Best link in bio tools (Reviewed)

Your social media bio link is very important; don’t waste it. This guide showcases the best link in bio tools that let you share multiple links, showcase products, and drive traffic from Instagram, TikTok, and more. Whether you’re a creator, business, or brand, these platforms turn a single link into a hub for growth.

PlatformBest fit forStarting PriceFree TrialDemoUse Cases
The Leap
Creators, influencers, and educators$19Yes
Pallyy
Social media managers, small agencies, and freelancers$25Yes
Milk Shake App
Influencers, bloggers, and lifestyle creatorsFree
Stan Store
Creators, coaches, and digital product sellers$29Yes
Beacons.ai
Influencers, creators, and solopreneurs $10Yes
Social Cat
Influencers using Social CatFreeYes
Linktree
Creators, influencers, and small businesses who want a quick, trusted, and widely recognized link-in-bio solution.Free
Shorby
Marketers, small businesses, and advanced creators who want their bio link to double as a lightweight marketing hub.$15
Lnk.Bio
Solopreneurs, influencers, and casual creators who want a no-frills, fast setup for their link-in-bio.Free
Campsite
Creators, agencies, and small brands who want a customizable and professional bio page that can scale with their needs.Free
Tap.bio
Creators and influencers who want a stylish, swipeable link-in-bio that stands out visually without needing heavy features.Free
ContactInBio
Creators, freelancers, and small businesses who want to sell products or collect leads directly from their social media bio.Free
Solo.to
Creators, influencers, and especially musicians who want a polished, media-friendly bio page with minimal effort.Free
Hoo.be
Influencers, musicians, and public figures who want a premium-looking bio page that prioritizes design and media presentation.Free
Snipfeed
Influencers, educators, and digital creators who want to monetize their content and audience directly from their bio link.$20Yes
Biolinky
Creators, influencers, and small businesses who want a reliable, affordable, and straightforward link-in-bio solution.FreeFree
The Leap Logo
The Leap

4.2 out of 5

Base price: $19
Product description

The Leap is a free link-in-bio tool designed for digital creators who want to sell digital products directly from their bio. It combines a mobile-friendly landing page with a powerful digital product builder powered by AI. Whether you’re selling eBooks, guides, templates, or online courses, The Leap helps you create and launch your offers quickly, no coding or complicated setup needed. With tools to customize your link-in-bio, track performance, and connect with your audience, it’s a great option for creators looking to turn followers into customers right from Instagram or TikTok.

Our take
We think The Leap is a smart and refreshing tool for today’s creators. It simplifies two major things at once: having a polished link-in-bio and building digital products fast. For creators just getting started or those who want to test an idea quickly, it’s a fantastic solution. That said, The Leap is still growing, and while it’s super easy to use, it might not be enough for advanced sellers who need deep analytics, integrations, or complex product funnels. But if you’re a solo creator or small brand trying to monetize content with minimal tech headache, this is definitely one to try.
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Pros and Cons
100% free to use
Built-in AI product builder for fast setup
Clean, mobile-optimized link-in-bio page
Perfect for digital creators and solopreneurs
Limited analytics and customization options
Not ideal for advanced e-commerce or complex funnels
Best for: Creators, influencers, and educators
Ratings
Features4.0
Ease of use4.8
Reporting3.8
Overall Score: 4.2
Pallyy Logo
Pallyy

4.3 out of 5

Base price: $25
Product description

Pallyy is an all-in-one social media scheduling and management tool built with content creators, small businesses, and marketing teams in mind. It supports platforms like Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Google My Business. What makes Pallyy stand out is its clean and visual interface, plus a content calendar that makes scheduling posts incredibly easy. In addition to scheduling, it includes features like analytics, hashtag research, client collaboration, and a bio link tool, making it especially handy for agencies managing multiple accounts.

