Best Beauty Influencers To Work With in 2024
Are you looking for top beauty influencers to launch your beauty brand to new heights?
If so, you’ve come to the right place! 💄✨
With over 35k active influencers on our platform, we’ll help you find the beauty influencers of your dreams–whether you’re looking to break into a new social media space (we have both Instagram and TikTok beauty influencers) or engage with a specific demographic (we have male beauty influencers, black beauty influencers, and more). You’ll find a mix of nano and micro-influencers with up to 500K followers on Social Cat.
For every influencer on our list, you can check out their portfolios, previous collaborations, reviews, rates, and recent data on their engagement rates, metrics, and audience insights.
The best part? Collaborations start at $20.00 on Social Cat, so you can connect with awesome influencers no matter your budget! (And we support gifted, affiliate, and paid collaborations–so influencer fees are flexible too)
Instagram Beauty Influencers
If you’re looking for beauty influencers, Instagram is a fantastic place to be. According to Statista’s 2024 report, 61% of Instagram users are between 18 and 34 – a great demographic for most beauty brands!
People (especially Millennials and Gen Z) are used to shopping and buying on Instagram. Sure, it’s a good idea to vary your approach if you’re trying to sell to Millennials vs. Gen Z (and vice versa), but you don’t have to worry about that!
Instead, let these Instagram beauty influencers do the work for you and promote your brand to their audience!
Did You Know? The Rise of Instagram Beauty Influencers
Over 70% of consumers trust influencer recommendations on social media platforms. That means that Instagram beauty influencers drive significant engagement and brand loyalty–which means collaborating with them is a great opportunity for your brand to develop a cult following!
Ro Jefferson
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
Lifestyle (90%)
Beauty & Care (85%)
Travel (80%)
Fashion & Style (75%)
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
RARI🪽
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
Lifestyle (30%)
Beauty & Care (30%)
Fashion & Style (20%)
Music (10%)
Skincare (10%)
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
KARINA SIIUSHOVA
25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
Fashion & Style (90%)
Beauty & Care (85%)
Lifestyle (75%)
Travel (50%)
Photography (45%)
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Tiffiney Benton
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
📍Charlotte • ATL • Los Angeles
Actress • Model • Content Creator
Beauty | Fashion | Lifestyle | UGC
⏩tiffineybenton@gmail.com
NCAT SU Alumna💙💛
Lifestyle (30%)
Fashion & Style (30%)
Beauty & Care (20%)
Travel (10%)
Sports & Fitness (10%)
#fashion
#beauty
#lifestyle
#model
#actress
#outfit
#springdresses
#style
#grwm
#affordablefashion
#ugc
#travel
#contentcreator
#fitness
#weekend
#summeroutfit
#cocktail
#ncat
#casualwear
#summer
#cocktails
#weekendvibes
Moneé Thomas MD, FAAD
30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
Skincare (100%)
Beauty & Care (90%)
Health & Wellness (80%)
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Jamila Cheé
28
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Fashion | Lifestyle | Beauty
CONTENT CREATOR + STYLE BLOGGER + FASHION INFLUENCER
SUBSCRIBE HERE 👇🏼
Fashion & Style (50%)
Lifestyle (30%)
Beauty & Care (20%)
#fashion
#style
#beauty
#lifestyle
#outfit
#travel
#food
#fashionblogger
#luxury
#makeup
#elegance
#styleblogger
#ootd
#photography
#glamour
#styleinspiration
#accessories
#beautyblogger
#chic
BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN
30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
Makeup (90%)
Beauty & Care (80%)
Hair (70%)
Fashion & Style (60%)
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
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TikTok Beauty Influencers
Of course, Instagram isn’t the ONLY place you can make bank selling beauty products. TikTok beauty influencers have an advantage (especially with Gen Z) because they’re on the platform that generated the MOST revenue in 2023. If your target audience doesn’t lean young, TikTok may not be a good fit, but if it does–let’s make your brand the next big thing in beauty!
Did You Know?
TikTok beauty influencers boast an average engagement rate of over 15%, significantly higher than traditional celebrities. This means your brand could see more likes, comments, and shares from real beauty enthusiasts.
