Pinwheel Crafts is a brand dedicated to inspiring creativity and connection through fun and easy-to-use DIY crafting kits. Their all-in-one kits are perfect for families, hobbyists, and anyone looking for a creative outlet, offering projects like jewelry-making, painting, and seasonal crafts. With everything included in the box, Pinwheel Crafts removes the guesswork, making crafting accessible for all skill levels.

The brand appeals to those seeking meaningful, screen-free activities that bring people together. Whether it’s parents bonding with their kids, individuals discovering a new hobby, or friends enjoying a creative night, Pinwheel Crafts delivers an experience that’s as rewarding as it is fun. Their focus on making crafting simple, enjoyable, and inclusive has made them a go-to choice for creativity enthusiasts.

Pinwheel Crafts, known for their fun and creative crafting kits for all ages, wanted to make influencer marketing easier and more affordable. Manually finding influencers who matched their brand values was taking too much time and money. Many creators charged fees far beyond their budget, making it tough to see a real return on investment.

That’s when they found Social Cat. The platform simplified the process, connecting them with cost-effective micro-influencers who fit their audience perfectly. As the team put it:

The goal? Build authentic collaborations, gather user-generated content (UGC), and grow their brand without burning through resources.

Pinwheel Crafts kicked off an ongoing campaign with Social Cat that’s been running for several months. Using the platform, they connected with micro-influencers who genuinely loved their crafting kits. These influencers created high-quality UGC, showing off the kits in action—perfect for Pinwheel's audience.

Their focus was clear: build a library of relatable, engaging content, increase brand awareness, and drive conversions—all while sticking to their budget. With Social Cat’s help, they secured authentic product reviews and impactful UGC to fuel their marketing.

Since starting their campaign, Pinwheel Crafts has worked with hundreds of influencers, building a rich collection of UGC for their marketing channels. Although formal tracking of metrics like reach or conversions hasn’t started, the brand sees immense value in the authentic content they’ve gained.

Some posts have stood out with strong engagement, and Pinwheel Crafts is planning to dive deeper into measuring results in the future.

Pinwheel Crafts’ journey with Social Cat has been a success, helping them streamline influencer marketing while staying budget-friendly. Here’s what they want other brands to know:

• Affordable and effective: Social Cat is a cost-efficient solution for discovering and collaborating with micro-influencers.
• Authentic UGC: The platform delivers high-quality, relatable content that resonates with audiences.
• Time-saving: No more manual searching—Social Cat simplifies the process and helps brands focus on growth.
• Accessible for all brands: Whether you’re just starting out or scaling up, it’s a tool that makes influencer marketing manageable.