A gifted (or barter) collaboration can be described as a situation whereby a brand reaches out to an influencer/creator to help promote its product in exchange for free product samples for the influencer to use.

At Social Cat, some influencers are happy to work on a gifted basis while others will also require a small fee.

According to a recent study, 82% of consumers are "highly likely to follow a recommendation made by a micro-influencer". Why? Because they have formed a relationship built on trust, friendship, and honesty with their followers. It also helps your brand have a more personal feel with potential customers.

Upon registration, creators consent to grant promotional and content licensing usage rights for brands to incorporate in their marketing materials, which is included in the promotion's cost.

Brands have the liberty to utilize the content as they see fit, covering organic social media, acquisition, websites, print, and more, all without concerns about expiring usage rights.

At Social Cat, we have an acquisition strategy in place that helps us attract creators from different sources. Our team manually checks and approves every influencer daily.

We have an extensive set of criteria to be approved as an influencer on Social Cat based on three pillars - content, metrics and authenticity. Our experts can detect fake profiles like a hawk catching a mouse. We also provide support and education for influencers to improve their skills and become better over time.