30 Baking Influencers to Collaborate with in 2025
Looking for the best baking influencers to showcase your brand? We've handpicked 30 top creators from our network of over 31.84k baking influencers, helping you connect with trendsetters who drive real engagement.
Want to explore the full list and find the perfect match for your next influencer marketing or UGC content campaign? Start your free trial today and discover more approachable and budget-friendly influencers!
1. Eumary Urrutia | Cakes | Papeleria | Tutoriales | Laser
“Baking Unforgettable Memories”
•📍Living in Colorado Springs
•We Provide Shipping for USA🚐
For More Info👇🏻
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
Kids & Parenting
2. J A S T I N I B O W E N✨| Lifestyle & Mom Blogger
💍 @ayo__jizzle
BAKING MY WAY THROUGH CHAOS✨🍪🫧
Mississippi 📍Memory Maker🪩 🍒 🎀🦋
YT:AtHomeWithJastini
Let’s collab 📧 thebowenway20@gmail.com
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#baking
#cookies
#homemade
#desserts
#sweets
3. ana calderone
• senior editor @people by day
• self-taught baker by nights and weekends
• breast cancer survivor 24/7
30
White
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
Photography
#cakes
#baking
#cakedecorating
#weddingcakes
#baker
4. Julia Rose Estrada
NYC recipe developer + writer + photographer with a love for all things dough.
Recipes, sourdough baking guides, and more ⬇️
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Photography
#sourdough
#baking
#bread
#recipes
#dough
5. Pauline ~ Custom Buttercream Cake Designer
📍Serving Charlotte, NC & Surrounding areas
✉️ lulus.cakerie@gmail.com
💜 Sharing baking tips & cake tutorials
🚨 NOT ACCEPTING ORDERS AT THIS TIME
30
Black / African
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#cakedecorating
#baking
#luluscakerie
#charlottebaker
#cltbaker
6. Sam Wong
My name is Sam📍East London
No DMs:💌Sam@lilwongbakes.com
Doing things: @delli.market
Featured: @eaterlondon @timeoutlondon @evening.standard @waitrose
30
Asian
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#baking
#cakes
#desserts
#pandan
#london
7. Reisy Gross
Baking naturally leavened bread and other sourdough shenanigans.
Shop my store:
• Sourdough Starter Kit
• Sourdough Bread Kit
• The Bread Baker
Other
Other
Everyone
Food & Drinks
#sourdough
#bread
#baking
#homemade
#artisan
8. Smoky Hollow Baking Co
Cake & Cookie Artist || Content Creator || NOT CURRENTLY TAKING ORDERS || DM for Collabs
💫 As seen on Disney+ FOODTASTIC, and Food Network
⬇️Website⬇️
Other
Other
Everyone
Food & Drinks
Lifestyle
#cakeart
#cookieart
#baking
#foodnetwork
#disney
9. Andrea Lynn
🍰 Cooking & baking is my passion 🤍
👩🍳 Sharing simply delicious recipes & meals for every home cook 🥗
📖Grab my Dinner Planner & FREE cookbook⬇️
30
Other
Female
Everyone
Food & Drinks
#recipes
#homecooking
#baking
#dinnerideas
#comfortfood
10. Katie Severn | Cake Decorating
✨Full tutorials and videos on YouTube👇👇
Other
Other
Everyone
Food & Drinks
Photography
#cakedecorating
#cake
#sugarart
#baking
#foodart
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11. Sarahmakesit
Owner and baker @piefightslc
937 E 900 S, Salt Lake City, UT 84105
I also cook at home and then take pics of those things 🙌🏼
30
White
Female
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
Lifestyle
#baking
#homemade
#cakes
#pastries
#cooking
12. Maria | Bread Scientist
🔸Science-based baking tips
🔹 PhD in Food Engineering/ Bakery Science
🔸 Home baker of all breads
📍 🇪🇸 ✈️ 🇺🇸
Other
Other
Everyone
Food & Drinks
Health & Wellness
#bread
#sourdough
#baking
#breadmaking
#artisanbread
13. Michelle Kim 김하나
baking & fits
💌 kmichelle110@gmail.com
az 🌵 | saved by his grace 🕊️
25
Other
Female
Everyone
Food & Drinks
Lifestyle
#baking
#cookies
#brownies
#cakes
#desserts
14. Chelsa B Smith
Sourdough baker and educator.
Microbakery owner on sabbatical.
