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Best Amazon tools (Reviewed)

This page features the best Amazon marketing apps to help you grow your FBA business, boost product visibility, and increase sales on Seller Central. Whether you’re a new Amazon seller or scaling an established storefront, these tools are designed to streamline your operations and optimize your listings. From keyword research and PPC automation to review management and profit tracking, you’ll find a range of platforms built to support every aspect of your Amazon strategy. Compare features like product research, listing optimization, competitor tracking, and ad campaign management to find the tools that align with your selling goals and workflow.

Best fit for	Starting Price	Free Trial
Established and scaling Amazon FBA sellers who want an all-in-one platform for research, optimization, and performance tracking, backed by real-time data and deep insights.	$29	Yes
Amazon FBA sellers who want a user-friendly, data-focused toolset for product research, listing improvement, and business growth	$49	Yes
Amazon FBA sellers at any stage who need accurate, easy-to-use tools for product research, market validation, and supplier sourcing	$49	No
Amazon sellers seeking to automate and optimize their PPC campaigns with a user-friendly tool focused on bid management and keyword optimization	TBD	No
Established Amazon and Walmart sellers seeking advanced AI tools to automate and optimize their advertising campaigns, and businesses	$99	Yes

Helium10

4.5 out of 5

Base price: $29

Product description

Helium 10 is an all-in-one Amazon seller platform designed to help FBA and Seller Central users scale their businesses. It offers a comprehensive suite of tools including keyword research, product and market analysis, listing optimization, inventory tracking, and PPC campaign management. With features like Black Box for product discovery, Cerebro for reverse ASIN lookup, and Profits for real-time analytics, Helium 10 equips Amazon sellers with everything they need to stay competitive and data-driven.

Our take

Helium 10 is the best choice for serious Amazon sellers. What sets it apart is its end-to-end toolkit, covering everything from finding profitable products to managing ads and optimizing listings, all from one dashboard. While it may be overwhelming for complete beginners, the depth of data and automation features make it a solution for growing FBA businesses.

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Pros and Cons

Full suite of tools for product research, SEO, and PPC

Accurate keyword and competitor tracking with Cerebro and Magnet

Black Box helps identify high-opportunity products

Profits dashboard for real-time financial performance

Ongoing education through Freedom Ticket and training resources

Higher learning curve for new sellers

Premium features can be expensive on lower-tier plans

Best for: Established and scaling Amazon FBA sellers who want an all-in-one platform for research, optimization, and performance tracking, backed by real-time data and deep insights.

Ratings

Features4.8

Ease of Use4.2

Reporting4.6

Overall Score: 4.5

Visit Helium10

Zonguru

4.3 out of 5

Base price: $49

Product description

ZonGuru is an all-in-one software suite built for Amazon FBA sellers looking to optimize every stage of their selling journey. It combines tools for product research, keyword tracking, listing optimization, customer engagement, and business analytics. With features like Niche Finder, Keyword Spotlight, and Listing Optimizer, ZonGuru is designed to help sellers discover winning products, improve search visibility, and monitor performance directly within their Amazon marketplace.

Our take

ZonGuru stands out as a data-driven solution for Amazon sellers who want simplicity without sacrificing insight. Unlike some platforms that can feel bloated, ZonGuru is easy to navigate and provides clean, actionable data. It’s particularly strong for mid-level sellers looking to scale their operations and gain a competitive edge. While not as feature-heavy as Helium 10, it offers solid value, especially for sellers prioritizing niche discovery and listing quality over volume.

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Pros and Cons

Smart product research tools like Niche Finder and Niche Rater

Listing Optimizer for real-time improvement suggestions

Chrome extension for live data insights on Amazon

Business dashboard with profit tracking and alerts

Customer engagement tools like Review Automator

Smaller toolset compared to all-in-one giants like Helium 10

Not as beginner-focused in terms of onboarding/tutorials

Best for: Amazon FBA sellers who want a user-friendly, data-focused toolset for product research, listing improvement, and business growth

Ratings

Features4.3

Ease of Use4.4

Reporting4.1

Overall Score: 4.3

Visit Zonguru

Junglescout

4.4 out of 5

Base price: $49

Product description

Jungle Scout is one of the most established and widely used tools for Amazon FBA sellers. It offers a comprehensive suite of features for product research, keyword discovery, sales tracking, supplier sourcing, and listing optimization, all within one unified platform. With tools like the Product Database, Opportunity Finder, and Keyword Scout, Jungle Scout helps sellers identify high-demand, low-competition products and manage every aspect of their Amazon business from launch to scale.

Our take

Jungle Scout is a go-to platform for both new and experienced Amazon sellers. What sets it apart is its accuracy in sales estimates and deep product research capabilities. It strikes a good balance between power and usability, making it ideal for sellers who want to find winning products without diving too deep into overly complex dashboards. While it may not have all the bells and whistles of some competitors, it consistently delivers reliable, actionable insights that drive smarter decisions.

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Pros and Cons

Accurate product tracking and sales estimates

Robust product and keyword research tools

Built-in supplier database for sourcing products

Easy-to-use interface with helpful tutorials

Strong Chrome extension for real-time data

Fewer advanced PPC tools compared to other platforms

Mostly focused on research, less on full business management

Best for: Amazon FBA sellers at any stage who need accurate, easy-to-use tools for product research, market validation, and supplier sourcing

Ratings

Features4.5

Ease of Use4.4

Reporting4.3

Overall Score: 4.4

Visit Junglescout

Adbadger

4.2 out of 5

Base price: TBD

Product description

Ad Badger is an Amazon PPC optimization platform designed to help sellers automate and refine their advertising campaigns. It offers tools for bid optimization, negative keyword management, and performance analytics, aiming to reduce wasted ad spend and improve campaign efficiency. With features like the “Bids by Badger” algorithm and nightly keyword automation, Ad Badger assists sellers in managing their PPC efforts more effectively.

Our take

Ad Badger stands out for its focus on simplifying Amazon PPC management. Its automation tools, such as daily bid adjustments and negative keyword identification, are particularly beneficial for sellers looking to streamline their ad campaigns. While it may not offer the extensive feature set of some competitors, its targeted approach to PPC optimization makes it a valuable tool for sellers aiming to improve their advertising ROI.

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Pros and Cons

Automated bid optimization with the “Bids by Badger” algorithm

Nightly negative keyword management to reduce wasted spend

User-friendly interface suitable for sellers of all experience levels

Educational resources, including the PPC Den Podcast

Responsive customer support and onboarding assistance

Pricing may be a consideration for sellers with lower ad spend

Some advanced features found in other tools may be absent

Best for: Amazon sellers seeking to automate and optimize their PPC campaigns with a user-friendly tool focused on bid management and keyword optimization

Ratings

Features4.2

Ease of Use4.5

Reporting4.0

Overall Score: 4.2

Visit Adbadger

Teikametrics

4.4 out of 5

Base price: $99

Product description

Teikametrics is an AI-powered advertising optimization platform designed for Amazon and Walmart sellers aiming to maximize their marketplace performance. Its flagship product, Flywheel 2.0, leverages machine learning to automate bid adjustments, manage keywords, and provide real-time analytics. By integrating sales, inventory, and advertising data, Teikametrics helps sellers make informed decisions to enhance profitability and growth.

Our take

Teikametrics stands out for its advanced AI capabilities and comprehensive approach to marketplace advertising. The platform’s ability to analyze vast amounts of data and adjust bids in real-time offers sellers a competitive edge. While it may have a steeper learning curve for beginners, experienced sellers will appreciate the depth of insights and automation. The inclusion of managed services also provides an added layer of strategic support for businesses looking to scale.

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