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30 Baking Influencers to Collaborate with in 2025

Looking for the best baking influencers to showcase your brand? We've handpicked 30 top creators from our network of over 11.12k baking influencers, helping you connect with trendsetters who drive real engagement.

Want to explore the full list and find the perfect match for your next influencer marketing or UGC content campaign? Start your free trial today and discover more approachable and budget-friendly influencers!

Verified by Maria
Last updated on 17/02/2025
Next update scheduled for 24/02/2025
1. Jessica Lutovsky
profile-pic
28k

followers

9.63%

ER

mustlovefrosting
Kent, United States πŸ‡ΊπŸ‡Έ
Kent, WA ✨As seen on @foodnetwork ✨ Buttercream Sugar Cookies & Cakes
Other
Other
Everyone
Food & Drinks
#sugarcookies
#buttercream
#cakes
#baking
#decoratedcookies
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2. J A S T I N I B O W E N✨| Lifestyle & Mom Blogger
profile-pic
25k

followers

9.49%

ER

athomewithjastini
Goodman, United States πŸ‡ΊπŸ‡Έ
πŸ’ @ayo__jizzle BAKING MY WAY THROUGH CHAOS✨πŸͺ🫧 Mississippi πŸ“Memory MakerπŸͺ© πŸ’ πŸŽ€πŸ¦‹ YT:AtHomeWithJastini Let’s collab πŸ“§ thebowenway20@gmail.com
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#baking
#cookies
#homemade
#desserts
#sweets
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3. Lauren Dozier
profile-pic
29k

followers

9.35%

ER

lauren_dozier
Manhattan, United States πŸ‡ΊπŸ‡Έ
Flour fairy in nycπŸŒ™πŸͺπŸ₯€πŸ‚πŸˆβ€β¬›πŸ§šπŸ½β€β™€οΈπŸ’Œ Writing, baking, makin’ stuff β€’ Quilt Cookie Headquarters β€’ πŸ’Œ dozierlaurenm@gmail.com
25
Other
Female
Women (16-44)
Lifestyle
Food & Drinks
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4. Erica | moments in motherhood
profile-pic
60k

followers

8.18%

ER

twincitiesmama
Minneapolis, United States πŸ‡ΊπŸ‡Έ
β€’Finding magic in the ordinary with some laughs in between ❀️ β€’Daily inspo, activities, and adventures from a sahm of 3 ✨ πŸ’ŒtwincitiesmamaMN@gmail.com
30
White
Female
Women (16-44)
Kids & Parenting
Lifestyle
Home & Garden
#sahm
#parenting
#family
#kidsactivities
#homedecor
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5. πŸ…£πŸ…žπŸ…£πŸ…πŸ…›πŸ…›πŸ…¨β˜»οΈŽπŸ…‘πŸ…πŸ…šπŸ…”πŸ…“
profile-pic
18k

followers

7.69%

ER

shestotallybaked
Charlotte, United States πŸ‡ΊπŸ‡Έ
𝔸𝕣π•₯ 𝕗𝕠𝕣 π•ͺ𝕠𝕦𝕣 π•žπ• π•¦π•₯𝕙 β™‘οΈŽ home baker in charlotte, nc β™‘οΈŽ JANUARY BOOKS CLOSED
Other
Other
Everyone
Food & Drinks
#cakedecorating
#cakeart
#colorfulcakes
#artisticcakes
#baking
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6. Sweet T's
profile-pic
10k

followers

7.63%

ER

sweettsforyou
Arcadia, United States πŸ‡ΊπŸ‡Έ
Linda - Lover and Maker of baked goods 🍰 Located in Sunny SoCal 🌝
30
Other
Female
Everyone
Food & Drinks
Lifestyle
#bakedgoods
#cakes
#cookies
#cupcakes
#dessertdecor
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7. Pattie M. ⋆ Λšο½‘β‹†ΰ­¨ΰ­§Λš
profile-pic
17k

followers

6.62%

ER

pattiesdiaries
Chieti, United States πŸ‡ΊπŸ‡Έ
πŸŽ€πŸ° π‘€π‘œπ’Ήπ‘’π“‡π“ƒ π“…π“‡π’Ύπ“ƒπ’Έπ‘’π“ˆπ“ˆ π’Άπ‘’π“ˆπ“‰π’½π‘’π“‰π’Ύπ’Έ β€’ 𝒫𝒾𝓃𝓀 β€’ πΏπ’Ύπ’»π‘’π“ˆπ“‰π“Žπ“π‘’ 🌸 🍰 𝐡𝒢𝓀𝒾𝓃𝑔 π‘’π“ƒπ“‰π’½π“Šπ“ˆπ’Ύπ’Άπ“ˆπ“‰ 🧁 πŸ’Œ pattiesdiaries@gmail.com πŸŒΈπŸ•―οΈπŸ©°πŸŒ·πŸ¦’πŸ—οΈ ⋆.ೃ࿔*
25
Other
Female
Women (16-44)
Lifestyle
Fashion & Style
Beauty & Care
#pink
#princess
#aesthetic
#lifestyle
#baking
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8. Pamela
profile-pic
14k

