Really Went There: Definition, Examples & Marketing Tips
‘Really Went There’ is a social media slang term for a bold, boundary-pushing move or comment that stands out online. Brands and influencers use it to describe moments that surprise audiences and spark strong engagement.
What Does 'Really Went There' Mean?
In social media slang, 'Really Went There' describes a bold, boundary-pushing move or statement that grabs attention and often surprises or shocks the audience. It highlights moments when someone abandons caution to stand out or make a strong point.
The phrase is a shorthand way to call out content that steps outside the usual safe or polished posts. On platforms like Instagram, Twitter, or TikTok, it signals that someone has taken a risk—whether through humor, candidness, or controversy—to forge a unique connection with viewers.
Examples in Influencer Marketing
- Product Teardown Videos: An influencer who 'really goes there' might publicly dismantle a popular gadget to critique its design flaws, driving engagement through honest feedback.
- Rival Call-Out: During a fashion drop, a creator could 'really go there' by cheekily comparing their line’s quality to a competitor’s, sparking lively debate.
- Raw Business Rants: A small brand owner might record an unfiltered video rant about shipping delays and staffing chaos, resonating with fellow entrepreneurs.
- Bold Cause Campaigns: When supporting a social cause, an influencer can 'really go there' by creating stark visuals and language that challenge followers to rethink their positions.
Why It Matters for Brands and Creators
Taking calculated risks can be the difference between blending into the noise and going viral. A well-timed, boundary-pushing post:
- Boosts Brand Personality: Shows you’re human, relatable, and confident.
- Sparks Conversations: Encourages comments, shares, and even press coverage.
- Strengthens Loyalty: Fans appreciate authenticity and courage.
However, the payoff depends on thoughtful execution. Brands that master this can cultivate a reputation for innovation and bold thinking, positioning themselves as leaders rather than followers.
Common Misconceptions
- Misconception: 'Really Went There' is Always Controversial. While controversy can drive views, bold content can simply lean into humor or vulnerable storytelling.
- Misconception: It Only Works for Big Accounts. Even micro-influencers and DTC brands can 'go there' by tapping into niche passions or candid moments.
Practical Tips to 'Really Go There'
1. Know Your Audience: Use polls or stories to test boundaries before committing.
2. Align with Brand Values: Ensure the risk supports your message and mission.
3. Pilot in Stories: Try more daring content in ephemeral posts before main feed launches.
4. Use Humor and Empathy: Balance edginess with warmth to soften impact.
5. Prepare Your Response: Outline how to handle both praise and criticism to maintain control.
By weaving in fearless creativity and genuine storytelling, you can 'really go there' to cut through the digital clutter. Experiment responsibly, track engagement, and dial up or down the edge until you find the sweet spot for your community.