Our take
Pallyy is a fantastic option for anyone looking to streamline social media content planning without paying for bloated tools. It’s intuitive, visually driven, and affordable, especially for freelancers or small teams. The built-in Instagram analytics and hashtag research tools are solid, and the ability to invite clients to review posts adds a professional touch. On the downside, it’s lighter in areas like automation and advanced reporting, so larger marketing teams may outgrow it. Still, for creators or agencies managing multiple brands, Pallyy hits a sweet spot of simplicity and function.
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Pros and Cons
Visual content calendar makes planning easy
Affordable pricing with a generous free tier
Great for Instagram scheduling and client collaboration
Reporting features are basic compared to larger tools
Limited automation for complex content strategies
Best for: Social media managers, small agencies, and freelancers
Ratings
Features4.2
Ease of use4.7
Reporting 3.9
Overall Score: 4.3
Milk Shake App Logo
Milk Shake App

4 out of 5

Base price: Free
Product description

Milkshake is a mobile-first link-in-bio tool designed for creators who want to build a mini-website directly from their phone. With a swipeable card-style design, Milkshake stands out by making your bio feel more like a personal landing page than just a list of links. It’s ideal for influencers, bloggers, and small business owners who want to showcase content, highlight offers, or drive traffic to multiple destinations, all without needing a laptop or web design skills. The app is simple, stylish, and tailored to users who live on their phones.

Our take
Milkshake shines by turning your Instagram bio into a beautiful, mobile-optimized website in just minutes. What makes it different is its swipeable card layout, which feels more interactive and personal than traditional link lists. It’s perfect for creators who want something visual and easy to manage on the go. That said, it’s not built for complex features, there’s no e-commerce integration or deep analytics. But for style-driven creators who want a mobile solution to showcase who they are and what they do, Milkshake is one of the most fun and easy tools out there.
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Pros and Cons
Swipe-style bio page stands out visually
100% mobile-first, built for creators who use phones
Great templates and no design skills needed
Free to use with premium upgrades available
Lacks advanced features like sales or email capture
Limited analytics and link tracking
Best for: Influencers, bloggers, and lifestyle creators
Ratings
Features3.9
Ease of use4.8
Reporting3.2
Overall Score: 4.0
Stan Store Logo
Stan Store

4.4 out of 5

Base price: $29
Product description

Stan Store is a digital storefront and link-in-bio tool built specifically for creators, coaches, and educators who want to monetize their audience. Unlike basic link-in-bio tools, Stan Store lets you sell digital products, book calls, host courses, and grow your email list, all from one simple page. It’s designed to be an all-in-one business hub that lives in your Instagram or TikTok bio. With no coding required and features like sales funnels, upsells, and email integrations, Stan Store is perfect for creators ready to treat their content like a business.

Our take
Stan Store is more than just a link tool, it’s a full-featured sales platform for creators who are serious about monetization. It’s one of the few bio link tools that offers built-in checkout, digital delivery, email capture, and calendar bookings. This makes it a great fit for creators selling eBooks, coaching, courses, or templates. The platform is easy to use and focuses on helping you convert followers into customers. However, it’s not free, and some advanced sellers may outgrow its limitations around design flexibility or integration options. Still, for creators building a one-person business, Stan Store is a powerful tool to have.
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Pros and Cons
Built-in checkout and product delivery
Lets you sell courses, coaching, and digital goods
Simple setup, no tech skills required
Excellent for email list growth and lead capture
Paid platform with no free tier
Customization is somewhat limited
Best for: Creators, coaches, and digital product sellers
Ratings
Features4.5
Ease of use4.7
Reporting4.0
Overall Score: 4.4
Beacons.ai Logo
Beacons.ai

4.2 out of 5

Base price: $10
Product description

Beacons is a link-in-bio and creator business platform built for influencers, content creators, and solopreneurs. More than just a link page, Beacons includes tools for building a mini-website, collecting payments, selling digital products, growing an email list, and even creating media kits. It’s designed to help creators run their entire online business from a single dashboard. With features like link tracking, customizable themes, and integrations with platforms like Mailchimp and Google Analytics, Beacons makes it easy to monetize your audience and present your brand professionally.