followers

5.87%

ER

outnumberedmama
Roundup , United States πŸ‡ΊπŸ‡Έ
A wife, mom & #homecook living that #camperlife in MT growing happier, one meal at a time. #foreverfoodies πŸ“¨DM for Collabs & Reviews
35
White
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
Home & Garden
#food
#foreverfoodies
#recipes
#homecook
#cooking
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9. Pauline ~ Custom Buttercream Cake Designer
profile-pic
17k

followers

5.56%

ER

lulus.cakerie
Charlotte, United States πŸ‡ΊπŸ‡Έ
πŸ“Serving Charlotte, NC & Surrounding areas βœ‰οΈ lulus.cakerie@gmail.com πŸ’œ Sharing baking tips & cake tutorials 🚨 NOT ACCEPTING ORDERS AT THIS TIME
30
Black / African
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#cakedecorating
#baking
#luluscakerie
#charlottebaker
#cltbaker
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10. Katie Severn | Cake Decorating
profile-pic
18k

followers

4.57%

ER

bakingbutterlylove
Philadelphia, United States πŸ‡ΊπŸ‡Έ
✨Full tutorials and videos on YouTubeπŸ‘‡πŸ‘‡
Other
Other
Everyone
Food & Drinks
Photography
#cakedecorating
#cake
#sugarart
#baking
#foodart
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11. Ashley Jeans
profile-pic
56k

followers

4.19%

ER

moiralynnblog
Franklin, United States πŸ‡ΊπŸ‡Έ
Wellness Focused β˜… Travel-Obsessed β˜… Homeschool β˜… Truth β˜… Crunchy-ish πŸ“¦πŸŒ±#operationfreedom Psalm 91 πŸ“Nashville,TN @footprints_beachcottage_
35
White
Female
Women (16-44)
Lifestyle
Travel
Kids & Parenting
#travel
#wellness
#family
#homeschool
#christmas
Hire Influencer
12. Roxanne at Home 🀎
profile-pic
14k

followers

4.00%

ER

_girlmomlennial
San Antonio, United States πŸ‡ΊπŸ‡Έ
𝕁𝕖𝕀𝕦𝕀 π•šπ•€ π•œπ•šπ•Ÿπ•˜πŸ•Š πš„π™Άπ™² π™²πš˜πš—πšπšŽπš—πš πšŒπš›πšŽπšŠπšπš˜πš› πš‚.𝙰 πšƒπšŽπš‘πšŠπšœπŸ“π™·πšŽπš’ πš’β€™πšŠπš•πš•πŸ€  π™Όπš˜πšπš‘πšŽπš›πš‘πš˜πš˜πšβ€’ π™±πšŠπš”πš’πš—πšβ€’π™»πš’πšπšŽπšœπšπš’πš•πšŽ πŸ“© π™Άπš’πš›πš•πš–πš˜πš–πš•πšŽπš—πš—πš’πšŠπš•@πšπš–πšŠπš’πš•.πšŒπš˜πš– β€œπ•π•¦π•€π•₯ π•₯𝕣π•ͺπ•šπ•Ÿπ•˜ π•₯𝕠 π•œπ•–π•–π•‘ π•₯𝕙𝕖 𝕑𝕖𝕒𝕔𝕖 πŸ§˜πŸ»β€β™€οΈβ€œ
30
Other
Female
Women (16-44)
Lifestyle
Kids & Parenting
Food & Drinks
#motherhood
#baking
#lifestyle
#family
#fall
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13. Maria | Bread Scientist
profile-pic
49k

followers

3.75%

ER

allyoukneadisbread
Charlotte, United States πŸ‡ΊπŸ‡Έ
πŸ”ΈScience-based baking tips πŸ”Ή PhD in Food Engineering/ Bakery Science πŸ”Έ Home baker of all breads πŸ“ πŸ‡ͺπŸ‡Έ ✈️ πŸ‡ΊπŸ‡Έ
Other
Other
Everyone
Food & Drinks
Health & Wellness
#bread
#sourdough
#baking
#breadmaking
#artisanbread
Hire Influencer
14. Granny Aye’s Kitchen
profile-pic
24k

