Vlogmas: Holiday Video Series to Boost Engagement and Sales
Vlogmas is a seasonal content trend where creators publish daily videos throughout December leading up to Christmas. It’s a powerful strategy for brands and influencers to drive engagement and showcase holiday stories.
What Is Vlogmas?
Vlogmas is a blend of “vlog” and “Christmas,” where content creators post a video every day from December 1 to December 25. Originally popularized on YouTube, it’s now common across Instagram, TikTok, and Facebook. The goal? Build excitement, share holiday moments, and grow your audience during the festive season.
Why Vlogmas Matters for Brands and Creators
Holiday content naturally attracts viewers looking for gift ideas, recipes, décor hacks, and festive inspiration. Vlogmas taps into that search volume. Consistent daily uploads boost your algorithmic visibility, help you stay top-of-mind, and give brands a fun way to connect with customers.
1. Increased Engagement: Viewers tune in daily, boosting watch time, comments, and shares.
2. Authentic Storytelling: Holiday rituals, behind-the-scenes prep, and personal moments build trust.
3. Product Showcases: Seamless integration of gift guides, demos, and special offers.
How Influencers Use Vlogmas in Marketing
• Behind-the-Scenes Prep: A beauty influencer films shopping for party makeup, testing holiday eyeshadow palettes, and wrapping gifts. Brands sponsoring items get natural shout-outs.
• DIY Tutorials: Craft influencers show how to make wreaths, ornaments, or personalized stockings. Each video can feature brand partnerships for glue, ribbons, or craft kits.
• Gift Guides: Daily gift recommendations—under $25, for coworkers, for pet lovers—highlight affiliate products or brand collaborations.
• Festive Challenges: A fitness coach does a “12 Days of Holiday Workouts” series, promoting sportswear or home-gym equipment.
Common Misconceptions and Variations
Misconception: Vlogmas must be YouTube-only. Reality: TikTok and Reels Vlogmas grow fast, often with shorter clips.
Misconception: You have to post exactly 25 videos. Reality: Postmas (12 videos), Blogmas (daily blog posts), and Podmas (daily podcasts) are popular twists.
Misconception: Vlogmas is only for big creators. Reality: Micro-influencers and niche brands stand out with authentic, tight-knit audiences.
Practical Tips for a Successful Vlogmas
1. Plan Your Calendar: Outline video ideas, scripts, and titles before December. Use a shared spreadsheet.
2. Batch Record When Possible: Shoot multiple intros or transitions in one session to save time.
3. Cross-Promote: Share teasers on Stories, Reels, or email newsletters to drive traffic to your main platform.
4. Collaborate: Invite other creators or brand ambassadors to co-host, swapping audiences and ideas.
5. Leverage Hashtags: Use #Vlogmas2025, #HolidayVlog, and niche tags (e.g., #VlogmasBeauty) to reach holiday content seekers.
Vlogmas is more than a daily video challenge—it’s a holiday marketing engine. With clear planning and authentic storytelling, your brand or personal channel can ride the festive wave, deepen connections, and wrap up the year on a high note.
