Lily Lolo is a UK-based beauty brand renowned for its commitment to clean, natural, and cruelty-free cosmetics. Founded with the mission to provide high-performance makeup free from harsh chemicals, the brand has become a trusted name in the beauty industry. Lily Lolo's product line spans mineral foundations, lipsticks, mascaras, and more, all crafted with ethically sourced, skin-friendly ingredients.

Rooted in sustainability and transparency, Lily Lolo appeals to beauty enthusiasts who value both quality and conscious consumerism. With its dedication to inclusivity and eco-conscious practices, the brand has cultivated a loyal global following. Whether you're a makeup minimalist or a full-glam enthusiast, Lily Lolo offers products that deliver flawless results while prioritizing skin health and environmental well-being.

Lily Lolo, a natural beauty brand known for its clean and cruelty-free products, wasn't facing a critical issue but rather searching for an efficient way to expand its influencer network. While the team was already manually reaching out to influencers, they felt that this approach was resource-intensive and limited in scope. Many influencers demanded high fees of over £250 per post, often without guarantees of quality content, making the process both time-consuming and risky.

The team turned to Social Cat to simplify this process and uncover influencers they might not have otherwise discovered, aligning with their mission to connect with creators who genuinely resonated with their brand values. As the team expressed:

Their main goal was clear: generate authentic content, boost brand awareness, and build a strong community around their natural beauty offerings while maintaining low-risk partnerships with micro-influencers.

Lily Lolo embraced Social Cat’s platform to connect with micro-influencers who aligned with their ethos of natural and cruelty-free beauty. This decision enabled them to discover creators who could authentically represent their products to new audiences.

Social Cat's streamlined system allowed the brand to review influencer applicants, assess their content, and select the best fits for each campaign. This low-risk approach provided a cost-effective way to generate authentic user-generated content (UGC), build brand awareness, and gather genuine product reviews.

The platform proved especially useful for launching new products, helping Lily Lolo gain first impressions, reviews, and high-quality content for their social media campaigns.

Overall, Lily Lolo's experience with Social Cat was highly positive. The platform helped them save time, reduce risk, and build meaningful connections with creators who aligned with their brand values.

Their advice to other brands considering Social Cat:

By embracing this low-risk approach to influencer marketing, Lily Lolo was able to enhance its social media presence, launch new products successfully, and continue building a loyal community of natural beauty enthusiasts.