Easel Post – What It Is and How Brands Use It in Influencer Marketing
An Easel Post is a social media graphic or image styled like a tabletop easel display, designed to highlight content, products, or announcements. It’s popular in influencer marketing for showcasing promotions in a clean, engaging format.
What Is an Easel Post?
An Easel Post is a social media image or graphic formatted to look like content displayed on a small tabletop easel. Think of a mini art exhibit for your phone screen: the graphic usually includes a “frame” or stand at the bottom, giving it an elevated, polished feel. Brands and creators use Easel Posts to spotlight products, share announcements, or frame inspirational quotes with an artful twist.
Why Easel Posts Matter for Brands and Creators
- Standout Design: The easel graphic sets your post apart in a crowded feed. It mimics a real-life display, lending a premium look without the cost of a photoshoot.
- Focused Messaging: The frame draws attention to a single message—be it a sale, a new product launch, or an event invite.
- Versatility: Use Easel Posts across Instagram feeds, Facebook, Pinterest pins, and even LinkedIn updates for a unified brand aesthetic.
Examples in Influencer Marketing
1. Product Launch: An influencer posts an image of your new skincare line on an easel graphic. The caption dives into texture, scent, and results, while the visual instantly highlights the brand’s logo and product shot.
2. Event Promotion: A small business collaborator shares workshop details on an Easel Post. The date and key takeaways appear on the board; the influencer’s styling and background add authenticity.
3. Quote Highlight: A motivational speaker uses an Easel Post to share an inspiring quote alongside their headshot. Followers associate the visual style with the speaker’s signature brand.
Common Misconceptions and Variations
- Not Just for Art: Though it mimics an art easel, it’s perfect for any announcement, update, or sale.
- More Than a Mockup: Easel Posts aren’t limited to flat graphics. Many creators photograph a physical easel holding printed materials, then overlay text for depth.
- DIY-Friendly: You don’t need a design degree. Free tools and templates let you drag, drop, and customize in minutes.
Practical Tips for Creating Effective Easel Posts
- Keep It Simple: Focus on one core message. Overcrowding the board dilutes your impact.
- Consistent Branding: Use your brand colors, fonts, and logo placement to create a cohesive feed look.
- High-Quality Images: If you photograph a physical easel, ensure good lighting and a clean background.
- Call to Action: Add a subtle call to action—like “Shop now,” “Reserve your spot,” or “Link in bio.”
- Test and Iterate: Track engagement vs. your regular posts. Tweak colors, text size, or layout based on what resonates.
By adding Easel Posts to your content toolkit, you’ll deliver standout visuals that guide your audience’s focus, reinforce your brand identity, and boost engagement. Try one this week and watch how a simple frame can create big impact!