Our take
Beacons is ideal for creators who want more than just a pretty bio page. What sets it apart is the all-in-one approach, you can build a store, manage email opt-ins, take payments, and showcase your brand all in one place. The media kit builder is a nice bonus for influencers working with brands, and the free plan is generous. On the downside, its wide feature set might feel overwhelming at first, and some creators might prefer a simpler experience if they don’t need all the extras. Still, for creators ready to grow and monetize, Beacons offers one of the most complete solutions out there.
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Pros and Cons
Built-in store, media kit, and email capture
Powerful free plan for beginners
Good customization and analytics
Helps creators turn followers into income
Interface can feel a bit busy
May be more tool-heavy than needed for simple use cases
Best for: Influencers, creators, and solopreneurs
Ratings
Features 4.4
Ease of use4.6
Reporting3.5
Overall Score: 4.2
Social Cat Logo
Social Cat

4.2 out of 5

Base price: Free
Product description

Social Cat’s Link in Bio tool is a feature designed to help influencers share all their key links and brand collaborations in one place. Built with simplicity and purpose, this tool allows creators on the Social Cat platform to generate a personalized bio link that showcases their work, highlights brand partnerships, and directs followers to their most important content. Unlike generic link tools, it’s integrated directly with Social Cat, giving creators a way to build credibility and visibility with brands through real, trackable collaborations.

Our take
Social Cat’s Link in Bio tool isn’t trying to be everything, it’s focused on helping influencers build trust with brands and followers. What makes it special is the connection to your real brand deals, which helps influencers stand out in a crowded creator space. It’s easy to use, clean in design, and requires zero tech skills to set up. While it doesn’t offer advanced features like storefronts or email capture, it does what it promises: gives creators a professional-looking bio link that brands can take seriously.
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Pros and Cons
Showcases real brand collaborations
Super easy to create and customize
Helps influencers stand out to potential brand partners
Integrated directly with your Social Cat profile
Limited in customization and monetization options
No support for product selling or analytics
Best for: Influencers using Social Cat
Ratings
Features3.9
Ease of use4.6
Reporting4.0
Overall Score: 4.2
Linktree Logo
Linktree

4.3 out of 5

Base price: Free
Product description

Linktree is one of the most popular link-in-bio tools, offering creators, influencers, and businesses a simple way to share multiple links through a single profile. With a clean, mobile-friendly interface, it allows you to customize buttons, add social icons, and even embed video or music previews. Linktree also provides analytics so you can track clicks and engagement, plus integrations with platforms like Mailchimp, TikTok, and Shopify. Whether you’re promoting social profiles, products, or content, Linktree makes it easy to centralize everything in one place.

Our take
Linktree is the go-to tool for link-in-bio pages for a reason, it’s reliable, widely recognized, and quick to set up. Its free plan is solid for beginners, while the Pro plan unlocks deeper customization and analytics. That said, some competitors offer more flexible layouts or branding options out of the box. If you want the most recognizable and beginner-friendly solution with a good balance of features, Linktree remains a safe bet.
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Pros and Cons
Extremely easy to set up and use
Trusted and recognizable brand
Solid free plan
Integrates well with social and e-commerce platforms
Limited customization unless you upgrade
Some competitors offer more creative layouts
Best for: Creators, influencers, and small businesses who want a quick, trusted, and widely recognized link-in-bio solution.
Ratings
Features4.2
Ease of Use4.8
Reporting4.0
Overall Score: 4.3
Shorby Logo
Shorby

4.3 out of 5

Base price: $15
Product description

Shorby is a link-in-bio tool that creates customizable “SmartPages” to showcase your most important links, content, and calls-to-action in a sleek, mobile-friendly layout. It goes beyond just a link list by allowing you to add messengers, social icons, and dynamic content like RSS feeds or YouTube videos. Shorby also supports retargeting pixels, making it attractive for marketers who want to run ads and track conversions from their bio traffic.

