Best Makeup Influencers To Work With in 2024
Promoting your makeup brand used to be expensive. It involved celebrity endorsements, running TV ads, and tons of photo shoots. However, the internet has created a cost-effective alternative: working with makeup influencers.
This is especially true if you work with nano and micro makeup influencers with up to 500K followers on Instagram or TikTok. Smaller influencers often have more engaged audiences and are open to gifted, affiliate, and/or paid collaborations.
The following makeup influencers are some of the best on our platform, with over 35K active influencers! Check out their portfolios, completed brand collaborations, reviews, and rates below! If you start a free trial of Social Cat today, you can also access their audience insights and engagement rates, which are accurate because we integrate directly with TikTok and Meta.
Instagram Makeup Influencers
Although Instagram’s makeup influencer follower counts trail behind TikTok and YouTube in most countries, you want makeup influencers on Instagram in your corner. Why? Because as recently as 2023, Instagram was still the second most bought-from platform globally–right behind Facebook.
So, if you want more views, any platform will do. But if you want to make sales? Make sure you have a presence on Instagram! These makeup influencers can help. 😎
Did You Know?
The average engagement rate for non-celebrity makeup influencers on Instagram ranges between 2% and 4%, making their followers highly interactive!
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN
30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
Makeup (90%)
Beauty & Care (80%)
Hair (70%)
Fashion & Style (60%)
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
Shima Katouzian شیما کاتوزیان
30
Asian
Female
Women (16-24)
Women (25-44)
4.5
📍LA 🇺🇸
NYFW-US Open Sept 2-12
Founder @bodomakeup
Makeup Story Girl who travels A LOT
Author of bestselling book in Farsi
✉️ shimazworld@gmail.com
Makeup (90%)
Beauty & Care (80%)
Travel (70%)
Fashion & Style (60%)
Lifestyle (50%)
#makeup
#beauty
#travel
#fashion
#skincare
#nyfw
#usopen
#lifestyle
#author
#la
#paris
#farsi
#book
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Jacinda 🍒
25
Asian
Female
Women (16-24)
Women (25-44)
4.5
Los Angeles
makeup, fits, wellness, and tings ⭐️
@stormmodels @storm_la
social: jacinda@shalla.nyc
modeling: trent@stormmanagement-la.com
Lifestyle (30%)
Fashion & Style (25%)
Beauty & Care (20%)
Travel (10%)
#makeup
#fashion
#wellness
#modeling
#jewelry
#skincare
#travel
#beach
#luxury
#outfits
#friends
#outfit
#couple
#lifestyle
#nightlife
#summer
#selfcare
#winter
KARINA SIIUSHOVA
25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
Fashion & Style (90%)
Beauty & Care (85%)
Lifestyle (75%)
Travel (50%)
Photography (45%)
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
RARI🪽
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
Lifestyle (30%)
Beauty & Care (30%)
Fashion & Style (20%)
Music (10%)
Skincare (10%)
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Dagne Gigliola
25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
📍Houston
Beauty•fashion•lifestyle
📩contactdagneg@gmail.com
Fashion & Style (40%)
Lifestyle (30%)
Beauty & Care (30%)
#fashion
#weddingdress
#beauty
#lifestyle
#model
#makeup
#outfit
#swimwear
#vogue
#travel
#fitness
#skincare
#selfie
#summer
#beach
#style
#accessories
#travelphotography
IVANA SLOBODIANIK • Content Creator
25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
📍Miami 📧: Islomakeup@gmail.com
• Beauty, Fashion, lifestyle
• Benefit brow search 2018 WINNER 🥇
Beauty & Care (40%)
Fashion & Style (30%)
Lifestyle (20%)
Travel (10%)
#beauty
#fashion
#makeup
#travel
#skincare
#outfit
#vacation
#lifestyle
#productreview
#cruise
#beach
#selfie
#jewelry
#selfcare
#summer
#style
#luxury
#glam
#tropical
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TikTok Makeup Influencers
Looking for authentic and budget-friendly TikTok makeup influencers? Explore our comprehensive 2024 list featuring top-rated creators, detailed reviews, and extensive portfolios. Discover influencers with up to 500k followers, adept at engaging audiences and collaborating with brands on impactful campaigns. Get insights into their past brand partnerships, number of collaborations, and more, making it easy for your brand to find the perfect match.
