Stefan

Stefan

Jan 13, 2024

10% increase in sales for Unisoy Jerkys

Unisoy Jerky is a brand that checks all the boxes when it comes to great-tasting, protein-packed, and cruelty-free...

Unisoy Jerky is a brand that checks all the boxes when it comes to great-tasting, protein-packed, and cruelty-free snacks. Their mission is to consider the impact on the earth and, more importantly, what their customers put into their bodies. They are committed to delivering a guilt-free indulgence because when you feel good about your choices, as they put it, they feel good too.

People reached
689,100
Impressions
1,033,650
Sales
10% increase

Niche

Food

The Challenge

Building and nurturing a strong online presence has become a must for brands aiming to improve their brand awareness. For this brand, it was no different; raising brand awareness and attracting potential customers to discover and experience their product was imperative.

In an increasingly competitive market, capturing the attention and interest of a broad audience can be quite a task.

The Solution

For Unisoy Jerky, what set Social Cat apart from other competitors was the simplicity and formality of our platform, Wing emphasized how the streamlined nature of Social Cat makes connecting with creators easy and hassle-free.

Another plus is our team's unwavering commitment to addressing any issues and ensuring resolutions.

"So far, the platform has been doing well for us. I have researched and analyzed other platforms that are very similar, but I always go back to Social Cat because of the formality of it."

Additionally, this brand underlined the importance of ongoing support, with the Expert Sessions, a feature of our Growth plan, providing insights into the latest improvements and valuable tips.

The Results

Since starting with us in October 2022, this brand has witnessed great progress in raising its brand awareness. They have successfully completed a staggering 101 collaborations, with 17 more in progress, a testament to the effectiveness and efficiency of Social Cat.

Collaborations completed
103
Avg followers per influencer
22,300
People reached
689,100

Leveraging our Legacy plan, they've been able to match with up to 25 creators on a monthly basis at a cost-effective rate of $99 per month. While UGC wasn't their primary goal, it has become an invaluable benefit, contributing to the overall success of their brand promotion efforts.

Total cost
$1,960
COGS
$970
CPM
$1.89

This brand's journey showcases the noteworthy contribution of Social Cat in boosting their brand's presence and driving substantial growth.

Impressions
1,033,650
Sales
10% increase
UGC pieces
100+

Check some of the collaborations

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Want to learn more before starting a trial? Book a demo.

Comparison with other Influencer Marketing platforms

For this comparison, we'll have a look at three different platforms: Modash, Insense, and Influencity.

For an accurate comparison, we must have an understanding of the following:

  • Platform Fees - We're comparing the most popular pricing plans from each platform. Unisoy is on our Growth Plan, the most popular at Social Cat.
    • Modash - $299/mo
    • Insense - $450/mo (billed quarterly)
    • Influencity - $348/mo
  • Influencer fees - Since the brand worked with Instagram micro-influencers, we will use this as the main comparison point. However, since Unisoy worked with higher-tier micro-influencers, we'll use a standard fee of $200/post for this comparison.
    • $100 - $500 per post
  • Content licensing fees - We'll use a standard fee of $100 for content licensing.
    • $25 - $250 (this varies depending on placement, type of content, duration, and metrics)
  • Product cost (retail price) - We're using the retail price for this comparison since the COGS is approximated.
    • $14.5 (retail price is $7.25, but each creator receives two products)

We're comparing the most popular plans on these platforms, and then we'll use higher fees for influencers and licensing fees as a starting point.

Social Cat costs

  • Platform fees - $990
  • Influencer fees - $0 (gifted collaborations)
  • $0 (included in the Growth package)
  • Total cost of products - $1,494
  • Total cost = $2,484

In the past ten months, for $2,484, Unisoy reached more than half a million unique users on social media by working with influencers from Social Cat. One of the main advantages in this particular case is their subscription to the Growth Plan, which also includes content licensing rights.

On top of raising brand awareness, Unisoy built a pipeline of UGC content that can be used on their marketing channels and materials, solving another pain point brands face: UGC.

The team at Unisoy also attributed a 10% increase in sales to influencers from Social Cat during their latest campaign on the platform, which aligned with Black Friday.

Comparison with Insense

If Unisoy decided to opt in for paid collaborations and Insense, it would end up paying sixteen times more compared with our platform. The comparison is based on a similar type of influencers (micro) and the same time frame.

  • Platform fees - $4,500
  • Influencer fees - $20,600
  • Marketplace fee - $2,060
  • Content licensing fees - $10,300
  • Total cost of products - $1,494
  • Total cost = $39,044

If we decide to compare with the same platform, but this time with product seeding (which Insense does, and it's similar to gifted collaborations), the costs would be $16,294. Social Cat is ten times more affordable, even from a gifted (barter or product seeding) perspective.

Social Cat

    Free trials available for brands
    No other fees except subscription fee and influencer fee (if paid campaigns)
    Billed monthly cancel-anytime policy in place
    Multiple brands per account
vs

Insense

    No free trial period - $500/mo to trial the platform
    Marketplace fees of 10 to 20% on top of subscription and influencer fee
    Billed quarterly only
    One brand per account

Comparison with Influencity

Influencity's comparison is similar to Insense's from a cost perspective. However, other key differences between Social Cat and Influencity must be taken into consideration.

  • Platform fees - $3,480
  • Influencer fees - $20,600
  • Content licensing fees - $10,300
  • Total cost of products - $1,494
  • Total cost = $35,874

Social Cat

    Influencer communications - integrated into the platform
    Campaigns - create gifted, paid, or affiliate campaigns
    Influencer vetting - Yes, 10% approval rate plus verified via Meta or TikTok integration
vs

Influencity

    No direct communication available - use 3rd party tools
    Campaigns - no campaigns feature available
    Influencer vetting - Not available as feature

Comparison with Modash

Compared with Modash, Social Cat ends up being thirteen times more affordable.

  • Platform fees - $2,990
  • Influencer fees - $20,600
  • Content licensing fees - $10,300
  • Total cost of products - 1,494
  • Total cost = $33,890

Social Cat

    Opt-in influencers - they sign-up and go through an approval process - 10% approval rate
    Gifted, affiliate, and paid campaigns - shows what campaigns each influencer does
    Paid influencers - shows how much each one of them charges per post
    Accurate metrics - we're integrated with Meta and TikTok
    Integrated communications - messaging, briefing, and contracts in one place
vs

Modash

    No vetting process - imported influencers from social media
    Need to reach out first - you need to reach out first to find out what campaigns they do
    Pricing is unavailable - you need to reach out to influencers first
    Estimated, inaccurate metrics - based on public data
    Extra tools or upgrades needed to communicate with influencers - email marketing software

Comparison of paid collaborations between platforms

We can argue that we did not consider paid collaborations in the previous comparison with other platforms, so let's look at this scenario as well.

Using the same benchmark fee of $200/post, by working with paid influencers from Social Cat, the final amount would be $23,084, which is still way less than the above fees. The main differentiator here is the fact that UGC licensing is included in the Growth Plan on Social Cat, and there are no marketplace fees.

So even when we compare paid influencers from all the platforms, Social Cat ends up being a more viable option for brands looking to grow.

Would you like to get started with influencer marketing? Start a free trial with Social Cat and collaborate with micro-influencers to get sales, brand awareness and user-generated content.

Want to learn more before starting a trial? Book a demo.