Best Makeup Influencers To Work With in 2024

Looking for the top influencers in the Makeup category to collaborate with in 2024 without breaking the bank? Our list of the best Makeup influencers gives you a detailed view of accessible yet impactful personalities you can work with. These influencers have up to 500k followers and offer authentic engagement, coming from diverse backgrounds like Instagram, TikTok, Black, Asian, Hispanic, Male, and Female influencers. With reviews, ratings, portfolios, and previous brand collaborations included, you'll find all the information you need to make an informed decision. Explore this guide to discover trustworthy Makeup influencers perfect for your brand’s next campaign.

Verified by Maria
Last updated on 10 June 2024
Next update scheduled for 17 June 2024

Instagram Makeup Influencers

Looking for influential yet accessible makeup artists on Instagram to collaborate with in 2024? Our list highlights top makeup influencers who have carved out a niche without the celebrity price tag. Dive into detailed reviews, ratings, a glimpse at their portfolios, brand partnerships, and other key insights. With genuine followers up to 500k, these influencers have the reach and authenticity your brand needs.

Did You Know?

The average engagement rate for non-celebrity makeup influencers on Instagram ranges between 2% to 4%, making their followers highly interactive and more likely to trust their product recommendations!
#1
Ruchi Gupta
Ruchi Gupta (272k followers)
Female Prosper 🇺🇸
Instagram Handle:
@kbeautyinsideout
(272k followers)

(1)

5 out of 5 stars
Ruchi did a wonderful job featuring our product! Thanks so much!
2 collaborations completed on Social Cat
Beauty & Care
Makeup
Female White
Panama City beach 🇺🇸
I am a mother of two who loves great beauty !
Instagram Handle:
@blonde25
(212k followers)

(7)

Diamond Skin USA
5 out of 5 stars
Great Creator! Very fast delivery! Highly recommended!
Skindinavia
5 out of 5 stars
We loved our video from Jennifer! Very easy to work and communicate with. She's amazing.
see more reviews
Wylow Beauty
5 out of 5 stars
Jennifer created a nice video showcasing our products and shared some still photos on IG stories. We appreciate the support.
Cup Cozy Pillow
5 out of 5 stars
Jennifer created a nice two photo post on Instagram that got a lot of likes and helped us create more awareness for our products and brand.
12 Benefits
5 out of 5 stars
Thank you for working with us to increase our viewership and lovers of 12 B products Jennifer. So appreciative. 12 B Team
5 out of 5 stars
Jennifer was an absolute pleasure to work with! She was professional, prompt, and had a great eye for detail. Her turnaround time was lightning-fast, and the content she produced was exceptional. She truly went above and beyond to ensure that our collaboration was a success, and I can't recommend her highly enough.
VINNE
5 out of 5 stars
good influencers
29 collaborations completed on Social Cat
Skincare
Makeup
#3
Louise  barker
Louise barker (183k followers)
54 Female White
London 🇬🇧
Foodie on my stories Rosacea warrior Dressing my curvy body size1618 Dog mum adventureswithfloki London UK
Instagram Handle:
@louiseinlondonnn
(179k followers)
TikTok Handle:
@Louiseinlondonnn
(4k followers)

(1)

Simply Cake Co.
5 out of 5 stars
Louise was easy to communicate with and delivered exactly what we were looking for in a reel in good time :-)
2 collaborations completed on Social Cat
Makeup
Fashion & Style
#4
Janci Miller
Janci Miller (152k followers)
54 Female White
Menifee 🇺🇸
I’m 44 years old. I’m the mother of two teenage boys. I’ve been married almost 20 years to the love of my life. I have a third son but he’s a fur baby my dog Rooney. I’m retired registered nurse and a full-time content creator. I loved great content about beauty and skin care that works for my maturing skin needs. I love to educate about beauty and skin care.
Instagram Handle:
@just_janci
(141k followers)

(23)

