High quality UGC to scale your brand

Grow with authentic UGC from vetted influencers. Licensed for ads, social media and other marketing channels.

Trusted by over 2,000 brands
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UGC Videos

Content from our creators

Millennials trust UGC 50% more than the original content generated by the brands.

Grow with user-generated content

40% of consumers claim they've made a purchase based on user-generated content (UGC) previously seen on social media.

That's a whopping number, according to recent data from Linearity. Source

One important observation to add is that consumers don't necessarily turn into customers at first touch. They might need multiple touchpoints with a brand's UGC until they become customers. These touchpoints might include different angles or features of the products expressed through UGC, advertising, or organic social media, for example.

In this context, it's important to underline the value of continuity when using UGC: brands must aim to build a constant flow of user-generated content for both organic and paid channels. While it might not bring ROI immediately, it will in the medium and long term.

Social media posts containing user-generated content (UGC) experience a 28% higher engagement rate compared with typical brand posts.

This recent data highlights a shift in consumer behaviour. Source

Social media users, especially Gen Z, are more reluctant towards traditional forms of advertising where they know something is sold to them. Following this, they engage with more authentic forms of content, just like UGC, and eventually, they end up buying from brands that constantly incorporate UGC in their marketing efforts.

The best results are obtained when a mix of UGC and in-house content is used both on organic and paid channels. As outlined previously, the most important factor for ROI is continuity - brands that constantly use UGC, mixed with other forms of content, usually see the best ROI.

User-generated content (UGC) used on website pages can increase conversions by up to 20%

This data reinforces the previous point. Source

When user-generated content (UGC) is incorporated across websites, mostly on product pages, it can increase conversions by up to 20%. A high-converting page will incorporate multiple elements: positive customer reviews, high-quality UGC, a good pricing strategy, and a good flow of information or a good structure.

Combined together, all these will result in higher conversion rates for businesses.

79% of people say UGC highly impacts their purchasing decisions.

Trusted by over 2,000 brands and 25,000 influencers

What brands think of us

Types of UGC you can get from our creators

Up to the creator

This means that influencers (creators) will give brands their most creative takes. In this scenario, brands rely on influencers to develop creative ideas for the content and don't have much control over the process. We recommend checking the creator's portfolio and social media before choosing this option to get a sense of their work.

Social Cat - Find micro influencers

Testimonial

Testimonials are honest opinions about products. Influencers receive products and use them for a specific time period agreed with the brand itself, and then, they provide an honest video or photo review about their experience. Testimonials are then used on organic and paid marketing channels to attract new customers.

Social Cat - Find micro influencers

Unboxing

Unboxing videos are very popular, especially for e-commerce brands. They create a feeling of excitement and curiosity for users as they become keen to see what's hidden in the package. They have performed very well on TikTok recently, both organic and paid.

Social Cat - Find micro influencers

How-to

How-to videos explain how a product works and pique the viewer's interest by delaying the final result. Users have the chance to observe and learn how a specific product is used, but they need to wait until the end to see the results.

Social Cat - Find micro influencers
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average.

Frequent Questions

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