Instagram Engagement Rate Calculator
Our free Instagram engagement rate calculator makes vetting influencers easy. Type any public username into the search bar below for their engagement rate.
What is a good engagement rate?
Instagram Engagement Rate Benchmark
At a high level, a good engagement rate is anything above 1%. However, a "good" engagement rate on Instagram depends on how many people follow the influencer. Nano-influencers (1-5K) and Micro-influencers (5-10K) have the best average engagement rates, followed by mega-influencers and celebrities (over 500K). That's why we focus on nano and micro-influencers on our influencer marketplace.
Use the chart below to see what the Instagram engagement rate calculator reveals about an influencer. Are they above or below average?
| Followers | 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million |
|---|---|---|---|---|---|---|
| High | > 7.97% | > 3.54% | > 2.61% | > 2.47% | > 2.63% | > 2.46% |
| Above average | 4.42 - 7.97% | 1.62 - 3.54% | 1.11 - 2.61% | 1.01 - 2.47% | 1.14 - 2.63% | 1.13 - 1.46% |
| Average | 3.38 - 4.42% | 1.25 - 1.62% | 0.84 - 1.11% | 0.75 - 1.01% | 0.87 - 1.14% | 0.88 - 1.13% |
| Below Average | 1.72 - 3.38% | 0.62 - 1.25% | 0.39 - 0.84% | 0.32 - 0.75% | 0.41 - 0.87% | 0.46 - 0.88% |
| Low | < 1.72% | < 0.62% | < 0.39% | < 0.32% | < 0.41% | < 0.46% |
Instagram Industry Engagement Rate Benchmark
Engagement by Industry
Industry average engagement rates vary wildly. Fashion and beauty influencers generally have higher-than-average engagement rates. In contrast, fitness influencers have average levels of engagement. Consider these benchmarks when using our IG engagement rate calculator to vet influencers in your niche.
Turn engagement into real collaborations
Know the stats — now find the right influencers. Use Social Cat to connect with vetted influencers and manage both gifted and paid collabs, all in one place.
How is Instagram Engagement Rate Calculated?
likes per posts
of followers
Frequent Questions
How to check influencer engagement rate?
What affects engagement rate?
The two main factors that affect engagement rate are the number of followers and engagement–likes, comments, shares, etc.- that a post receives. The total engagement, often summarized as likes, divided by the follower count, is the engagement rate. Typically, nano- and micro-influencers have the highest engagement rates.
Things that affect the engagement rate of a specific post are often related to how on-brand that piece of content is. Does it meet the audience's expectations for the kind of content that influencer produces? To avoid making sponsored posts feel inauthentic, use an influencer gifting platform like Social Cat to find top influencers by niche.
How does engagement rate impact ROI?
How to use the engagement calculator?
Why check an influencer's engagement rate?
How do you calculate the engagement rate per post on Instagram?
What is a high engagement rate on Instagram?
How can you see the engagement rate on Instagram?
How to improve Instagram engagement rate?
To improve your engagement rate, try the following:
- Ask for engagement–end your videos with a question to your audience for the comment section and request that they like, save, or share your content if they loved it.
- Interact with your followers. Respond to comments in the comments section or with an entire video. This can be a great way to fuel engagement–just make sure you're shouting out the kind of responses you like to see.
- Don't be overly salesy with promotions. Our influencer marketing report suggests that integrating promotional products naturally into your content is the most effective way to preserve your engagement rate on sponsored posts.
Have more questions? Have a look at our Help Center.
