Everything Core: The All-in-One Social Media Aesthetic Trend
Everything Core is a social media trend where creators showcase a curated blend of favorite items, styles, or experiences in one post, using the popular “-core” suffix to spark community engagement and discoverability.
What is Everything Core?
Everything Core is a social media and influencer marketing trend that mashes up all your favorite things—products, styles, rituals—into a single, scroll-stopping post or video. By adding the familiar “-core” suffix (think #cottagecore, #cozycore), creators turn a mixed-bag showcase into a cohesive aesthetic that resonates with niche communities.
Examples in Influencer Marketing
• A beauty influencer films a “My Everything Core Skincare Routine,” showing cleanser, serum, moisturizer, and jade roller in one continuous clip. They tag each product, driving viewers to swipe up or click links.
• A fashion creator posts “My Everything Core Summer Closet,” cutting between sundresses, sandals, sunglasses, and straw hats. Each item gets its moment, but the whole feels unified by a soft, sun-lit filter and breezy music.
• A home decor micro-influencer shares “Everything Core for Cozy Fall,” spotlighting candles, knit throws, a hot‐cocoa mug, and a mini pumpkin. Brand sponsors often send PR boxes pre-curated for this exact format.
Why It Matters for Brands and Creators
1. Community Building: The “-core” suffix instantly signals belonging. When users search #everythingcore, they find a stream of similar content and recommendations.
2. Higher Engagement: Viewers love quick montages that deliver value—whether inspiration, tips, or product ideas—in under a minute. More saves, shares, and comments follow.
3. Discoverability: Jumping on a trending hashtag like #everythingcore expands reach beyond your usual audience. Even small creators can land on the For You page.
4. Authentic Storytelling: By curating genuine favorites, influencers build trust. Brands benefit from that authenticity when items are tagged or linked.
Common Misconceptions
• It’s Not Just a Product Dump: Randomly listing 20 items isn’t enough. Everything Core works because there’s a unifying thread—season, mood, routine, or aesthetic.
• It’s More Than an Aesthetic Label: While the trend borrows “-core” from aesthetics, it’s really a format—think mini-catalog meets lifestyle story.
• You Don’t Need Millions of Followers: Engagement and niche relevance matter more. A micro-influencer with 5k followers can launch a viral #everythingcore post.
Practical Tips to Apply Everything Core
1. Choose Your Theme: Nail down a clear angle—morning routine, summer travel kit, desk essentials, etc.
2. Keep It Cohesive: Use a consistent filter, music track, or color palette so your items feel part of the same story.
3. Tag and Link Smartly: Whenever possible, tag products, add affiliate links, or share swipe-up options to drive conversions.
4. Tell a Tiny Story: Start with a quick hook (“Here’s my everything core for Monday motivation…”), then roll through your picks.
5. Monitor Performance: Track which formats, lengths, and hashtags drive the best engagement. Iterate weekly to stay fresh.
By embracing Everything Core, brands and creators can tap into a simple yet powerful format that boosts visibility, fosters community, and drives real results—no massive budget required.
