TikTok Engagement Rate Calculator

Paste any public @username or profile URL to get a TikTok engagement rate instantly - using the standard formula (likes + comments + shares) ÷ followers × 100. Free, no login.

What is a good TikTok engagement rate in 2025?

For most creators, 3-6% is common. Nano and micro creators typically trend higher, while larger accounts trend lower. Always compare by follower tier and niche.

Use the TikTok engagement rate benchmark below to see what the ER reveals about a creator. Are they above or below average?

Followers	1k-5k	5k-10k	10k-50k	50k-100k	100k-500k	500k-1 million
High	> 4.45%	> 3.60%	> 3.58%	> 3.41%	> 3.38%	> 3.32%
Above average	2.25 - 4.45%	1.37 - 3.60%	1.08 - 3.58%	0.91 - 3.41%	1.03 - 3.38%	1.36 - 3.32%
Average	1.88 - 2.25%	1.08 - 1.37%	0.78 - 1.08%	0.62 - 0.91%	0.71 - 1.03%	1.02 - 1.36%
Below Average	0.84 - 1.88%	0.43 - 1.08%	0.25 - 0.78%	0.15 - 0.62%	0.15 - 0.71%	0.26 - 1.02%
Low	< 0.84%	< 0.43%	< 0.25%	< 0.15%	< 0.15%	< 0.26%

Data collected from: thesocialcat.com on July 2025

TikTok engagement rate formula

We calculate the average number of likes, comments and shares per last 12 videos and divide that by the total number of followers. This gives a clear picture of an account's overall engagement rate on TikTok.

Engagement Rate =

Average number of
likes + comments + shares

Total number
of followers

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TikTok Industry Engagement Rate Benchmark

Engagement by Industry

Fashion

17.5%

Beauty

15.2%

Travel

13.8%

Lifestyle

12.4%

Fitness

11.1%

Data collected from micro-influencers on thesocialcat.com

Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our TikTok engagement rate calculator to vet influencers in your niche.

How to use TikTok Engagement Rate in influencer marketing

Knowing an influencer's TikTok engagement rate helps brands assess the quality of their audience interaction. A high engagement rate can indicate an active, loyal following, while a low rate may suggest fake followers or disengaged audiences.

Pros: Helps identify authentic creators, compare influencers, and predict campaign performance.
Cons: Can be manipulated (e.g., engagement pods), doesn't capture all value (like brand fit or content quality).

Limitations: Engagement rate is just one metric. Brands should also consider content quality, audience demographics, and alignment with brand values.

How to check TikTok engagement rate?

You can manually calculate TikTok engagement rate by adding up the total likes, comments, and shares on recent posts, dividing by the number of posts, and then dividing by follower count. Multiply by 100 for a percentage.

Manual: Free, but time-consuming and prone to error.
Tools: Automated calculators (like this one) are fast and accurate, but may have data limitations.

For best results, use both methods to cross-check, and always review the influencer's content and audience for authenticity.

Frequent Questions

What is considered an engagement on Tiktok?

An engagement on TikTok includes likes, comments, shares, saves, and sometimes views, depending on the context. These actions show that viewers are interacting with the content, not just scrolling past it.

What affects TikTok engagement rate?

TikTok engagement rate is influenced by several factors, including the quality and relevance of content, posting frequency, use of trending sounds or hashtags, video length, and how well the content resonates with the target audience. Consistent interaction with followers and participating in trends can also boost engagement.

How does TikTok engagement rate impact ROI?

A higher TikTok engagement rate usually means a more active and interested audience, which can lead to better brand awareness, higher conversion rates, and improved ROI for influencer campaigns. Brands often prioritize creators with strong engagement because their recommendations are more likely to influence purchasing decisions.

How to increase engagement rate on TikTok?

To increase your TikTok engagement rate, try the following:

Post consistently and at optimal times for your audience.
Use trending sounds, effects, and hashtags to reach a wider audience.
Encourage viewers to interact by asking questions or using calls to action.
Engage with your audience by replying to comments and participating in duets or stitches.
Keep videos short, engaging, and visually appealing to maintain viewer attention.

What is a good engagement rate on TikTok?

A good engagement rate on TikTok typically ranges from 4% to 18%, depending on the creator's follower count. Nano- and micro-influencers often see higher engagement rates, while larger accounts may have slightly lower rates but reach a broader audience.

What type of content gets best engagement on Tiktok?

Content that performs best on TikTok is usually authentic, entertaining, and relatable. Short, visually dynamic videos, trending challenges, behind-the-scenes looks, tutorials, and storytelling formats tend to drive high engagement. Participating in viral trends and using popular music or effects can also boost visibility and interaction.

What is the average engagement rate on Tiktok?

The average engagement rate on TikTok varies by industry and follower count, but generally falls between 4% and 8%. Nano-influencers (with fewer than 10,000 followers) often see even higher rates, while larger accounts may average slightly lower engagement.

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