Ro Jefferson
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
Lifestyle (90%)
Beauty & Care (85%)
Travel (80%)
Fashion & Style (75%)
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
RARI🪽
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
Lifestyle (30%)
Beauty & Care (30%)
Fashion & Style (20%)
Music (10%)
Skincare (10%)
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
KARINA SIIUSHOVA
25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
Fashion & Style (90%)
Beauty & Care (85%)
Lifestyle (75%)
Travel (50%)
Photography (45%)
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Tiffiney Benton
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
📍Charlotte • ATL • Los Angeles
Actress • Model • Content Creator
Beauty | Fashion | Lifestyle | UGC
⏩tiffineybenton@gmail.com
NCAT SU Alumna💙💛
Lifestyle (30%)
Fashion & Style (30%)
Beauty & Care (20%)
Travel (10%)
Sports & Fitness (10%)
#fashion
#beauty
#lifestyle
#model
#actress
#outfit
#springdresses
#style
#grwm
#affordablefashion
#ugc
#travel
#contentcreator
#fitness
#weekend
#summeroutfit
#cocktail
#ncat
#casualwear
#summer
#cocktails
#weekendvibes
Moneé Thomas MD, FAAD
30
Black / African
Female
Women (16-24)
Women (25-44)
4.5
CEO/Founder of @glowdermhtx
Co-Founder of @cocoleveaux
Founder of @slikedges
Ready for your glow up?! Click the link ⬇️
Skincare (100%)
Beauty & Care (90%)
Health & Wellness (80%)
#skincare
#dermatology
#beauty
#glowup
#skintips
#selfcare
#healthyskin
#beforeandafter
#dermatologist
#skincareproducts
#beautytips
#glowgetter
#skincareroutine
#beautycare
#skincarecommunity
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
Jamila Cheé
28
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Fashion | Lifestyle | Beauty
CONTENT CREATOR + STYLE BLOGGER + FASHION INFLUENCER
SUBSCRIBE HERE 👇🏼
Fashion & Style (50%)
Lifestyle (30%)
Beauty & Care (20%)
#fashion
#style
#beauty
#lifestyle
#outfit
#travel
#food
#fashionblogger
#luxury
#makeup
#elegance
#styleblogger
#ootd
#photography
#glamour
#styleinspiration
#accessories
#beautyblogger
#chic
BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN
30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
Makeup (90%)
Beauty & Care (80%)
Hair (70%)
Fashion & Style (60%)
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
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Male Beauty Influencers
Looking for male beauty influencers who can elevate your brand without breaking the bank? Our list features emerging male beauty content creators who have amassed up to 500k followers. Each influencer comes with detailed profiles, including reviews, ratings, portfolios, past brand collaborations, and the number of successful campaigns. Perfect for brands aiming to collaborate with approachable and relatable talents in 2024.
Did You Know?
Male beauty influencers are rapidly gaining popularity, with the male grooming market projected to reach $81.2 billion by 2024. Their influence is not just limited to makeup but extends to skincare, haircare, and even wellness.
Garrett Munce
35
White
Male
Men (16-24)
Men (25-44)
4.5
+Grooming Editor @esquire @menshealthmag
+Writer, editor, skincare obsessive
+Order my book Self-Care For Men link below!
Lifestyle (90%)
Skincare (80%)
Health & Wellness (70%)
Beauty & Care (60%)
Sports & Fitness (50%)
#grooming
#skincare
#selfcare
#mensgrooming
#beauty
#beautyblogger
#beautycommunity
#beautyeditor
#groomingeditor
#mensgroomingproducts
#menskin
#menskincareproducts
#mensskin
#selfcareformen
#skincarecommunity
#skincareformen
#skincareproducts
#skincareroutine
#glow
#facialfriday
#selfcareeveryday
#menshealth
#editor
#writer
#fitness
#travel
#productreview
#bookpromotion
#lifestyle
#facial
#health
Andrew Donaldson-Wheatcroft
andrewdwheatcroft
114kFollowers
0.15%ER
30
White
Male
Men (16-24)
Men (25-44)
Everyone
4.5
An unapologetically unfiltered approach to skincare and beauty. Simplifying skincare and helping you buy better. 💁♂️
📧 andrew@itsinform.com
Skincare (100%)
Beauty & Care (90%)
Lifestyle (80%)
Health & Wellness (70%)
Fashion & Style (60%)
#skincare
#beauty
#productreview
#selfcare
#grooming
#mensfashion
#lifestyle
#health
#wellness
Nas Ganev
25
Hispanic / Latino
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
📍London, UK
• beauty • lifestyle •
• relatable stuff •
Beauty & Care (40%)
Lifestyle (30%)
Fashion & Style (20%)
Skincare (10%)
#beauty
#lifestyle
#skincare
#fashion
#relatable
#london
#selfcare
#dailyroutine
#menfashion
#food
Carmi
30
Other
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Italiano 🇮🇹 living in London 🇬🇧
💄My Beauty Brand @mombycarmimua
🐰Cruelty Free
🌱Plant Based
📩Work Email: carmi@talentbx.com
Beauty & Care (90%)
Lifestyle (80%)
Food & Drinks (50%)
Travel (50%)
#beauty
#makeup
#lifestyle
#skincare
#crueltyfree
#plantbased
#vlog
#tattoos
#dailyroutine
#shopping
#food
#travel
#study
Ricardo Ron
30
Black / African
Male
Men (16-24)
Men (25-44)
Everyone
4.5
Beauty • Skincare • Fragrance • Fashion
📍Charlotte | Sephora Squad Alum | Content Creator
Beauty & Care (90%)
Skincare (85%)
Fashion & Style (60%)
#beauty
#skincare
#mensbeauty
#grooming
#fragrance
#selfcare
#fashion
#beardcare
#sephorasquad
#contentcreator
Liam Conway
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
Skincare, Beauty & Travel🧴🫧🌴
Wake up, slap yourself on the 🍑 & own each day!
