Best affiliate marketing tools (Reviewed)

This page highlights the best affiliate marketing tools to help you launch, manage, and grow your own affiliate program. Whether you’re a small business owner, content creator, or e-commerce brand, these platforms make it easy to track referrals, connect with affiliates, automate payouts, and scale your program with less effort. From beginner-friendly options to advanced affiliate marketing software with analytics and integrations, explore the tools that fit your goals, business model, and budget.

PlatformBest fit forStarting PriceFree TrialDemoUse Cases
Trackdesk
Startups, SaaS companies, and ecommerce brands$249Yes
Rewardful
SaaS companies and subscription-based brands$49Yes
Reditus
B2B SaaS founders and marketing teams$79Yes
Affise
Affiliate networks, performance marketing agencies, and large brands$500Yes
Post Affiliate Pro
Businesses that want full control of their affiliate program$129Yes
Tapfiliate
SaaS businesses, online stores, and digital creators$89Yes
Voluum
Advanced affiliate marketers, paid media buyers, and agencies$149No
Prettylinks
Bloggers, content creators, and affiliate marketers$99.60No
Firstpromoter
SaaS companies and subscription-based businesses$49Yes
Refersion
DTC and eCommerce brands (especially on Shopify)$29No
Uppromote
Small-to-mid sized Shopify stores $29.99Yes
Everflow
Large eCommerce brands, networks, and agenciesOn requestNo
Osiaffiliate
Small businesses, service providers, and eCommerce brands$47Yes
Trackdesk Logo
Trackdesk

4.3 out of 5

Base price: $249
Product description

Trackdesk is a modern affiliate marketing platform built to help brands launch, manage, and scale their affiliate programs with ease. Designed for businesses of all sizes, Trackdesk offers real-time tracking, customizable commission structures, affiliate onboarding tools, and detailed analytics, all in a clean, easy-to-use dashboard. It supports unlimited affiliates and offers seamless integrations with popular tools like Stripe, Shopify, and WooCommerce. Whether you’re running a SaaS product, ecommerce store, or digital service, Trackdesk gives you the tools to build a performance-based marketing engine that scales.

Our take
Trackdesk stands out as a fresh and accessible alternative to bulky, enterprise-level affiliate platforms. The interface is intuitive, and the setup process is smooth, even for teams new to affiliate marketing. We especially like the flexibility in managing commission tiers and performance-based rewards. However, Trackdesk is still building out some features, so users looking for advanced automations or third-party network access may find it limited. Still, for growing brands and startups, this tool offers strong value at a competitive price point, especially if you want full control of your own affiliate program.
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Pros and Cons
Unlimited affiliates, even on free plans
Clean dashboard with strong analytics
Easy integration with major platforms
Flexible commission and tracking options
Still maturing in terms of automation features
No built-in marketplace for discovering affiliates
Best for: Startups, SaaS companies, and ecommerce brands
Ratings
Features4.3
Ease of use4.6
Reporting4.1
Overall Score: 4.3
Rewardful Logo
Rewardful

4.3 out of 5

Base price: $49
Product description

Rewardful is an affiliate and referral program tool made specifically for SaaS companies and subscription-based businesses. It integrates directly with payment processors like Stripe and Paddle, so you can set up commissions, track referrals, and manage affiliates without complicated software or manual tracking. Rewardful focuses on helping you build long-term partnerships with ambassadors, influencers, and customers who bring in new business. With recurring commission support and flexible program types, it’s ideal for brands that want to grow through word-of-mouth and performance-based rewards.

Our take
Rewardful keeps things clean, simple, and smart. It’s built for SaaS, and it shows, the Stripe integration is great, and setting up a new program takes minutes. What we really like is that it supports recurring affiliate payouts, making it perfect for products with monthly subscriptions. On the flip side, it’s not the flashiest platform, and it doesn’t come with a marketplace for finding new affiliates. But if you already have an audience or partner network and want an easy way to track and reward them, Rewardful is a solid choice that gets the job done without the noise.
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Pros and Cons
Seamless Stripe and Paddle integrations
Supports recurring and one-time commissions
Easy to set up and manage
Great for SaaS and subscription businesses
No built-in affiliate marketplace
Limited customization for affiliate dashboards
Best for: SaaS companies and subscription-based brands
Ratings
Features4.2
Ease of use4.7
Reporting4.0
Overall Score: 4.3
Reditus Logo
Reditus

4.2 out of 5

Base price: $79
Product description

Reditus is a partner and affiliate management tool built specifically for B2B SaaS companies. It helps you turn your existing users and fans into active promoters by making it easy to set up referral and affiliate programs. With features like recurring commissions, referral tracking, and an optional public marketplace, Reditus focuses on performance and simplicity. What sets it apart is that it’s one of the few affiliate platforms entirely dedicated to SaaS, with pricing that scales as you grow, starting with a free plan to get going fast.

