Off the Farm creates premium protein and meal bars made from real, nutritious ingredients in a gluten-free, artisan kitchen. Loved by foodies, athletes, and nutritionists, these bars are crafted daily to provide clean, high-quality fuel for any adventure. The company emphasizes taste, quality, and the use of real-food ingredients to benefit both people and the planet.

People reached

195k

Impressions

292k

UGC pieces

150+

Niche

Food & Drinks

The Challenge

Off the Farm faced significant challenges in finding content creators who were a good fit for their brand. They discovered that:

This variability made it difficult for them to identify creators who aligned with their brand's identity and budget. The company found it particularly challenging to:

Additionally, they encountered a common issue in influencer marketing where:

This made the process feel inauthentic and risky, further complicating their influencer marketing efforts. Upon discovering Social Cat, Off the Farm found a streamlined and effective solution to these challenges. They mentioned:

Social Cat allowed them to initiate relationships with content creators through product seeding or gifted collaborations, ensuring authenticity and a better fit before moving on to potential paid collaborations. This approach significantly improved their influencer marketing strategy and helped them find authentic and valuable partnerships.

The Solution

They implemented two evergreen campaigns: a gifted campaign and an affiliate campaign. These campaigns significantly improved their organization and management of content creators, allowing for better alignment with their brand's goals.

They noted that:

This approach helped Off the Farm avoid issues like inauthentic collaborations and allowed them to repurpose user-generated content (UGC) effectively. They mentioned:

The ability to use UGC in multiple formats has been highly valuable, enhancing their marketing strategy and providing social proof for their brand.

The Results

They have generated approximately 150 pieces of content, which they have effectively repurposed across various platforms. This includes using content for social media posts, testimonials, and reviews, both in visual and text formats.

Key metrics include:

• Several posts have gone viral, achieving 5,000 to 10,000 views, significantly increasing their exposure.
• The use of reels on Instagram has been particularly successful, providing up to 10 times more views and impressions compared to other content.
• The overall return from their content campaigns has reached a massive six-figure sum.

This success has been instrumental for Off the Farm, especially as they operate without a dedicated marketing team, making Social Cat a must have tool for their content creation and marketing efforts.

Collaborations completed

80

Avg followers per influencer

7.3k

People reached

195k

Total cost

$2850

Social Cat fee

$1490

Influencers cost

$0

Pieces of UGC

150+

COGS

$1360

CPM

$9.76

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Upfluence, Insense, and Grin.

For an accurate comparison, we must have an understanding of the following:

Comparison with Upfluence

Upfluence bills more than $15000 for its services for the same period of time.

Comparison with Insense

This is the total cost of the campaigns if OffTheFarm decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Final notes

Challenge addressed: Off the Farm struggled to find content creators that aligned with their brand and budget, often facing issues with inauthentic and risky paid collaborations.

Campaign implementation: They successfully ran two evergreen campaigns (gifted and affiliate), improving organization and content creator management.

Content generation: Produced around 100-150 pieces of content, repurposed for social media, testimonials, and reviews, boosting marketing efforts.

Increased exposure: Viral Instagram reels achieved up to 10 times more views and impressions than previous content.

Significant ROI: The content campaigns resulted in a substantial six-figure return, highlighting the effectiveness of their strategy.