Akanni Beauty
5 out of 5 stars
Loved the content she produced! Very professional and her audience is engaged. Will definitely be working with her as we move into Q1.
Luma & Leaf
5 out of 5 stars
Love working with Janci! Her content is always amazing.
see more reviews
The Dubbly
5 out of 5 stars
Janice did an amazing full review of my product. Highly recommend Janci for your influencer needs.
réelle
5 out of 5 stars
Exceptional collaborator right here! Janci is warm and friendly probably with every person she meets-which is why she has a strong and rapidly growing following. Absolutely a gem to work with -great content -great approach -professional individual -cannot say enough great things here!!!
WildBloom Skincare
5 out of 5 stars
Janci was AWESOME to work with! Quick replies, quick turnaround, and checked-in every step of the way. Highly recommend!
BeBopBath
5 out of 5 stars
Thank you so much for an Amazing content! love working with her.
5 out of 5 stars
Super quick turnaround and a very engaged audience. I loved working with Janci.
VINNE
5 out of 5 stars
good job^^
5 out of 5 stars
This was my first collaboration and Janice was patient and attentive throughout the whole process! I couldn't be happier with the content she produced. Thank you, Janice!!????????
Bailan
5 out of 5 stars
Janice created a simple beautiful video fully focused on our product! Thank you so much ?
51 collaborations completed on Social Cat
Skincare
Makeup
Content in 10 days
#5
Ella Morris
Ella Morris (168k followers)
Female Mineola 🇺🇸
Call me XALL smiles hereParanormal Investigator ExorcistFinal GirlConfident AFCrimeToksAutism MomArcheryMakeupPranksSeHablaEspanol
Instagram Handle:
@ellasolves
(117k followers)
TikTok Handle:
@Ellasolvesx
(51k followers)

(115)

TS Skin Company
5 out of 5 stars
Very communicative & professional love her work
5 out of 5 stars
Aboslutely loved Ella's delivered content. She is a true rock star! I will definitely be reaching out for future collaborations.
see more reviews
PENIKOSETE
5 out of 5 stars
Ella is very easy to work with and makes very good content, will work again.
Kanibi
5 out of 5 stars
Ella over delivered for us... highly recommend working with her!
ON Natural
5 out of 5 stars
Thank you for your beautiful review of our product.
Onesto
5 out of 5 stars
Ella was so knowledgeable and thoughtful in her review of our product. I highly recommend her as a collaborator!
5 out of 5 stars
Great content! Easy to work with.
5 out of 5 stars
Great content creator! Creative and professional. Highly recommended!
The Goats Field
5 out of 5 stars
Fast work and good quality!!!
5 out of 5 stars
Creator unresponsive after match.
272 collaborations completed on Social Cat
Beauty & Care
Makeup
#6
Danyel Lehman
Danyel Lehman (109k followers)
Female Enola 🇺🇸
I am a content creator from Pennsylvania, USA. I specialize in UGC-style content. My interests are all things beauty: makeup, skincare, haircare, fashion and jewelry. I don’t have kids, but I do have three fur children. Lola, a dachshund; Leo and Luna are cats.
Instagram Handle:
@danyelxnicole
(109k followers)

(11)

5 out of 5 stars
Danyel did an amazing job featuring our product! Very classy!
d*shine
5 out of 5 stars
Danyel is great! She's authentic, engaging, and passionate. She has a loyal following that engages regularly making her a true influencer. Her post was natural and not overly promotive/"salesly". If it's a fit for you, I do recommend working with her!
see more reviews
5 out of 5 stars
It was nice working with Danyel.
Cup Cozy Pillow
5 out of 5 stars
Danyel created a great post showing our Cup Cozy Pillow 3 Hole Faux Leather in black. Well received with over 3000 likes already!
BodyJewelry.com
5 out of 5 stars
5 out of 5 stars
Danyel created genuine and natural content reviewing our product. Will work with her again!
5 out of 5 stars
I loved the Reel and Story Danyel did for me on IG. She's a natural and so great to work with!
5 out of 5 stars
Great working with Danyel! Such a lovely photo and review!
5 out of 5 stars
Great working with Danyel. Content was wonderful and fast!
ZERFECT SKINCARE
5 out of 5 stars
Danyel was great and responsive. Would work with her again.
30 collaborations completed on Social Cat
Skincare
Makeup
#7
Iqra  shahbaz
Iqra shahbaz (107k followers)
54 Female Asian london 🇬🇧
Makeup Skincare Fragrance UGC Content Creator Work page iqrashahbazmakeupstudio Dm me for pr CollabClick Here for All My Links
Instagram Handle:
@iqrashahbaz110
(107k followers)

