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Instagram Engagement Rate Calculator

Our free Instagram engagement rate calculator makes vetting influencers easy. Type any public username into the search bar below for their engagement rate.

What is a good engagement rate?

Instagram Engagement Rate Benchmark

At a high level, a good engagement rate is anything above 1%. However, a "good" engagement rate on Instagram depends on how many people follow the influencer. Nano-influencers (1-5K) and Micro-influencers (5-10K) have the best average engagement rates, followed by mega-influencers and celebrities (over 500K). That's why we focus on nano and micro-influencers on our influencer marketplace.

Use the chart below to see what the Instagram engagement rate calculator reveals about an influencer. Are they above or below average?

Followers1k-5k5k-10k10k-50k50k-100k100k-500k500k-1 million
High> 7.97%> 3.54%> 2.61%> 2.47%> 2.63%> 2.46%
Above average4.42 - 7.97%1.62 - 3.54%1.11 - 2.61%1.01 - 2.47%1.14 - 2.63%1.13 - 1.46%
Average3.38 - 4.42%1.25 - 1.62%0.84 - 1.11%0.75 - 1.01%0.87 - 1.14%0.88 - 1.13%
Below Average1.72 - 3.38%0.62 - 1.25%0.39 - 0.84%0.32 - 0.75%0.41 - 0.87%0.46 - 0.88%
Low< 1.72%< 0.62%< 0.39%< 0.32%< 0.41%< 0.46%
Data collected from: thesocialcat.com on March 2025

Instagram Industry Engagement Rate Benchmark

Engagement by Industry

Fashion
14.5%
Beauty
9.8%
Travel
7.2%
Lifestyle
6.8%
Fitness
6.5%
Data collected from micro-influencers on thesocialcat.com

Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our IG engagement rate calculator to vet influencers in your niche.

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How is Instagram Engagement Rate Calculated?

For our Instagram engagement rate formula, we calculate the median number of likes per post and divide that by the total number of followers. This gives us a great picture of their overall engagement rate.
Engagement Rate =
Average number of
likes + comments
Total number
of followers

Frequent Questions

How to check influencer engagement rate?
Type any public Instagram profile into our Instagram engagement rate calculator to get their up-to-date engagement rate. If you're unsure where to start, use our influencer search platform to find influencers.
What affects engagement rate?

The two main factors that affect engagement rate are the number of followers and engagement–likes, comments, shares, etc.- that a post receives. The total engagement, often summarized as likes, divided by the follower count, is the engagement rate. Typically, nano- and micro-influencers have the highest engagement rates.

Things that affect the engagement rate of a specific post are often related to how on-brand that piece of content is. Does it meet the audience's expectations for the kind of content that influencer produces? To avoid making sponsored posts feel inauthentic, use an influencer gifting platform like Social Cat to find top influencers by niche.

How does engagement rate impact ROI?
Engagement rates measure trust and interest. The more invested an audience is in an influencer's content, the more likely they are to buy something the influencer recommends. So, a higher engagement rate generally means higher ROI, too.
How to use the engagement calculator?
Type the name of the profile whose Instagram engagement rate you'd like to check–the @ symbol followed by their handle. Keep all punctuation and spelling the same. Also, make sure their profile is public–we can't calculate the engagement rate for private Instagram accounts!
Why check an influencer's engagement rate?
To know how much trust people place in an influencer, look at their engagement rate. Engagement tracks the number of people who saw the influencer's post and cared about it enough to interact with it. If an influencer has a low engagement rate, they don't know how to appeal to their core audience–and that usually means your collaborations won't perform well, either.
How do you calculate the engagement rate per post on Instagram?
Our Instagram engagement rate calculator tells you an influencer's overall engagement rate. If you'd like to calculate the engagement rate for a specific post, do the following: Add up the number of likes, comments, and shares on the post, then divide by their follower count–preferably, their follower count when the post was created. This will give you an accurate picture of how much their audience cares about that content.
What is a high engagement rate on Instagram?
This varies according to an Instagram influencer's number of followers and niche–see the charts further up this page for more information. However, a high Instagram engagement rate generally starts at 2.5%.
How can you see the engagement rate on Instagram?
Instagram doesn't broadcast post engagement rates. If you want to see engagement rates on Instagram, use an engagement rate calculator like the one on this page.
How to improve Instagram engagement rate?

To improve your engagement rate, try the following:

  • Ask for engagement–end your videos with a question to your audience for the comment section and request that they like, save, or share your content if they loved it.
  • Interact with your followers. Respond to comments in the comments section or with an entire video. This can be a great way to fuel engagement–just make sure you're shouting out the kind of responses you like to see.
  • Don't be overly salesy with promotions. Our influencer marketing report suggests that integrating promotional products naturally into your content is the most effective way to preserve your engagement rate on sponsored posts.

Have more questions? Have a look at our Help Center.

Social Cat - Find micro influencers

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90 High Holborn, London, WC1V 6LJ

© 2025 by SC92 Limited. All rights reserved.

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