Our take
Reditus is built with a clear mission: help SaaS companies grow through performance marketing without overcomplicating things. We like that it includes a SaaS-only affiliate marketplace, giving you exposure to relevant partners even if you’re starting from scratch. The setup is smooth, and the recurring commission structure fits perfectly with subscription models. It may not be the best fit for ecommerce or influencer-based campaigns, but for bootstrapped or scaling SaaS founders, it’s a straightforward and focused tool that delivers value without the enterprise price tag.
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Pros and Cons
Built specifically for B2B SaaS businesses
Free plan available with fair scaling pricing
Includes a public SaaS affiliate marketplace
Supports recurring commission models
Not suited for ecommerce or non-SaaS businesses
Marketplace is SaaS-only, so reach is niche
Best for: B2B SaaS founders and marketing teams
Ratings
Features4.1
Ease of use4.6
Reporting4.0
Overall Score: 4.2
Affise Logo
Affise

4.4 out of 5

Base price: $500
Product description

Affise is a powerful performance marketing and affiliate tracking platform designed for businesses that want full control over their partner marketing programs. It’s built for high-volume campaigns and supports everything from affiliate programs and influencer campaigns to ad networks. With real-time tracking, customizable commission logic, fraud detection, and deep analytics, Affise is ideal for marketing teams that need precision and scalability. It also offers automation tools, API access, and integrations with major payment providers, making it a favorite among large-scale affiliate operations.

Our take
Affise isn’t your average plug-and-play affiliate tool, it’s built for professionals. If you’re managing hundreds of affiliates, need detailed attribution models, or work in a performance-driven environment, this platform has what you need. The dashboard is robust, and the automation options can save a lot of manual effort. That said, it may feel overwhelming for small teams or beginners. But for affiliate networks, agencies, or growth-stage companies running complex campaigns, Affise is a serious solution worth considering.
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Pros and Cons
Built for scalability and high-volume affiliate programs
Advanced tracking and fraud prevention tools
Flexible commission structures and automation features
Strong API and third-party integrations
Not beginner-friendly, requires onboarding
May be overkill for small brands or solo creators
Best for: Affiliate networks, performance marketing agencies, and large brands
Ratings
Features4.6
Ease of use4.0
Reporting4.7
Overall Score: 4.4
Post Affiliate Pro Logo
Post Affiliate Pro

3.7 out of 5

Base price: $129
Product description

Post Affiliate Pro is a long-standing affiliate tracking software built to help businesses manage their own affiliate programs with full control. It supports everything from custom commission structures and advanced tracking to multi-tier affiliate setups. With features like fraud protection, detailed reports, coupon tracking, and a built-in affiliate portal, Post Affiliate Pro is a robust tool for businesses serious about running performance marketing in-house. It integrates with over 200 platforms, including PayPal, Stripe, Shopify, WordPress, and more.

Our take
Post Affiliate Pro offers one of the most feature-rich affiliate systems out there. It’s ideal for businesses that want flexibility and ownership over their affiliate operations, especially if you want to run multiple campaigns with custom rules and tiers. The interface feels slightly dated compared to newer tools, but the functionality is deep. It’s not the fastest setup for beginners, but once it’s running, it becomes a powerful engine for managing affiliate partnerships at scale. A great fit for ecommerce, SaaS, or info-product brands looking for longevity and custom control.
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Pros and Cons
Extremely customizable with multi-tier commission options
Built-in fraud detection and affiliate management tools
Integrates with hundreds of ecommerce and CMS platforms
Scalable for growing businesses
User interface is slightly outdated
Not ideal for quick setup or first-time users
Not a great customer support
Best for: Businesses that want full control of their affiliate program
Ratings
Features4.7
Ease of use4.0
Reporting2.5
Overall Score: 3.7
Tapfiliate Logo
Tapfiliate

4.3 out of 5

Base price: $89
Product description

Tapfiliate is a cloud-based affiliate tracking software designed for SaaS companies, ecommerce brands, and digital product sellers. It allows businesses to create and manage custom affiliate programs with ease, offering tools for referral tracking, branded affiliate portals, recurring commissions, and multi-language support. Tapfiliate integrates smoothly with platforms like Shopify, Stripe, WordPress, and Zapier, giving you flexibility to build a referral engine that fits right into your existing tech stack.