(1)

Flaws to Blooms
5 out of 5 stars
It was pleasure working with Iqra. Fab content and speedy delivery. Definitely recommend.
1 collaboration completed on Social Cat
Beauty & Care
Makeup
Skincare
Content in 10 days
Female White
Redford 🇺🇸
BA in English Literature Syria USA Mi Fashion Make Up Skin Care Lifestyle
Instagram Handle:
@nour.aljabri
(82k followers)

(6)

LAVELIER
5 out of 5 stars
Very good content delivered! :)
pure•yeva  [Yeh-va]
5 out of 5 stars
It was wonderful working with Nour, communication was smooth and she created some of the best quality content ever for our brand. We look forward to working with her for paid collabs in the future. We would recommend 100%
see more reviews
CBGardn
5 out of 5 stars
Loved the content created by Nour!
EMBRYOLISSE
5 out of 5 stars
We love Nour! The content creted was just perfect and teh communiaction flawless.
Bellelance skin
5 out of 5 stars
Nour truly exceeded expectations with the reel she created. Everything about it exuded elegance and quality craftsmanship. I wholeheartedly recommend her for any collaborative projects!
Glam Game Beauty
5 out of 5 stars
Nour was quick, and her video is amazing. She was easy to work with, and good communication back and forth. Thank you!
8 collaborations completed on Social Cat
Skincare
Makeup
Female Hucknall 🇬🇧
LifestyleDIYHome decorfashion UK Melodymomhotmailcomhomarycom Code HMM84 for 15 off
Instagram Handle:
@melodyand_mom
(78k followers)

(6)

Love Your Beauty
5 out of 5 stars
Great to work with!
pure•yeva  [Yeh-va]
5 out of 5 stars
Great experience working with Genta.
see more reviews
Potion Organic
5 out of 5 stars
Great content from Genta - really enjoyed the collaboration :)
Black Rock Grill
5 out of 5 stars
Genta is great to work with. Very fast to respond and created the content super fast. Reel got a lot of views and she put a lot of time and effort into it:) Highly recommend.
The Gym Wear Boutique
5 out of 5 stars
HAVAH
5 out of 5 stars
Reviewed my products. Would recommend.
14 collaborations completed on Social Cat
Makeup
Fashion & Style
54 Female Black / African Los Angeles 🇺🇸
I am an artist, creative and creator, living in the Los Angeles area. I love the creative process, and I can’t wait to collaborate with more brands and expand my brand reach and engagement.
Instagram Handle:
@shanimarq
(67k followers)
TikTok Handle:
@Shanimarq
(9k followers)

(2)

Retreat Kr
5 out of 5 stars
It's been an absolute joy working with Shanitra. The ease of communication and her ability to bring ideas to life are commendable. We highly recommend her for anyone looking for a seamless and successful creative partnership!
Saturday Box
5 out of 5 stars
Didn't work out through no fault of the creator
7 collaborations completed on Social Cat
Beauty & Care
Health & Wellness
Makeup
Content in 3 days

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Female Makeup Influencers

Looking to collaborate with approachable makeup influencers who can connect with your audience? Our list of female makeup influencers for 2024 features genuine talent with followers up to 500k, perfect for brands seeking impactful yet cost-effective partnerships. Explore detailed reviews, ratings, portfolios, past brand collaborations, and more to find your ideal match in the beauty community.