📍 Spokane, WA
30
Other
Female
Everyone
Food & Drinks
Lifestyle
#sourdough
#baking
#bread
#microbakery
#artisanbread
15. Theodore Leaf
Just a mom with no kids looking for good parking. Homemaking Expert 🏡 Business theodore@theodoreleaf.com
35
White
Male
Men (25-44)
Women (25-44)
Everyone
Lifestyle
Home & Garden
Food & Drinks
#homemaking
#homedecor
#cooking
#lifestyle
#tvappearance
16. Brandi Romines
🎬@Netflix #bakingimpossible
🎂Cake Artist
*Officially Licensed Baker of University of Kentucky Baked Goods
*Custom baker in Lexington KY!
35
White
Female
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
Lifestyle
#baking
#cakeart
#customcakes
#universityofkentucky
#licensedbaker
17. Gina Eagan
Currently | Cooking or baking something delicious for my family
Easy, simple recipes only 😉
📌 Orange County, CA
Check out all my recipes 👇🏼
30
White
Female
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
18. Jonathan Elias
Halloween Wars Premieres Sun Sep 22nd at 9pm/8c
📞 586-864-4472
🎃 Halloween Baking Championship
🛒 Guys Grocery Games
🍿 Foodtastic on Disney+ Ep 1🐜
30
Hispanic / Latino
Male
Everyone
Food & Drinks
Lifestyle
#cakes
#baking
#desserts
#food
#tvshows
19. Jordan Pilarski
Wizards of Baking Champion - Season 1 @foodnetwork @streamonmax Executive Pastry Chef @ojaivalleyinn
30
Other
Male
Everyone
Food & Drinks
Lifestyle
#baking
#pastry
#desserts
#foodnetwork
#wizardsofbaking
20. Megan Weimer | Dollop of Dough
🧁 Delicious approachable desserts and baking recipes
☁️ Milwaukee & Chicago
💌 megan@dollopofdough.com
👇Recipes linked here!
Other
Other
Everyone
Food & Drinks
#baking
#desserts
#cakes
#cupcakes
#recipes
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21. jan
food I eat + the occasional baking
LA
eatwjan@gmail.com
@janicekoo_
25
Asian
Female
Everyone
Food & Drinks
#foodie
#bread
#laeats
#pizza
#desserts
22. Joseph anthony Settepani
Pastry Chef
35
Other
Male
Everyone
Food & Drinks
Lifestyle
#pastry
#baking
#chef
#bakingcompetition
#desserts
23. Hannah Olsen | Aycho Melange
✨ Macarons with personality
🎂 Weddings, Parties, Corporate, Customs+
🏅DESSERT WARS PGH CHAMP - TOP 10 USA
👩🏻🍳 @batches_bakehouse - shared kitchen
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#macarons
#baking
#desserts
#creativebaking
#customdesigns
24. Brian Hart Hoffman
Founder/Editor-in-chief Bake from Scratch (@thebakefeed). Baking School @williamssonoma. Seen on @kellyclarksonshow, @sherrishowtv, @accesshollywood
Other
Other
Everyone
Food & Drinks
#baking
#bakefromscratch
#desserts
#bakinginspiration
#cakes
25. 
Sharing my journey of eating, cooking, baking, anything that is related to food. 👩🍳🥢🍽️
30
Other
Female
Everyone
Food & Drinks
#food
#cooking
#baking
#recipes
#homemade
26. Erika | NYC content creator
📊 Data-driven bake offs
🍰 Southern Living 2021 Cook of the Year
🎊 SAVEUR ‘19 Blog Award for Best Baking & Sweets
erika@thepancakeprincess.com
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#baking
#recipes
#cookies
#desserts
#sweets
27. Amanda Dalton Wilbanks
Entrepreneur + Baker
Founder @southernbakedpie
As seen on @hallmarkchannel
Cookbook: Southern Baked Celebrate Life with Pie
35
White
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
Business & Finance
#southernbakedpie
#baking
#family
#entrepreneur
#lifestyle
28. Tanya Kulakouskaya | Cakes Artist
🍰Premium cakes / Recipe Creator
✨Your source for Cake & Baking Inspiration
👇🏻 Sharing recipes, tools & creative living
📍 Irvine, Orange County, CA
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
29. Serena Chung👩🏻🍳
🤍 Philly Food • Cooking • Baking
👩🏻🍳Corporate girly by day, foodie 24/7
💌 serenachung115@gmail.com
🎀 @_serenachung_ & @serinuinui
25
Asian
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
Travel
#food
#cooking
#baking
#diningout
#lifestyle
30. Alana
Baking art at home
Cookie Study Hall: buttercream painting course
hello@sleepingmakesmehungry.com
Other
Other
Everyone
Food & Drinks
Lifestyle
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