Micro-Influencers Drive Higher Engagement
Did you know? TikTok makeup influencers with fewer than 500k followers often have higher engagement rates compared to celebrities. Their authentic content resonates more with audiences, making them ideal for impactful brand collaborations.
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN
30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
Makeup (90%)
Beauty & Care (80%)
Hair (70%)
Fashion & Style (60%)
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
Shima Katouzian شیما کاتوزیان
30
Asian
Female
Women (16-24)
Women (25-44)
4.5
📍LA 🇺🇸
NYFW-US Open Sept 2-12
Founder @bodomakeup
Makeup Story Girl who travels A LOT
Author of bestselling book in Farsi
✉️ shimazworld@gmail.com
Makeup (90%)
Beauty & Care (80%)
Travel (70%)
Fashion & Style (60%)
Lifestyle (50%)
#makeup
#beauty
#travel
#fashion
#skincare
#nyfw
#usopen
#lifestyle
#author
#la
#paris
#farsi
#book
Oksana K | UGC creator
25
White
Female
Women (16-24)
Women (25-44)
4.5
• ʙᴇᴀᴜᴛʏ • ꜱᴋɪɴ ᴀɴᴅ ʜᴀɪʀ ᴄᴀʀᴇ • ʟɪꜰᴇꜱᴛʏʟᴇ
💌: oksinusa@yahoo.com
🗽🇺🇸
Beauty & Care (30%)
Skincare (25%)
Hair (20%)
Lifestyle (15%)
Fashion & Style (10%)
#beauty
#skincare
#haircare
#lifestyle
#makeup
#fashion
#selfcare
#grwm
#ootd
#fitness
#productreview
#wellness
#selflove
#travel
#motivation
#skintreatment
#health
#selfie
#hairtransformation
#inspiration
#usa
Jacinda 🍒
25
Asian
Female
Women (16-24)
Women (25-44)
4.5
Los Angeles
makeup, fits, wellness, and tings ⭐️
@stormmodels @storm_la
social: jacinda@shalla.nyc
modeling: trent@stormmanagement-la.com
Lifestyle (30%)
Fashion & Style (25%)
Beauty & Care (20%)
Travel (10%)
#makeup
#fashion
#wellness
#modeling
#jewelry
#skincare
#travel
#beach
#luxury
#outfits
#friends
#outfit
#couple
#lifestyle
#nightlife
#summer
#selfcare
#winter
KARINA SIIUSHOVA
25
White
Female
Women (16-24)
Women (25-44)
4.5
Influencer | Beauty | Fashion
Email • karinasiiushova0@gmail.com
👉🏼TikTok (240k+) - karisiiu
LA @modelspackage
Fashion & Style (90%)
Beauty & Care (85%)
Lifestyle (75%)
Travel (50%)
Photography (45%)
#fashion
#beauty
#model
#style
#outfit
#makeup
#lifestyle
#travel
#photography
#swimwear
#selfie
#tennis
#nightlife
#friends
#photoshoot
#cityscape
#modeling
#glamour
#portrait
RARI🪽
25
Black / African
Female
Women (16-24)
Women (25-44)
4.5
esthetics. beauty. music. lifestyle.
@hfbeautyandesthetics 🪄
booking/inquiries: khariferrarimgmt@gmail.com
Lifestyle (30%)
Beauty & Care (30%)
Fashion & Style (20%)
Music (10%)
Skincare (10%)
#beauty
#lifestyle
#fashion
#makeup
#selfcare
#confidence
#plussize
#nightout
#style
#travel
#glam
#skincare
#music
#bodypositivity
#events
#tattoos
Yana | UGC Content Creator
25
White
Female
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Influencer | UGC Content Creator |
Travel • Fashion • Beauty • Wellness
✨ Worked with 150+ brands
📩 Collab: co.yanasymonova@gmail.com
Based in 🇺🇸
Lifestyle (90%)
Travel (90%)
Beauty & Care (85%)
Fashion & Style (80%)
#travel
#beauty
#fashion
#wellness
#skincare
#makeup
#nature
#landscape
#productreview
#cityscape
#sunset
#dog
#selfcare
#productpromotion
#mountains
#beach
#adventure
#pet
Dagne Gigliola
25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
📍Houston
Beauty•fashion•lifestyle
📩contactdagneg@gmail.com
Fashion & Style (40%)
Lifestyle (30%)
Beauty & Care (30%)
#fashion
#weddingdress
#beauty
#lifestyle
#model
#makeup
#outfit
#swimwear
#vogue
#travel
#fitness
#skincare
#selfie
#summer
#beach
#style
#accessories
#travelphotography
IVANA SLOBODIANIK • Content Creator
25
Hispanic / Latino
Female
Women (16-24)
Women (25-44)
4.5
📍Miami 📧: Islomakeup@gmail.com
• Beauty, Fashion, lifestyle
• Benefit brow search 2018 WINNER 🥇
Beauty & Care (40%)
Fashion & Style (30%)
Lifestyle (20%)
Travel (10%)
#beauty
#fashion
#makeup
#travel
#skincare
#outfit
#vacation
#lifestyle
#productreview
#cruise
#beach
#selfie
#jewelry
#selfcare
#summer
#style
#luxury
#glam
#tropical
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Male Makeup Influencers
Ever wondered which male beauty influencers can elevate your brand in 2024? Our detailed list spotlights dynamic male makeup enthusiasts who not only excel in artistry but also offer impressive engagement with their audience. Find out their reviews, portfolios, and the notable brands they've collaborated with. These influencers are accessible, budget-friendly, and resonate with a dedicated follower base of up to 500k. Perfect for brands aiming for impactful beauty campaigns without breaking the bank.
