Killed It: Definition, Examples & Tips for Social Media Success
Killed It is a slang term meaning to perform exceptionally well or deliver outstanding results. In social media and influencer marketing, it highlights campaigns or content that exceed expectations with high engagement and impact.
What 'Killed It' Means
'Killed it' is slang for doing something remarkably well or surpassing expectations. On social media and in influencer marketing, saying someone 'killed it' celebrates content, campaigns, or performances that grab attention, drive engagement, and deliver real results.
Examples in Influencer Marketing
- A beauty influencer launches a makeup tutorial that racks up millions of views and sells out the featured palette—people say she killed it with her demo.
- A fitness creator posts a series of home-workout reels that go viral, boosting the brand’s follower count—fans comment that the partnership killed it.
- A DTC snack brand teams up with a foodie blogger for a taste test challenge. The post sparks a hashtag trend and a 30% sales jump—everyone agrees the campaign killed it.
Why 'Killed It' Matters for Brands and Creators
1. Shows real impact: When a post or campaign 'kills it,' you know your message resonated. High likes, shares, and comments translate into brand awareness and trust.
2. Social proof: Calling out success builds credibility. Brands can showcase "We killed it" case studies to attract new partners or investors.
3. Motivation boost: Celebrating wins helps creators stay inspired and pushes teams to keep innovating.
4. Benchmark setting: Identifying what killed it helps you repeat tactics that work—whether it’s a content style, posting time, or collaboration format.
Common Misconceptions
- It’s only hype: Some think 'killed it' is just cheerleading, but it usually follows measurable results—like engagement rates or sales lifts.
- One-size-fits-all: What kills it for a fashion brand on Instagram might flop for a SaaS company on LinkedIn. Context matters.
- Overused buzzword: Because it’s popular, 'killed it' can feel generic. Always back it up with data or clear outcomes.
Tips to Make Your Content 'Kill It'
1. Know your audience: Research interests, pain points, and preferred formats. Tailor your hook to what excites them most.
2. Craft a strong hook: The first 3 seconds of a video or the opening line of a caption needs to stop the scroll.
3. Use eye-catching visuals: High-quality photos, on-brand graphics, or dynamic transitions keep viewers watching longer.
4. Leverage trends wisely: Jump on relevant challenges, sounds, or hashtags—but add your unique spin.
5. Collaborate strategically: Partner with influencers or micro-creators whose values align with your brand for authentic amplification.
6. Track key metrics: Monitor engagement rates, click-throughs, and conversions. Analyze what worked and iterate fast.
7. Encourage user interaction: Ask questions, host giveaways, or create polls to boost comments and shares.
By focusing on authentic storytelling, clear goals, and data-driven tweaks, you’ll set yourself up to consistently kill it in your next campaign.
