As Seen On: A Complete Guide for Brands and Influencers
As Seen On is a marketing label brands and creators use to showcase where their products or content have been featured by media outlets, influencers, or popular platforms. It boosts credibility and trust by displaying trusted logos or mentions. You’ll often see it on websites, social ads, and social media profiles.
What 'As Seen On' Means
"As Seen On" is a marketing phrase used to highlight third-party validation. Brands and creators place it on websites, ads, or social media to show that a product, service, or piece of content has been featured by well-known publications, influencers, podcasts, or TV shows. By pointing to respected names, you signal to your audience that others already trust and endorse you.
How Brands and Influencers Use 'As Seen On'
- DTC Websites: Direct-to-consumer (DTC) brands often display logos of The New York Times, Vogue, or Wired under a banner reading “As Seen On.” This snippet on the homepage or product pages adds instant social proof.
- Social Media Profiles: Influencers and creators highlight podcast or TV appearances in Instagram Highlights or LinkedIn banners. A single story or post labeled “As Seen On” can drive FOMO and reinforce authority.
- Email Campaigns: In newsletters, marketers add “Featured in” or “As Seen On” above testimonial sections, pairing it with quotes from a reputable source to increase open and click rates.
- Product Packaging and Ads: Consumer goods brands stamp “As Seen On Shark Tank” or “As Seen On HGTV” on packaging and digital ads to leverage the show’s credibility.
Why 'As Seen On' Matters
1. Builds Trust Fast: Consumers instinctively trust familiar names. If they recognize a media outlet or influencer, they’re more likely to convert.
2. Differentiates You: In crowded markets, a well-known logo sets you apart from competitors who haven’t earned that spotlight.
3. Supports Pricing Power: When buyers see an endorsement by a reputable third party, they’ll accept higher price points.
4. Reinforces Brand Story: Mentions in niche blogs or industry podcasts underscore your expertise and mission.
Common Misconceptions and Variations
- Misconception: You can only use it with big outlets. Small niche features count too—micro-bloggers and local media work.
- Misuse: Never fabricate appearances. Always get permission and link back to the original feature.
- Variations: Terms like “Featured In,” “As Heard On,” or “As Seen In” are interchangeable. Choose the one that fits your channel (video, podcast, print).
Practical Tips for Applying 'As Seen On'
- Verify logos: Use high-resolution, up-to-date logos for each outlet.
- Keep it honest: Only display outlets where you’ve genuinely been featured.
- Place strategically: Above the fold on your homepage, in email headers, or in ad creatives.
- Update regularly: Swap out old logos for new, more relevant features to stay fresh.
- A/B test placement and size: Small tweaks in logo order, layout, or caption can boost click-through and conversions.
Implementing “As Seen On” thoughtfully offers an easy win for credibility, authority, and sales—no giant budget required. Start by listing your best features, get the assets, and watch trust soar.