Male Makeup Influencers Breaking Traditions
Did you know that male makeup influencers have reported an average engagement rate of 6%, compared to the industry average of 3%? This high engagement showcases their ability to connect deeply with their audience and create authentic, influential content.
Mike Morea
25
Hispanic / Latino
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Colombiano en la USA 🇨🇴 🇺🇸
De todo un poco ✨
💜Tiktok: 1.8M+ @ mikemorea
📩 For inquiries: contact@mikemorea.com
Lifestyle (80%)
Makeup (70%)
Sports & Fitness (60%)
Travel (40%)
#makeup
#lifestyle
#fitness
#colombian
#selfie
#usa
#friends
#gym
#family
#events
#soccer
#kitchen
#storytime
#cat
Renato Modugno
30
White
Male
Women (16-24)
Women (25-44)
Everyone
4.5
Regional Education Manager for NARS UK&ROI
NARS Artist @narsissist
Life and Corporate Coach @this_is_renato_the_coach
📍London
Beauty & Care (100%)
Makeup (90%)
Fashion & Style (70%)
#makeup
#beauty
#nars
#makeupartist
#selfexpression
#cosmetics
#beforeandafter
#makeuptutorial
#glam
#fashion
#london
#makeuplook
#beautyblogger
#makeuptransformation
#makeupaddict
♡ Lollomua ♡| Content Creator
25
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
U.K.||Content Creator 🍄⭐️
Makeup•skincare•lifestyle
💌(Pr/business)⬇️💕
Makeup (40%)
Skincare (30%)
Lifestyle (20%)
Beauty & Care (10%)
#makeup
#skincare
#beauty
#lipstick
#lipgloss
#browtutorial
#nightoutglam
#prunboxing
#naturalmakeup
#contour
⚡️LAYZ
25
Black / African
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
5
The Drama King 🎭 🛸👑⚡️
Award Winning Makeup Artist ⚡️🎨
@slayzfaces ProMakeup Page💄
Makeup (100%)
Fashion & Style (90%)
Beauty & Care (80%)
Lifestyle (70%)
#makeup
#fashion
#beauty
#awardwinning
#tvappearance
#celebrity
#lifestyle
#chicagofashionweek
#springmakeup
#slayzfaces
Jerry Johnson
35
Black / African
Male
Women (16-24)
Women (25-44)
Men (16-24)
Men (25-44)
5
Senior Manager for Artistry/Content for @lauramercier |📍NYC 🇺🇸
@qvc on-air guest
💄 Make-up Addict
🎥 Content Creator
🏳️🌈 Proud
🦁 Leo
Beauty & Care (100%)
Makeup (90%)
Skincare (70%)
Fashion & Style (50%)
#makeup
#beauty
#contentcreator
#lauramercier
#nyc
#qvc
#makeupaddict
#lipstick
#foundation
Eric W.
30
Black / African
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
makeup | skincare | lifestyle
📍ATL
Media Architect @lawdofficial
📧 hausofebon@gmail.com
⬇️ more links to my socials + website
Makeup (90%)
Skincare (80%)
Lifestyle (70%)
Fashion & Style (60%)
#makeup
#beauty
#makeuplooks
#skincare
#glam
#lifestyle
#style
#fashion
#selfcare
#atlanta
Grant Donaldson | Skincare & Fragrance
30
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Yes, I know I’m tall. SPF every day. Blush hoarder.
