I Did a Thing: The Influencer’s Hype-Building Phrase
“I Did a Thing” is a casual teaser phrase influencers and creators use to announce a new project, product drop, or achievement. It sparks curiosity, drives engagement, and builds hype for upcoming launches.
What Does “I Did a Thing” Mean?
“I Did a Thing” is a light, conversational way for influencers, creators, and brands to tease a new initiative, product launch, collaboration, or milestone. Instead of a formal announcement, it feels personal—like you’re chatting with a friend who just made something cool.
Why Influencers and Brands Use It
- Creates Curiosity: Followers see the phrase and want to know what the “thing” is.
- Drives Engagement: Quick likes, comments, and shares skyrocket as everyone guesses or asks questions.
- Feels Authentic: It’s less polished than “We’re launching…” and more relatable.
Examples in Social Media Marketing
1. Product Teaser: A beauty influencer posts a close-up photo of a lipstick tube with the caption, “I did a thing 💄✨. Any guesses?”
2. Project Reveal: A DIY creator shares a before-and-after video of a furniture build, captioned, “I did a thing in my garage this weekend…”
3. Collab Announcement: Two fitness influencers post photos of themselves together, teasing, “We did a thing—coming soon!”
Each example sparks comments such as “Tell us more!” or “Can’t wait!”—fueling organic reach.
Why It Matters for Brands and Creators
- Boosts Visibility: Teasers often get more engagement than straight sales posts, improving algorithmic favor.
- Builds Anticipation: Offers a narrative arc—from mystery to reveal—to keep audiences hooked.
- Fosters Community: Followers feel part of the journey, sharing guesses and excitement.
For DTC brands and small businesses, adopting this tone can humanize marketing efforts and increase customer loyalty.
Common Misconceptions and Variations
- It’s Not Just Clickbait: While you tease, you must deliver. A lackluster reveal can backfire.
- Overuse Kills Impact: If every post is “I did a thing,” followers tune out. Reserve it for truly newsworthy moments.
- Tone Matters: The phrase loses charm if forced. Keep it genuine—only use when you actually launched or built something.
Practical Tips to Use “I Did a Thing” Effectively
1. Plan Your Reveal: Outline a timeline—tease, unveil, and follow up with behind-the-scenes content.
2. Visual Hooks: Pair the caption with a compelling image or short clip—blurry shots, close-ups, or before/after teasers.
3. Engagement Prompt: Add a question or poll: “Guess what color I picked?” or “Who’s ready for the drop?”
4. Follow Through: Deliver the reveal within 24–48 hours to maintain momentum.
5. Measure Results: Track likes, comments, shares, and link clicks to see how much hype you generated.
By weaving “I Did a Thing” into your content strategy thoughtfully, you’ll foster excitement, deepen audience connection, and amplify your next big announcement.
