a mix of nano and micro-influencers with up to 500K followers on Social Cat.
For every influencer on our list, you can check out their portfolios, previous collaborations, reviews, rates, and recent data on their engagement rates, metrics, and audience insights.
The best part? Collaborations start at $20.00 on Social Cat, so you can connect with awesome influencers no matter your budget! (And we support gifted, affiliate, and paid collaborations–so influencer fees are flexible too)
Last updated on 16 September 2024
Next update scheduled for 23 September 2024
Instagram Beauty Influencers
If you’re looking for beauty influencers, Instagram is a fantastic place to be. According to Statista’s 2024 report, 61% of Instagram users are between 18 and 34 – a great demographic for most beauty brands!
People (especially Millennials and Gen Z) are used to shopping and buying on Instagram. Sure, it’s a good idea to vary your approach if you’re trying to sell to Millennials vs. Gen Z (and vice versa), but you don’t have to worry about that!
Instead, let these Instagram beauty influencers do the work for you and promote your brand to their audience!
Did You Know? The Rise of Instagram Beauty Influencers
Over 70% of consumers trust influencer recommendations on social media platforms. That means that Instagram beauty influencers drive significant engagement and brand loyalty–which means collaborating with them is a great opportunity for your brand to develop a cult following!
Ro Jefferson5kFollowers
0.59%EREngagement
xoxo.ro_Los Angeles, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Collaborate now!Oksana K | UGC creator6kFollowers
2.88%EREngagement
oksinusaNew York City, United States 🇺🇸 25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Collaborate now!RARI🪽3kFollowers
2.67%EREngagement
khariferrariAtlanta, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
Collaborate now!KARINA SIIUSHOVA25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
Collaborate now!Yana | UGC Content Creator<1kFollowers
6.27%EREngagement
yanasymonovaPacific City, United States 🇺🇸 25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Collaborate now!Tiffiney Benton25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
📍Charlotte • ATL • Los Angeles
Actress • Model • Content Creator
Beauty | Fashion | Lifestyle | UGC
⏩tiffineybenton@gmail.com
NCAT SU Alumna💙💛
#fashion
#beauty
#lifestyle
#model
#actress
#outfit
#springdresses
#style
#grwm
#affordablefashion
#ugc
#travel
#contentcreator
#fitness
#weekend
#summeroutfit
#cocktail
#ncat
#casualwear
#summer
#cocktails
#weekendvibes
Collaborate now!Moneé Thomas MD, FAAD12kFollowers
1.62%EREngagement
drglowgetterHouston, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Collaborate now!Nana Akosua 🇬🇭🇺🇸| Beauty Influencer29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Collaborate now!Jamila Cheé28
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Fashion | Lifestyle | Beauty
CONTENT CREATOR + STYLE BLOGGER + FASHION INFLUENCER
SUBSCRIBE HERE 👇🏼
#fashion
#style
#beauty
#lifestyle
#outfit
#travel
#food
#fashionblogger
#luxury
#makeup
#elegance
#styleblogger
#ootd
#photography
#glamour
#styleinspiration
#accessories
#beautyblogger
#chic
Collaborate now!BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN2kFollowers
3.63%EREngagement
paun.makeupManhattan, United States 🇺🇸 30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
Collaborate now!TikTok Beauty Influencers
Of course, Instagram isn’t the ONLY place you can make bank selling beauty products. TikTok beauty influencers have an advantage (especially with Gen Z) because they’re on the platform that generated the MOST revenue in 2023. If your target audience doesn’t lean young, TikTok may not be a good fit, but if it does–let’s make your brand the next big thing in beauty!
Did You Know?
TikTok beauty influencers boast an average engagement rate of over 15%, significantly higher than traditional celebrities. This means your brand could see more likes, comments, and shares from real beauty enthusiasts.
