Loma Lux Laboratories specializes in dermatologist-developed, mineral-based skincare solutions designed to treat a variety of skin conditions, such as acne, eczema, and psoriasis. Their products harness the healing power of natural minerals to provide effective, gentle, and non-prescription remedies. The brand emphasizes scientific research and clinical studies to ensure the efficacy and safety of their formulations, catering to individuals seeking alternative treatments for chronic skin issues.
- People reached
- 165k
- Impressions
- 247k
- UGC pieces
- 60+
Niche
The Challenge
Loma Lux Laboratories faced significant challenges in finding content creators who were a good fit for their brand. They discovered that:
"many influencer platforms are very expensive, like Fohr, which costs over $2000 a month."
This high cost, combined with their experience with a New York City PR agency, made influencer marketing seem unaffordable and ineffective. The company found it particularly challenging to:
"find authentic influencers, as many are motivated solely by money, especially in a crowded market of stay-at-home moms using influencer marketing as their primary income source."
Additionally, they encountered a common issue in influencer marketing where:
"many influencers demanded payment upfront without genuine interest in the product, making collaborations feel inauthentic and risky."
This made the process feel inauthentic and risky, further complicating their influencer marketing efforts.
The Solution
Loma Lux Laboratories aimed to achieve multiple goals with micro-influencers, including generating user-generated content (UGC), increasing brand awareness, and driving conversions. As a small company with limited resources, they sought to maximize their reach and impact through Social Cat.
They found that:
"The longer I've been on Social Cat, the more interest I've been getting from influencers, including some with larger followings."
This increased interest allowed them to identify and collaborate with genuine influencers, enhancing their marketing efforts despite initial skepticism about influencer authenticity. This approach helped them streamline the process of finding suitable influencers who aligned with their brand values.
The Results
- Collaborations completed
- 53
- Avg followers per influencer
- 9.3k
- People reached
- 165k
- Total cost
- $2082
- SocialCat fee
- $1241
- Influencers cost
- $470
- Pieces of UGC
- 60+
- COGS
- $371
- CPM
- $8.42
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
Final Notes
Increased influencer engagement: The longer they used Social Cat, the more interest they received from influencers, including those with larger followings.
Authenticity: By focusing on gifted collaborations, they ensured that influencers had a genuine interest in their products.
Efficiency: Social Cat streamlined the process of identifying and collaborating with suitable influencers, saving time and effort.
Broad goals: Their campaigns targeted UGC, brand awareness, and conversions simultaneously, maximizing impact.
Improved fit: The platform helped them find influencers whose content aligned with their brand values, enhancing the authenticity of their marketing efforts.
Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.