Our take
Shorby is a powerful option if you want your bio link to act more like a mini website. Its focus on engagement and marketing tools makes it stand out from simpler competitors like Linktree. The ability to add messenger buttons and retargeting pixels is especially valuable for small businesses and marketers running ad campaigns. However, it comes at a higher price point than many alternatives, which may be a dealbreaker for casual creators who just want a free and simple bio link.
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Pros and Cons
Advanced features for marketing and retargeting
Clean, mobile-optimized designs
Messenger and chat integration options
Great for small businesses and ad-driven creators
Pricing is higher than most competitors
Limited free plan compared to others
Best for: Marketers, small businesses, and advanced creators who want their bio link to double as a lightweight marketing hub.
Ratings
Features4.5
Ease of Use4.3
Reporting4.2
Overall Score: 4.3
Lnk.Bio Logo
Lnk.Bio

4 out of 5

Base price: Free
Product description

Lnk.Bio is a lightweight and minimalist link-in-bio tool designed to give creators, influencers, and small businesses a simple way to share multiple links from a single profile. Its biggest strength is ease of use, you can create a page in seconds without any design complexity. Lnk.Bio supports unlimited links, basic customization, and integrates with major social platforms. It also includes options for scheduling links, making it easy to time campaigns or product launches.

Our take
Lnk.Bio shines for users who want something quick, clean, and fuss-free. Unlike feature-heavy competitors like Shorby or Campsite, Lnk.Bio focuses on simplicity, which makes it perfect for those who don’t want to manage yet another complicated dashboard. However, its simplicity can also feel limiting—if you want advanced analytics, e-commerce tools, or deep design customization, you’ll likely outgrow it. Still, for solopreneurs and casual creators, it’s one of the easiest ways to get started.
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Pros and Cons
Extremely simple to set up and use
Free version includes unlimited links
Scheduling option is handy for timed promotions
Minimal, mobile-friendly design
Very limited customization compared to others
Analytics are basic unless you upgrade
Best for: Solopreneurs, influencers, and casual creators who want a no-frills, fast setup for their link-in-bio.
Ratings
Features3.8
Ease of Use4.7
Reporting3.5
Overall Score: 4.0
Campsite Logo
Campsite

4.4 out of 5

Base price: Free
Product description

Campsite.bio is a flexible link-in-bio tool designed for creators, teams, and brands who want more control over how their bio page looks and performs. It offers a drag-and-drop editor, unlimited links, and advanced customization options, including custom fonts, images, and backgrounds. With its Pro plans, Campsite adds detailed analytics, custom domains, and team collaboration tools, making it a strong choice for businesses that need something more professional than a simple link list.

Our take
Campsite.bio strikes a nice balance between simplicity and advanced features. Unlike Linktree, which can feel restrictive without upgrading, Campsite gives you more creative freedom even on its free plan. The Pro+ plan takes it further with analytics and branding options that agencies or teams will appreciate. On the flip side, beginners might find the customization choices overwhelming, and some of the best features are locked behind a paid plan. Still, for creators and brands who want to grow, Campsite is a powerful and polished option.
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Pros and Cons
Highly customizable compared to competitors
Unlimited links on all plans
Team features are great for agencies
Clean, mobile-optimized design
Advanced customization requires paid plan
Beginners may find setup a bit overwhelming
Best for: Creators, agencies, and small brands who want a customizable and professional bio page that can scale with their needs.
Ratings
Features4.6
Ease of Use4.4
Reporting4.2
Overall Score: 4.4
Tap.bio Logo
Tap.bio

4 out of 5

Base price: Free
Product description

Tap.bio takes a unique approach to the link-in-bio concept by using “cards” instead of a traditional link list. Each card can feature a specific link, social profile, video, or call-to-action, giving your bio a swipeable, story-like feel. The design is simple and mobile-first, making it a good option for creators who want something a little more interactive than the standard stacked-button layout. Tap.bio also includes basic analytics to track card performance and offers paid plans for branding and customization.

Our take
Tap.bio stands out because it feels different from almost every other link-in-bio tool. The card-based design is fun and unique, which could help you stand out on Instagram or TikTok. That said, the novelty may also be a limitation—if you need a traditional list of links or advanced features like e-commerce integrations, Tap.bio won’t be the best fit. It’s best seen as a stylish, lightweight option for creators who prioritize visual appeal and simplicity over deep functionality.
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Pros and Cons
Unique card-based design sets it apart
Easy to use and mobile-friendly
Great for visual storytelling
Affordable entry point
Lacks advanced integrations and e-commerce tools
Limited customization without paying
Card format may not suit everyone’s needs
Best for: Creators and influencers who want a stylish, swipeable link-in-bio that stands out visually without needing heavy features.
Ratings
Features3.9
Ease of Use4.5
Reporting3.6
Overall Score: 4.0
ContactInBio Logo
ContactInBio

