NGL Link: Definition & Guide for Influencers and Brands
An NGL Link is a custom URL from the NGL app that lets social media users collect anonymous messages and feedback. Shared in stories or profiles, it drives honest engagement for influencers, creators, and brands.
NGL Link: Your Go-To Tool for Anonymous Engagement
An NGL Link is a branded URL generated by the NGL app—short for “Not Gonna Lie”—that lets you gather anonymous questions, feedback, and compliments from followers. You drop it into your Instagram Story, TikTok bio, or anywhere your audience clicks, then they type in whatever they like. You get candid insights without anyone knowing who said what.
How NGL Links Work
1. Download the NGL app and sign in with your Instagram or Snapchat account.
2. Generate your unique NGL Link in the dashboard.
3. Copy and paste it into your Story sticker, profile bio, or swipe-up feature (if available).
4. Watch anonymous messages roll in, then screenshot or reply to them in a new Story or post.
It’s as simple as that—no email, no sign-up form, just pure anonymous Q&A.
Examples in Influencer Marketing
- Q&A Series: Fashion influencers ask followers to drop style dilemmas anonymously, then create outfit recommendation videos.
- Product Feedback: A beauty creator shares an NGL Link asking for honest reviews of their latest tutorial—then fine-tunes future content based on critiques.
- Contest Ideas: A food blogger runs a “secret recipe” tease, collecting guesses and letting the best entry win a cook-along session.
By turning NGL Link replies into new Stories or TikToks, influencers keep content fresh and community-driven.
Why NGL Links Matter
- Boost Engagement: Anonymous questions remove the barrier of public criticism—followers are more likely to participate.
- Real Insights: Brands can test new product ideas or collect feedback without skewing responses by revealing identities.
- Content Inspiration: Anonymous comments often spark creative collaborations, story ideas, or trend reports you might’ve missed.
Whether you’re a small DTC brand or a solo creator, NGL Links uncover unfiltered opinions that drive smarter decisions.
Common Misconceptions
- It’s Just for Trolls: While some messages can be rude, most audiences use NGL Links for genuine feedback or fun questions.
- It Replaces All Feedback: NGL is one tool in your toolbox—combine it with polls, surveys, and DMs for a 360° view.
- It’s Only for Big Influencers: Even micro-influencers and small businesses see high engagement—anyone can benefit from honest feedback.
Practical Tips & Next Steps
- Set Clear Prompts: Ask specific questions (“What do you think of my new logo?”) to get actionable answers.
- Schedule Regular Q&As: Make NGL Link sessions a weekly story staple so your audience knows when to tune in.
- Moderate & Curate: Screen replies before resharing. Highlight the most constructive comments to maintain a positive brand image.
- Follow Up Publicly: Show that you read and value anonymous feedback by responding in Stories or posts—trust grows when you act on insights.
With these tips, your NGL Link becomes more than just a curiosity—it’s a powerful engagement engine for your brand or personal channel.
