Quoting Myself in Social Media: A Glossary Guide for Brands & Influencers
Quoting Myself is when influencers or brands repost or highlight their own previous content—like a caption, tweet, or clip—to drive new engagement and reinforce key messages. It’s a simple way to refresh evergreen ideas and keep your audience hooked.
Quoting Myself: Reusing Your Own Content to Drive Engagement
Quoting Myself means taking a snippet—like a tweet, caption, quote, or video clip—that you’ve already published and sharing it again, often with new context or visuals. It’s not just copy-pasting; it’s about reframing your own words to spark fresh conversations.
What Is Quoting Myself?
Imagine you posted a killer tip about skincare routines six months ago, and it performed well. Instead of crafting a brand-new post, you pull out that tip, pair it with a fresh image or up-to-date statistic, and share it as “ICYMI: My top skincare hack still works wonders!”
That’s Quoting Myself:
- Reusing your own content
- Adding a twist, update, or new angle
- Aiming to reach people who missed it or engage those who loved it before
Why Quoting Myself Matters
1. Boosts Reach and Engagement: Algorithms love content that already has social proof. A repurposed post often gets more interactions than starting from scratch.
2. Saves Time and Resources: Crafting new content is costly. Reusing proven winners means you can focus on strategy, not endless ideation.
3. Reinforces Brand Messaging: Consistent themes and slogans stick when you repeat them strategically.
Examples in Influencer Marketing
- Twitter Threads: An influencer resharing a top-performing tweet as the lead in a fresh thread, inviting replies or updates.
- Instagram Stories: A creator highlights a popular quote from their grid post, adds a poll sticker, and prompts followers to share their take.
- YouTube Shorts/Reels: A brand slices a minute-long tutorial into a 30-second Reel, captions it “Remember this trick?” and tags relevant hashtags.
Common Misconceptions
- “It’s Lazy Content Recycling”: Not if you add value. A new visual or updated stat makes it timely.
- “My Audience Will Get Bored”: Most followers missed it the first time. Plus, repetition drives retention—your message becomes memorable.
- “Only for Big Brands”: Even solopreneurs can quote themselves. Small audiences appreciate bite-sized reminders.
Practical Tips for Quoting Yourself
1. Pick Evergreen Content: Choose tips or quotes that stand the test of time.
2. Update the Hook: Change the headline or teaser to match current trends or events.
3. Refresh Visuals: Swap out images, graphics, or video clips to catch the eye.
4. Add a Call to Action: Encourage comments, shares, or link clicks.
5. Space It Out: Don’t repost the same line daily. Wait weeks or months to avoid fatigue.
Quoting Myself is a smart twist on repurposing. By giving your best content new life, you’ll reach fresh eyes, drive more engagement, and reinforce your brand’s key messages—without reinventing the wheel every time. Start scanning your archives today and see which golden nuggets deserve a second moment in the spotlight!