Ro Jefferson5kFollowers
0.59%EREngagement
xoxo.ro_Los Angeles, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Collaborate now!Oksana K | UGC creator6kFollowers
2.88%EREngagement
oksinusaNew York City, United States 🇺🇸 25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Collaborate now!RARI🪽3kFollowers
2.67%EREngagement
khariferrariAtlanta, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
Collaborate now!KARINA SIIUSHOVA25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
Collaborate now!Yana | UGC Content Creator<1kFollowers
6.27%EREngagement
yanasymonovaPacific City, United States 🇺🇸 25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Collaborate now!Tiffiney Benton25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
📍Charlotte • ATL • Los Angeles
Actress • Model • Content Creator
Beauty | Fashion | Lifestyle | UGC
⏩tiffineybenton@gmail.com
NCAT SU Alumna💙💛
#fashion
#beauty
#lifestyle
#model
#actress
#outfit
#springdresses
#style
#grwm
#affordablefashion
#ugc
#travel
#contentcreator
#fitness
#weekend
#summeroutfit
#cocktail
#ncat
#casualwear
#summer
#cocktails
#weekendvibes
Collaborate now!Moneé Thomas MD, FAAD12kFollowers
1.62%EREngagement
drglowgetterHouston, United States 🇺🇸 30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Collaborate now!Nana Akosua 🇬🇭🇺🇸| Beauty Influencer29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Collaborate now!Jamila Cheé28
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Fashion | Lifestyle | Beauty
CONTENT CREATOR + STYLE BLOGGER + FASHION INFLUENCER
SUBSCRIBE HERE 👇🏼
#fashion
#style
#beauty
#lifestyle
#outfit
#travel
#food
#fashionblogger
#luxury
#makeup
#elegance
#styleblogger
#ootd
#photography
#glamour
#styleinspiration
#accessories
#beautyblogger
#chic
Collaborate now!BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN2kFollowers
3.63%EREngagement
paun.makeupManhattan, United States 🇺🇸 30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
Collaborate now!Male Beauty Influencers
Looking for male beauty influencers who can elevate your brand without breaking the bank? Our list features emerging male beauty content creators who have amassed up to 500k followers. Each influencer comes with detailed profiles, including reviews, ratings, portfolios, past brand collaborations, and the number of successful campaigns. Perfect for brands aiming to collaborate with approachable and relatable talents in 2024.
Did You Know?
Male beauty influencers are rapidly gaining popularity, with the male grooming market projected to reach $81.2 billion by 2024. Their influence is not just limited to makeup but extends to skincare, haircare, and even wellness.
Garrett Munce13kFollowers
1.65%EREngagement
garrettmunceEast Village, United States 🇺🇸 35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Collaborate now!Andrew Donaldson-Wheatcroft30
White
Male
Men (16-24)
Men (25-44)
Everyone
4.5
An unapologetically unfiltered approach to skincare and beauty. Simplifying skincare and helping you buy better. 💁♂️
📧 andrew@itsinform.com
#skincare
#beauty
#productreview
#selfcare
#grooming
#mensfashion
#lifestyle
#health
#wellness
Collaborate now!Nas Ganev23kFollowers
0.54%EREngagement
itsnasgKnightsbridge and Belgravia, United Kingdom 🇬🇧 25
Hispanic / Latino
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
📍London, UK
• beauty • lifestyle •
• relatable stuff •
#beauty
#lifestyle
#skincare
#fashion
#relatable
#london
#selfcare
#dailyroutine
#menfashion
#food
Collaborate now!Carmi104kFollowers
1.59%EREngagement
carmimuaHolborn, United Kingdom 🇬🇧 30
Other
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Italiano 🇮🇹 living in London 🇬🇧
💄My Beauty Brand @mombycarmimua
🐰Cruelty Free
🌱Plant Based
📩Work Email: carmi@talentbx.com
#beauty
#makeup
#lifestyle
#skincare
#crueltyfree
#plantbased
#vlog
#tattoos
#dailyroutine
#shopping
#food
#travel
#study
Collaborate now!Ricardo Ron76kFollowers
0.41%EREngagement
ricrdoronCharlotte, United States 🇺🇸 30
Black / African
Male
Men (16-24)
Men (25-44)
Everyone
4.5
Beauty • Skincare • Fragrance • Fashion
📍Charlotte | Sephora Squad Alum | Content Creator
#beauty
#skincare
#mensbeauty
#grooming
#fragrance
#selfcare
#fashion
#beardcare
#sephorasquad
#contentcreator
Collaborate now!Liam Conway30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
Skincare, Beauty & Travel🧴🫧🌴
Wake up, slap yourself on the 🍑 & own each day!