Our take
Tapfiliate does a great job of blending power with simplicity. It’s not overly technical, but it gives you the essential tools to run a reliable affiliate or referral program—especially useful if you’re in SaaS or ecommerce. We like the customizable affiliate dashboard, recurring commission support, and automation via Zapier. It doesn’t come with a marketplace for recruiting affiliates, which could be a drawback if you’re just starting out. But for businesses that already have a network (or plan to build one), Tapfiliate is a clean, effective choice.
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Pros and Cons
Works great for SaaS and ecommerce brands
Recurring and one-time commission options
Customizable affiliate portal
Easy integrations with Shopify, WordPress, and more
No built-in affiliate marketplace
Limited built-in promotional tools for affiliates
Best for: SaaS businesses, online stores, and digital creators
Ratings
Features4.2
Ease of Use4.5
Reporting4.1
Overall Score: 4.3
Voluum  Logo
Voluum

4.5 out of 5

Base price: $149
Product description

Voluum is an advanced ad tracking and performance analytics platform built for affiliate marketers, media buyers, and agencies. It offers real-time tracking, AI-powered optimization, customizable attribution, and deep analytics across all traffic sources—including paid ads, influencer campaigns, and direct affiliate links. Voluum is known for its speed, reliability, and ability to handle high volumes of data, making it ideal for users who need accurate performance insights at scale. It also includes automation features, anti-fraud tools, and even cloud hosting for faster redirects.

Our take
Voluum isn’t a typical affiliate marketing tool. It’s a full performance tracking powerhouse. It’s especially valuable for marketers running paid traffic campaigns across multiple channels and needing precise attribution. The reporting is top-tier, and features like rules-based automation and bot detection give marketers real control. That said, it has a learning curve and is probably overkill for beginners or those looking to manage basic affiliate programs. But for serious performance marketers and pro-level media buyers, Voluum delivers exceptional clarity and speed.
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Pros and Cons
Powerful attribution and split testing features
Real-time, high-speed tracking
Built-in automation and fraud protection
Scales easily for media buying and advanced campaigns
Higher cost than most entry-level tools
Requires technical knowledge to maximize value
Best for: Advanced affiliate marketers, paid media buyers, and agencies
Ratings
Features4.8
Ease of Use3.9
Reporting4.7
Overall Score: 4.5
Prettylinks Logo
Prettylinks

4.2 out of 5

Base price: $99.60
Product description

Pretty Links is a WordPress plugin that helps you manage, shorten, and track URLs, perfect for affiliate marketers, bloggers, and creators who want clean, branded links. It turns long, messy affiliate links into short, shareable ones that look professional and trustworthy. Beyond link cloaking, Pretty Links offers click tracking, split testing, and automatic keyword replacement inside your content. With both free and premium versions, it’s a go-to tool for anyone using WordPress to monetize their site through affiliate marketing or sponsored content.

Our take
Pretty Links is a simple but powerful tool for anyone running affiliate marketing through a WordPress site. It’s especially helpful for link organization, branding, and performance tracking, all things that help boost credibility and conversions. We really like the keyword auto-linking feature, which helps monetize older content automatically. However, it’s not a full affiliate platform, and those running large-scale programs or non-WordPress sites will need something more robust. Still, as a utility tool for link control and clean presentation, Pretty Links is one of the best in the business.
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Pros and Cons
Clean, branded affiliate links
Built-in tracking and link management
Auto-linking feature for keywords in content
Ideal for WordPress-based websites
Only works on WordPress
Not a full affiliate management system
Best for: Bloggers, content creators, and affiliate marketers
Ratings
Features4.0
Ease of Use4.7
Reporting3.8
Overall Score: 4.2
Firstpromoter Logo
Firstpromoter

4.4 out of 5

Base price: $49
Product description

FirstPromoter is a powerful affiliate and referral tracking platform tailored for SaaS companies and subscription-based businesses. It enables brands to create and manage custom affiliate, referral, and influencer programs without complexity. The platform offers automatic reward payouts, in-depth reporting, fraud prevention tools, and seamless integrations with billing systems like Stripe, Paddle, Chargebee, and PayPal. With its focus on subscription analytics and MRR-based tracking, FirstPromoter is ideal for businesses that want to tie affiliate performance directly to recurring revenue.

