RBF (Resting Bitch Face): Definition and Impact on Social Media & Influencer Marketing
RBF (Resting Bitch Face) refers to a neutral facial expression that unintentionally looks stern or unapproachable. In influencer marketing, understanding RBF helps brands and creators manage their on-camera presence and connect authentically with audiences.
What is RBF?
RBF, or Resting Bitch Face, describes a person's neutral facial expression that others perceive as angry, annoyed, or unapproachable. Despite the edgy name, RBF isn’t about actual negativity—it’s simply how some people’s relaxed faces look.
Why RBF Matters in Influencer Marketing
In an industry built on connection, first impressions count. An influencer with strong RBF might unknowingly push viewers away or seem less friendly on camera. For brands, spotting RBF helps:
- Choose spokespeople whose expressions match the campaign tone
- Coach talent on facial cues for a warmer, more engaging presence
- Avoid misalignment between brand image (e.g., upbeat, friendly) and influencer vibe
Examples of RBF in Action
- A beauty influencer with a streamlined makeup tutorial face may appear bored or disinterested, even when enthusiastic off-camera.
- A fitness creator’s intense "I’m focused" look can be misread as annoyance, affecting live session engagement.
- A brand ambassador’s casual product unboxing face might not convey excitement, reducing audience click-through.
Common Misconceptions
- RBF = Actual Bitchiness: False! RBF is just a neutral expression, not a reflection of mood or personality.
- RBF Can’t Be Changed: While resting expressions are natural, simple tweaks—like a slight eyebrow lift or smile—can soften perceived harshness.
- Only Women Have RBF: Both men and women display RBF equally.
Tips to Manage RBF On-Camera
1. Warm Up Before Filming: Chat with camera crew or record a few test bites with a genuine smile.
2. Practice Micro-Expressions: Subtle eyebrow raises or lip curls in warm-up help habits translate on camera.
3. Use Audience Prompts: Asking questions ("How's your day going?") naturally brings out more expressive, engaged faces.
4. Feedback Loop: Review clips with a friend or coach to spot RBF moments and adjust.
5. Align Brand & Personality: If your brand voice is bold or edgy, an RBF can actually reinforce authenticity.
Final Thoughts
Understanding RBF helps influencers and brands create the right on-camera vibe. By recognizing and adjusting their resting expressions, creators can build stronger connections, improve engagement, and present a persona that feels inviting and genuine.