Management: @crumbagency
liamxconway@gmail.com 📧
#skincare
#beauty
#travel
#selfcare
#beach
#vacation
#productreview
#beautyroutine
#skincaretips
Collaborate now!𝑩𝒐𝒃𝒃𝒚 𝑱𝒆𝒂𝒏 𝑺𝒑𝒆𝒂𝒓𝒔30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
🌟WORLD RENOWNED Content Creator🌟
✨LGBTQ+ | Beauty Guru✨
📈 20.6K on IG | 32.8K TikTok
💌 bobbyjeanspears@gmail.com
💖Subscribe for more💖
🔗s ⬇️
#beauty
#skincare
#lgbtq
#makeup
#selfcare
#influencer
#contentcreator
#trans
#beautyguru
#lifestyle
#fashion
#haircare
#fragrance
#funny
#dog
Collaborate now!Vince Veloria11kFollowers
0.19%EREngagement
maisonveloriaHonolulu, United States 🇺🇸 25
Asian
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
The Skincare Idol
Honolulu🏝️l (前)NYC🌃
featured in campaigns for:
#boscia #nordstrom
#skincare
#beauty
#glowrecipe
#boscia
#nordstrom
#cetaphil
#shiseido
#belif
#murad
#livingproof
#laprairie
#spf
#sunscreen
#serum
#moisturizer
#eyecare
#skincarecommunity
#beautyproducts
#skincareroutine
Collaborate now!V | Beauty Content Creator in LDN🇬🇧25
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
🌴Cali boy in London🇬🇧
🧴Chill beauty content✨wear your SPF homie🧴
💛Team #DewySkin
💻PR/Partnerships: osipenkovitalik@gmail.com
#beauty
#skincare
#dewyskin
#spf
#productreview
#selfcare
#beautyproducts
#makeup
#skincareroutine
#beautyblogger
Collaborate now!Jerry Johnson35
Black / African
Male
Women (16-24)
Women (25-44)
Men (16-24)
Men (25-44)
5
Senior Manager for Artistry/Content for @lauramercier |📍NYC 🇺🇸
@qvc on-air guest
💄 Make-up Addict
🎥 Content Creator
🏳️🌈 Proud
🦁 Leo
#makeup
#beauty
#contentcreator
#lauramercier
#nyc
#qvc
#makeupaddict
#lipstick
#foundation
Collaborate now!Female Beauty Influencers
One rule of working with influencers: It’s a good idea to pick influencers that look like the audience you’re trying to reach. That’s why, later in this article, you’ll see us highlighting Asian, Hispanic, and Black beauty influencers (as well as male beauty influencers!). However, we’d be crazy if we forgot to mention female beauty influencers, too, so we’ve included our top picks here! Check out their ratings and reviews below to find the perfect match!
Did You Know?
Female beauty influencers often see up to 60% higher engagement rates compared to more traditional celebrities, making them a powerful force for authentic brand collaborations.
Ro Jefferson5kFollowers
0.59%EREngagement
xoxo.ro_Los Angeles, United States 🇺🇸 25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Collaborate now!Oksana K | UGC creator6kFollowers
2.88%EREngagement
oksinusaNew York City, United States 🇺🇸 25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Collaborate now!RARI🪽3kFollowers
2.67%EREngagement
khariferrariAtlanta, United States 🇺🇸