Maria

Maria

July 24, 2024

Over 50 collaborations in 6 months

Loma Lux Laboratories specializes in dermatologist-developed, mineral-based skincare solutions designed to treat a variety of skin conditions,...

Loma Lux Laboratories specializes in dermatologist-developed, mineral-based skincare solutions designed to treat a variety of skin conditions, such as acne, eczema, and psoriasis. Their products harness the healing power of natural minerals to provide effective, gentle, and non-prescription remedies. The brand emphasizes scientific research and clinical studies to ensure the efficacy and safety of their formulations, catering to individuals seeking alternative treatments for chronic skin issues.

People reached
165k
Impressions
247k
UGC pieces
60+
Loma Lux Review

Niche

Skincare

The Challenge

Loma Lux Laboratories faced significant challenges in finding content creators who were a good fit for their brand. They discovered that:

"many influencer platforms are very expensive, like Fohr, which costs over $2000 a month."

This high cost, combined with their experience with a New York City PR agency, made influencer marketing seem unaffordable and ineffective. The company found it particularly challenging to:

"find authentic influencers, as many are motivated solely by money, especially in a crowded market of stay-at-home moms using influencer marketing as their primary income source."

Additionally, they encountered a common issue in influencer marketing where:

"many influencers demanded payment upfront without genuine interest in the product, making collaborations feel inauthentic and risky."

This made the process feel inauthentic and risky, further complicating their influencer marketing efforts.

The Solution

Loma Lux Laboratories aimed to achieve multiple goals with micro-influencers, including generating user-generated content (UGC), increasing brand awareness, and driving conversions. As a small company with limited resources, they sought to maximize their reach and impact through Social Cat.

They found that:

"The longer I've been on Social Cat, the more interest I've been getting from influencers, including some with larger followings."

This increased interest allowed them to identify and collaborate with genuine influencers, enhancing their marketing efforts despite initial skepticism about influencer authenticity. This approach helped them streamline the process of finding suitable influencers who aligned with their brand values.

The Results

Collaborations completed
53
Avg followers per influencer
9.3k
People reached
165k
Total cost
$2082
Social Cat fee
$1241
Influencers cost
$470
Pieces of UGC
60+
COGS
$371
CPM
$8.42

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Upfluence, Insense, and Grin.

For an accurate comparison, we must have an understanding of the following:

  • Platform Fees - We're comparing entry-level plans for each platform.
    • Upfluence - $700/mo (starting price)
    • Insense - $450/mo (billed quarterly)
    • Grin - $999/mo

Comparison with Upfluence

Upfluence bills more than $10000 for its services for the same period of time.

  • Platform fees - $4200
  • Influencer fees - $5300
  • Content licensing fees - $1325
  • Total cost = $10825

Social Cat

    Free trials available for brands
    Cancel anytime policy in place
    Manually vetted and verified influencers - through TikTok and Meta integration
    Integrated communications - inside the platform
vs

Upfluence

    No free trial period is available
    12 months minimum contract
    No vetting process in place - it is an influencer database
    Extra tools needed to communicate with influencers - email marketing software

Comparison with Insense

  • Platform fees - $2700
  • Influencer fees - $5300
  • Content licensing fees - $1325
  • Total cost = $9325

This is the total cost of the campaigns if LomaLuxLaboratories decided to work with Insense in this specific comparison. One aspect to take into consideration is that Insense bills quarterly, and there's no cancel-anytime policy in place.

Social Cat

    Free trials available for brands
    No other fees except subscription fee and influencer fee (if paid campaigns)
    Billed monthly cancel-anytime policy in place
    Multiple brands per account
vs

Insense

    No free trial period - $500/mo to trial the platform
    Marketplace fees of 10 to 20% on top of subscription and influencer fee
    Billed quarterly only
    One brand per account

Comparison with Grin

GRIN is another popular Influencer Marketing software, and the above is a breakdown of the costs of working with this platform compared with Social Cat. The comparison is made on the same length and same types of influencers.

  • Platform fees - $5994
  • Influencer fees - $5300
  • Content licensing fees - $1325
  • Total cost = $12618

GRIN doesn't do gifted collaborations for a more accurate comparison. Even if we compare with Social Cat from the paid collaborations perspective, Social Cat still ends up more affordable due to its accessible pricing: almost ten times more affordable than GRIN and due to its content licensing feature.

Social Cat

    Free trials available for brands
    Vetted and verified influencers - through Meta or TikTok integration
    Gifted, paid, and affiliate campaigns - with influencers
    Cancel anytime policy in place
vs

Grin

    No free trials available
    No vetting process is in place at the moment
    Mostly just paid opportunities
    No information about the cancelation policy - Book a demo to find out

Final notes

Increased influencer engagement: The longer they used Social Cat, the more interest they received from influencers, including those with larger followings.

Authenticity: By focusing on gifted collaborations, they ensured that influencers had a genuine interest in their products.

Efficiency: Social Cat streamlined the process of identifying and collaborating with suitable influencers, saving time and effort.

Broad goals: Their campaigns targeted UGC, brand awareness, and conversions simultaneously, maximizing impact.

Improved fit: The platform helped them find influencers whose content aligned with their brand values, enhancing the authenticity of their marketing efforts.

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Social Cat - Find micro influencers

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Contact us at joe@thesocialcat.com