Build genuine brand awareness to boost engagement and sales
Work with micro-influencers on Instagram & TikTok and reach their engaged audiences
The Tinder for brands and creators
How Social Cat works
Get potential collaborations straight to your inbox. Our system matches your brand with pre-approved creators in the Social Cat community.
1Setup an account
2We'll find UGC creators for you
3Creators like your brand
4Approve creators that are a fit
Nadra Safiri Use Case
Between June and August 2022, Nadra Safiri have completed 57 collaborations with micro-influencers.
- Collaborations completed
- 57
- Avg followers per influencer
- 11,914
- People reached
- 135,819
Nadra Safiri worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.
Read the entire use case.- Total cost
- $1,807
- Impressions
- 176,564
- CPM
- $10.2
"As a launch brand, Social Cat is extremely valuable to us. We did not know how to get started with influencer marketing but Social Cat worked closely with us painstakingly to figure out what works best for us. The app is great at matching influencers. We have got some really lovely influences from Social Cat who we continue to work with. The app is a true disruptor in the space where frankly there is a lot of noise at the moment. Social Cat cuts out all of the noise and offers true value to brands. Thank you so much for your continued help!"
Features
Why build brand awareness with micro-influencers?
Micro-influencers boast an average engagement rate of 3.86% ,while mega-influencers see only 1.21%.
They are more engaged compared with bigger influencers
Building brand awareness with micro-influencers is less expensive
72% of Gen-Z and Millennials follow influencers on Social Media
Micro-influencers account for almost half of all influencers
CLCKR Use Case
CLCKR completed 28 collaborations with micro-influencers on Social Cat and have 44 other collaborations in progress.
- Collaborations completed
- 28
- Avg followers per influencer
- 9,460
- People reached
- 52,979
CLCKR worked exclusively on gifted collaborations on Social Cat. The only costs related are the gifted products and the Social Cat subscription. There are no other costs related to micro-influencers payments or content usage rights.
Read the entire use case.- Total cost
- $824
- Impressions
- 68,872
- CPM
- $12
"Social Cat has been a great platform for us to find micro influencers to enhance our influencer programme and get our product out there. The site is easy to navigate and connect with creators. Great for getting UCG from creators around the world."
See some examples
I am highly impressed with the influencers I accepted collaborations with. They have created engaging posts, are responsive, and all truly barter.
The value received for the $ spent is amazing. I was spending a lot more per month with a PR agency, and I didn’t get half the amount of posts that I do with Social Cat. I am excited for more collaborations and more influencers finding out about the platform. Thank you so much !
In the past three months, 33% of Gen Z-ers have bought a product based on an influencer recommendation.
Frequent Questions
Do you have more questions?
How do you approach fake engagement?
Why should I use micro-influencers for awareness and not macro-influencers?
Micro-influencers build small but authentic and engaged communities around themselves. Even if the potential reach is smaller compared with macro-influencers, it's more relevant and authentic.
In general, the more influencers grow, the less engaged and authentic their audiences tend to be. Eventually, even if this leads in the short term to a higher reach, it's not as relevant as compared with micro-influencers.
According to HubSpot, micro-influencers generate up to 60% more engagement than macro-influencers.
What are some metrics I can use to measure awareness?
While awareness itself might get tricky to measure, some of the metrics we can look at include reach, impressions, engagement rate, link clicks, CPM, or new followers gained.
What's a better platform for brand awareness: Instagram or TikTok?
This depends, first of all, on where's your audience. Remember, you want to be where they are and constantly remind them of your brand and how you solve their problem.
According to recent research studying TikTok users by age, 71% of the TikTok-ers are between 18 to 34 years old, so if you cater to this audience, TikTok is a better place to start.
At the same time, according to recent stats, 27.7 percent of Instagram users in the United States were aged between 25 and 34 years, whilst 25.7 percent of users were aged 18 to 24 years.
What metrics do you store about the micro-influencers available on Social Cat?
You can find their engagement rates, average likes & comments, audience age groups, and more for each influencer. All this can be found within their profile, and it's updated monthly. More metrics to come with future updates.
Have more questions? Have a look at our Help Center.