4.3 out of 5

Base price: Free
Product description

ContactInBio is a versatile link-in-bio tool that goes beyond simple link lists by letting you build a mini landing page with advanced features like forms, payments, and media embeds. It’s designed for creators, small businesses, and online sellers who want to collect leads, sell products, and showcase content directly from their bio page. With drag-and-drop elements, custom domains, and integrations with platforms like PayPal and Stripe, ContactInBio is closer to a lightweight website builder than a basic bio tool.

Our take
ContactInBio is a strong choice if you want your link-in-bio to do more than just redirect followers. Its built-in payment options, forms, and multimedia support make it especially appealing for creators and small businesses looking to monetize quickly without needing a full website. The tradeoff is that the design isn’t always as polished as competitors like Linktree or Campsite, and beginners may find the setup a bit more involved. Still, if you’re focused on selling or collecting leads, this tool offers a lot of value.
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Pros and Cons
Payment and form options built-in
More advanced features than most link-in-bio tools
Great for sellers and service providers
Custom domain support
Interface isn’t as sleek as some competitors
Setup can be a bit complex for beginners
Best for: Creators, freelancers, and small businesses who want to sell products or collect leads directly from their social media bio.
Ratings
Features4.7
Ease of Use4.1
Reporting4.0
Overall Score: 4.3
Solo.to Logo
Solo.to

4.2 out of 5

Base price: Free
Product description

Solo.to is a clean and modern link-in-bio tool designed to give creators and businesses a professional-looking landing page in minutes. It focuses on simplicity and design, offering customizable profiles with support for links, music embeds, videos, and social icons. With a strong emphasis on aesthetics, Solo.to is popular among musicians, influencers, and creators who want their bio page to feel polished and professional without requiring coding or heavy setup.

Our take
Solo.to nails the balance between simplicity and style. Unlike tools that overload you with features, Solo.to keeps things streamlined and visually appealing, which makes it great for creators who care about presentation. However, if you need advanced marketing tools like payments, forms, or deep analytics, you might find it limited compared to ContactInBio or Shorby. Still, for most creators and influencers, its elegant design and ease of use make it a standout.
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Pros and Cons
Beautiful, professional design out of the box
Easy to set up and customize
Great for musicians and creators showcasing media
Custom domains available on paid plans
Limited marketing and sales tools compared to some competitors
Analytics are fairly basic
Best for: Creators, influencers, and especially musicians who want a polished, media-friendly bio page with minimal effort.
Ratings
Features4.1
Ease of Use4.7
Reporting3.9
Overall Score: 4.2
Hoo.be Logo
Hoo.be

4.1 out of 5

Base price: Free
Product description

Hoo.be is a link-in-bio tool built with creators, influencers, and celebrities in mind. It offers a clean, professional landing page where you can share links, embed media, and highlight your most important content. What sets Hoo.be apart is its focus on exclusivity and community—it started as an invite-only platform and quickly became popular among high-profile creators and public figures. Alongside customization and analytics, it offers integrations for music, video, and social platforms, making it a strong choice for personal branding.

Our take
Hoo.be is a link-in-bio tool built with creators, influencers, and celebrities in mind. It offers a clean, professional landing page where you can share links, embed media, and highlight your most important content. What sets Hoo.be apart is its focus on exclusivity and community—it started as an invite-only platform and quickly became popular among high-profile creators and public figures. Alongside customization and analytics, it offers integrations for music, video, and social platforms, making it a strong choice for personal branding.
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Pros and Cons
Sleek, premium-looking designs
Popular among creators and influencers
Easy to use and quick to set up
Good media embedding options
Less feature-rich than some competitors
More about branding than deep functionality
Best for: Influencers, musicians, and public figures who want a premium-looking bio page that prioritizes design and media presentation.
Ratings
Features4.0
Ease of Use4.5
Reporting3.9
Overall Score: 4.1
Snipfeed Logo
Snipfeed

4.3 out of 5

Base price: $20
Product description

Snipfeed is a link-in-bio tool built specifically for creators who want to monetize their audience directly from their profile. Beyond just sharing links, Snipfeed offers built-in tools for selling digital products, hosting paywalled content, booking shoutouts, and even receiving tips. It combines a customizable landing page with e-commerce functionality, making it more of a creator storefront than a simple link hub.