Did You Know? Influencer Power in Numbers

Nearly 70% of female makeup influencers with up to 500k followers see higher engagement rates than their celebrity counterparts, making them highly effective for brand partnerships.
#1
Ruchi Gupta
Ruchi Gupta (272k followers)
Female Prosper 🇺🇸
Instagram Handle:
@kbeautyinsideout
(272k followers)

(1)

5 out of 5 stars
Ruchi did a wonderful job featuring our product! Thanks so much!
2 collaborations completed on Social Cat
Beauty & Care
Makeup
Female White
Panama City beach 🇺🇸
I am a mother of two who loves great beauty !
Instagram Handle:
@blonde25
(212k followers)

(7)

Diamond Skin USA
5 out of 5 stars
Great Creator! Very fast delivery! Highly recommended!
Skindinavia
5 out of 5 stars
We loved our video from Jennifer! Very easy to work and communicate with. She's amazing.
see more reviews
Wylow Beauty
5 out of 5 stars
Jennifer created a nice video showcasing our products and shared some still photos on IG stories. We appreciate the support.
Cup Cozy Pillow
5 out of 5 stars
Jennifer created a nice two photo post on Instagram that got a lot of likes and helped us create more awareness for our products and brand.
12 Benefits
5 out of 5 stars
Thank you for working with us to increase our viewership and lovers of 12 B products Jennifer. So appreciative. 12 B Team
5 out of 5 stars
Jennifer was an absolute pleasure to work with! She was professional, prompt, and had a great eye for detail. Her turnaround time was lightning-fast, and the content she produced was exceptional. She truly went above and beyond to ensure that our collaboration was a success, and I can't recommend her highly enough.
VINNE
5 out of 5 stars
good influencers
29 collaborations completed on Social Cat
Skincare
Makeup
#3
Louise  barker
Louise barker (183k followers)
54 Female White
London 🇬🇧
Foodie on my stories Rosacea warrior Dressing my curvy body size1618 Dog mum adventureswithfloki London UK
Instagram Handle:
@louiseinlondonnn
(179k followers)
TikTok Handle:
@Louiseinlondonnn
(4k followers)

(1)

Simply Cake Co.
5 out of 5 stars
Louise was easy to communicate with and delivered exactly what we were looking for in a reel in good time :-)
2 collaborations completed on Social Cat
Makeup
Fashion & Style
#4
Ella Morris
Ella Morris (168k followers)
Female Mineola 🇺🇸
Call me XALL smiles hereParanormal Investigator ExorcistFinal GirlConfident AFCrimeToksAutism MomArcheryMakeupPranksSeHablaEspanol
Instagram Handle:
@ellasolves
(117k followers)
TikTok Handle:
@Ellasolvesx
(51k followers)

(115)

TS Skin Company
5 out of 5 stars
Very communicative & professional love her work
5 out of 5 stars
Aboslutely loved Ella's delivered content. She is a true rock star! I will definitely be reaching out for future collaborations.
see more reviews
PENIKOSETE
5 out of 5 stars
Ella is very easy to work with and makes very good content, will work again.
Kanibi
5 out of 5 stars
Ella over delivered for us... highly recommend working with her!
ON Natural
5 out of 5 stars
Thank you for your beautiful review of our product.
Onesto
5 out of 5 stars
Ella was so knowledgeable and thoughtful in her review of our product. I highly recommend her as a collaborator!
5 out of 5 stars
Great content! Easy to work with.
5 out of 5 stars
Great content creator! Creative and professional. Highly recommended!
The Goats Field
5 out of 5 stars
Fast work and good quality!!!
5 out of 5 stars
Creator unresponsive after match.
272 collaborations completed on Social Cat
Beauty & Care
Makeup
#5
Janci Miller
Janci Miller (152k followers)
54 Female White
Menifee 🇺🇸
I’m 44 years old. I’m the mother of two teenage boys. I’ve been married almost 20 years to the love of my life. I have a third son but he’s a fur baby my dog Rooney. I’m retired registered nurse and a full-time content creator. I loved great content about beauty and skin care that works for my maturing skin needs. I love to educate about beauty and skin care.
Instagram Handle:
@just_janci
(141k followers)

(23)

