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Best CRM tools (Reviewed)

This page features the best CRM (Customer Relationship Management) tools to help you manage leads, track interactions, and build stronger customer relationships. Whether you’re a small business owner, freelancer, or part of a sales or marketing team, these platforms help streamline your workflow, improve follow-ups, and close more deals. Compare features like contact management, sales pipelines, automation, and integrations to find the CRM that fits your goals and team size.

Best fit for	Starting Price	Free Trial
Small businesses, solopreneurs, and professionals	$29	Yes
Small to medium-sized businesses	£17	Yes
Small businesses, freelancers, and solopreneurs	$15	Yes
Small to medium-sized businesses, agencies, and service providers	$19	Yes
Small to mid-sized businesses	$23	Yes

NImble

4.1 out of 5

Base price: $29

Product description

Nimble is a relationship-focused CRM designed for small businesses, solopreneurs, and teams seeking to unify their contact management and communication efforts. It seamlessly integrates with platforms like Gmail, Outlook, LinkedIn, and Microsoft 365, allowing users to manage contacts, emails, calendars, and social media interactions from a single dashboard. Nimble’s standout feature is its ability to automatically enrich contact profiles with social and business data, reducing manual data entry and providing a comprehensive view of each contact. With tools for pipeline management, email marketing, and workflow automation, Nimble offers a streamlined solution for nurturing relationships and driving business growth.

Our take

Nimble excels in simplifying CRM for users who prioritize relationship-building over complex sales processes. Its intuitive interface and social media integration make it particularly appealing for professionals who engage with clients across various platforms. While it may not offer the depth of customization or advanced automation found in more robust CRMs, its ease of use and focus on essential features make it a strong contender for small teams and individual users.

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Pros and Cons

Seamless integration with Gmail, Outlook, LinkedIn, and Microsoft 365

Automatic enrichment of contact profiles with social and business data

Unified dashboard for managing emails, calendars, and social interactions

User-friendly interface suitable for non-technical users

Limited advanced automation and customization options

Reporting features may be basic compared to more comprehensive CRMs

Best for: Small businesses, solopreneurs, and professionals

Ratings

Features4.0

Ease of Use4.5

Reporting3.8

Overall Score: 4.1

Visit NImble

Capsule CRM

4.1 out of 5

Base price: £17

Product description

Capsule CRM is a cloud-based customer relationship management platform tailored for small to medium-sized businesses seeking a straightforward solution to manage contacts, sales pipelines, and tasks. It offers features like customizable fields, sales tracking, project management, and workflow automation. With its intuitive interface and integrations with tools like Google Workspace, Microsoft 365, Xero, and Mailchimp, Capsule enables teams to streamline their processes and focus on building customer relationships.

Our take

Capsule CRM stands out for its simplicity and affordability. It’s particularly beneficial for businesses that require essential CRM functionalities without the complexity of enterprise-level systems. While it may lack some advanced features like in-depth reporting or extensive customization, its ease of use and integration capabilities make it a solid choice for teams aiming to enhance their customer management processes.

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Pros and Cons

User-friendly interface with minimal learning curve

Customizable fields and sales pipelines

Mobile app access for on-the-go management

Limited advanced reporting and analytics features

Automation capabilities may not suffice for complex workflows

Best for: Small to medium-sized businesses

Ratings

Features4.0

Ease of Use4.5

Reporting3.8

Overall Score: 4.1

Visit Capsule CRM

Less annoying crm

4.1 out of 5

Base price: $15

Product description

Less Annoying CRM (LACRM) is a straightforward, cloud-based customer relationship management tool tailored for small businesses and solopreneurs. It offers essential features like contact and pipeline management, task tracking, calendar integration, and customizable fields, all within a clean, intuitive interface. With a single, affordable pricing plan and a commitment to simplicity, LACRM eliminates the complexities often associated with larger CRM systems.

Our take

Less Annoying CRM lives up to its name by providing a no-frills, user-friendly experience. It’s ideal for small teams or individuals who need a reliable CRM without the steep learning curve or hefty price tag. While it may lack some advanced features and extensive integrations, its focus on core functionalities and exceptional customer support make it a compelling choice for those seeking efficiency and ease of use.

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Pros and Cons

Unlimited contacts, pipelines, and custom fields

Intuitive interface with minimal setup required

Exceptional customer support with experienced representatives

Limited advanced features compared to more robust CRMs

Fewer integrations with third-party applications

Best for: Small businesses, freelancers, and solopreneurs

Ratings

Features4.0

Ease of Use4.8

Reporting3.5

Overall Score: 4.1

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Suite Dash

4 out of 5

Base price: $19

Product description

SuiteDash is an all-in-one business management platform designed to streamline operations for small to medium-sized businesses. It combines CRM, project management, invoicing, file sharing, client portals, and marketing automation into a single, customizable interface. With features like white-label branding, secure client portals, and workflow automation, SuiteDash aims to replace multiple standalone tools, providing a cohesive solution for managing client relationships and internal processes.

Our take

SuiteDash offers a comprehensive suite of tools that cater to various business needs, making it a valuable asset for organizations looking to consolidate their software stack. Its affordability and scalability are notable, especially with unlimited users and clients across all pricing tiers. However, the platform’s extensive feature set may present a learning curve for new users, and some may find the interface less intuitive compared to more specialized tools. Nonetheless, for businesses seeking an integrated solution with robust customization options, SuiteDash is a compelling choice.

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Pros and Cons

Comprehensive all-in-one platform combining CRM, project management, invoicing, and more

Unlimited users and clients on all plans

Extensive white-labeling and customization options

Affordable pricing with lifetime deals available

Steep learning curve due to the platform’s extensive features

Interface may feel outdated or less intuitive to some users

Best for: Small to medium-sized businesses, agencies, and service providers

Ratings

Features4.3

Ease of Use3.8

Reporting4.0

Overall Score: 4.0

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Salesmate

4.3 out of 5

Base price: $23

Product description

Salesmate is a modern, AI-powered CRM platform designed to streamline sales, marketing, and customer support for small to mid-sized businesses. It offers a comprehensive suite of tools, including sales pipeline management, marketing automation, built-in calling and texting, email tracking, and customizable dashboards. With its intuitive interface and robust feature set, Salesmate enables teams to manage customer relationships effectively and drive business growth.

Our take

Salesmate stands out for its versatility and user-friendly design. It’s particularly beneficial for businesses seeking an all-in-one solution that combines CRM functionalities with marketing and support tools. While it may lack some advanced features found in enterprise-level CRMs, its affordability and ease of use make it a compelling choice for growing teams.

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