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Should I Work with Big Influencers?

Micro-influencers are 3x more engaged compared with big influencers.

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Social Cat - Find micro influencers

Created with love for creators and businesses

Who we help

  • Small Brands
  • Growing Brands
  • E-commerce
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  • Agencies

Features

  • Influencer MarketplaceNew
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  • For Influencers
  • Glossary of Influencers

IndustriesNew

  • Fashion
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  • Instagram
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  • Build Brand Awareness
  • Get fresh UGC

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  • Pet

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ComparisonNew

  • SocialCat Logo vs Others
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© 2026 by SC92 Limited. All rights reserved.

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90 High Holborn, London, WC1V 6LJ

© 2026 by SC92 Limited. All rights reserved.

  1. Home
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  4. ·Strategy

•Strategy

Learn how to build an influencer marketing strategy that actually drives results. Discover planning frameworks, goal setting, campaign positioning, and long-term creator partnerships.

Writing
Influencer MarketingStrategy

The Art of Writing Brand Stories for Influencer Campaigns

This guide breaks down how to create influencer-brand narratives that feel co-created, authentic, and built for each platform, from TikTok micro-drama hooks to long-form YouTube trust-building arcs.

Catalin Jian

by Catalin Jian

· 25 days ago
Road to growth
Influencer MarketingStrategy

Influencer Roadmap 2026: Skills, Tools & Growth Strategies

What creators need to grow sustainably: real skills, smart tools, and strategies that build trust.

Cezar Grigore

by Cezar Grigore

· 2 months ago
Books for experience
Influencer MarketingStrategy

How to Become a Social Media Influencer With No Experience

Learn how to become a social media influencer with no experience, grow an audience, and start collaborating with brands the smart way.

Stefan A.

by Stefan A.

· 2 months ago
A woman working on a laptop
Influencer MarketingStrategy

How to Be a Successful Influencer in 2026

Create valuable content, stay consistent, collaborate smartly, and succeed in the creator economy.

Stefan A.

by Stefan A.

· 2 months ago
Poiting at a strategy
Influencer MarketingStrategy

How to create a stand-out SOCIAL MEDIA STRATEGY for your small business

Posting on Instagram five times a week with no plan is not a strategy!!

Cezar Grigore

by Cezar Grigore

· 8 months ago
Corporate dressing
Influencer MarketingStrategy

Marketing strategy for a corporate company: Key components & best practices

Is it different?

Catalin Jian

by Catalin Jian

· 9 months ago
Goals image
Influencer MarketingStrategy

How to set goals for influencer marketing campaigns

No goals yet?

Maria Topor

by Maria Topor

· 10 months ago
Hammer and nails for improvement
Influencer MarketingStrategy

Optimizing your influencer marketing strategy: 5 quick wins

Get better at influencer marketing

Cezar Grigore

by Cezar Grigore

· 10 months ago
b2b meeting
Influencer MarketingStrategy

The best B2B influencer marketing strategies (That actually work)

B2B is different...

Maria Topor

by Maria Topor

· 10 months ago
email campaigns
Influencer MarketingStrategy

10+ Email marketing strategies inspired by micro-influencer campaigns

Email marketing - the good way

Guest Author

by Guest Author

· a year ago
Influencer partnerships
Influencer MarketingStrategy

How To Leverage Social Media Marketing To Grow Your Business

Is there a better way to leverage your social media? Let's find out in this article. 📰

Guest Author

by Guest Author

· a year ago
Growth Marketing
Influencer MarketingStrategy

Growth Marketing Strategies Every Business School Should Teach

Equip students with strategies like A/B testing, personalization, and growth hacking to drive success and shape leaders.

Guest Author

by Guest Author

· a year ago
Marketing Plan
Influencer MarketingStrategy

The Complete Guide to Building a Growth Marketing Plan

Build a powerful growth marketing plan with our guide. Learn key strategies and steps to scale your business effectively.

Guest Author

by Guest Author

· a year ago
Thumbnail
Influencer MarketingStrategy

How to become an influencer in 2025 | get PAID brand deals as a small creator

Here we are, in 2024–and influencers are still going strong. But is it worth it for you to start now? 🔎

Maria Topor

by Maria Topor

· 2 years ago
Thumbnail
Influencer MarketingStrategy

Top influencer marketing trends

Check out the most important trends to watch and how we expect them to change in 2025, 2026, and beyond.

Stefan A.

by Stefan A.

· 2 years ago
Thumbnail
Influencer MarketingStrategy

How to launch an INFLUENCER MARKETING CAMPAIGN

This article will show you how to run successful influencer marketing campaigns on social media.

Stefan A.

by Stefan A.

· 2 years ago
how to become a micro influencer
Influencer MarketingStrategy

How To Become a MICRO INFLUENCER & Get Brand Deals (With a Small Audience)

It's not too late yet!

Maria Topor

by Maria Topor

· 3 years ago
influencer marketing
Influencer MarketingStrategy

Why should you choose Influencer Marketing to promote your brand?

Influencer marketing can be an effective way to reach a large and engaged audience, and it can help to build trust and credibility for a brand.

Catalin Jian

by Catalin Jian

· 3 years ago

Be part of the storyPartner with micro-influencers for impactful, budget-friendly campaigns.

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