Akanni Beauty
5 out of 5 stars
Loved the content she produced! Very professional and her audience is engaged. Will definitely be working with her as we move into Q1.
Luma & Leaf
5 out of 5 stars
Love working with Janci! Her content is always amazing.
see more reviews
The Dubbly
5 out of 5 stars
Janice did an amazing full review of my product. Highly recommend Janci for your influencer needs.
réelle
5 out of 5 stars
Exceptional collaborator right here! Janci is warm and friendly probably with every person she meets-which is why she has a strong and rapidly growing following. Absolutely a gem to work with -great content -great approach -professional individual -cannot say enough great things here!!!
WildBloom Skincare
5 out of 5 stars
Janci was AWESOME to work with! Quick replies, quick turnaround, and checked-in every step of the way. Highly recommend!
BeBopBath
5 out of 5 stars
Thank you so much for an Amazing content! love working with her.
5 out of 5 stars
Super quick turnaround and a very engaged audience. I loved working with Janci.
VINNE
5 out of 5 stars
good job^^
5 out of 5 stars
This was my first collaboration and Janice was patient and attentive throughout the whole process! I couldn't be happier with the content she produced. Thank you, Janice!!????????
Bailan
5 out of 5 stars
Janice created a simple beautiful video fully focused on our product! Thank you so much ?
51 collaborations completed on Social Cat
Skincare
Makeup
Content in 10 days
54 Female Black / African
Los Angeles 🇺🇸
Hello, my name is De’Anna and I provide useful user generated content.Whether you’re shopping for make-up, looking for a new car, browsing fashion trends, or trying out a new recipe, I'm here to help. I create videos featuring reviews of products and services to give you a better understanding of what could be the perfect match for your needs. My goal is to ensure that your consumers shopping retail journey is filled with confidence and satisfaction. I want to make sure that whatever product or service they choose, it gives them the best user experience possible. I make sure that my videos are user friendly so that they are easy to understand and use. For every product or service that I review, I put in the time and attention to detail to make sure that the content I'm providing is the best and most accurate information. I hope that the videos and reviews that I create will promote your brand as the perfect product or service for your consumer needs.
Instagram Handle:
@theplantbasedmamii
(14k followers)
TikTok Handle:
@theplantbasedmamii
(96k followers)

(1)

Skindinavia
5 out of 5 stars
Gave us a lot of options to work with! Thanks, DeAnna!!
3 collaborations completed on Social Cat
Beauty & Care
Makeup
Content in 8 days
#7
Danyel Lehman
Danyel Lehman (109k followers)
Female Enola 🇺🇸
I am a content creator from Pennsylvania, USA. I specialize in UGC-style content. My interests are all things beauty: makeup, skincare, haircare, fashion and jewelry. I don’t have kids, but I do have three fur children. Lola, a dachshund; Leo and Luna are cats.
Instagram Handle:
@danyelxnicole
(109k followers)

(11)

5 out of 5 stars
Danyel did an amazing job featuring our product! Very classy!
d*shine
5 out of 5 stars
Danyel is great! She's authentic, engaging, and passionate. She has a loyal following that engages regularly making her a true influencer. Her post was natural and not overly promotive/"salesly". If it's a fit for you, I do recommend working with her!
see more reviews
5 out of 5 stars
It was nice working with Danyel.
Cup Cozy Pillow
5 out of 5 stars
Danyel created a great post showing our Cup Cozy Pillow 3 Hole Faux Leather in black. Well received with over 3000 likes already!
BodyJewelry.com
5 out of 5 stars
5 out of 5 stars
Danyel created genuine and natural content reviewing our product. Will work with her again!
5 out of 5 stars
I loved the Reel and Story Danyel did for me on IG. She's a natural and so great to work with!
5 out of 5 stars
Great working with Danyel! Such a lovely photo and review!
5 out of 5 stars
Great working with Danyel. Content was wonderful and fast!
ZERFECT SKINCARE
5 out of 5 stars
Danyel was great and responsive. Would work with her again.
30 collaborations completed on Social Cat
Skincare
Makeup
54 Female Black / African Los Angeles 🇺🇸
I am an artist, creative and creator, living in the Los Angeles area. I love the creative process, and I can’t wait to collaborate with more brands and expand my brand reach and engagement.
Instagram Handle:
@shanimarq
(67k followers)
TikTok Handle:
@Shanimarq
(9k followers)