followers

3.73%

ER

granny_aye
Vienna, United States πŸ‡ΊπŸ‡Έ
Anki’s hereπŸ™‹β€β™€οΈLet's make every meal a delicious adventure! 🍳🍰 πŸ“Vienna, VA
30
Other
Female
Everyone
Food & Drinks
#cooking
#baking
#desserts
#homemade
#recipes
Hire Influencer
15. Michelle Kim κΉ€ν•˜λ‚˜
profile-pic
91k

followers

3.72%

ER

michellek23_
Scottsdale, United States πŸ‡ΊπŸ‡Έ
baking & fits πŸ’Œ kmichelle110@gmail.com az 🌡 | saved by his grace πŸ•ŠοΈ
25
Other
Female
Everyone
Food & Drinks
Lifestyle
#baking
#cookies
#brownies
#cakes
#desserts
Hire Influencer
16. Blake | Type B Mom
profile-pic
12k

followers

3.66%

ER

your.maine.mama
Vinalhaven, United States πŸ‡ΊπŸ‡Έ
✨ Type B mom with a side of anxiety ✨ πŸ™ŒπŸΌ Trying new things and bringing you with me | πŸ“š books | 🍞 baking | πŸ’Έ budgeting |
30
White
Female
Women (16-44)
Kids & Parenting
Lifestyle
Home & Garden
#toddlermom
#momlife
#toddlertips
#toddlerbehavior
#budgetingmom
Hire Influencer
17. Erica Choice |Cakes by Choice | Dallas Baker
profile-pic
37k

followers

3.64%

ER

cakesbychoice
Cedar Hill, United States πŸ‡ΊπŸ‡Έ
Cake Artist/Baker πŸ“ Cedar Hill, Tx Dallas Area πŸ‘©πŸΎβ€πŸ³ @just_ericamc πŸ› @merchbychoice
30
Black / African
Female
Everyone
Food & Drinks
Lifestyle
#dallasbaker
#cakeart
#customcakes
#baking
#birthdaycakes
Hire Influencer
18. Sugar & Frost | Wendy
profile-pic
38k

followers

3.52%

ER

sugarandfrost.cupcakery
Hermiston, United States πŸ‡ΊπŸ‡Έ
πŸ‘©πŸΌβ€πŸ’» ONLINE Classes + tutorials! 🧁 SHOP for curated kits + fun product! πŸ“Custom orders - Hermiston, OR πŸŽ‰ Click the link to join the fun!
Other
Other
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
Lifestyle
#cupcakes
#cakedecorating
#cakeart
#baking
#buttercream
Hire Influencer
19. Amanda Henneman
profile-pic
18k

followers

3.48%

ER

amanda.henneman
Moab, United States πŸ‡ΊπŸ‡Έ
β–ͺ️Baked by Amanda - glaze icing decorated cookies β–ͺ️Fun with my family β–ͺ️wanna be pro golfer #shareasale β–ͺ️Yummy recipes β–ͺ️ @herewecrumbb πŸ“Utah
35
White
Female
Women (16-44)
Food & Drinks
Lifestyle
Kids & Parenting
#cookies
#baking
#family
#recipes
#utah
Hire Influencer
20. Brandi Romines
profile-pic
13k

followers

3.38%

ER

kycakemaker
Mount Vernon, United States πŸ‡ΊπŸ‡Έ
🎬@Netflix #bakingimpossible πŸŽ‚Cake Artist *Officially Licensed Baker of University of Kentucky Baked Goods *Custom baker in Lexington KY!
35
White
Female
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
Lifestyle
#baking
#cakeart
#customcakes
#universityofkentucky
#licensedbaker
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21. 𝒸𝒢𝓀𝑒 π“ˆπ“‰π“Šπ’Ήπ’Ύπ‘œ
profile-pic
43k

followers

3.22%

ER

maria___amaria
Benito Juarez, United States πŸ‡ΊπŸ‡Έ
cakes & projects ~ projects & cakes - hello@mariaamaria.com MEX β€’ MIA β€’ NYC β€’ MAD
30
Hispanic / Latino
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#cakes
#baking
#weddings
#events
#cakedecor
Hire Influencer
22. Sweet Frugal Life πŸ’°
profile-pic
73k

followers

3.07%

ER

sweetfrugallife
Salmon, United States πŸ‡ΊπŸ‡Έ
Helping you love the frugal life.πŸ’ž πŸ“ Budgeting πŸ™‹πŸ»β€β™€οΈMom Life πŸ›’ Bargain Shopping 🏠 Homemaking 🍞 Baking 🌱 Homesteading πŸ’΅ Frugal Tips #momonabudget
30
Other
Female
Women (16-44)
Lifestyle
Home & Garden
Kids & Parenting
#frugalliving
#budgeting
#homemaking
#bargainshopping
#frugaltips
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23. Gina Eagan
profile-pic
15k