Our take
FirstPromoter shines in the SaaS world for a reason: it’s laser-focused on what subscription businesses need most, accurate, recurring revenue tracking and automation. The setup is quick, and the interface is straightforward even for non-technical users. One of its strongest features is the ability to automate rewards based on MRR, which is a game-changer for B2B SaaS. That said, FirstPromoter is more niche and may not be the best fit for traditional eCommerce stores or businesses outside the subscription space. But for SaaS companies serious about scaling word-of-mouth growth, it’s one of the top choices.
Pros and Cons
Built specifically for SaaS and subscription models
MRR-based tracking and payouts
Automated affiliate reward payments
Deep Stripe, Paddle, and Chargebee integration
Referral + affiliate features in one platform
Less suitable for eCommerce or one-time payment products
No affiliate discovery marketplace
Slight learning curve in advanced automation rules
Best for: SaaS companies and subscription-based businesses
Ratings
Features4.5
Ease of Use4.4
Reporting4.3
Overall Score: 4.4
Refersion Logo
Refersion

4.2 out of 5

Base price: $29
Product description

Refersion is a well-established affiliate marketing and influencer tracking platform built primarily for eCommerce businesses. It helps brands create, manage, and grow affiliate programs with ease through robust tracking, real-time analytics, and customizable commission structures. Refersion integrates directly with popular platforms like Shopify, BigCommerce, WooCommerce, and Stripe, making it especially convenient for DTC brands. With built-in payment tools, affiliate onboarding, and a marketplace to discover potential partners, Refersion aims to streamline every step of the affiliate marketing process.

Our take
Refersion is a great choice for eCommerce brands looking for a plug-and-play affiliate solution that doesn’t require a ton of customization. Its native integrations with major storefront platforms are excellent, and the built-in marketplace gives it an edge for brands trying to recruit affiliates fast. While it’s not the best option for SaaS companies or complex commission rules, it’s user-friendly, scalable, and designed with growth in mind. If your business runs on Shopify or a similar platform, Refersion offers a smooth and fast path to launching an affiliate program.
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Pros and Cons
Seamless integration with major eCommerce platforms
Built-in affiliate discovery marketplace
Automated tracking and commission payouts
Intuitive dashboard and onboarding process
Scales well for small to mid-sized businesses
Limited customization for complex affiliate structures
Higher-tier features can get expensive
Not ideal for SaaS or non-eCommerce business models
Best for: DTC and eCommerce brands (especially on Shopify)
Ratings
Features4.2
Ease of Use4.5
Reporting4.0
Overall Score: 4.2
Uppromote Logo
Uppromote

4.3 out of 5

Base price: $29.99
Product description

UpPromote is a popular affiliate and referral marketing app built specifically for Shopify merchants. It allows store owners to create customizable affiliate programs, manage referrals, and track sales from influencers, ambassadors, and partners, all in one centralized dashboard. Designed with non-technical users in mind, UpPromote provides branded affiliate portals, tiered commission structures, post-purchase popups for ambassador recruitment, and automated tracking via affiliate links and discount codes. It’s known for being beginner-friendly and cost-effective, especially for growing DTC brands.

Our take
UpPromote stands out for Shopify brands who want to get an affiliate program up and running quickly without hiring a developer or dealing with complex configurations. It offers great value for money and includes features often locked behind paywalls in other tools, like ambassador management and post-sale recruitment tools. However, it’s tightly tied to Shopify, so it’s not ideal for brands using other eCommerce platforms. While it may lack the advanced automation or analytics of enterprise tools, UpPromote delivers everything most small-to-mid sized eComm stores need in one package.
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Pros and Cons
Excellent for Shopify merchants
Easy to set up and use
Built-in tools to recruit customers as affiliates
Custom branded affiliate portals
Great value with solid free plan
Only works with Shopify (no multi-platform support)
Limited analytics and tracking depth for larger brands
Fewer integrations compared to enterprise-level tools
Best for: Small-to-mid sized Shopify stores
Ratings
Features4.3
Ease of Use 4.7
Reporting4.0
Overall Score: 4.3
Everflow Logo
Everflow

4.4 out of 5

Base price: On request
Product description

Everflow is a performance marketing platform built for advanced affiliate, influencer, and partner program management. It’s designed for businesses that need powerful tracking, flexible campaign structures, and deep analytics. Everflow supports multi-channel attribution (including mobile, email, and paid media), advanced rule-based automation, fraud prevention, and real-time reporting. It integrates with a wide range of ad networks, CRMs, and eCommerce platforms, making it a versatile tool for both agencies and brands running complex, multi-partner campaigns.

