Best social media schedulers (Reviewed)

This page features the best social media scheduling tools to help you plan, automate, and stay consistent with your content across platforms like Instagram, TikTok, Facebook, LinkedIn, and X (Twitter). Whether you’re a small business owner, content creator, or part of a marketing team, these tools are designed to save you time and make your workflow easier. Compare features like calendar views, post automation, analytics, and team collaboration to find the right scheduler that fits your goals and budget.

PlatformBest fit forStarting PriceFree TrialDemoUse Cases
Social Bee
Small businesses, agencies, and content creators$29Yes
Loomly
Marketing teams, agencies, and brandsFreeYes
Sendible
Marketing agencies, consultants, and teams$29Yes
RecurPost
Solopreneurs, content creators, and small businesses$9Yes
Eclincher
Agencies and growing teams$149Yes
Social Bee Logo
Social Bee

4.3 out of 5

Base price: $29
Product description

SocialBee is a social media scheduling and management platform designed for creators, small businesses, and marketing teams who want to grow their online presence through consistent, organized content. With category-based scheduling, content recycling, and support for all major platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok, SocialBee helps you plan smarter and post faster. It also includes tools for collaboration, analytics, AI-assisted content creation, and integrations with Canva, Zapier, and more.

Our take
SocialBee stands out with its content category system, which makes organizing and automating your posting schedule incredibly easy. Instead of manually queuing posts, you can create evergreen content libraries that run on autopilot. It’s great for small teams or solo creators who want to stay consistent without spending hours planning every post. That said, while the platform is packed with features, it can feel a bit overwhelming at first. But once you’re set up, it’s one of the most efficient schedulers out there, especially for users who want to work smarter, not harder.
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Pros and Cons
Category-based scheduling makes posting organized
Supports multiple social platforms
Content recycling saves time and boosts consistency
Good for solo creators and small teams
Can feel feature-heavy for beginners
Analytics are decent but not the most advanced
Best for: Small businesses, agencies, and content creators
Ratings
Features4.6
Ease of use4.2
Reporting4.0
Overall Score: 4.3
Loomly Logo
Loomly

4.4 out of 5

Base price: Free
Product description

Loomly is a collaborative social media scheduling and content planning platform designed for teams, brands, and agencies. It combines a clean interface with powerful tools for post creation, real-time collaboration, and multi-channel publishing across Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest, and Google My Business. Loomly also offers post ideas, approval workflows, and performance analytics, making it a great choice for teams that need structure, creativity, and efficiency in one place.

Our take
Loomly is built with teams in mind, and it shows. The collaborative workflow, complete with approvals, comments, and version history, makes it ideal for brands that require content reviews before publishing. It’s also beginner-friendly thanks to its post idea generator and visual calendar. While it may not offer deep automation like some AI-driven tools, it makes up for it with clarity and control. If you’re working with clients or across multiple departments, Loomly provides the right balance of simplicity and professionalism.
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Pros and Cons
Built for collaboration with approval workflows
Clean interface with intuitive post builder
Post ideas and optimization tips
Works across all major social platforms
Not as automation-heavy as some competitors
No native AI content generation (yet)
Best for: Marketing teams, agencies, and brands
Ratings
Features4.4
Ease of use4.5
Reporting4.2
Overall Score: 4.4
Sendible Logo
Sendible

4.5 out of 5

Base price: $29
Product description

Sendible is a powerful social media management platform tailored for agencies and growing brands managing multiple clients or accounts. It supports scheduling, publishing, engagement, and analytics across all major platforms. including Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, and even Google Business Profiles. What makes Sendible stand out is its robust client collaboration features, customizable dashboards, and deep integrations with tools like Canva, Google Drive, and Slack. It’s designed to help agencies stay organized, efficient, and scalable.

Our take
Sendible is a serious tool for social media professionals. It’s especially good for agencies juggling multiple brands, thanks to its white-label options, approval workflows, and client access controls. The dashboard is comprehensive, and it offers great flexibility in how content is organized and shared. While it might be more tool than a solo creator needs, it shines when managing multiple stakeholders and platforms. It’s not the cheapest tool out there, but for what it offers in terms of collaboration and control, the value is strong.
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Pros and Cons
Ideal for agencies managing many accounts
White-label dashboards and client collaboration
Strong integrations and media library tools
Covers nearly all major social platforms
Higher pricing compared to solo-user tools
Interface can be busy for new users
Best for: Marketing agencies, consultants, and teams
Ratings
Features4.7
Ease of use4.3
Reporting4.5
Overall Score: 4.5
RecurPost Logo
RecurPost

4.2 out of 5

Base price: $9
Product description

RecurPost is a social media scheduling tool focused on evergreen content recycling, helping creators, solopreneurs, and small businesses consistently share their best posts without manual effort. It supports major platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google Business Profiles. RecurPost allows you to create content libraries, categorize posts, and schedule them to repeat automatically, making it ideal for maintaining a consistent presence with minimal ongoing work. It also includes basic analytics, team collaboration features, and even a social inbox for engagement.

