In My Feels: Unlocking Emotional Engagement in Influencer Marketing
“In My Feels” is a slang phrase that means you’re feeling emotional, nostalgic, or deeply introspective. Brands and creators use it on social media to spark genuine connections and boost engagement through authentic storytelling.
What Does “In My Feels” Mean?
“In My Feels” is a casual way to say you’re caught up in your emotions—happy, sad, nostalgic, or reflective. You’ll see it as a caption, hashtag, or comment on platforms like Instagram, TikTok, and Twitter. It’s shorthand for vulnerability and authenticity.
Why It Matters for Brands and Creators
1. Emotional Connection Drives Engagement: People scroll past glossy ads, but they stop for real emotion. When creators or brands go “in my feels,” they invite followers to feel alongside them.
2. Builds Trust and Loyalty: Sharing genuine moments—whether it’s a behind-the-scenes struggle or a nostalgic memory—makes your audience feel like they truly know you.
3. Differentiates Your Voice: In a sea of polished content, a heartfelt post stands out. It shows customers you’re human, not just a logo.
Examples in Influencer Marketing
- “Just found my old yearbook pics and I’m totally in my feels 😭 #ThrowbackThursday”
- A fitness coach posts about overcoming burnout: “Today I’m in my feels about how far we’ve come together. Grateful for every one of you!”
- A DTC skincare brand shares a founder story: “I started this line in my dorm room—in my feels remembering those late-night lab sessions.”
Common Misconceptions and Variations
• Only for Sad Vibes? Not true. You can be in your feels about excitement, nostalgia, or gratitude.
• Just a Trend? It’s become everyday language for emotional authenticity.
• Variations: #IMF, #feels, “caught up in my feels,” or simply “feeling some type of way.”
Practical Tips to Apply “In My Feels” Content
1. Match Your Brand Voice: If you’re usually playful, keep it light. If you’re more serious, dig deep.
2. Use Real Stories: Share genuine moments—behind-the-scenes snapshots, customer testimonials, or founder memories.
3. Pair with Visuals: A candid photo, quick clip, or even a simple text overlay on a moody background amplifies the emotion.
4. Encourage Engagement: Ask followers to share their “in my feels” moments in the comments.
5. Measure Impact: Track likes, comments, and shares. Emotional posts often outperform purely promotional content.
Final Thoughts
Going in my feels isn’t just a hashtag—it’s a strategy for deeper audience connection. By tapping into real emotions, you transform followers into fans who engage, share, and stick around. Ready to get emotional?