Our take
Everflow is a powerhouse for marketers who need full visibility and control over their affiliate and performance marketing ecosystem. It’s packed with enterprise-grade features like dynamic click-to-conversion tracking, granular traffic segmentation, and advanced automation workflows. However, this depth comes with a learning curve, Everflow isn’t built for beginners or small businesses just testing affiliate marketing. It’s best for scaling brands, networks, or agencies managing large programs who want data precision and robust campaign customization.
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Pros and Cons
Enterprise-grade tracking and analytics
Rule-based automation and traffic routing
Multi-channel attribution, including mobile and offline
Excellent fraud protection and compliance tools
Highly customizable campaigns and partner types
Steep learning curve for non-technical users
More expensive than beginner-friendly platforms
Not tailored to Shopify or small DTC brands
Best for: Large eCommerce brands, networks, and agencies
Ratings
Features4.7
Ease of Use4.0
Reporting4.6
Overall Score: 4.4
Osiaffiliate Logo
Osiaffiliate

4.1 out of 5

Base price: $47
Product description

Omnistar Affiliate Software (OSI Affiliate) is an easy-to-use affiliate and referral marketing platform designed for small to mid-sized businesses. OSI Affiliate helps brands turn their customers, influencers, and partners into advocates by providing a simple system to track referrals, manage commissions, and grow word-of-mouth sales. It integrates with major eCommerce platforms like Shopify, WooCommerce, BigCommerce, and Squarespace. OSI also offers promotional tools like shareable social media links, email templates, and branded referral widgets to help affiliates easily promote your products.

Our take
OSI Affiliate focuses on making affiliate marketing accessible to business owners without technical teams. Its biggest strength is simplicity, getting started is quick, and the interface is straightforward. It’s especially appealing for service providers, coaches, and eCommerce stores that want a plug-and-play way to build referral-based growth. That said, OSI lacks some of the deeper analytics, automation, and API flexibility offered by more advanced platforms. But for many small businesses, it delivers just enough power at a reasonable price.
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Pros and Cons
Very easy to set up and use
Affordable pricing for small businesses
Social sharing tools built-in
Works across eCommerce and service-based businesses
Helpful onboarding and support resources
Limited customization for advanced users
Reporting and analytics are fairly basic
No affiliate discovery marketplace
Not ideal for SaaS or large-scale affiliate programs
Best for: Small businesses, service providers, and eCommerce brands
Ratings
Features4.0
Ease of Use4.5
Reporting3.8
Overall Score: 4.1

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FAQs

Some of the most asked questions about afilliate marketing tools

1. What is affiliate marketing software?

Affiliate marketing software helps you run and manage an affiliate program. It tracks referral links, calculates commissions, and automates payouts to affiliates who promote your products or services.

2. How does affiliate marketing software work?

It gives each affiliate a unique tracking link. When someone clicks that link and makes a purchase, the software records the sale and assigns a commission to the affiliate, automatically.

3. What features should I look for in affiliate tracking tools?

Look for features like real-time tracking, customizable commission settings, automated payouts, affiliate dashboards, recruitment tools, and integrations with your e-commerce or CRM platform.

4. Is affiliate marketing software suitable for small businesses?

Yes, many tools are designed for small businesses with simple setup, affordable pricing, and scalable features that grow with your program.

5. Can I manage influencers with affiliate marketing tools?

Yes, many affiliate platforms also support influencer marketing. You can recruit creators, assign tracking links, monitor performance, and automate payments all in one place.

6. What’s the difference between referral and affiliate software?

Referral software is usually for existing customers who refer friends. Affiliate software is designed for partners, like bloggers, influencers, or creators who promote your business to a wider audience.

7. Are there free affiliate marketing platforms available?

Some platforms offer free plans or trials with basic features, which are great for testing before you commit. Paid plans unlock more advanced tools and automation.

8. How do I track affiliate sales and commissions?

Affiliate software automatically tracks clicks, sales, and conversions made through an affiliate’s unique link. It logs every transaction and calculates the right commission based on your settings.

9. Which affiliate tools integrate with Shopify or WooCommerce?

Most modern affiliate platforms integrate with Shopify and WooCommerce through built-in apps or plugins. This makes setup and tracking seamless for e-commerce brands.

10. Can I use affiliate software to recruit and manage affiliates?

Yes, most tools offer built-in recruitment features, allowing you to invite affiliates, approve applications, assign links, and manage everything from a central dashboard.

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