Reshare Love: How Brands and Creators Spark Engagement by Sharing Community Content
Reshare Love is the practice of sharing your audience’s or partners’ social media posts on your own channels to build community, credibility, and engagement. By spotlighting user-generated content (UGC) or collaborators, brands and creators foster loyalty and expand reach organically.
What Is Reshare Love?
Reshare Love is when a brand, influencer, or creator re-posts someone else’s social media content—like a fan’s photo, a partner’s story, or a collaborators’ video—on their own feed or Stories. It’s a way to show appreciation, build trust, and let your community shine in front of your audience.
Why Reshare Love Matters
1. Builds Social Proof
When you share genuine user experiences or peer content, new followers see real people using your product or endorsing your message. That social proof can drive more sales, clicks, or follows than a polished ad.
2. Strengthens Community Bonds
Spotlighting your fans and partners makes them feel valued. They’re more likely to stay loyal, comment, and share your profile, which creates a ripple effect of engagement.
3. Increases Content Volume
UGC and partner content lighten your content creation load. Instead of producing every asset in-house, you harness the creativity of your network.
Real-World Examples
• Influencers reshare fan photos in Instagram Stories with a thank-you sticker.
• A beauty brand features customers’ makeup looks in Reels or posts a week-long “fan takeover.”
• A small business reposts local partner shout-outs to highlight collaborations.
Common Misconceptions
• “It’s Free Content Stealing”
Reshare Love isn’t theft—it’s giving credit. Always ask permission and tag the original creator.
• “It Lowers My Brand’s Quality”
On the contrary, authentic voices often resonate more than studio-shot ads. Mix UGC with your own branded content for the best results.
• “Only Big Brands Can Do It”
Even micro-influencers and indie shops can leverage UGC. Encourage customers to tag you or use a branded hashtag.
Variations of Reshare Love
– Stories vs. Feed: Stories feel casual and disappear after 24 hours; feed posts provide longer-lasting social proof.
– Text Overlays and Stickers: Add context or a fun sticker when you reshare.
– Hashtag Campaigns: Create a hashtag and promote it; then reshare the best entries each week.
Practical Tips to Apply Reshare Love
1. Monitor Mentions and Hashtags
Use social listening tools (or Instagram’s “Tagged” tab) to spot content to reshare.
2. Always Ask and Credit
Send a quick DM: “Love your post—can we share it on our feed? We’ll tag you!”
3. Keep It On-Brand
Select UGC that aligns with your visual style and brand voice.
4. Mix and Match
Blend UGC reshares with original content to keep your feed cohesive.
5. Track Performance
Note engagement rates on reshares versus regular posts. Adjust frequency based on what resonates most.
Reshare Love is a simple, low-cost tactic with big payoff. By celebrating your community, you boost credibility, foster loyalty, and keep your content calendar fresh—all while letting real fans tell your story.
