TikTok Engagement Rate Calculator
Our free TikTok engagement rate calculator makes vetting influencers easy. Type any public username into the search bar below for their engagement rate.
What is a good TikTok engagement rate?
TikTok Engagement Rate Benchmark
At a high level, a good engagement rate is anything above 1%. However, a "good" engagement rate on TikTok depends on how many people follow the influencer. Nano-influencers (1-5K) and Micro-influencers (5-10K) have the best average engagement rates, followed by mega-influencers and celebrities (over 500K). That's why we focus on nano and micro-influencers on our influencer marketplace.
Use the chart below to see what the TikTok engagement rate calculator reveals about an influencer. Are they above or below average?
| Followers | 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million |
|---|---|---|---|---|---|---|
| High | > 4.45% | > 3.60% | > 3.58% | > 3.41% | > 3.38% | > 3.32% |
| Above average | 2.25 - 4.45% | 1.37 - 3.60% | 1.08 - 3.58% | 0.91 - 3.41% | 1.03 - 3.38% | 1.36 - 3.32% |
| Average | 1.88 - 2.25% | 1.08 - 1.37% | 0.78 - 1.08% | 0.62 - 0.91% | 0.71 - 1.03% | 1.02 - 1.36% |
| Below Average | 0.84 - 1.88% | 0.43 - 1.08% | 0.25 - 0.78% | 0.15 - 0.62% | 0.15 - 0.71% | 0.26 - 1.02% |
| Low | < 0.84% | < 0.43% | < 0.25% | < 0.15% | < 0.15% | < 0.26% |
Turn engagement into real collaborations
Know the stats — now find the right influencers. Use Social Cat to connect with vetted influencers and manage both gifted and paid collabs, all in one place.
TikTok Industry Engagement Rate Benchmark
Engagement by Industry
Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our IG engagement rate calculator to vet influencers in your niche.
How is TikTok Engagement Rate Calculated?
likes + comments
of followers
How to use TikTok Engagement Rate in influencer marketing
Knowing an influencer's TikTok engagement rate helps brands assess the quality of their audience interaction. A high engagement rate can indicate an active, loyal following, while a low rate may suggest fake followers or disengaged audiences.
- Pros: Helps identify authentic creators, compare influencers, and predict campaign performance.
- Cons: Can be manipulated (e.g., engagement pods), doesn't capture all value (like brand fit or content quality).
Limitations: Engagement rate is just one metric. Brands should also consider content quality, audience demographics, and alignment with brand values.
How to check TikTok engagement rate?
You can manually calculate TikTok engagement rate by adding up the total likes, comments, and shares on recent posts, dividing by the number of posts, and then dividing by follower count. Multiply by 100 for a percentage.
- Manual: Free, but time-consuming and prone to error.
- Tools: Automated calculators (like this one) are fast and accurate, but may have data limitations.
For best results, use both methods to cross-check, and always review the influencer's content and audience for authenticity.
Frequent Questions
What is considered an engagement on Tiktok?
What affects TikTok engagement rate?
TikTok engagement rate is influenced by several factors, including the quality and relevance of content, posting frequency, use of trending sounds or hashtags, video length, and how well the content resonates with the target audience. Consistent interaction with followers and participating in trends can also boost engagement.
How does TiktTok engagement rate impact ROI?
How to increase engagement rate on TikTok?
To increase your TikTok engagement rate, try the following:
- Post consistently and at optimal times for your audience.
- Use trending sounds, effects, and hashtags to reach a wider audience.
- Encourage viewers to interact by asking questions or using calls to action.
- Engage with your audience by replying to comments and participating in duets or stitches.
- Keep videos short, engaging, and visually appealing to maintain viewer attention.
What is a good engagement rate on TikTok?
What type of content gets best engagement on Tiktok?
Content that performs best on TikTok is usually authentic, entertaining, and relatable. Short, visually dynamic videos, trending challenges, behind-the-scenes looks, tutorials, and storytelling formats tend to drive high engagement. Participating in viral trends and using popular music or effects can also boost visibility and interaction.
What is the average engagement rate on Tiktok?
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