followers

2.97%

ER

gina_gibson_cooks
Oak Creek, United States πŸ‡ΊπŸ‡Έ
Currently | Cooking or baking something delicious for my family Easy, simple recipes only πŸ˜‰ πŸ“Œ Orange County, CA Check out all my recipes πŸ‘‡πŸΌ
30
White
Female
Men (25-44)
Women (25-44)
Everyone
Food & Drinks
Hire Influencer
24. Jonathan Elias
profile-pic
15k

followers

2.67%

ER

pastryguru
Troy, United States πŸ‡ΊπŸ‡Έ
Halloween Wars Premieres Sun Sep 22nd at 9pm/8c πŸ“ž 586-864-4472 πŸŽƒ Halloween Baking Championship πŸ›’ Guys Grocery Games 🍿 Foodtastic on Disney+ Ep 1🐜
30
Hispanic / Latino
Male
Everyone
Food & Drinks
Lifestyle
#cakes
#baking
#desserts
#food
#tvshows
Hire Influencer
25. Megan Weimer | Dollop of Dough
profile-pic
57k

followers

2.62%

ER

dollopofdough
Chicago Loop, United States πŸ‡ΊπŸ‡Έ
🧁 Delicious approachable desserts and baking recipes ☁️ Milwaukee & Chicago πŸ’Œ megan@dollopofdough.com πŸ‘‡Recipes linked here!
Other
Other
Everyone
Food & Drinks
#baking
#desserts
#cakes
#cupcakes
#recipes
Hire Influencer
26. Brian Hart Hoffman
profile-pic
53k

followers

2.54%

ER

brianharthoffman
Universal City, United States πŸ‡ΊπŸ‡Έ
Founder/Editor-in-chief Bake from Scratch (@thebakefeed). Baking School @williamssonoma. Seen on @kellyclarksonshow, @sherrishowtv, @accesshollywood
Other
Other
Everyone
Food & Drinks
#baking
#bakefromscratch
#desserts
#bakinginspiration
#cakes
Hire Influencer
27. Erika | NYC content creator
profile-pic
194k

followers

2.40%

ER

thepancakeprincess
New York City, United States πŸ‡ΊπŸ‡Έ
πŸ“Š Data-driven bake offs 🍰 Southern Living 2021 Cook of the Year 🎊 SAVEUR β€˜19 Blog Award for Best Baking & Sweets erika@thepancakeprincess.com
30
Other
Female
Women (16-44)
Everyone
Food & Drinks
Lifestyle
#baking
#recipes
#cookies
#desserts
#sweets
Hire Influencer
28. Alana
profile-pic
103k

followers

2.13%

ER

sleepingmakesmehungry
Arvada, United States πŸ‡ΊπŸ‡Έ
Baking art at home Cookie Study Hall: buttercream painting course hello@sleepingmakesmehungry.com
Other
Other
Everyone
Food & Drinks
Lifestyle
Hire Influencer
29. PK Elixirs | Dessert Flavors + Cake Business Tips
profile-pic
19k

followers

2.02%

ER

pkflavoringelixirs
Dallas, United States πŸ‡ΊπŸ‡Έ
Flavor Perfection in Every Drop. 🍰✨ Custom baking flavor enhancers. Small-batch premium flavor drops. Created by: @porsha.kimble
35
Black / African
Female
Women (16-44)
Everyone
Food & Drinks
Business & Finance
#baking
#flavoring
#customflavors
#smallbatch
#premiumdrops
Hire Influencer
30. carol wilber
profile-pic
343k

followers

2.01%

ER

itscarolchaves
Woodland Park, United States πŸ‡ΊπŸ‡Έ
welcome to my digital diary <3 i love Jesus, my husband, coffee, books, the moon, animals, baking, writing, creating art & learning πŸ‡§πŸ‡· MY NEW BOOK πŸ‘‡πŸΌ
25
Hispanic / Latino
Female
Women (16-44)
Everyone
Lifestyle
Travel
Photography
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  • Pizza
  • Snacks
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  • Burgers
  • Dessert
  • Pasta
  • Breakfast
  • Seafood
  • Sweets
  • Cookies
  • Foodstagram
  • Restaurant
  • Foodphotography
  • Recipe
  • Burger
  • Cheese
  • Cake
  • Sandwich
  • Chocolate
  • Bbq
  • Shawarma
  • Grilling
  • Steak
  • Steakhouse
  • Bread
  • Donuts
  • Fastfood
  • Boba
  • Avocado
  • Charcuterie
  • Eats
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