Unisoy Jerky is a brand that checks all the boxes when it comes to great-tasting, protein-packed, and cruelty-free snacks. Their mission is to consider the impact on the earth and, more importantly, what their customers put into their bodies. They are committed to delivering a guilt-free indulgence because when you feel good about your choices, as they put it, they feel good too.

People reached

689,100

Impressions

1,033,650

Sales

10% increase

Niche

Food

The Challenge

Building and nurturing a strong online presence has become a must for brands aiming to improve their brand awareness. For this brand, it was no different; raising brand awareness and attracting potential customers to discover and experience their product was imperative.

In an increasingly competitive market, capturing the attention and interest of a broad audience can be quite a task.

The Solution

For Unisoy Jerky, what set Social Cat apart from other competitors was the simplicity and formality of our platform, Wing emphasized how the streamlined nature of Social Cat makes connecting with creators easy and hassle-free.

Another plus is our team's unwavering commitment to addressing any issues and ensuring resolutions.

Additionally, this brand underlined the importance of ongoing support, with the Expert Sessions, a feature of our Growth plan, providing insights into the latest improvements and valuable tips.

The Results

Since starting with us in October 2022, this brand has witnessed great progress in raising its brand awareness. They have successfully completed a staggering 101 collaborations, with 17 more in progress, a testament to the effectiveness and efficiency of Social Cat.

Collaborations completed

103

Avg followers per influencer

22,300

People reached

689,100

Leveraging our Legacy plan, they've been able to match with up to 25 creators on a monthly basis at a cost-effective rate of $99 per month. While UGC wasn't their primary goal, it has become an invaluable benefit, contributing to the overall success of their brand promotion efforts.

Total cost

$1,960

COGS

$970

CPM

$1.89

This brand's journey showcases the noteworthy contribution of Social Cat in boosting their brand's presence and driving substantial growth.

Impressions

1,033,650

Sales

10% increase

UGC pieces

100+

Check some of the collaborations

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Modash, Insense, and Influencity.

For an accurate comparison, we must have an understanding of the following:

We're comparing the most popular plans on these platforms, and then we'll use higher fees for influencers and licensing fees as a starting point.

Social Cat costs

In the past ten months, for $2,484, Unisoy reached more than half a million unique users on social media by working with influencers from Social Cat. One of the main advantages in this particular case is their subscription to the Growth Plan, which also includes content licensing rights.

On top of raising brand awareness, Unisoy built a pipeline of UGC content that can be used on their marketing channels and materials, solving another pain point brands face: UGC.

The team at Unisoy also attributed a 10% increase in sales to influencers from Social Cat during their latest campaign on the platform, which aligned with Black Friday.

Comparison with Insense

If Unisoy decided to opt in for paid collaborations and Insense, it would end up paying sixteen times more compared with our platform. The comparison is based on a similar type of influencers (micro) and the same time frame.

If we decide to compare with the same platform, but this time with product seeding (which Insense does, and it's similar to gifted collaborations), the costs would be $16,294. Social Cat is ten times more affordable, even from a gifted (barter or product seeding) perspective.

Comparison with Influencity

Influencity's comparison is similar to Insense's from a cost perspective. However, other key differences between Social Cat and Influencity must be taken into consideration.

Comparison with Modash

Compared with Modash, Social Cat ends up being thirteen times more affordable.

Comparison of paid collaborations between platforms

We can argue that we did not consider paid collaborations in the previous comparison with other platforms, so let's look at this scenario as well.

Using the same benchmark fee of $200/post, by working with paid influencers from Social Cat, the final amount would be $23,084, which is still way less than the above fees. The main differentiator here is the fact that UGC licensing is included in the Growth Plan on Social Cat, and there are no marketplace fees.

So even when we compare paid influencers from all the platforms, Social Cat ends up being a more viable option for brands looking to grow.