Loma Lux Laboratories specializes in dermatologist-developed, mineral-based skincare solutions designed to treat a variety of skin conditions, such as acne, eczema, and psoriasis. Their products harness the healing power of natural minerals to provide effective, gentle, and non-prescription remedies. The brand emphasizes scientific research and clinical studies to ensure the efficacy and safety of their formulations, catering to individuals seeking alternative treatments for chronic skin issues.

People reached

165k

Impressions

247k

UGC pieces

60+

Niche

Skincare

The Challenge

Loma Lux Laboratories faced significant challenges in finding content creators who were a good fit for their brand. They discovered that:

This high cost, combined with their experience with a New York City PR agency, made influencer marketing seem unaffordable and ineffective. The company found it particularly challenging to:

Additionally, they encountered a common issue in influencer marketing where:

This made the process feel inauthentic and risky, further complicating their influencer marketing efforts.

The Solution

Loma Lux Laboratories aimed to achieve multiple goals with micro-influencers, including generating user-generated content (UGC), increasing brand awareness, and driving conversions. As a small company with limited resources, they sought to maximize their reach and impact through Social Cat.

They found that:

This increased interest allowed them to identify and collaborate with genuine influencers, enhancing their marketing efforts despite initial skepticism about influencer authenticity. This approach helped them streamline the process of finding suitable influencers who aligned with their brand values.

The Results

Collaborations completed

53

Avg followers per influencer

9.3k

People reached

165k

Total cost

$2082

Social Cat fee

$1241

Influencers cost

$470

Pieces of UGC

60+

COGS

$371

CPM

$8.42

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Upfluence, Insense, and Grin.

For an accurate comparison, we must have an understanding of the following:

Comparison with Upfluence

Upfluence bills more than $10000 for its services for the same period of time.

Comparison with Insense

This is the total cost of the campaigns if LomaLuxLaboratories decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Final notes

Increased influencer engagement: The longer they used Social Cat, the more interest they received from influencers, including those with larger followings.

Authenticity: By focusing on gifted collaborations, they ensured that influencers had a genuine interest in their products.

Efficiency: Social Cat streamlined the process of identifying and collaborating with suitable influencers, saving time and effort.

Broad goals: Their campaigns targeted UGC, brand awareness, and conversions simultaneously, maximizing impact.

Improved fit: The platform helped them find influencers whose content aligned with their brand values, enhancing the authenticity of their marketing efforts.