What Does "Make It Make Sense" Mean?

"Make It Make Sense" is all about simplifying your message so it resonates with your audience. Instead of industry jargon or vague statements, you deliver straightforward, relatable content that clicks in seconds.

Why It Matters in Influencer Marketing

In a sea of carefully curated feeds and flashy ads, clarity wins. When influencers explain products or brand stories in simple, honest terms, followers trust and engage. For DTC brands and small businesses, this trust translates into sales, loyalty, and word-of-mouth buzz.

Examples in Action

1. Skincare Brand Collab:

- Vague: "This serum delivers optimal skin barrier support via a unique peptide complex."

- Clear: "This serum helps your skin stay hydrated all day—no more midday dryness."

2. Fitness Influencer Post:

- Vague: "Our program boosts metabolic function."

- Clear: "Our 15-minute workout gets your heart pumping so you burn calories faster, even on rest days."

How to Use "Make It Make Sense" in Your Campaigns

■ Craft Key Messages: Identify the core benefit of your product. Distill it into one simple sentence.

■ Talk Like a Friend: Write as you speak. If it sounds awkward out loud, rewrite it.

■ Use Relatable Examples: Compare features to everyday experiences (e.g., "like brewing a perfect cup of coffee").

Common Misconceptions

- You Need Big Budgets: Simplicity isn’t expensive. Honest, clear messaging often outperforms high-gloss production.

- It’s Just for Text: "Make It Make Sense" applies to visuals, too. Clean graphics and straightforward captions reinforce clarity.

- It’s Dumbing Down: Cutting out fluff doesn’t mean dumbing down. It means respecting your audience’s time and attention.

Variations and Related Terms

- "Cut Through the Noise": Focuses on standing out by being clear.

- "Keep It Real": Emphasizes authenticity alongside clarity.

- "Explain Like I’m Five (ELI5)": Popular online shorthand for ultra-simple explanations.

Practical Tips to Apply "Make It Make Sense"

1. Run a Clarity Check: Have someone outside your industry read your copy. If they nod, you’re on the right track.

2. Break It Down:

- Use headings and bullet points.

- Keep paragraphs to 2–3 sentences.

3. Test Different Phrasing:

- A/B test two captions: one technical, one simple. Compare engagement.

4. Leverage Storytelling:

- Show how a real person uses your product in everyday life.

5. Iterate Based on Feedback:

- Monitor comments and DMs. If people ask questions you already answered, simplify further.

By embracing "Make It Make Sense," brands and creators forge genuine connections, boost engagement, and drive real results. Keep it clear, keep it real, and watch your message land every time.