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Follower count is the first thing most brands check. It's also the least useful.
Most brands look at likes and impressions after a gifting campaign, feel roughly good or roughly disappointed, and move on.
Most brands treat gifting as a transaction. Send the product, get the post, move on
Getting influencer content that misses the mark is frustrating, but it's rarely a crisis
The creator economy is booming, but platform fees, payout delays, and limited features are holding many influencers back.
Standing out in B2B isn’t about adding more features, it’s about positioning.
You found the perfect brand, sent the pitch… and got nothing back. Here’s how to fix that.
UGC and influencer marketing may both involve creators, but they’re not the same strategy.
Sending a gifting package sounds simple at first, but there is a lot more behind it than just shipping a product and waiting for content.
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