Our take
Snipfeed is one of the most powerful bio tools for creators who want to generate income without needing a separate store or website. Its range of monetization features sets it apart from mainstream tools like Linktree, making it ideal for influencers, streamers, and educators. The flip side is that it can feel more complex to set up compared to lightweight alternatives like Lnk.Bio or Solo.to. But if your main goal is to make money from your audience, Snipfeed is one of the best options available.
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Pros and Cons
Strong monetization tools out of the box
Great for creators who want to sell directly from bio
Clean, modern design options
Free plan available with core features
Can feel more complex to set up than simple tools
Some advanced features locked to paid plans
Best for: Influencers, educators, and digital creators who want to monetize their content and audience directly from their bio link.
Ratings
Features4.7
Ease of Use4.2
Reporting4.1
Overall Score: 4.3
Biolinky Logo
Biolinky

4.1 out of 5

Base price: Free
Product description

Biolinky is a simple and user-friendly link-in-bio tool that helps creators, influencers, and businesses centralize their online presence. With unlimited links, custom branding, and media embeds, it offers all the basics you need to turn your bio into a mini landing page. Biolinky also provides analytics, integrations, and the ability to connect custom domains on paid plans, making it a practical alternative to big players like Linktree or Campsite.

Our take
Biolinky is a no-nonsense option that checks all the essential boxes without overwhelming you with features. It’s great for creators who want a straightforward page with solid customization and analytics. While it doesn’t bring anything radically new to the table compared to competitors, its clean design and affordability make it a solid choice for most users. If you’re looking for a reliable, functional link-in-bio tool, Biolinky gets the job done.
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Pros and Cons
Easy setup and clean design
Unlimited links included
Affordable compared to some competitors
Custom domain support available
Doesn’t offer unique standout features
Advanced functionality is limited compared to tools like Snipfeed
Best for: Creators, influencers, and small businesses who want a reliable, affordable, and straightforward link-in-bio solution.
Ratings
Features4.0
Ease of Use4.6
Reporting3.8
Overall Score: 4.1

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FAQs

Some of the most asked questions about link in bio tools

1. What is a link in bio tool?

A link in bio tool lets you share multiple links from your Instagram, TikTok, or other social media profiles using one simple URL. It leads visitors to a custom landing page with buttons, product links, videos, or other content.

2. Why do I need a link in bio tool?

Most social platforms only let you add one clickable link in your bio. These tools help you make the most of that space by directing users to multiple destinations, like your website, store, blog, or latest content.

3. Are link in bio tools free?

Many tools offer free plans with basic features like a simple link list and limited customization. Premium plans usually include advanced design options, analytics, integrations, and e-commerce features.

4. What features should I look for in a link in bio tool?

Look for features like mobile-friendly design, customizable layouts, click tracking, analytics, social media integrations, and the ability to showcase products or videos.

5. Which platforms are link in bio tools best for?
6. Can I use a link in bio tool to sell products?

Yes, many tools support e-commerce features like product showcases, “buy” buttons, and integrations with platforms like Shopify or Stripe to help you sell directly from your link in bio page.

7. Do link in bio tools offer analytics?

Most tools provide basic analytics like link clicks and views. Paid plans may offer more detailed insights, such as top-performing links, audience location, or device breakdowns.

8. What’s the best link in bio tool for small businesses?

It depends on your needs. Some popular options for small businesses and creators include Linktree, Beacons, Later’s Linkin.bio, and Koji—all offering various features and pricing levels.

9. Can I customize the design of my link in bio page?

Yes, many tools let you change colors, fonts, button styles, and even add your logo. This helps you stay on brand and create a professional look.

10. How do I add a link in bio to Instagram or TikTok?

Just copy your link in bio URL from the tool you’re using and paste it into the “Website” or “Link in bio” section of your Instagram or TikTok profile.

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