Management: @crumbagency
liamxconway@gmail.com 📧
Skincare (50%)
Beauty & Care (30%)
Travel (20%)
#skincare
#beauty
#travel
#selfcare
#beach
#vacation
#productreview
#beautyroutine
#skincaretips
𝑩𝒐𝒃𝒃𝒚 𝑱𝒆𝒂𝒏 𝑺𝒑𝒆𝒂𝒓𝒔
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
🌟WORLD RENOWNED Content Creator🌟
✨LGBTQ+ | Beauty Guru✨
📈 20.6K on IG | 32.8K TikTok
💌 bobbyjeanspears@gmail.com
💖Subscribe for more💖
🔗s ⬇️
Beauty & Care (90%)
Skincare (80%)
Lifestyle (70%)
Fashion & Style (60%)
Hair (50%)
#beauty
#skincare
#lgbtq
#makeup
#selfcare
#influencer
#contentcreator
#trans
#beautyguru
#lifestyle
#fashion
#haircare
#fragrance
#funny
#dog
Vince Veloria
25
Asian
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
The Skincare Idol
Honolulu🏝️l (前)NYC🌃
featured in campaigns for:
#boscia #nordstrom
Skincare (100%)
Beauty & Care (80%)
Health & Wellness (50%)
#skincare
#beauty
#glowrecipe
#boscia
#nordstrom
#cetaphil
#shiseido
#belif
#murad
#livingproof
#laprairie
#spf
#sunscreen
#serum
#moisturizer
#eyecare
#skincarecommunity
#beautyproducts
#skincareroutine
V | Beauty Content Creator in LDN🇬🇧
25
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
🌴Cali boy in London🇬🇧
🧴Chill beauty content✨wear your SPF homie🧴
💛Team #DewySkin
💻PR/Partnerships: osipenkovitalik@gmail.com
Beauty & Care (90%)
Skincare (80%)
Makeup (70%)
#beauty
#skincare
#dewyskin
#spf
#productreview
#selfcare
#beautyproducts
#makeup
#skincareroutine
#beautyblogger
Jerry Johnson
35
Black / African
Male
Women (16-24)
Women (25-44)
Men (16-24)
Men (25-44)
5
Senior Manager for Artistry/Content for @lauramercier |📍NYC 🇺🇸
@qvc on-air guest
💄 Make-up Addict
🎥 Content Creator
🏳️🌈 Proud
🦁 Leo
Beauty & Care (100%)
Makeup (90%)
Skincare (70%)
Fashion & Style (50%)
#makeup
#beauty
#contentcreator
#lauramercier
#nyc
#qvc
#makeupaddict
#lipstick
#foundation
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Female Beauty Influencers
One rule of working with influencers: It’s a good idea to pick influencers that look like the audience you’re trying to reach. That’s why, later in this article, you’ll see us highlighting Asian, Hispanic, and Black beauty influencers (as well as male beauty influencers!). However, we’d be crazy if we forgot to mention female beauty influencers, too, so we’ve included our top picks here! Check out their ratings and reviews below to find the perfect match!
Did You Know?
Female beauty influencers often see up to 60% higher engagement rates compared to more traditional celebrities, making them a powerful force for authentic brand collaborations.
Ro Jefferson
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
Wife | Lifestyle | Travel | Beauty
Owner of @sblhair.co & @sunflowerbeautylounge
Follow @sbl.experiencebyro for hairstyles & inspo
YT: Xoxo.Ro_
Lifestyle (90%)
Beauty & Care (85%)
Travel (80%)
Fashion & Style (75%)
#lifestyle
#beauty
#travel
#fashion
#outfit
#hairstyles
#selflove
#dining
#couple
#vacation
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
RARI🪽