What is BeReal?

BeReal is a mobile app that shakes up traditional social media by sending everyone a random notification once per day. When that alert hits, users have two minutes to snap and post a photo—no filters, no staging. The front and back cameras fire off simultaneously, capturing both the user and their surroundings in one raw moment.

How Brands and Influencers Use BeReal

1. Behind-the-Scenes Access

- A DTC skincare brand might use BeReal to show lab testing or product mixing in real time, giving followers an exclusive peek at the process.

2. Day-in-the-Life Stories

- Influencers can share their morning routine or workspace chaos as it actually happens, building trust by ditching perfectly curated feeds.

3. Flash Promotions

- Limited-time discount codes or product drops teased through a surprise BeReal post can drive immediate traffic.

4. Collaboration Teasers

- Sneak peeks of upcoming partnerships—like a special edition sneaker or a co-branded capsule collection—feel more genuine when shared on the fly.

Why BeReal Matters

- Authenticity Wins: Audiences crave real connections. With unfiltered posts, brands break through the curated noise and show their human side.

- High Engagement: Because BeReal posts aren’t algorithm-driven and vanish quickly, followers tend to check in and react faster.

- New Touchpoint: For DTC brands and small businesses, BeReal is an untapped channel where competition is still low, making it easier to stand out.

- Community Building: Encouraging employees or micro-influencers to post on behalf of the brand can foster a sense of insider belonging among followers.

Common Misconceptions about BeReal

- "It’s Just for Teens": While popular with Gen Z, professionals, creators, and brands are finding value in its candid vibe.

- "You Can’t Plan Anything": You can pre-prepare props, backgrounds, or talking points—but you have to execute within the two-minute window.

- "Low Reach = Low Impact": True, you won’t rack up mass followers overnight, but the quality of engagement often outweighs raw numbers when driving loyalty and conversions.

Practical Tips to Apply BeReal in Your Strategy

- Plan a Loose Framework: Decide on themes (e.g., team huddles, product tests) so you’re ready when the notification arrives.

- Rally Your Team: Invite staff or micro-influencers to post through your brand account, turning it into a group experience.

- Engage Quickly: React to comments and share favorite Reactions in your Story or other channels to extend the life of the post.

- Cross-Promote Strategically: Share your BeReal catch on Instagram or TikTok Stories with a call-to-action, like “Check today’s unfiltered moment!”

- Track Mini-Metrics: Instead of likes, look at direct messages, story replies, or coupon uses tied to your BeReal posts.

BeReal might feel spontaneous, but a little planning goes a long way. Embrace the imperfect, and you’ll build the kind of trust no filter can match.