Beauty industry expert of 10 years.
📧 grant@itsinform.com
Beauty & Care (90%)
Skincare (80%)
Makeup (70%)
#skincare
#makeup
#beauty
#spf
#blush
#beautyproducts
#skincareroutine
#beautyexpert
#selfcare
#grooming
#glowyskin
#glassskincare
#dehydratedskin
#glowyskincare
#easymakeup
#quickmakeup
#affordableskincare
Austen Parker
30
Other
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
Celebrity Makeup Artist | Content Creator 🧜🏻♂️✨
Father to Nobu & Moto — @CreamShibas 🐕🕊
Helping Brands Tell Their Story Since 2018 📸
Beauty & Care (90%)
Lifestyle (80%)
Fashion & Style (70%)
Travel (60%)
Skincare (50%)
#makeup
#beauty
#luxury
#travel
#skincare
#fashion
#lifestyle
#pets
#candles
#fragrance
#cocktails
#events
#celebrations
#luxurylifestyle
#contentcreator
DarienIsaac
25
Black / African
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
bookdarienisaac@gmail.com
Beauty & Care (90%)
Fashion & Style (80%)
Lifestyle (70%)
Skincare (60%)
Travel (40%)
#makeup
#beauty
#fashion
#skincare
#style
#outfit
#selfcare
#mensfashion
#womensfashion
#lifestyle
#grooming
#travel
#pool
#wedding
#bride
Brogan Marshall
25
White
Male
Women (16-24)
Men (16-24)
Women (25-44)
Men (25-44)
4.5
📊Logistics Analyst
👨🏼🎨Published Makeup Artist
💃🏼Cirque and Broadway Dance
👯♂️Co-Founder @usaskdance
Lifestyle (90%)
Fashion & Style (80%)
Beauty & Care (70%)
#makeup
#fashion
#dance
#lifestyle
#selfie
#art
#cityscape
#nature
#travel
#outfit
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Female Makeup Influencers
While there are wildly popular male makeup influencers–and you should hire them, too–the truth is that you NEED female makeup artists in your influencer roster. It just makes sense.
Thankfully, Social Cat has TONS of amazing female makeup influencers you can hire for your next campaign (using paid, gifted, or affiliate compensation). Check out their portfolios below ⬇️
Did You Know?
Globally, the makeup market has grown between 6-8% EACH YEAR since 2021. There’s TONS of demand for cosmetics right now–you just have to get your brand out there!
Nana Akosua 🇬🇭🇺🇸| Beauty Influencer
29
Black / African
Female
Women (16-24)
Women (25-44)
4.5
💄Makeup Educator | Skincare Enthusiast
Sharing tutorials, product reviews & beauty hacks to empower your confidence!
💌: akosuabenhene@gmail.com
Beauty & Care (90%)
Skincare (80%)
Fashion & Style (70%)
Lifestyle (60%)
Food & Drinks (40%)
#makeup
#skincare
#beauty
#beautyhacks
#confidence
#fashion
#tutorials
#food
#productreviews
#lifestyle
#tutorial
#outfit
#style
#productreview
#outfits
#selfcare
BRIDAL • MAKEUP • HAIRSTYLIST | NYC BROOKLYN
30
White
Female
Women (16-24)
Women (25-44)
4.5
Tania Paun 💄 your celebrity Makeup & Hair artist 📍Based in New York ✨Owner of @paun.agency
Collaboration @wona_concept
📩 appointment in direct
Makeup (90%)
Beauty & Care (80%)
Hair (70%)
Fashion & Style (60%)
#makeup
#hair
#beauty
#fashion
#newyork
#bridal
#photoshoot
#skincare
#celebrity
#model
#glam
#cosmetics
#wedding
#editorial
#glamour
Shima Katouzian شیما کاتوزیان
30
Asian
Female
Women (16-24)
Women (25-44)
4.5
📍LA 🇺🇸
NYFW-US Open Sept 2-12
Founder @bodomakeup
Makeup Story Girl who travels A LOT
Author of bestselling book in Farsi
✉️ shimazworld@gmail.com
Makeup (90%)
Beauty & Care (80%)