Our take
RecurPost stands out for its set-it-and-forget-it approach to content. If you’ve got blog posts, tips, or promo content that should be shared regularly, this tool will save you a ton of time. It’s especially helpful for creators and businesses that want to stay active online but don’t have time to post daily. While it lacks some of the flashier features of high-end schedulers, its simplicity is its strength. If consistency is your biggest challenge, RecurPost delivers real value without overcomplicating the process.
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Pros and Cons
Smart content recycling saves time
Simple interface for quick setup
Supports all major social platforms
Ideal for evergreen content and consistent posting
Not as feature-rich for large teams or agencies
Lacks advanced analytics or team workflows
Best for: Solopreneurs, content creators, and small businesses
Ratings
Features4.1
Ease of use4.5
Reporting3.9
Overall Score: 4.2
Eclincher Logo
Eclincher

4.4 out of 5

Base price: $149
Product description

eClincher is a robust social media management platform designed for businesses, agencies, and marketing pros who want a single tool to handle publishing, engagement, analytics, and more. It supports major platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, Google Business, and YouTube. What sets eClincher apart is its built-in content curation tools, smart queues for evergreen posts, and unified inbox for replying to messages across channels. It also includes advanced reporting, team collaboration, and integration with Canva, Bitly, and many CRMs. making it a comprehensive choice for serious social media teams.

Our take
eClincher is packed with features for teams that treat social media like a business channel, not just a branding tool. Its smart automation and scheduling queues help you stay consistent, while the unified inbox streamlines customer support. It’s not the most beginner-friendly interface, but the tradeoff is depth, especially if you manage multiple brands or high-volume content. While the price may feel high for smaller users, the feature set more than justifies the cost for teams who need an all-in-one command center.
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Pros and Cons
Smart queues and automation for evergreen content
Unified inbox across all social platforms
In-depth analytics and custom reporting
Broad integrations with Canva, Bitly, and CRM tools
Interface has a learning curve
Higher cost may not suit solo users
Best for: Agencies and growing teams
Ratings
Features4.7
Ease of use4.0
Reporting4.4
Overall Score: 4.4

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FAQs

Some of the most asked questions about social media schedulers

1. What is a social media scheduling tool?

A social media scheduling tool lets you plan and publish posts across platforms like Instagram, TikTok, Facebook, LinkedIn, and X (Twitter) in advance. It helps you stay consistent without posting manually every day.

2. Why should I use a scheduler for social media posts?

Schedulers save time, help you stay organized, and ensure your content goes live at the best times, even when you’re busy. They also help with consistency, which is key to building engagement and trust.

3. Are social media scheduling tools free?

Many tools offer free plans with basic features like limited posts or one connected account. For more advanced features, like analytics, team access, or auto-publishing, you’ll usually need a paid plan.

4. What features should I look for in a scheduling tool?

Key features include a content calendar, auto-publishing, post previews, hashtag suggestions, analytics, team collaboration, and integration with multiple platforms.

5. Which platforms do most social media schedulers support?

Key features include a content calendar, auto-publishing, post previews, hashtag suggestions, analytics, team collaboration, and integration with multiple platforms.

6. What’s the best social media scheduler for small businesses?

The best tool depends on your needs and budget. Some popular options for small businesses include Buffer, Later, Planoly, and Hootsuite—each offering a balance of features and affordability.

7. Can I schedule Instagram and TikTok posts with these tools?

Yes, most modern schedulers support Instagram (including Reels and Stories) and TikTok. Some even offer direct publishing, while others send reminders for manual posting.

8. How far in advance can I schedule content?

Most tools allow you to schedule weeks or even months in advance. Some businesses plan an entire quarter’s worth of content using their scheduler.

9. Do social media schedulers offer analytics and performance tracking?

Yes, many tools include basic analytics like post reach, engagement, follower growth, and best times to post. Advanced plans may offer deeper performance insights and downloadable reports.

10. What is the difference between a scheduler and a full social media management tool?

A scheduler focuses on planning and posting content. A full social media management tool includes scheduling plus additional features like inbox management, social listening, advanced analytics, and competitor tracking.

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