Penikosete is all about helping people feel confident and comfortable in their own skin with shapewear that actually works. Their range of products, from seamless bodysuits to waist trainers,are designed to fit real bodies and real lives, offering support and style without sacrificing comfort. Whether it’s for a big night out or just your everyday look, Penikosete’s got you covered.

This brand is perfect for anyone who wants a little extra boost to feel amazing in whatever they’re wearing. With a focus on inclusivity and body positivity, Penikosete creates shapewear that celebrates every body type and makes you feel like the best version of yourself.

Penikosete, a brand focused on providing innovative and life-improving solutions, faced several issues with influencer marketing. Reaching out to influencers manually was both time-consuming and frustrating. Messages often went unanswered, or creators viewed the brand with suspicion, assuming it was a scam. Additionally, many influencers demanded unreasonable fees, demonstrating a lack of understanding of commerce and collaboration.

The brand recognized the need for an easy, cost-effective way to find authentic creators who not only valued their products but could also deliver impactful user-generated content (UGC). Penikosete turned to Social Cat to address these challenges.

Penikosete chosed Social Cat to connect with micro-influencers who aligned with their niche and target audience. Instead of spending hours reaching out to influencers manually, the brand relied on the platform to find creators who were genuinely interested in their products and willing to create content at reasonable rates.

This streamlined approach allowed Penikosete to focus on generating high-quality UGC that showcased their products in real-life scenarios. The influencers they collaborated with not only provided engaging content but also shared authentic reviews, adding credibility to their brand. By running one to two campaigns, Penikosete was able to create a sustainable process for consistently building a library of UGC while working within their budget.

Through Social Cat, Penikosete has successfully completed over 50 collaborations, building a foundation of content that supports their marketing efforts. One of their top-performing posts reached close to 250,000 impressions after being boosted, proving the value of leveraging strong content with paid amplification. While they haven’t seen a massive increase in followers or engagement across the board, the sessions on their website have grown significantly, indicating an impact on brand visibility.

The UGC gained from these collaborations has been a game-changer, allowing Penikosete to enhance their social media presence and connect with their audience on a deeper level. The brand sees this as a stepping stone to scaling their efforts further, with plans to ramp up collaborations starting in April.

Their top-performing post, a boosted Instagram reel, showcased the potential for well-executed collaborations:

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Here’s what Penikosete learned from their influencer marketing journey:

• Not every post will be a hit: Focus on quality content that resonates, and let the algorithms do the rest.
• UGC is gold: Authentic, relatable content builds trust and helps drive conversions.
• It’s a process: While follower growth and engagement may take time, consistent effort with the right influencers pays off.
• Social Cat simplifies the grind: The platform cuts through the hassle of influencer outreach, connecting brands with creators who align with their vision.