(2)

Retreat Kr
5 out of 5 stars
It's been an absolute joy working with Shanitra. The ease of communication and her ability to bring ideas to life are commendable. We highly recommend her for anyone looking for a seamless and successful creative partnership!
Saturday Box
5 out of 5 stars
Didn't work out through no fault of the creator
7 collaborations completed on Social Cat
Beauty & Care
Health & Wellness
Makeup
Content in 3 days
#9
anna sikes
anna sikes (68k followers)
54 Female White
BIRMINGHAM 🇺🇸
MOB bsczta annasikes84gmailcomlangston8 lululemonwinkclique ANNAS10
Instagram Handle:
@anna.sikes
(11k followers)

(1)

CAVU beauty
5 out of 5 stars
Absolute STAR! Anna was amazing. Perfect content, great communication, and timely posting. We'd love to continue working together.
1 collaboration completed on Social Cat
Fashion & Style
Makeup
Skincare
Content in 7 days
54 Female White
Farnham 🇬🇧
My name is Nikki and I am the proud mama of 3 miracle IVF babies. I started off my journey as a trained actress who then went onto performing across the world on cruise ships but my heart was set on being a mum. I then met my partner and my long road to motherhood began. I have exclusively worked with the Daily Mail and OK magazine to share my story on infertility, miscarriages, Ivf and motherhood. After many years of battling to conceive, I am now the proud mother of three beautiful babies, Anastasia 2 and Phoenix and Hunter twins who are 7 months. I now spend my time blogging all things mummy related and have worked exclusively with many baby brands along with doing makeup tutorials, talking fashion, love life, spending time on holidays and in general sharing my life being engaged to Alex Reid
Instagram Handle:
@ivf_mama_nikki
(50k followers)
TikTok Handle:
@theivfmama_nikki
(18k followers)

(3)

PRENTA
5 out of 5 stars
Made some lovely content for our shoe brand. Would highly recommend.
Healthspan
5 out of 5 stars
Fantastic collaboration with Nikki! Creative, professional, and a true brand champion. Highly recommend!
see more reviews
Lifebio
5 out of 5 stars
Nikki created a great TikTok for us and really quickly too - thanks!
8 collaborations completed on Social Cat
Health & Wellness
Makeup
Kids & Parenting
Content in 7 days

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Black Makeup Influencers

Looking for talented Black Makeup Influencers to collaborate with in 2024? Discover a diverse group of creatives who bring authentic beauty tips and trends to life. These influencers, with follower counts under 500k, offer authentic reviews, impressive portfolios, and a track record of collaborations with various brands. Access reviews, ratings, and more to find the perfect match for your next campaign.

Did You Know?

Black Makeup Influencers are known for their exceptional engagement rates. On average, they see a 30% higher interaction on their posts compared to general beauty influencers, making them a valuable asset for brand collaborations.
54 Female Black / African
Los Angeles 🇺🇸
Hello, my name is De’Anna and I provide useful user generated content.Whether you’re shopping for make-up, looking for a new car, browsing fashion trends, or trying out a new recipe, I'm here to help. I create videos featuring reviews of products and services to give you a better understanding of what could be the perfect match for your needs. My goal is to ensure that your consumers shopping retail journey is filled with confidence and satisfaction. I want to make sure that whatever product or service they choose, it gives them the best user experience possible. I make sure that my videos are user friendly so that they are easy to understand and use. For every product or service that I review, I put in the time and attention to detail to make sure that the content I'm providing is the best and most accurate information. I hope that the videos and reviews that I create will promote your brand as the perfect product or service for your consumer needs.
Instagram Handle:
@theplantbasedmamii
(14k followers)
TikTok Handle:
@theplantbasedmamii
(96k followers)

(1)

Skindinavia
5 out of 5 stars
Gave us a lot of options to work with! Thanks, DeAnna!!
3 collaborations completed on Social Cat